[PRODIG] Is this digital madness?

[Richard Kenward]

Today I picked up a copy of last summer's Renault (cars) magazine whilst waiting for an appointment, and was astonished to see a full page advertisement for a consumer Canon digital camera. The picture looked exactly as if it had been shot on very fast monochrome film stock....yes it was full of real life grain!

Apart from distorting the reality of digital capture, one perhaps should wonder if using a non digital capture as evidence of the quality available from said digital camera is not against the rules of fair and honest advertising?

Cheers

Richard
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