Never mind Mark, I read the 2nd part of your post.

Tom C.

On Fri, Jan 29, 2010 at 11:29 AM, Tom C <[email protected]> wrote:
> Then explain to me why deceptive and false advertising is an issue and
> why there are laws prohibiting it. Worse case scenario (not B&H), if I
> can advertise anything I want and then amend the terms at will, when a
> customer attempts to purchase... is that purely informational or is it
> a fraudulent act? I have a feeling some of the statutes governing this
> topic will differ from state to state, country to country.
>
>
> On Fri, Jan 29, 2010 at 11:10 AM, Mark Roberts <[email protected]> wrote:
>> Tom C wrote:
>>
>>>I suspect B&H is required to meet the terms of the advertisement, by
>>>law
>>
>> No they aren't, in fact. Under the law an advertisement is considered
>> "informational", not an "offer". When the customer attempts to make
>> the purchase that customer is making an "offer" which is then open to
>> "acceptance" (or not) by the seller.
>>
>> Deliberate false advertising is certainly illegal, but laws do make
>> allowance for mistakes, typos, etc. in advertising.
>>
>> HOWEVER... In this case it appears that B&H *did* accept the offer by
>> billing the customer's credit card. At that point they were legally
>> bound to provide the goods at the agreed-upon price. The advertising
>> is irrelevant.
>>
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