Then explain to me why deceptive and false advertising is an issue and
why there are laws prohibiting it. Worse case scenario (not B&H), if I
can advertise anything I want and then amend the terms at will, when a
customer attempts to purchase... is that purely informational or is it
a fraudulent act? I have a feeling some of the statutes governing this
topic will differ from state to state, country to country.


On Fri, Jan 29, 2010 at 11:10 AM, Mark Roberts <[email protected]> wrote:
> Tom C wrote:
>
>>I suspect B&H is required to meet the terms of the advertisement, by
>>law
>
> No they aren't, in fact. Under the law an advertisement is considered
> "informational", not an "offer". When the customer attempts to make
> the purchase that customer is making an "offer" which is then open to
> "acceptance" (or not) by the seller.
>
> Deliberate false advertising is certainly illegal, but laws do make
> allowance for mistakes, typos, etc. in advertising.
>
> HOWEVER... In this case it appears that B&H *did* accept the offer by
> billing the customer's credit card. At that point they were legally
> bound to provide the goods at the agreed-upon price. The advertising
> is irrelevant.
>
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