----- Original Message ----- From: "Tom C"
Subject: Re: OT - surprised by B&H's (Henry Posner's) response
Then explain to me why deceptive and false advertising is an issue and why there are laws prohibiting it. Worse case scenario (not B&H), if I can advertise anything I want and then amend the terms at will, when a customer attempts to purchase... is that purely informational or is it a fraudulent act? I have a feeling some of the statutes governing this topic will differ from state to state, country to country.
I know that if we bugger up on a price, we are bound by it until we correct the error, either on the shelf, or by a retraction. Said retraction needs to be in the publication that the erroneous advetisment was in, and we will also post a retraction on a bulleting board at the store entrance. We will also generally suck it up and sell at the incorrect price because in the industry I'm in, we are not the only game in town. B&H may be feeling a little smug because they have such a huge pom-pom brigade, but wronging a customer is never smart.
William Robb
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