Tom C wrote:

>Never mind Mark, I read the 2nd part of your post.

If the customer had taken this to small claims court he probably would
have won, but it was probably impractical (was he even in the same
state as B&H?). But you know what he *should* have done? He should
have just waited until the item arrived and then filed a dispute with
his credit card company. That would have been a slam dunk.

>On Fri, Jan 29, 2010 at 11:29 AM, Tom C <[email protected]> wrote:
>> Then explain to me why deceptive and false advertising is an issue and
>> why there are laws prohibiting it. Worse case scenario (not B&H), if I
>> can advertise anything I want and then amend the terms at will, when a
>> customer attempts to purchase... is that purely informational or is it
>> a fraudulent act? I have a feeling some of the statutes governing this
>> topic will differ from state to state, country to country.

There are probably both state and federal false advertising laws, and
these laws have to find a balance between allowing unscrupulous
business practices (the old "bait-and-switch) and penalizing
businesses for honest mistakes.

Contract law is pretty much the same all over the U.S., and that's
where B&H messed up. I wish I had my notes from the law course
available now (they're in storage somewhere). The "offer and
acceptance" stuff from contract law was fun. Regarding ads being
"information" rather than an "offer": One early case involved a
Chicago department store long ago. They published a newspaper ad
offering something (free) to everyone who came to the main entrance of
the store on such-and-such time on such-and-such date. More people
showed up than expected and the store ran out of the item. Some
customers took them to court. The store claimed that an advertisement
was just "information", as was well established in law by then. But
because the ad contained specific instructions of what the customers
had to do (present yourself at a specific place on a specific date at
a specific time) and what they would get in return, the judge found
that this particular ad *did* constitute an offer rather than just
information, so he ruled for the plaintiffs. Advertisers pretty much
avoid that kind of thing now (and put in plenty of fine print just in
case).

The most fun part of the course was "Leonard v. Pepsico". A similar
offer/acceptance contract case. You can look it up yourself. You'll
enjoy it ;-)

-- 
PDML Pentax-Discuss Mail List
[email protected]
http://pdml.net/mailman/listinfo/pdml_pdml.net
to UNSUBSCRIBE from the PDML, please visit the link directly above and follow 
the directions.

Reply via email to