Re: [PROPOSAL] Initiate a Contest for Branding of 4.0

2012-11-04 Thread Graham Lauder
 On 10/26/2012 4:36 AM, Graham Lauder wrote:
 ...
 
  The proposal therefore is to initiate a contest to create this new
  branding, this would have multiple benefits in terms of community
  outreach, marketing and raising brand awareness.
 
 ...
 
 Several Apache projects have run logo contests in the past; some were
 quite successful both with wide participation and good designs to come
 out of them.  As noted in many of the comments on this thread, there are
 a lot of details to work out, especially if the PMC is looking for a
 whole branding package of logos, icons, colors, etc.
 
 - Be clear in your request for submissions.  Spend the time to go over
 the whole package you plan to put out, since it will get a lot of
 interest.  Having a good experience for submitters with clear guidelines
 on what parts of branding are being sought, and if designs are expected
 to be used as-is, or if designs may be modified once selected is important.
 
 - I'd suggest having a preliminary voting round (primarily community
 based), and then a separate runoff round from the top X voted designs
 (primarily committer based, with the PMC making final decision).  With a
 large number of original submissions, it's really hard to get a good
 sense of support for each one.  Runoffs from the top designs are much
 simpler, plus the PMC can use the runoff selection process to promote or
 restrict designs the PMC has specific thoughts on.


As I said in the earlier mail, voting is a really bad way to develop a brand 
and so that shouldn't be happening.  Earlier I said to Rob that at the time I 
couldn't think of a better word than contest, but I'm going to change the 
title from contest to Brand Development Project.  The committers and 
project members are a miniscule set of our users that don't count as a 
measurable fraction of a percent and are generally completely atypical 
relative to our normal customers.  They are not the people we are trying to 
connect with. There was no vote when coca cola devised its brand but you can 
be sure there was a lot of research amongst customers.  

We have to get away from the Apache Mindset of Dev community same as Whole 
Community.  We are in a consumer space. 99.% of the people who will 
directly interact with, download and use AOO are not devs they are consumers.

Someone said that But http server has way more users arrant nonsense.  The 
number of people who make the decision and then download and install Http 
Server is miniscule by comparison with those who do the same with OOo, Straw 
man. 

We will have no runoffs, please read my first mail.  The PMCs decision has to 
be made on specific _objective_ criteria.  The subjective will be left to the 
survey.  Note I said survey not vote.  The Survey will gauge the customers 
feelings and reactions and impressions about the various proposals.

As part of the RFP we need to decide what those criteria are, such as:

Target Market/s

Image (That is how we want to be seen by clients: Professional, Friendly, 
innovative etc etc)

Impact (Recognisability, uniqueness, attractiveness)  
  
Connection

The Survey will not rank it will seek to gain an insight into the customers 
perceptions of various the branding concepts.  Filtering at this end to be 
done objectively based on the data from the survey.

 
 The various points on this thread about the community here on ooo-dev@
 versus the actual end-user community are spot on as well.  Re-branding a
 product with this many millions of end users is important to do
 carefully and consistently.

Indeed and you can't have both unless you have two brands, do we therefore 
brand the project and the product separately
 
 - From the legal standpoint, we will likely need the winning designer to
 donate all trademark rights in the design(s) to the ASF explicitly.
 Given that we may register new trademarks about AOO, we will need to be
 clear on this point.  But the details can be handled later, and should
 not be difficult, so don't let that get in the way of running the contest!

All of those elements will be necessarily covered in the RFP

Cheers
GL

 
 - Shane


Re: AOO.Next IBM Priorities

2012-11-01 Thread Graham Lauder
If I didn't know better I'd swear you had been spying on my wishlist. If
IBM brought nothing else to the project it's customer focus is hugely
valuable.  Many thanks Rob, one marketing guy very happy.
On 2/11/2012 8:52 AM, robert_w...@us.ibm.com wrote:

 A quick note, wearing my IBM hat.

 We (IBM) have consulted with customers, internal users, other IBM product
 teams, on what our (IBM's) development priorities should be for the next
 AOO release.  Obviously, we're not the only ones with priorities or
 interests or opinions.  We don't make AOO decisions by ourselves.  But we
 want to be transparent about what our own priorities are, for our
 employees participating in the AOO community, and what they will be
 focusing on.   As we did with AOO 3.4.0 and 3.4.1, we'll be putting the
 details onto the wiki over the next couple of weeks.  You'll hear more at
 ApacheCon, but I wanted you to hear it hear first.

 Our top priorities:

 -- Improve the install and deployment experience, especially by supporting
 digital signatures on installs, and introducing a new incremental update
 feature, so users are not required to download and install a full image
 for just a minor update.

 -- A major UI enhancement, a sidebar framework for the editors, ported
 over from Symphony, and including an API.  If you recall, Symphony won
 quite a lot of praise for its UI, and much of this was due to the sidebar
 panel.  I think we can make a good argument that this approach, say
 compared to the MS Office ribbon is a better use of screen real-estate,
 especially as we see more frequent use of wide screen displays.

 -- Improved Table of Contents in Writer

 -- Improved system integration on Windows and MacOS, including possible
 adoption of gestures.

 -- IAccessible2 bridge, ported over from Symphony, to improve
 accessibility.  This is a major effort, but very important.

 -- Closer integration of clipart and template libraries with user
 experience.

 -- Update branding and visual styling, contemporary and compelling, fresh
 and relevant.

 -- Social integration, allow our users to quickly and easily share their
 thoughts in a way that compliment their commercial social behavior.
 Explore the integration of consumer service-specific capabilities as well
 as generic Share... actions.

 -- And many other smaller items

 Obviously the release date for this cannot be pinned down so early, and
 releasing is PMC decision, not an IBM one.  But we think that this work
 could be completed and tested for a release in the March/April 2013
 time-frame.  And the scope of the release might be significant enough to
 warrant a 4.0 designation.

 In any case, we'll soon set up a page on the wiki to collect these items.
 As always, I invite you to add your own priorities to the wiki, things
 that you would like to work on.  This could be a new feature.  Or, if one
 of the above items sound interesting to you, we always welcome help
 designing and implementing these features.

 Regards,

 -Rob






Re: [PROPOSAL] Initiate a Contest for Branding of 4.0

2012-10-29 Thread Graham Lauder
On Mon, Oct 29, 2012 at 11:19 PM, Kevin Grignon
kevingrignon...@gmail.comwrote:

 KG01 - see comments inline.

 On Oct 27, 2012, at 7:16 PM, Andrea Pescetti pesce...@apache.org wrote:

  On 26/10/2012 Ian Lynch wrote:
  I arranged one for the OOo schools mascot ... The winner was
  clear-cut. A 16 year old Italian boy who aspired to be a graphic
 designer.
 
  Here he is (by chance, he's called Andrea too):
  http://www.openoffice.org/editorial/interview_andrea_maggioni.html (EN)
  http://www.openoffice.org/it/stampa/comunicati/avv12.html (IT)
  A quick web search shows that in the end he managed to become a graphic
 designer indeed!
 
  The mascot is at the end of
  http://www.openoffice.org/marketing/education/schools/
  but it didn't have that much recognition in the end.
 
  Indeed, as Ian pointed out, the main value of that competition was in
 getting media exposure;

 KG - Wouldn't the value in the contest be the new branding elements? I'm
 not sure that this is the best way to hold a marketing event.


Any marketing that raises the profile of the brand is good, so there is a
double value, add to that the possible additional community members that
will accrue and we have a triple benefit



 From a UX design perspective, this approach presents risk. The branding is
 bound to the UI, and other supporting visual elements.


Agreed, which is why there needs to be extensive UX input into the RFP



 We are just starting to explore the AOO branding and UX enhancements for
 AOO 4.0. I'd prefer we explore this in house first.


Our problem is that we don't have an in-house, while there has been some
progress, it has been glacial in it's pace and we need to get things
moving.  We have no goals other than vague references to 4.0 and I don't
want to get to the point where branding is holding up a major release.
From my point of view I feel that the first release of the AOO TLP should
be 4.0, but that's just me talking from a purely marketing POV.


 We don't have our full inventory of requirements yet.


And that is what the discussion leading to the RFP will be about



 I prefer that we defer this proposal.

 Regards,
 Kevin


It is of course your right to put a -1 on this proposal but I think that
would a mistake.  The UX input into the RFP is essential and I feel the RFP
is just the impetus we need to closely study and discuss the branding needs.

Cheers
GL


Re: [PROPOSAL] Initiate a Contest for Branding of 4.0

2012-10-26 Thread Graham Lauder
On Friday 26 Oct 2012 11:04:46 Rob Weir wrote:
 On Fri, Oct 26, 2012 at 4:36 AM, Graham Lauder g.a.lau...@gmail.com wrote:
  The launch of 4.0 is a unique opportunity in the life of AOO both now
  and
  far into the future.
  
  The branding needs to position us in the market place, be distinctive
  and
  unique and makes a statement about the product.
  
  The creation of this requires a skillset that we do not have an over
  abundance of in the project.
  
  The proposal therefore is to initiate a contest to create this new
  branding, this would have multiple benefits in terms of community
  outreach, marketing and raising brand awareness.
  
  The contest would be source of the eventual branding of AOO 4.0
 
 +1
 
 The devil is in the details, but I think a contest can be a great way
 of getting many ideas, but also promoting AOO 4.0.  It makes it an
 event.
 
 I think Dave mentioned that another Apache project had a logo contest
 and received a large number of entries.

Which is why we go with Branding, it's much broader than just a graphic 
logo.  there's color pallet, overall style, message, tenor, presentation.  
Those who just present a logo in isolation will be filtered early.  Those that 
have a grasp of the full depth of the brand but without the whole package will 
show early which is why we go back to the responders for more detail later on.  
Initial  proposals will to show understanding of the task first up.  

 
  The process would be:
  
  Formulate a RFP with contest details and guidelines (these would include
  the product name and a reasonable outline of our target markets),
  timeframe, methodologies of presentation and breadth of branding
  elements.
  
  Perhaps sound out some sponsors for a prize
  
  Filter responses for eligibility according to the initial criteria
  
  Filter responses for global appropriateness
  
  Filter responses for target market relevance
 
 It will be important that this filtering is done in a way that
 everyone sees as fair.  Who judges global appropriateness, for
 example?
 
 One way might be to appoint a judging panel.

Indeed, although judging is probably not the best description, I just can't 
think of a better one.  The initial filtering is done on purely objective 
criteria laid out in the RFP.  Global appropriateness is a minefield I agree, 
but hopefully we have a broad enough cultural awareness on our L10n list to 
help us avoid any clumsy gaffs.

 
  Communicate with the creators of this first shortlist to get them to
  sell
  their idea
  
  Shortlist to a dozen or less based on function (ie usability across
  multiple media)
 
 For maximum impact we could have blog post and social media campaign
 to promote the short list of logos and drive traffic to the survey.

+1 good plan, as Ian was saying initial target will be Design Colleges and 
oither such educational institutions.  Any others that may be interested could 
be reached by community contact.  The initial contact will ideally be 
concentrated, so we publicise that the RFP will be available on a  specific 
date and the submissions will close on another date.  Otherwise it will drag 
on.  

Experience shows however that logos will continue to come long past the 
closing as people seem to think that their new version is greater than 
anything that has come before and that the whole process will be dumped just 
so we can bathe in the light at the feet of the new Michaelangelo!  :)

Cheers
GL

 
  Create a survey to gauge general public impressions/feelings with regard
  to certain branding criteria: Uniqueness, Impact, Impression and
  Representation.
  
  Reduce and Repeat.
  
  If no clear winner emerges then PMC becomes the tiebreaker
  
  Lazy consensus 5 days seeing as how the weekend is nearly upon us
  
  Cheers
  GL


Re: Need new logo for openoffice.apache.org

2012-10-25 Thread Graham Lauder
On Thu, Oct 25, 2012 at 9:46 AM, RGB ES rgb.m...@gmail.com wrote:

 2012/10/24 Andrea Pescetti pesce...@apache.org

  Alexandro Colorado wrote:
 
   On 10/23/12, Andrea Pescetti wrote:
 
  Exactly. And this means we cannot use Alexandro's SVG since it is not a
  100% reproduction of the bitmap by Michael Acevedo (the orb is
 perfectly
 
  Who made Michael Acevedo the offical artist of AOO? If we are going to
  have a 'new' logo that automatically disqualify using MA logo
 
 
  Nobody made Michael Acevedo the official artist, but a mailing list vote
  approved his logo as the Apache OpenOffice logo for the 3.4.x series (at
  that time, we believed that the version after 3.4.x would be 4.x). So,
  again: for 3.4 and all official communication in 3.4 the reference logo
 is
  that one, and not something that is 95% similar to it or that tweaks
  colors/fonts. We must be consistent. This is the reason why we cannot use
  your SVG version now.
 
  But it is understood, as Graham wrote, that this is a temporary solution.
  For future releases we are free to adopt any new logo, having a
 similarity
  to the current one anywhere between 0% and 100%, and since we are not
 under
  pressure at the moment we can explore possibilities for a full
 rebranding:
  logo, site, palette, icons... If we go for a full rebranding, it is good
 to
  make it coincident with the 4.0 release since it would be easier to
  communicate and less suspicious to users.
 

 +1.

 4.0 is the time for a full rebranding, not before. Of course we need to
 start with this sooner than later, but IMO it is not urgent.

 Regards
 Ricardo


Disagree completely, a rebrand is not a trivial matter, that can be knocked
up in a weekend.  We are marketing a consumer space product and therefore a
lot of preparation needs to be done including researching our endusers.

 Right now the Marketing, Art and UX  people in the project are a miniscule
in number.  It has been difficult to inspire people to join the project
because it was seen as same old, same old.  A whole lot of developers
trying desperately not to change anything right down to keeping the old
Oracle Logo.  Whether this impression is right or wrong is not the point,
to get people excited we need to get moving on the process so that people
can see that there is something in the project worth putting some work into.

Rob asked an excellent question some time back Where are the next 100
million users coming from  I've asked the same question myself in the
past, as have others.  Ian Lynch took the bull by the horns and took it to
the educationalists in the US and schools in the EU, Drew (IIRC, my memory
is rubbish correct me if I'm wrong) went after Librarians. There are other
avenues but at the end of the day we need the consumers talking about the
product.

Joe Brockmeier did a session on Marketing OSS at LCA a few years back, I
asked him the same question or at least a variation on the theme.  His
short answer was You've got almost a monopoly in the Linux space, so what
the hell are you doing here?  But in any case you have get the great
unwashed to talk about it, and to do that give 'em something shiny and
new.

We have something shiny and new!  Now what we have to do is package it like
it is shiny and new and that is not something that you do in five minutes.
I would rather be ready months early for the launch of 4.0 than have a last
minute panic that ends in a half baked result.  We want people talking
about the new brand not sniggering about a lost opportunity.

The 4.0 branding will define this project and the product for years to come
and should therefore be done with an effort that reflects that
responsibility.  The next 100 million will thank us for the effort or stay
away in droves if we look as if we didn't bother too much.

Cheers
GL





 
  Regards,
Andrea.
 



Re: Need new logo for openoffice.apache.org

2012-10-25 Thread Graham Lauder
On Thu, Oct 25, 2012 at 11:06 PM, Ian Lynch ianrly...@gmail.com wrote:



 Rob already suggested a competition. I think that is a good idea and I can
 help organise it but I don't want to put a lot of time into that if it is
 not going to be considered a likely way forward. Marketing should not
 distract code developers from their input as it is an inefficient use of
 resources.


OK so let's put a proposal that we get a competition under way for complete
branding package that will give us our 4.0 brand.  If you like I'll frame
something tonight after work unless you want to get something started
before then.


Cheers
GL

--

 Ian

 Ofqual Accredited IT Qualifications (The Schools ITQ)

 www.theINGOTs.org +44 (0)1827 305940

 The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth,
 Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and
 Wales.



Re: Need new logo for openoffice.apache.org

2012-10-25 Thread Graham Lauder
On Thu, Oct 25, 2012 at 10:36 PM, RGB ES rgb.m...@gmail.com wrote:

 2012/10/25 Graham Lauder g.a.lau...@gmail.com

  On Thu, Oct 25, 2012 at 9:46 AM, RGB ES rgb.m...@gmail.com wrote:
 
   
Nobody made Michael Acevedo the official artist, but a mailing list
  vote
approved his logo as the Apache OpenOffice logo for the 3.4.x series
  (at
that time, we believed that the version after 3.4.x would be 4.x).
 So,
again: for 3.4 and all official communication in 3.4 the reference
 logo
   is
that one, and not something that is 95% similar to it or that tweaks
colors/fonts. We must be consistent. This is the reason why we cannot
  use
your SVG version now.
   
But it is understood, as Graham wrote, that this is a temporary
  solution.
For future releases we are free to adopt any new logo, having a
   similarity
to the current one anywhere between 0% and 100%, and since we are not
   under
pressure at the moment we can explore possibilities for a full
   rebranding:
logo, site, palette, icons... If we go for a full rebranding, it is
  good
   to
make it coincident with the 4.0 release since it would be easier to
communicate and less suspicious to users.
   
  
   +1.
  
   4.0 is the time for a full rebranding, not before. Of course we need to
   start with this sooner than later, but IMO it is not urgent.
  
   Regards
   Ricardo
  
 
  Disagree completely, a rebrand is not a trivial matter, that can be
 knocked
  up in a weekend.  We are marketing a consumer space product and
 therefore a
  lot of preparation needs to be done including researching our endusers.
 

 I'm not saying that rebranding is a trivial matter: I'm just saying that
 4.0 is the time for rebranding and not before. As Kevin noted, we can go on
 for now just updating what we have but of course we need to have everything
 in place before 4.0 is released. And the best way to have everything in
 place at the right time is to start *right now*... but without making a
 storm on a teacup: Usually, the sense of urgency goes against good
 creativity.


Disagree, Panic goes against good creativity.  You and I obviously have
different definitions of urgent.  I have had experience with the glacial
speed that goes with making major design decisions in an OSS project.  I
don't know when the launch of 4.0 is due, do you have that info.  If it is
within the next six months then we are way behind the eight ball already.

Cheers
GL



 I too want a shiny and new package, and I prefer to have everything ready
 with plenty of time as you do. We fully agree on this.

 Let's see Kevin's (and other's!) proposal.

 Regards
 Ricardo



 
   Right now the Marketing, Art and UX  people in the project are a
 miniscule
  in number.  It has been difficult to inspire people to join the project
  because it was seen as same old, same old.  A whole lot of developers
  trying desperately not to change anything right down to keeping the old
  Oracle Logo.  Whether this impression is right or wrong is not the point,
  to get people excited we need to get moving on the process so that people
  can see that there is something in the project worth putting some work
  into.
 
  Rob asked an excellent question some time back Where are the next 100
  million users coming from  I've asked the same question myself in the
  past, as have others.  Ian Lynch took the bull by the horns and took it
 to
  the educationalists in the US and schools in the EU, Drew (IIRC, my
 memory
  is rubbish correct me if I'm wrong) went after Librarians. There are
 other
  avenues but at the end of the day we need the consumers talking about the
  product.
 
  Joe Brockmeier did a session on Marketing OSS at LCA a few years back, I
  asked him the same question or at least a variation on the theme.  His
  short answer was You've got almost a monopoly in the Linux space, so
 what
  the hell are you doing here?  But in any case you have get the great
  unwashed to talk about it, and to do that give 'em something shiny and
  new.
 
  We have something shiny and new!  Now what we have to do is package it
 like
  it is shiny and new and that is not something that you do in five
 minutes.
  I would rather be ready months early for the launch of 4.0 than have a
 last
  minute panic that ends in a half baked result.  We want people talking
  about the new brand not sniggering about a lost opportunity.
 
  The 4.0 branding will define this project and the product for years to
 come
  and should therefore be done with an effort that reflects that
  responsibility.  The next 100 million will thank us for the effort or
 stay
  away in droves if we look as if we didn't bother too much.
 
  Cheers
  GL
 
 
 
  
  
   
Regards,
  Andrea.
   
  
 



Re: Need new logo for openoffice.apache.org

2012-10-24 Thread Graham Lauder
On Tue, Oct 23, 2012 at 9:07 PM, Kevin Grignon kevingrignon...@gmail.comwrote:

 On Tuesday, October 23, 2012, Graham Lauder wrote:

  On Tue, Oct 23, 2012 at 7:59 PM, Andrea Pescetti pesce...@apache.org
 javascript:;
  wrote:
 
   Alexandro Colorado wrote:
  
On 10/22/12, Kay Schenk wrote:
  
   hmmm...well, OK. I think I remember something like this now. Should
 we
   use Alexandro's new one at:
  
  https://cwiki.apache.org/**confluence/download/**attachments/27834483/**
   ApacheOpenOfficeTM.svg
 
 https://cwiki.apache.org/confluence/download/attachments/27834483/ApacheOpenOfficeTM.svg
  
  
   AFAIK there was no resolution on the fonts, the discussion ended on
   asking Michael Acevedo, but he never replied.
  
  
   Exactly. And this means we cannot use Alexandro's SVG since it is not a
   100% reproduction of the bitmap by Michael Acevedo (the orb is
 perfectly
   done in SVG and it is the only SVG version of the orb we have
 available,
   since we never received one from Oracle; but the text has a slightly
   different formatting).
  
 
  The SVG was done by Alexandro from Michael's bitmap IIRC.  Michael's was
  never official, it was just the one that happened to be available.
  There
  was never any consensus that Michael's was going to be anything other
 than
  a stop-gap for a first release from the ApacheOO podling.  Going forward
  there needs to be proposals and discussion and a new branding that
 reflects
  the New OpenOffice.
 
  KG01 - agreed, lets start exploring design directions. I'll share my
 designs shortly. On training this week, just need some time at home office
 :)


I've put up a graphical text first proposal on the wiki to explore the
concept of a purely Graphical logo that doesn't use a particular font.
This would avoid secondary licensing issues that could go with using a
Typeface from a Forge.  The graphic was created in Inkscape from scratch
just using inkscape drawing tools with out recourse to using fonts even as
a guide.

https://cwiki.apache.org/confluence/display/OOOUSERS/AOO+4.x+-+Logo+Explorations

Cheers
GL


Re: Need new logo for openoffice.apache.org

2012-10-23 Thread Graham Lauder
On Tue, Oct 23, 2012 at 2:59 PM, Kevin Grignon kevingrignon...@gmail.comwrote:

 Let's move this insight into the wikis and document.

 Moving forward, we can prepare a visual identity style guide.


I put some material up on the wiki back in January.

https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Design

and

https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Style+Guide

It is important that we have a fresh pallet and brand image for 4.0 and I
don't think that we should necessarily be wedded to the past given that we
are in a whole new ballgame, especially as now we have achieved graduation.

cheers
GL







 On Tuesday, October 23, 2012, Alexandro Colorado wrote:

  On 10/22/12, Kay Schenk kay.sch...@gmail.com javascript:; wrote:
  
  
   On 10/22/2012 03:42 PM, RGB ES wrote:
   2012/10/23 Kay Schenk kay.sch...@gmail.com javascript:;
  
  
  
   On 10/22/2012 02:18 PM, Andrea Pescetti wrote:
  
   On 20/10/2012 imacat wrote:
  
   I happen to have a 300x100 logo at hand, so I updated it.  Feel
 free
   to revise it if you feel my uploaded logo is ugly.
  
  
   I think that this was good as a temporary solution, but that we
 should
   delete it now, since it has different colors and we don't want
   variants (in fonts, colors) of the chosen logo around unless they
  are
   clearly marked as proposals.
  
   The reference logo is
   http://www.openoffice.org/**images/AOO_logos/AOO-logo-**hires.jpg
  http://www.openoffice.org/images/AOO_logos/AOO-logo-hires.jpg
   and apparently it was supplied as a JPG; PNG would be much better,
 SVG
   would be totally better, but the source so far is this one and it
 was
   contributed by Michael Acevedo. What we have in SVG and (possibly)
 PNG
   was derived from this one.
  
  
   svg should be:
  
  
 
 http://www.openoffice.org/**images/AOO_logos/svg/OOo_**Website_v2_copy.svg
  http://www.openoffice.org/images/AOO_logos/svg/OOo_Website_v2_copy.svg
  
  
   AFAIK, that svg is just a container for the raster image: it do not
   contain a vector image.
  
   Regards
   Ricardo
  
   hmmm...well, OK. I think I remember something like this now. Should we
   use Alexandro's new one at:
  
  
 
 https://cwiki.apache.org/confluence/download/attachments/27834483/ApacheOpenOfficeTM.svg
 
  AFAIK there was no resolution on the fonts, the discussion ended on
  asking Michael Acevedo, but he never replied.
 
  However since we are discussing this changes, it would be a good idea
  to jump to an open font type, like Nimbus or Liberation and have a
  deadline to reach a conclusion.
 
  From other discussions about the icons, there is a bit of a push back
  on accepting Oracle's impositions like the Orb and the Galaxy
  themes. Rob's idea is that we actually have a more Visual Design
  documentation that take advantage of the design elements we currently
  have, and maybe generate new ones.
 
  
  
  
  
  
  
  
   should we give it a better name?
  
  
  
   The logo at
  
 
 http://incubator.apache.org/**openofficeorg/images/300x100_**dj_trans.png
  http://incubator.apache.org/openofficeorg/images/300x100_dj_trans.png
   has different colors and different fonts so I would remove it now
 that
   it is no longer used at
   http://incubator.apache.org/**openofficeorg/
  http://incubator.apache.org/openofficeorg/;
   or
   is it still being used somewhere?
  
   Regards,
   Andrea.
  
  
   --
   --**--**
   
   MzK
  
   Anyone who considers protocol unimportant has never
 dealt with a cat.
   -- Robert Heinlein
  
  
  
   --
  
 
   MzK
  
   Anyone who considers protocol unimportant has never
 dealt with a cat.
   -- Robert Heinlein
  
 
 
  --
  Alexandro Colorado
  PPMC Apache OpenOffice
  http://es.openoffice.org
 



Re: Need new logo for openoffice.apache.org

2012-10-23 Thread Graham Lauder
On Tue, Oct 23, 2012 at 7:59 PM, Andrea Pescetti pesce...@apache.orgwrote:

 Alexandro Colorado wrote:

  On 10/22/12, Kay Schenk wrote:

 hmmm...well, OK. I think I remember something like this now. Should we
 use Alexandro's new one at:
 https://cwiki.apache.org/**confluence/download/**attachments/27834483/**
 ApacheOpenOfficeTM.svghttps://cwiki.apache.org/confluence/download/attachments/27834483/ApacheOpenOfficeTM.svg

 AFAIK there was no resolution on the fonts, the discussion ended on
 asking Michael Acevedo, but he never replied.


 Exactly. And this means we cannot use Alexandro's SVG since it is not a
 100% reproduction of the bitmap by Michael Acevedo (the orb is perfectly
 done in SVG and it is the only SVG version of the orb we have available,
 since we never received one from Oracle; but the text has a slightly
 different formatting).


The SVG was done by Alexandro from Michael's bitmap IIRC.  Michael's was
never official, it was just the one that happened to be available.  There
was never any consensus that Michael's was going to be anything other than
a stop-gap for a first release from the ApacheOO podling.  Going forward
there needs to be proposals and discussion and a new branding that reflects
the New OpenOffice.




 We have two separate issues here:
 that reflects this community
 1) Collecting and consolidating all versions of the logo we are using;
 here a 95% accuracy is not acceptable. These versions should be placed
 under 
 http://www.openoffice.org/**images/AOO_logos/http://www.openoffice.org/images/AOO_logos/or
  anyway under SVN.

 2) Collecting proposals that can be useful as inspiration for a new visual
 identity; here it is of course acceptable to have variants of the
 official logos, but these should remain proposals and be placed in the
 wiki or such, possibly in pages that do not confuse a reader who types
 OpenOffice logo in a search engine.


The new branding should have been discussed when I first brought it up last
year.  Any logos that are in use now, are stopgaps nothing more.  They are
simply rehashes of an old brand, we need shake off the Oracle detritus and
make our own mark, one that is owned and created by the Apache OpenOffice
community.

Cheers
GL



 Regards,
   Andrea.



Re: Need new logo for openoffice.apache.org

2012-10-23 Thread Graham Lauder
On Tue, Oct 23, 2012 at 9:07 PM, Kevin Grignon kevingrignon...@gmail.comwrote:

 On Tuesday, October 23, 2012, Graham Lauder wrote:

  On Tue, Oct 23, 2012 at 7:59 PM, Andrea Pescetti pesce...@apache.org
 javascript:;
  wrote:
 
   Alexandro Colorado wrote:
  
On 10/22/12, Kay Schenk wrote:
  
   hmmm...well, OK. I think I remember something like this now. Should
 we
   use Alexandro's new one at:
  
  https://cwiki.apache.org/**confluence/download/**attachments/27834483/**
   ApacheOpenOfficeTM.svg
 
 https://cwiki.apache.org/confluence/download/attachments/27834483/ApacheOpenOfficeTM.svg
  
  
   AFAIK there was no resolution on the fonts, the discussion ended on
   asking Michael Acevedo, but he never replied.
  
  
   Exactly. And this means we cannot use Alexandro's SVG since it is not a
   100% reproduction of the bitmap by Michael Acevedo (the orb is
 perfectly
   done in SVG and it is the only SVG version of the orb we have
 available,
   since we never received one from Oracle; but the text has a slightly
   different formatting).
  
 
  The SVG was done by Alexandro from Michael's bitmap IIRC.  Michael's was
  never official, it was just the one that happened to be available.
  There
  was never any consensus that Michael's was going to be anything other
 than
  a stop-gap for a first release from the ApacheOO podling.  Going forward
  there needs to be proposals and discussion and a new branding that
 reflects
  the New OpenOffice.
 
  KG01 - agreed, lets start exploring design directions. I'll share my
 designs shortly. On training this week, just need some time at home office
 :)


I like the Flying Page idea you proposed on the wiki, once we have a
pallet I'd like to explore that further.  I'm working on a graphic text for
the logo, I'll post some ideas tonight my time.

Cheers
GL




  
   We have two separate issues here:
   that reflects this community
   1) Collecting and consolidating all versions of the logo we are using;
   here a 95% accuracy is not acceptable. These versions should be placed
   under http://www.openoffice.org/**images/AOO_logos/
  http://www.openoffice.org/images/AOO_logos/or anyway under SVN.
  
   2) Collecting proposals that can be useful as inspiration for a new
  visual
   identity; here it is of course acceptable to have variants of the
   official logos, but these should remain proposals and be placed in
 the
   wiki or such, possibly in pages that do not confuse a reader who types
   OpenOffice logo in a search engine.
  
 
  The new branding should have been discussed when I first brought it up
 last
  year.  Any logos that are in use now, are stopgaps nothing more.  They
 are
  simply rehashes of an old brand, we need shake off the Oracle detritus
 and
  make our own mark, one that is owned and created by the Apache OpenOffice
  community.
 
  Cheers
  GL
 
 
  
   Regards,
 Andrea.
  
 



Re: OpenOffice SVG vector graphics

2012-10-08 Thread Graham Lauder
That's not verdana the bowl on the p is the wrong shape. Not sure what it
is tho. Searching
On 7/10/2012 11:58 PM, Andrea Pescetti pesce...@apache.org wrote:

 Alexandro Colorado wrote:

 On Sat, Oct 6, 2012 at 9:18 PM, Alexandro Colorado  wrote:

 Here is the Liberation font with some Condensed Bitstream on the Os.
 http://imagebin.org/231157
 please comment.

 Here is the proper but with using Nimbus:
 http://imagebin.org/231160


 It's nice to see all these variants but remember that the current effort
 is about obtaining an exact SVG version of
 http://www.openoffice.org/**images/AOO_logos/AOO-logo-**hires.jpghttp://www.openoffice.org/images/AOO_logos/AOO-logo-hires.jpg
 (which is our official logo and uses, apparently, Verdana).

 That said, experimenting with other fonts, and especially with free fonts,
 will still be very useful for possible future discussions on tweaking the
 logo at a certain point in time, but in this moment priority should go to
 obtaining a perfect vector representation of the official logo, to have
 something we can point people at when we grant them permission to use our
 (current) logo.

 Regards,
   Andrea.



Re: OpenOffice SVG vector graphics

2012-10-08 Thread Graham Lauder
I'm Linux too but I have a win 7 instance on a vm. So I just pulled them
across
There is a package called installmsfonts in the suse repos. But the font in
the logo jpg is definitely not verdana. It looks closer to sergo.
On 8/10/2012 8:19 PM, Alexandro Colorado j...@oooes.org wrote:

 On 10/8/12, Graham Lauder g.a.lau...@gmail.com wrote:
  That's not verdana the bowl on the p is the wrong shape. Not sure what it
  is tho. Searching

 Since I dont use windows I dont have verdana on my Linux system so I
 manually went out and looked and download the Verdana font. If you
 have a ttf maybe I would be able to try it, or you can do it from your
 inkscape.

  On 7/10/2012 11:58 PM, Andrea Pescetti pesce...@apache.org wrote:
 
  Alexandro Colorado wrote:
 
  On Sat, Oct 6, 2012 at 9:18 PM, Alexandro Colorado  wrote:
 
  Here is the Liberation font with some Condensed Bitstream on the Os.
  http://imagebin.org/231157
  please comment.
 
  Here is the proper but with using Nimbus:
  http://imagebin.org/231160
 
 
  It's nice to see all these variants but remember that the current effort
  is about obtaining an exact SVG version of
  http://www.openoffice.org/**images/AOO_logos/AOO-logo-**hires.jpg
 http://www.openoffice.org/images/AOO_logos/AOO-logo-hires.jpg
  (which is our official logo and uses, apparently, Verdana).
 
  That said, experimenting with other fonts, and especially with free
  fonts,
  will still be very useful for possible future discussions on tweaking
 the
  logo at a certain point in time, but in this moment priority should go
 to
  obtaining a perfect vector representation of the official logo, to have
  something we can point people at when we grant them permission to use
 our
  (current) logo.
 
  Regards,
Andrea.
 
 


 --
 Alexandro Colorado
 PPMC Apache OpenOffice
 http://es.openoffice.org



Re: OpenOffice SVG vector graphics

2012-10-08 Thread Graham Lauder
It doesn't look like nimbus either the terminal on the f is different. In
the logo the terminal is slightly dipped whereas the terminal in the nimbus
f is straight.  Tis a conundrum indeed. Mind you he could have easily done
that in Inkscape
On 8/10/2012 8:40 PM, Alexandro Colorado j...@oooes.org wrote:

 On Mon, Oct 8, 2012 at 2:30 AM, Graham Lauder g.a.lau...@gmail.com
 wrote:

  I'm Linux too but I have a win 7 instance on a vm. So I just pulled them
  across
  There is a package called installmsfonts in the suse repos. But the font
 in
  the logo jpg is definitely not verdana. It looks closer to sergo.
 

 Michael Carrazo is the original author of the fonts, so maybe he could
 provide the right specs.
 Looking at this svg
 https://cwiki.apache.org/confluence/download/attachments/27834483/aoo.svg

 It shows the following XML:

 text transform=scale(1.0235149,0.97702534)
 sodipodi:linespacing=125% id=text3053
 y=184.74756 x=590.01324

 style=font-size:97.06866455px;font-style:normal;font-variant:normal;font-weight:bold;font-stretch:normal;line-height:125%;letter-spacing:0px;word-spacing:0px;fill:#0e85cd;fill-opacity:1;stroke:none;font-family:Nimbus
 Sans L;-inkscape-font-specification:Nimbus Sans L Bold
 xml:space=preservetspan   y=184.74756
 x=590.01324   id=tspan3055
 sodipodi:role=lineOpen/tspantspan   id=tspan3057
 y=306.08337   x=590.01324
 sodipodi:role=line //text  text
 transform=scale(1.0618886,0.94171839)
 sodipodi:linespacing=125% id=text3065
 y=193.76079 x=805.81018

 style=font-size:97.06999207px;font-style:normal;font-variant:normal;font-weight:bold;font-stretch:normal;line-height:125%;letter-spacing:0px;word-spacing:0px;fill:#00;fill-opacity:1;stroke:none;font-family:Nimbus
 Sans L;-inkscape-font-specification:Nimbus Sans L Bold
 xml:space=preservetspan   y=193.76079
 x=805.81018   id=tspan3067
 sodipodi:role=lineOffice/tspan/text

 So Nimbus Sans L Bold is what shows on this one, which I already provided
 on an imagebin previously.


  On 8/10/2012 8:19 PM, Alexandro Colorado j...@oooes.org wrote:
 
   On 10/8/12, Graham Lauder g.a.lau...@gmail.com wrote:
That's not verdana the bowl on the p is the wrong shape. Not sure
 what
  it
is tho. Searching
  
   Since I dont use windows I dont have verdana on my Linux system so I
   manually went out and looked and download the Verdana font. If you
   have a ttf maybe I would be able to try it, or you can do it from your
   inkscape.
  
On 7/10/2012 11:58 PM, Andrea Pescetti pesce...@apache.org
 wrote:
   
Alexandro Colorado wrote:
   
On Sat, Oct 6, 2012 at 9:18 PM, Alexandro Colorado  wrote:
   
Here is the Liberation font with some Condensed Bitstream on the
 Os.
http://imagebin.org/231157
please comment.
   
Here is the proper but with using Nimbus:
http://imagebin.org/231160
   
   
It's nice to see all these variants but remember that the current
  effort
is about obtaining an exact SVG version of
http://www.openoffice.org/**images/AOO_logos/AOO-logo-**hires.jpg
   http://www.openoffice.org/images/AOO_logos/AOO-logo-hires.jpg
(which is our official logo and uses, apparently, Verdana).
   
That said, experimenting with other fonts, and especially with free
fonts,
will still be very useful for possible future discussions on
 tweaking
   the
logo at a certain point in time, but in this moment priority should
 go
   to
obtaining a perfect vector representation of the official logo, to
  have
something we can point people at when we grant them permission to
 use
   our
(current) logo.
   
Regards,
  Andrea.
   
   
  
  
   --
   Alexandro Colorado
   PPMC Apache OpenOffice
   http://es.openoffice.org
  
 



 --
 Alexandro Colorado
 PPMC Apache OpenOffice
 http://es.openoffice.org



Re: OpenOffice SVG vector graphics

2012-10-08 Thread Graham Lauder
Oh and please excuse top posting I'm sending this from my non I-phone
Cheers
G
On 8/10/2012 9:32 PM, Graham Lauder g.a.lau...@gmail.com wrote:

 It doesn't look like nimbus either the terminal on the f is different. In
 the logo the terminal is slightly dipped whereas the terminal in the nimbus
 f is straight.  Tis a conundrum indeed. Mind you he could have easily done
 that in Inkscape
 On 8/10/2012 8:40 PM, Alexandro Colorado j...@oooes.org wrote:

 On Mon, Oct 8, 2012 at 2:30 AM, Graham Lauder g.a.lau...@gmail.com
 wrote:

  I'm Linux too but I have a win 7 instance on a vm. So I just pulled them
  across
  There is a package called installmsfonts in the suse repos. But the
 font in
  the logo jpg is definitely not verdana. It looks closer to sergo.
 

 Michael Carrazo is the original author of the fonts, so maybe he could
 provide the right specs.
 Looking at this svg
 https://cwiki.apache.org/confluence/download/attachments/27834483/aoo.svg

 It shows the following XML:

 text transform=scale(1.0235149,0.97702534)
 sodipodi:linespacing=125% id=text3053
 y=184.74756 x=590.01324

 style=font-size:97.06866455px;font-style:normal;font-variant:normal;font-weight:bold;font-stretch:normal;line-height:125%;letter-spacing:0px;word-spacing:0px;fill:#0e85cd;fill-opacity:1;stroke:none;font-family:Nimbus
 Sans L;-inkscape-font-specification:Nimbus Sans L Bold
 xml:space=preservetspan   y=184.74756
 x=590.01324   id=tspan3055
 sodipodi:role=lineOpen/tspantspan   id=tspan3057
 y=306.08337   x=590.01324
 sodipodi:role=line //text  text
 transform=scale(1.0618886,0.94171839)
 sodipodi:linespacing=125% id=text3065
 y=193.76079 x=805.81018

 style=font-size:97.06999207px;font-style:normal;font-variant:normal;font-weight:bold;font-stretch:normal;line-height:125%;letter-spacing:0px;word-spacing:0px;fill:#00;fill-opacity:1;stroke:none;font-family:Nimbus
 Sans L;-inkscape-font-specification:Nimbus Sans L Bold
 xml:space=preservetspan   y=193.76079
 x=805.81018   id=tspan3067
 sodipodi:role=lineOffice/tspan/text

 So Nimbus Sans L Bold is what shows on this one, which I already provided
 on an imagebin previously.


  On 8/10/2012 8:19 PM, Alexandro Colorado j...@oooes.org wrote:
 
   On 10/8/12, Graham Lauder g.a.lau...@gmail.com wrote:
That's not verdana the bowl on the p is the wrong shape. Not sure
 what
  it
is tho. Searching
  
   Since I dont use windows I dont have verdana on my Linux system so I
   manually went out and looked and download the Verdana font. If you
   have a ttf maybe I would be able to try it, or you can do it from your
   inkscape.
  
On 7/10/2012 11:58 PM, Andrea Pescetti pesce...@apache.org
 wrote:
   
Alexandro Colorado wrote:
   
On Sat, Oct 6, 2012 at 9:18 PM, Alexandro Colorado  wrote:
   
Here is the Liberation font with some Condensed Bitstream on the
 Os.
http://imagebin.org/231157
please comment.
   
Here is the proper but with using Nimbus:
http://imagebin.org/231160
   
   
It's nice to see all these variants but remember that the current
  effort
is about obtaining an exact SVG version of
http://www.openoffice.org/**images/AOO_logos/AOO-logo-**hires.jpg
   http://www.openoffice.org/images/AOO_logos/AOO-logo-hires.jpg
(which is our official logo and uses, apparently, Verdana).
   
That said, experimenting with other fonts, and especially with free
fonts,
will still be very useful for possible future discussions on
 tweaking
   the
logo at a certain point in time, but in this moment priority
 should go
   to
obtaining a perfect vector representation of the official logo, to
  have
something we can point people at when we grant them permission to
 use
   our
(current) logo.
   
Regards,
  Andrea.
   
   
  
  
   --
   Alexandro Colorado
   PPMC Apache OpenOffice
   http://es.openoffice.org
  
 



 --
 Alexandro Colorado
 PPMC Apache OpenOffice
 http://es.openoffice.org




Re: OpenOffice SVG vector graphics

2012-10-06 Thread Graham Lauder
 Alexandro Colorado wrote:
  I upload the OpenOffice SVG logo on pure SVG, still needs some cleanup
  on the nodes, but this is a 100% SVG logo.
  The attachment is on the cWiki:
  https://cwiki.apache.org/confluence/download/attachments/27834483/ApacheO
  penOfficeTM.svg 
  https://cwiki.apache.org/confluence/pages/viewpageattachments.action?page
  Id=27834483sortBy=date
 
 The orb is really nice here, a flawless vectorization of what we have.
 
 The text appears a bit distorted, or maybe it's just my on-screen
 rendering: for example, the O seems a bit wider and the e seems to
 be cut on the right, at least comparing the last image at
 https://cwiki.apache.org/confluence/pages/viewpage.action?pageId=27834483
 with your version.

You're right, that vector needs a little titivating 

 
 Font was discussed in this thread
 http://comments.gmane.org/gmane.comp.apache.incubator.ooo.devel/11468
 and it looks like the discussion settled on Verdana despite some
 comments about it being non-free; anyway it is a very common font, so it
 might be possible to get it perfectly rendered to SVG too.

That's not difficult, all fonts are vectors in any case and fontforge will 
export svg.

I would definitely raise a -1 to using any proprietary fonts, especially one 
that is owned by our No1 competitor.  There are plenty of good Free fonts 
about:  Bitstream Vera, DejaVu and Liberation are probably the most mature 
familys and Luxi and Nimbus are good fonts as well and available on most 
Distros.  


However there is actually no need to use a given font in any case, the text 
can easily be created in Inkscape so that it is made up of letters that are 
unique to the OpenOffice Logo.  It is completely unnecessary to use a 
prepackaged font.

This is a very rough freehand demonstration of the concept knocked up in five 
minutes using Inkscape 

http://wiki.openoffice.org/wiki/File:AOOLogoDemo.svg

This is not a particular font family and so there are no licensing issues.  

Cheers
GL


Re: OpenOffice SVG vector graphics

2012-10-06 Thread Graham Lauder
 On 10/6/12, Graham Lauder y...@apache.org wrote:
  Alexandro Colorado wrote:
   I upload the OpenOffice SVG logo on pure SVG, still needs some cleanup
   on the nodes, but this is a 100% SVG logo.
   The attachment is on the cWiki:
   https://cwiki.apache.org/confluence/download/attachments/27834483/Apac
   heO penOfficeTM.svg 
   https://cwiki.apache.org/confluence/pages/viewpageattachments.action?p
   age Id=27834483sortBy=date
  
  The orb is really nice here, a flawless vectorization of what we have.
  
  The text appears a bit distorted, or maybe it's just my on-screen
  rendering: for example, the O seems a bit wider and the e seems to
  be cut on the right, at least comparing the last image at
  https://cwiki.apache.org/confluence/pages/viewpage.action?pageId=2783448
  3 with your version.
  
  You're right, that vector needs a little titivating
  
  Font was discussed in this thread
  http://comments.gmane.org/gmane.comp.apache.incubator.ooo.devel/11468
  and it looks like the discussion settled on Verdana despite some
  comments about it being non-free; anyway it is a very common font, so it
  might be possible to get it perfectly rendered to SVG too.
  
  That's not difficult, all fonts are vectors in any case and fontforge
  will export svg.
  
  I would definitely raise a -1 to using any proprietary fonts, especially
  one
 
 Here is a comparison between Bitstream, Nimbus and Liberation.
 
 http://imagebin.org/231102
 
 Bitstream also was modified by reducing the width by 15%.

That's right I remember doing that way back, the problem with that was/is that 
it made the font loo heavy in the wrong places.  The most noticeable was in 
the O  In the bitstream family, the arc and the stress in the O are the same 
width from top to bottom whereas in for instance Frutiger, the original OOo 
font, the widths of the arc (the top and bottom of the bowl) were half the 
width of the stress (the sides).  This had the effect that when the font was 
compressed, the arc remained lighter than the stress, or at least until you 
got to 50%.  

With all of the Bitstream fonts (DejaVu, and Liberation are just variations on 
the original Bitstream) compressing the font results in the character looking 
top heavy with a fat butt because the arcs are  now wider than the stresses.

Of the three, I'd go with Nimbus.  I like the the Liberation set, but for some 
reason they decided that the uppercase O wasn't wide enough???  Liberation 
uses some of the design cues of Frutiger, noticeable on the bowls of the c and 
e.  And I never liked the terminal on the bitstream f. it looks unfinished, 
like the designer couldn't figure out what to do with it.

Those subtle variations could be fixed in inkscape of course and because it's 
an open font we could modify it without issue.

Cheers
GL

  

 
  that is owned by our No1 competitor.  There are plenty of good Free fonts
  about:  Bitstream Vera, DejaVu and Liberation are probably the most
  mature familys and Luxi and Nimbus are good fonts as well and available
  on most Distros.
  
  
  However there is actually no need to use a given font in any case, the
  text
  
  can easily be created in Inkscape so that it is made up of letters that
  are
  
  unique to the OpenOffice Logo.  It is completely unnecessary to use a
  prepackaged font.
  
  This is a very rough freehand demonstration of the concept knocked up in
  five
  minutes using Inkscape
  
  http://wiki.openoffice.org/wiki/File:AOOLogoDemo.svg
  
  This is not a particular font family and so there are no licensing
  issues.
  
  
  Cheers
  GL


Re: OpenOffice SVG vector graphics

2012-10-06 Thread Graham Lauder
 On Sat, Oct 6, 2012 at 9:18 PM, Alexandro Colorado j...@oooes.org wrote:
  On 10/6/12, Graham Lauder y...@apache.org wrote:
   On 10/6/12, Graham Lauder y...@apache.org wrote:
Alexandro Colorado wrote:
 I upload the OpenOffice SVG logo on pure SVG, still needs some
 cleanup
 on the nodes, but this is a 100% SVG logo.

[]

  
  Here is the Liberation font with some Condensed Bitstream on the Os.
  http://imagebin.org/231157
  
  please comment.
 
 Here is the proper but with using Nimbus:
 http://imagebin.org/231160

I do like Nimbus, however if we are going to use a font rather than a graphic, 
we should look at Century School book.  It has a much more finished and mature 
look.  I think, if memory serves, it's the preferred font for the US courts...  
Not that that matters, however, more importantly,  it does perform well if 
condensing.  You could probably condense it 30 odd percent and it would still 
look good.  It does give a bit more freedom in that way.

Cheers
GL   


Re: OpenOffice SVG vector graphics

2012-10-06 Thread Graham Lauder
 - Original Message -
 ...
 
   License?
  
  Not really sure how it apply here since is a derivative work but all 3
  fonts are OFL
 
 OK, that's acceptable. but perhaps you should try Adobe's
 SourceSansPro?
 
 http://blogs.adobe.com/typblography/2012/08/source-sans-pro.html
 
  Just  trying to be modern ;).
 
 Pedro.

Adobe Open Source Fonts!!! dang, I have been out of the font game too long and 
missed this completely.  That is just wickedly cool.

Well done Adobe

Cheers
GL 


Re: [VOTE] [PMC] Starting Membership for Apache OpenOffice PMC

2012-10-01 Thread Graham Lauder
 This is a call for vote on selecting the following list as the starting
 membership for the Apache OpenOffice PMC, to be listed in the TLP
 resolution.  The voting is for the entire slate as listed.
 
 Apache OpenOffice PMC Starting Membership:
 Andre Fischer (af)
 Andrea Pescetti (pescetti)
 Andrew Rist (arist)
 Ariel Constenla-Haile (arielch)
 Armin Le Grand (alg)
 Dave Fisher (wave)
 Donald Harbison (dpharbison)
 Drew Jensen (atjensen)
 Ian Lynch (ingotian)
 Jürgen Schmidt (jsc)
 Kay Schenk (kschenk)
 Kazunari Hirano (khirano)
 Louis Suarez-Potts (louis)
 Marcus Lange (marcus)
 Oliver-Rainer Wittmann (orw)
 Pedro Giffuni (pfg)
 Peter Junge (pj)
 Raphael Bircher (rbircher)
 Regina Henschel (regina)
 RGB.ES (rgb-es)
 Roberto Galoppini (galoppini)
 Yang Shih-Ching (imacat)
 Yong Lin Ma (mayongl)
 
 
 The balloting will be until UTC midnight Thursday,
 4 October: 2012-10-04T24:00Z.
 
 Approval requires a majority of +1 over -1 votes cast by members of
 the PPMC.
 
  [  ] +1 approve
  [  ]  0 abstain
  [  ] -1 disapprove, for the following reasons:

Looks good,  +1

Cheers
GL


[UX][DISCUSS]Re: Change of 'soffice' name

2012-09-26 Thread Graham Lauder
 There has been issues in installing LibreOffice and OpenOffice
 basically because they are derived from StarOffice, since the Oracle
 transfer StarOffice no longer exist however OOo still have it's roots
 on it's code and libraries.
 
 Issues however when trying to have LibreOffice and OpenOffice has
 causes clash between both soffice binaries on many of the Linux (and
 other) distributions. One example is the menu service where OOo/LibO
 hold the same XML definition.
 
 I wonder if there are any plans on ever modifying this branding issue.

From a user experience POV this would be a good idea.  The old Novell version 
of OOo used to use ooffice, oowriter, oocalc.

Perhaps for 4.0 we should change to aoffice or aooffice, aowriter etc

GL

  


Re: [UX] DISCUSS - Survey Tool Recommendation

2012-08-27 Thread Graham Lauder
 KG01 - see comments inline
 
 On Aug 18, 2012, at 9:34 AM, Graham Lauder y...@apache.org wrote:
  On 16/08/2012 Rob Weir wrote:
  On Thu, Aug 16, 2012 at 12:47 AM, Kevin Grignon wrote:
  I've been looking at various survey tools and would like to recommend
  that we deploy the open source survey tool, *LimeSurvey.*
  
  Perfect. It is a good tool and it is in continuity with what the
  project used to use, see my old e-mail at
  http://mail-archives.apache.org/mod_mbox/incubator-ooo-dev/201206.mbox/
  %3 C4 feecc9a.3020...@apache.org%3E
 
 KG01 - Great news. Most gracious.
 
  1) A volunteer hosts the survey outside of Apache at their existing
  domain name
  
  2) A volunteer hosts the survey outside of Apache and some pays $15 or
  so to get a better domain name for it, like www.oosurvey.net
  
  3) A volunteer hosts the survey outside of Apache but we redirect the
  subdomain survey.openoffice.org to point to the external server
  
  As I wrote in the same e-mail, Graham had written he had a working
  LimeSurvey installation that he could make available to the project:
  http://s.apache.org/wZ . So I'd try with that first, and I'd probably
  prefer option 3 to keep all services under one namespace.
 
 KG01 - yes, a natural language oriented name such as
 survey.openoffice.org would be great.
 
  Regards,
  
Andrea.
  
  Just having long loud discussions with the host at the moment because
  the site is broken, looks like an update has gone bad.  As soon as it's
  sorted we can be in to it.
  
  We should probably still do the survey design on the wiki however.
 
 KG01 - Indeed, I have been capturing the survey questions on the wiki. I
 will also start to build the survey groups (question collections) in
 LimeSurvey to be ready to import into our hosted instance, when available.
 
  Cheers
  G
  
  Good grief, server meltdown and they're talking about 72 hours before
  it's up again.
 
 KG01 - No worries, as long as we can get cracking by the end of the week.
 
 KG01 - Please share server details and user credentials when available.

Hi Kevin,
 
You should have had an email with access details and password for admin rights 
by now.  Let's have at it.


Cheers
GL 


Re: [DISCUSS]: I would like to propose a new conversion mode parameter

2012-08-20 Thread Graham Lauder
 KG01 - see comments inline.
 
 On Aug 21, 2012, at 4:18 AM, Marcus (OOo) marcus.m...@wtnet.de wrote:
  Am 08/20/2012 04:54 PM, schrieb Jürgen Schmidt:
  OpenOffice is not only used as desktop application but also as hidden
  part of other software and often as a conversion engine in the backend.
  
  OpenOffice has very good filters for many file formats and the usage as
  a conversion engine is straight forward. And the conversion from one
  format into another can be improved and optimized by some special
  handling of parts of the document.
  
  For example external linked parts can be ignored and don't have to be
  loaded during conversion, embedded images can be simply copied etc.
  
  I would like to improve AOO for this kind of usage by introducing a new
  parameter -conversionmode. It's not comparable with the command line
  parameter -headless or the hidden property for
  loadComponentFromUrl().
  
  The intention of this new global option is to have it available
  everywhere in the underlying code to optimize the performance of the
  conversion.
  
  Sounds reasonable. However, especially with the previous paragraph I
  don't know if I understood right. Do you want to simply make the
  import/export of docs faster when AOO isn't running in graphical mode?
  
  Would be great if you can fill this with some more details.
  
  This should have no influence/impact on the normal workflow but will
  help to make AOO potentially more attractive for backend usage. Means it
  will help to grow the broader eco-system around AOO.
 
 KG01 - Interesting. Does this mean future apps could present their own user
 experience and still leverage our framework?
 

The Auustralia National Archive created a piece of software for preserving 
digital materials called XENA

http://xena.sourceforge.net/

That uses OOo as a plugin.  This would probably ease that connection.



Re: [DISCUSS]: I would like to propose a new conversion mode parameter

2012-08-20 Thread Graham Lauder
 Hi,
 
 I get XENA's help page as below link, and it's using LibOffice as a plugin,
 not AOO.
 http://xena.sourceforge.net/help.php?page=setoffice.html
 
 The external tool for converting office documents to Open Document Format
 (ODF) is *LibreOffice*.

Doesn't matter, it originally used OOo, it still relies on OOo code as an ODF 
editor, LO is still OOo code, if you want to use Xena you can use AOO as it's 
plugin.

Cheers
GL  


 

 
 
 
 2012/8/21 Graham Lauder y...@apache.org
 
   KG01 - see comments inline.
   
   On Aug 21, 2012, at 4:18 AM, Marcus (OOo) marcus.m...@wtnet.de
  
  wrote:
Am 08/20/2012 04:54 PM, schrieb Jürgen Schmidt:
OpenOffice is not only used as desktop application but also as
hidden part of other software and often as a conversion engine in
the
  
  backend.
  
OpenOffice has very good filters for many file formats and the usage
  
  as
  
a conversion engine is straight forward. And the conversion from one
format into another can be improved and optimized by some special
handling of parts of the document.

For example external linked parts can be ignored and don't have to
be loaded during conversion, embedded images can be simply copied
etc.

I would like to improve AOO for this kind of usage by introducing a
  
  new
  
parameter -conversionmode. It's not comparable with the command
line parameter -headless or the hidden property for
loadComponentFromUrl().

The intention of this new global option is to have it available
everywhere in the underlying code to optimize the performance of the
conversion.

Sounds reasonable. However, especially with the previous paragraph I
don't know if I understood right. Do you want to simply make the
import/export of docs faster when AOO isn't running in graphical
mode?

Would be great if you can fill this with some more details.

This should have no influence/impact on the normal workflow but will
help to make AOO potentially more attractive for backend usage.
Means
  
  it
  
will help to grow the broader eco-system around AOO.
   
   KG01 - Interesting. Does this mean future apps could present their own
  
  user
  
   experience and still leverage our framework?
  
  The Auustralia National Archive created a piece of software for
  preserving digital materials called XENA
  
  http://xena.sourceforge.net/
  
  That uses OOo as a plugin.  This would probably ease that connection.


Re: [VOTE] Apache OpenOffice Community Graduation Vote

2012-08-19 Thread Graham Lauder
 Per the IPMC's Guide to Successful Graduation [1] this is the
 optional, but recommended, community vote for us to express our
 willingness/readiness to govern ourselves.  If this vote passes then
 we continue by drafting a charter, submitting it for IPMC endorsement,
 and then to the ASF Board for final approval.   Details can be found
 in the Guide to Successful Graduation.
 
 Everyone in the community is encouraged to vote.  Votes from PPMC
 members and Mentors are binding.  This vote will run 72-hours.
 
 
 [ ] +1  Apache OpenOffice community is ready to graduate from the
 Apache Incubator.
 [ ] +0 Don't care.
 [ ] -1  Apache OpenOffice community is not ready to graduate from the
 Apache Incubator because...
 
 
 Regards,
 
 -Rob



+1 Let's get this party started

Cheers
GL


Re: [UX] DISCUSS - Survey Tool Recommendation

2012-08-17 Thread Graham Lauder
 On 16/08/2012 Rob Weir wrote:
  On Thu, Aug 16, 2012 at 12:47 AM, Kevin Grignon wrote:
  I've been looking at various survey tools and would like to recommend
  that we deploy the open source survey tool, *LimeSurvey.*
 
 Perfect. It is a good tool and it is in continuity with what the project
 used to use, see my old e-mail at
 http://mail-archives.apache.org/mod_mbox/incubator-ooo-dev/201206.mbox/%3C4
 feecc9a.3020...@apache.org%3E
 
  1) A volunteer hosts the survey outside of Apache at their existing
  domain name
  
  2) A volunteer hosts the survey outside of Apache and some pays $15 or
  so to get a better domain name for it, like www.oosurvey.net
  
  3) A volunteer hosts the survey outside of Apache but we redirect the
  subdomain survey.openoffice.org to point to the external server
 
 As I wrote in the same e-mail, Graham had written he had a working
 LimeSurvey installation that he could make available to the project:
 http://s.apache.org/wZ . So I'd try with that first, and I'd probably
 prefer option 3 to keep all services under one namespace.
 
 Regards,
Andrea.


Just having long loud discussions with the host at the moment because the site 
is broken, looks like an update has gone bad.  As soon as it's sorted we can 
be in to it.

We should probably still do the survey design on the wiki however.

Cheers
G


Re: [UX] DISCUSS - Survey Tool Recommendation

2012-08-17 Thread Graham Lauder
  On 16/08/2012 Rob Weir wrote:
   On Thu, Aug 16, 2012 at 12:47 AM, Kevin Grignon wrote:
   I've been looking at various survey tools and would like to recommend
   that we deploy the open source survey tool, *LimeSurvey.*
  
  Perfect. It is a good tool and it is in continuity with what the project
  used to use, see my old e-mail at
  http://mail-archives.apache.org/mod_mbox/incubator-ooo-dev/201206.mbox/%3
  C4 feecc9a.3020...@apache.org%3E
  
   1) A volunteer hosts the survey outside of Apache at their existing
   domain name
   
   2) A volunteer hosts the survey outside of Apache and some pays $15 or
   so to get a better domain name for it, like www.oosurvey.net
   
   3) A volunteer hosts the survey outside of Apache but we redirect the
   subdomain survey.openoffice.org to point to the external server
  
  As I wrote in the same e-mail, Graham had written he had a working
  LimeSurvey installation that he could make available to the project:
  http://s.apache.org/wZ . So I'd try with that first, and I'd probably
  prefer option 3 to keep all services under one namespace.
  
  Regards,
  
 Andrea.
 
 Just having long loud discussions with the host at the moment because the
 site is broken, looks like an update has gone bad.  As soon as it's sorted
 we can be in to it.
 
 We should probably still do the survey design on the wiki however.
 
 Cheers
 G

Good grief, server meltdown and they're talking about 72 hours before it's up 
again. 


Re: [DISCUSS] AOO Ready to Graduate

2012-08-17 Thread Graham Lauder
 Am Freitag, 17. August 2012 um 17:55 schrieb Rob Weir:
  We've had several prods from our mentors suggesting that we are ready
  to graduate. But I think there was general recognition that with
  graduation comes a little hump in extra work, both for the project as
  well as the IPMC and Infra, especially related to mailing list and
  website changes [1]. We wanted to avoid piling that on top of the
  already considerable work required to get AOO 3.4.1 released.
  
  The AOO 3.4.1 release is now being voted on. So I think it is a good
  time for us to start this process.
  
  I'd recommend everyone take a look at this timeline [2] for what the
  graduation process looks like. You can see it is three steps:
  
  1) Optional Community vote [3]
  
  2) Preparation of a Charter and Resolution [4]
  
  3) Vote by the IPMC to recommend the Charter/Resolution to the ASF Board.
  
  4) Approval by the ASF Board.
  
  As I understand it the ASF Board meeting on the 3rd Wednesday of each
  month. So the next meeting should be September 19th. If we start
  now, we should have plenty of time to work through this process in
  time for that meeting.
  
  I'd like to start the first step, with the optional, but highly
  recommended, community vote, stating our belief that we are ready to
  graduate.
 
 I agree and yes let us start with the process.
 
 Juergen
 
  Regards,
  
  -Rob
  
  
  [1]
  http://incubator.apache.org/guides/graduation.html#project-first-steps
  
  [2] http://incubator.apache.org/guides/graduation.html#process
  
  [3] http://incubator.apache.org/guides/graduation.html#tlp-community-vote
  
  [4] http://incubator.apache.org/guides/graduation.html#tlp-resolution


+1, let's get it underway

Cheers
G


Re: OO Sold on eBay

2012-08-13 Thread Graham Lauder
 On 13 August 2012 01:29, Rob Weir robw...@apache.org wrote:
  On Sun, Aug 12, 2012 at 5:50 PM, Kay Schenk kay.sch...@gmail.com wrote:
  On Sun, Aug 12, 2012 at 10:49 AM, Rob Weir robw...@apache.org wrote:
  On Sun, Aug 12, 2012 at 12:38 PM, Max Merbald max.merb...@gmx.de 
wrote:
   Hi,
   
   I'd say it's not very fair because probably not everyone knows OOO is
   available for free. It's kind of weird that someone is trying to make
  
  money
  
   with something which is available for free.
  
  I wonder... is there anything that prevents one of us from offering
  the same thing on eBay, but at a near-zero price?  For example, would
  it be within eBay policy to have an auction for instructions for
  downloading OpenOffice?  Give all the same marketing plugs for
  features, etc., but set it as a Buy Now price of 1-cent or
  something.
  
  Some users want a CD, because of bandwidth limitations.  But the cost
  of information, in this case, should be nearly zero.
  
  -Rob
  
  You might want to check out seller requirements first...
  
   http://pages.ebay.com/help/sell/questions/sell-requirements.html
  
  I would think if we're willing to do this -- and set this up somehow,
  the answer is no unless ASF precludes this, which it might.
  
  Drew mentioned another eBay policy that said you could not sell access
  to downloaded software.  You could only sell the media.
  
  Looking at the ebay auctions, some of them seem reasonable.  $3 or $5
  for a CD and packaging, shipping, etc., is not outrageous.
  
  But I am concerned that several of the auctions seem to be selling old
  versions of OpenOffice including 3.2 and 3.1.  These earlier versions
  lack important security fixes and those who distribute old versions,
  without a warning, are putting their customers at risk.
  
  As a project we take great pains to ensure the users who download from
  our website get authentic versions of our software, the latest
  versions, not tampered with.  We give the downloader ways of verifying
  this, with MD5 hashes and PGP signatures.
  
  But there is no current way that we can offer similar assurances to
  users who purchase a CD.  (Anyone who thinks users will verify
  checksums or signatures on a CD is deluded.)
  
  Our options:
  
  1) Do nothing.  Bandwidth and access is increasing and this problem
  will solve itself...sometime.

This would the best course, although I don't that there is a problem.  Quite 
the opposite, it is in fact a good thing.  People are thinking like 
proprietary software vendors, please get out of this trap.

Ebay sellers are cheap promotion, they get the brand out there.  
People who return to those sellers do it to save bandwidth. The people who buy 
off them the first time but who do have bandwidth, may not do it a second time 
because they figure out pretty quickly that the name is a web address, or at 
least they used to.  Also many people like dealing with a person rather than a 
server.  

The vast majority of the EBay sellers do the brand a service.  Getting someone 
to do it on behalf of the project is just a waste of energy that could be put 
to better use.  We would be better to promote the EBay sellers, treat them as 
partners rather than competitors.EBay tends to be self policing, the 
unscrupulous ones get bad feedback and disappear fairly quickly.

If they are selling older versions, my answer to that is So what?  My wife 
still uses 3.0 and it suits her needs perfectly.  When the user decides that 
perhaps downloading is the better way to go then they will automatically get 
the latest version.  Having the latest and greatest is not the be all and end 
all.


  
  2) Define voluntary requirements for distributors of OpenOffice.
  Those who agree to these requirements would be allowed use of a
  special logo and would be listed on our website.

More bureaucracy that is unneeded

  
  3) One or more community members, acting outside of Apache, could
  organize to sell CD's on eBay at cost, and have eBay auction listings
  that are upfront and honest, explaining that the software is open
  source and can be downloaded for free.  We can give the URL right in
  the listing.  We would make it clear that the charge is only for
  convenience of having a CD delivered.

Putting a URL in the body of the listing that allows people to circumvent the 
auction process is against EBay TOU.

 
 Is it worth approaching eBay with our concerns?

No, because there are none

 - ensuring that sellers credit (and link to) the ASF

They are selling OOo, that's enough credit, these people are our retailers.  
We, the project, do not supply the software on media, just like Heinz gets 
supermarkets to sell their beans rather than only supply from a Heinz shop.

 - ensuring that sellers provide clear information on the version supplied

EBay won't do anything like that, their policing is along strict guidelines. 
Their actions are strictly binary:  Allow or Ban.  The value to EBay of 

Re: [PROPOSAL] Create ooo-l...@incubator.apache.org

2012-07-03 Thread Graham Lauder
 I suggested this on the list a few weeks ago.  I'd like to now move
 forward with it.

+1 to the list and +1 to L10n that is recognised as the dimunition of 
localisation amongst translators  


 
 I'll volunteer to be one of the list moderators.  But I need 2-3 other
 committers to volunteer as well.  Let me know if you can help.

I can help moderate that or at least I can handle the english garbage. For  
the rest I'll need a bit of help fom google translate if no native speaker of 
the language in question is moderating. 

Cheers
GL


 
 l10n = localization or localisation, depending on where you went to school.
 
 The purpose of the list would be coordination of the localization
 efforts, including translation, for AOO.  Another purpose would be for
 coaching new translators on the project., helping them to get started
 and productive with our tools.
 
 In other words, rather than ooo-dev's drink from the fire hose
 approach, where power-user email filtering skills are necessary to
 preserve sanity, let's offer a more focused collaboration environment
 for translators
 
 -Rob


Re: [UX][Volunteers Needed] - Harvesting Social Data

2012-06-26 Thread Graham Lauder
 KG01 - See comments inline.
 
 On Tue, Jun 26, 2012 at 6:11 PM, RGB ES rgb.m...@gmail.com wrote:
  2012/6/26 Kevin Grignon kevingrignon...@gmail.com:
   Hello All,
   
   As mentioned in an earlier post, collectively, our social assets
   present
  
  a
  
   huge opportunity to engage the AOO user community, capture insight,
   feedback and thoughts on the current health of our products, and our
  
  future
  
   product direction.
   
   Harvesting data from our social media assets, forums and mailing lists
   is an extremely challenging task. With s much content in
   disparate sources, it is likely that many threads will fade into the
   archives. However, we can attempt to harvest any insight that is
   considered
  
  relevant
  
   and actionable - so that the valueable data is not lost.
   
   Also, some AOO contributors cannot access some social media sites.
   Capturing social data in the AOO UX wiki also ensures the relevant and
   actionable social data is open, accessible and visible to all.
   
   To be clear, I understand that such effort is not going to capture
   everything, nor is it ever complete. Rather, this is a chance to
   capture any notable insight that could help drive informed design and
   development decisions in the future. Some data is better than none.
   
   Also, some international AOO contributors cannot access some social
   media sites. Capturing social data in the AOO UX wiki also ensures the
   relevant and actionable social data is open, accessible and visible to
   all.
   
   I have created a number of pages within the AOO UX wiki [1] for
  
  harvesting
  
   and capturing social data.
   
   [1] http://wiki.services.openoffice.org/wiki/AOO_Social_Data
   
   I invite everyone to harvest insight from our social media and post to
  
  the
  
   wiki. If you see something relevant, that could be actionable, please
   harvest this information and post to the wiki. Feel free to tweak the
   document table format to suite the content.
   
   Such raw data can help feed the development of informed UX work
   products moving forward. For example, such data can help us define our
   user roles, validate key usage scenarios and capture actionable
   product
   recommendations. Tracing our design and development work products to
   real data ensures that we will make informed decisions driven by end
   user insight.
   
   Do not hesitate to contact me for more information on this ongoing
  
  research
  
   activity.
   
   Regards,
   Kevin
  
  Added one example (and fixed a typo on the table headings) to see how it
  works.
  
  KG01 - Good stuff. Thanks for getting the ball rolling.
  
  
  I think description column should be left aligned, not centred, but
  other than aligning paragraph one by one I cannot find a way to do so
  on the column. Also the bold is not needed there, but I did not find
  how to change that.
 
 KG01 - Man alive, the mediawiki is really hard to work in. I'm aware of the
 formatting issues. Let's focus on content for now. I created a better table
 today in another page, and can copy the wiki code over. It's easier to read
 than the social data table.

It's OK you've just formatted every row as a header.

I'll sort it.

Cheers
GL



 
  I'm really a newbie on wikis, as you can see :)
  
  Regards
  Ricardo


Re: [UX][Volunteers Needed] - Harvesting Social Data

2012-06-26 Thread Graham Lauder

   
   Added one example (and fixed a typo on the table headings) to see how
   it works.
   
   KG01 - Good stuff. Thanks for getting the ball rolling.
   
   
   I think description column should be left aligned, not centred, but
   other than aligning paragraph one by one I cannot find a way to do so
   on the column. Also the bold is not needed there, but I did not find
   how to change that.
  
  KG01 - Man alive, the mediawiki is really hard to work in. I'm aware of
  the formatting issues. Let's focus on content for now. I created a
  better table today in another page, and can copy the wiki code over.
  It's easier to read than the social data table.
 
 It's OK you've just formatted every row as a header.
 
 I'll sort it.
 
 Cheers
 GL

Done.  

It's a good idea to have the formatting toolbar enabled if you're not sure of 
the markup.  Go to your preferences tab, select Editing and check Show edit 
toolbar.  It makes things a little easier.

For bulk changes I just copy and paste the markup into Writer.

Cheers
GL  


 
   I'm really a newbie on wikis, as you can see :)
   
   Regards
   Ricardo


Re: official logos ???

2012-06-13 Thread Graham Lauder
 On 06/13/2012 03:45 PM, Ariel Constenla-Haile wrote:
  Hi Kay,
  
  On Tue, Jun 12, 2012 at 08:48:58AM -0700, Kay Schenk wrote:
  yeah-- I was definitely thinking of extending the /images/AOO_logos
  to house JUST the logos...
  
  ooo-site/content/images/AOO_logos/svg/OOo_Website_v2_copy.svg is not
  really an svg file, but an svg with a raster image embedded.
  
  Can you upload the original SVG file for this,
 
 well this is all that I found...so sorry. Not being a graphics guru, I
 really don't know how to differentiate these things, and well, gimp
 was happy with it, so...I'll see what I can do. I will contact the
 designer.
 
 and for the orb as seen
 
  in ooo-site/content/images/AOO_logos/orb.jpg ? (I had to take it from
  the facebook page, because I didn't find anywhare ;) ).
  This orb is not ooo-site/content/images/AOO_logos/svg/orb.svg
 
 oh boy! you are definitely correct on this one! :(
 
 I should have put this one instead...
 
 http://www.openoffice.org/trademark/symbol_color.png
 
 OK, I'll change this...
 
 The one you have is nice...the designer must have received permission to
 create it from the real trademarked orb  so perhaps we can track this
 down.
 
  Regards


Hi Kay,

Probably the best images available of the orb are at:

http://www.openoffice.org/ui/VisualDesign/OOo3_refresh.html

This was Stella's work for the last brand refresh which is where the orb came 
into use.

Cheers
GL 




Re: Another installation annoyance

2012-06-13 Thread Graham Lauder
Greetings Peter,

Could you please  start a new thread rather than hijacking one with a 
different topic.  Because of the volume of mail on this list it's very easy to 
miss a message buried a long way down a different topic thread.

Cheers
GL

 Who had the brilliant idea of enabling the OO splash screen
 unconditionally so users have to look at the monstrosity every time the
 machine boots?
 
 Apparently one has to edit program/soffice.ini with a text editor to
 disable it. Yikes.
 
 Need to fix this.
 
 PB


Re: Next steps for Symphony and AOO

2012-06-12 Thread Graham Lauder
 As we wait [0] for the Symphony [1] code to be loaded into Subversion
 I think it would be good to start a discussion on next steps of how
 we can make best use of this contribution.
 
 Hopefully you've had time to review the list of features on the wiki
 [2], install one of the binaries [3] , or maybe even download the
 source [4] and try to build it [5].
 
 As will see by your examination, the Symphony code base has co-evolved
 with OpenOffice.org for several years now, and continued to co-evolve
 with Apache OpenOffice even recently.  Symphony has many features and
 bug fixes that AOO lacks.  And there are areas where Symphony is
 missing enhancements or bug fixes that are in OpenOffice.
 
 Our challenge is to find the best way to bring these two code bases
 together, to make the best product.
 
 I think there are two main approaches to this problem:
 
 I.  Merge code, from Symphony, feature by feature, into AOO, in a
 prioritized order.  This is the slow approach, since it would take
 (by the estimates I've seen) a couple of years to bring all of the
 Symphony enhancements and bug fixes over to AOO.
 
 II.  Use Symphony as the the new base, and merge (over time) AOO (and
 OOo) enhancements and bug fixes into the new trunk.  This approach
 quickly gives a new UI, something we could fairly call Apache
 OpenOffice 4.0.  But this approach would also give us some short-term
 pain.   For example, those involved in porting AOO 3.4 would need to
 merge their patches into the new trunk.   We'd need to update license
 headers again.  Help files and translation are done differently in
 Symphony, and so on.
 
 Looked at another way, option I is a slow, but easy path.  Option II
 is a leap forward, but will be initially more work and disruption.
 Evolution versus Revolution.

I always liked those two choices!  My gut goes for revolution, however do I 
remember a comment from way back that OOo extensions don't work with Symphony?  
That might be a disruption too far perhaps.

Cheers
GL 


 
 So let's discuss.  Please ask questions about the pro's and con's of
 each approach.  The code and binaries are all posted, and my IBM
 colleagues in Beijing are happy to answer your questions.
 
 Regards,
 
 -Rob
 
 
 [0] https://issues.apache.org/jira/browse/INFRA-4799
 
 [1] http://wiki.services.openoffice.org/wiki/Symphony
 
 [2] http://wiki.services.openoffice.org/wiki/Symphony_contribution
 
 [3] http://people.apache.org/~zhangjf/symphony/build/
 
 [4] https://svn-master.apache.org/repos/test/danielsh/symphony-import/
 
 [5]
 http://wiki.services.openoffice.org/wiki/How_to_build_Symphony%27s_source_
 code


Re: Next steps for Symphony and AOO

2012-06-12 Thread Graham Lauder
 As we wait [0] for the Symphony [1] code to be loaded into Subversion
 I think it would be good to start a discussion on next steps of how
 we can make best use of this contribution.
 
 Hopefully you've had time to review the list of features on the wiki
 [2], install one of the binaries [3] , or maybe even download the
 source [4] and try to build it [5].
 
 As will see by your examination, the Symphony code base has co-evolved
 with OpenOffice.org for several years now, and continued to co-evolve
 with Apache OpenOffice even recently.  Symphony has many features and
 bug fixes that AOO lacks.  And there are areas where Symphony is
 missing enhancements or bug fixes that are in OpenOffice.
 
 Our challenge is to find the best way to bring these two code bases
 together, to make the best product.
 
 I think there are two main approaches to this problem:
 
 I.  Merge code, from Symphony, feature by feature, into AOO, in a
 prioritized order.  This is the slow approach, since it would take
 (by the estimates I've seen) a couple of years to bring all of the
 Symphony enhancements and bug fixes over to AOO.
 
 II.  Use Symphony as the the new base, and merge (over time) AOO (and
 OOo) enhancements and bug fixes into the new trunk.  This approach
 quickly gives a new UI, something we could fairly call Apache
 OpenOffice 4.0.  But this approach would also give us some short-term
 pain.   For example, those involved in porting AOO 3.4 would need to
 merge their patches into the new trunk.   We'd need to update license
 headers again.  Help files and translation are done differently in
 Symphony, and so on.
 
 Looked at another way, option I is a slow, but easy path.  Option II
 is a leap forward, but will be initially more work and disruption.
 Evolution versus Revolution.

I always liked those two choices!  My gut goes for revolution, however do I 
remember a comment from way back that OOo extensions don't work with Symphony?  
That might be a disruption too far perhaps.

Cheers
GL 


 
 So let's discuss.  Please ask questions about the pro's and con's of
 each approach.  The code and binaries are all posted, and my IBM
 colleagues in Beijing are happy to answer your questions.
 
 Regards,
 
 -Rob
 
 
 [0] https://issues.apache.org/jira/browse/INFRA-4799
 
 [1] http://wiki.services.openoffice.org/wiki/Symphony
 
 [2] http://wiki.services.openoffice.org/wiki/Symphony_contribution
 
 [3] http://people.apache.org/~zhangjf/symphony/build/
 
 [4] https://svn-master.apache.org/repos/test/danielsh/symphony-import/
 
 [5]
 http://wiki.services.openoffice.org/wiki/How_to_build_Symphony%27s_source_
 code


Re: Propose to Integrate Old OO Wiki and New AOO Wiki

2012-06-05 Thread Graham Lauder
 On 6/5/12 5:11 AM, Kevin Grignon wrote:
  KG01 - See comments inline.
  
  On Tue, Jun 5, 2012 at 10:35 AM, chengjh chen...@apache.org wrote:
  Hi,
  
  We see,the old OpenOffice.org wiki
  http://wiki.services.openoffice.org/wiki/Main_Page  has accumulated
  plenty of valuable information,including planning,function
  specification,technical documents and so on..Currently,the planning and
  project tracking parts have been moved to
  https://cwiki.apache.org/confluence/display/OOOUSERS/Wiki+Home,that
  means a
  new start of the project.Because the two wikis are two different wiki
  software systems,moreover, there are existing different writing styles
  between them and writers need accounts for them respectively, it is not
  convenient for writers to write wiki articles when switching between
  them...
  
  KG01 - Yes, attempting to manage and maintain content on two wikis is
  painful and inefficient.
 
 it would be indeed nice to have only one wiki. We have unresolved issues
 with the old wiki content (unclear licenses) but MediaWiki as underlying
 wiki software offers more features as far as I can see and the editing
 is smoother for me. Very useful extensions are used in several places
 all over the wiki.
 
 If possible I would prefer to move forward with MediaWiki
 
 Juergen

+1 for going with Mediawiki simply because of it's feature set. 

Cheers
G



 
  So, I propose to create a new wiki for developers to record
  
  technical documents,technical review,proposals/ideas,function
  specification and design,and so on by sub-project categories, for
  example,we can move the scope of teams section from the old OO wiki to
  the new wiki, or *extend the scope of 
  https://cwiki.apache.org/confluence/display/OOOUSERS/Wiki+Hometo
  include these areas.
  
  KG01 - While I appreciate that there is a focus on development in the
  open source world, I would suggest that the effort is much broader. I
  personally prefer open source product development ;) Delivering
  sustainable, compelling and delightful products is the domain of an
  interdisciplinary team, not just technical folks. Any future wiki
  strategy should address the needs of all project stakeholders and
  contributors.
  
  *Thus, in the future,the new wiki will only keep a
  link to the old OO wiki which takes as the history data and continue to
  accumulate new project data to benefit the project and
  contributors..Please comment...thanks.
  
  KG01 - Archiving older content as is, and including references from the
  new wiki makes sense. A one-time migration of relevant data would be
  important, however, any older content could be left as is in the
  archives. To help differentiate old versus new, we might consider a
  different tool. As a better user experience is important, this seems
  like a good time to move to a newer wiki tool.
  
  --
  
  Best Regards,Jianhong Cheng


Re: [UX] The Questions for users

2012-06-04 Thread Graham Lauder
 Hi.
 
 Questions relating to research!
 
 We aren't in order to adjust.
 
 Sorry long text.
 
 Legend:
 - Questions
 --Response options.
 
 ***
 - How old are you ?
 
 - What S.O you use ?
 --Linux
 --Mac
 --Windows
 --other [what]
 
 - Use of Linux ? Wich graphic interface:
 --GNOME
 --KDE
 --Lxde
 --Others [what]
 
 - Where do you use Apache OpenOffice?
 --Home
 --Office
 --Company
 --Telecenter
 --Others [whatl]
 
 -Where to get support ?
 --Manuals
 --Mailling list
 --Search
 --Friends
 --Others [what]
 
 -Where do you want to get support ?
 --Manuals
 --Mailing list
 --Search
 --Friends
 --Others [whatl]
 
 -How often do you use Apahce OpenOffice ?
 --Sometimes
 --With frequency
 --Daily
 
 - How much time you spend on the computer ?
 --30 min to 1 hora
 --1h to 3h
 --3h to 5h
 --More of 8h
 
 - As you consider using the computer ?
 --Beginner
 --intermediate
 --Advanced (expert)
 
 -How important computer for you:
 --unimportant
 --insignificant
 --Very Important
 
 -How do you consider a nice software?
 --With enough buttons
 --Buttons significant
 --Buttons simple and agile
 --Results
 --Buttons and good visual meanings.
 ***
 
 Accepted reviews and more questions.


Each survey has to generate information that guides and informs decisions.  

For each question we should ask ourselves, why do we need to know this? What 
is the reason for this query.  What advance - enhancement - feature will be 
generated or affected by a majority response for one particular selection.  


So each survey therefore, has to have a specific reason for being.  We have 
come to a point where there are a number of possibilities.  We need user input 
to steer us down the right road.

For this questionairre we have not decided what these parameters are, we have 
the cart before the horse.

Our users do us a huge favour by participating in a survey, for them it is a 
substantial cost in time and effort for no percievable reward.  While it is 
necessary obviously to think of the value of the survey to the project we need 
to think about our users and what encourages them to take part and how do we 
make the survey a pleasurable experience for them.

This is a statistic that is a warning about not considering our respondents.  
The old OOo had a registration thing at first run.  It directed the user to 
a user survey.  It was long and complex and badly targeted. Several hundred 
million downloads resulted in a few tens of thousands respondents, an almost 
unmeasurable fraction of one percent response.

Perhaps the first survey we should conduct is a survey about what sort of 
surveys our users would respond to.

Cheers
GL

PS I have made a few comments on the wiki page with regard to the questions 
there.

  

 
 Albino


Re: [UX] The Questions for users

2012-06-04 Thread Graham Lauder
 Hi.
 
 Questions relating to research!
 
 We aren't in order to adjust.
 
 Sorry long text.
 
 Legend:
 - Questions
 --Response options.
 
 ***
 - How old are you ?
 
 - What S.O you use ?
 --Linux
 --Mac
 --Windows
 --other [what]
 
 - Use of Linux ? Wich graphic interface:
 --GNOME
 --KDE
 --Lxde
 --Others [what]
 
 - Where do you use Apache OpenOffice?
 --Home
 --Office
 --Company
 --Telecenter
 --Others [whatl]
 
 -Where to get support ?
 --Manuals
 --Mailling list
 --Search
 --Friends
 --Others [what]
 
 -Where do you want to get support ?
 --Manuals
 --Mailing list
 --Search
 --Friends
 --Others [whatl]
 
 -How often do you use Apahce OpenOffice ?
 --Sometimes
 --With frequency
 --Daily
 
 - How much time you spend on the computer ?
 --30 min to 1 hora
 --1h to 3h
 --3h to 5h
 --More of 8h
 
 - As you consider using the computer ?
 --Beginner
 --intermediate
 --Advanced (expert)
 
 -How important computer for you:
 --unimportant
 --insignificant
 --Very Important
 
 -How do you consider a nice software?
 --With enough buttons
 --Buttons significant
 --Buttons simple and agile
 --Results
 --Buttons and good visual meanings.
 ***
 
 Accepted reviews and more questions.


Each survey has to generate information that guides and informs decisions.  

For each question we should ask ourselves, why do we need to know this? What 
is the reason for this query.  What advance - enhancement - feature will be 
generated or affected by a majority response for one particular selection.  


So each survey therefore, has to have a specific reason for being.  We have 
come to a point where there are a number of possibilities.  We need user input 
to steer us down the right road.

For this questionairre we have not decided what these parameters are, we have 
the cart before the horse.

Our users do us a huge favour by participating in a survey, for them it is a 
substantial cost in time and effort for no percievable reward.  While it is 
necessary obviously to think of the value of the survey to the project we need 
to think about our users and what encourages them to take part and how do we 
make the survey a pleasurable experience for them.

This is a statistic that is a warning about not considering our respondents.  
The old OOo had a registration thing at first run.  It directed the user to 
a user survey.  It was long and complex and badly targeted. Several hundred 
million downloads resulted in a few tens of thousands respondents, an almost 
unmeasurable fraction of one percent response.

Perhaps the first survey we should conduct is a survey about what sort of 
surveys our users would respond to.

Cheers
GL

PS I have made a few comments on the wiki page with regard to the questions 
there.

  

 
 Albino


Re: [UX] The Questions for users

2012-06-04 Thread Graham Lauder
  Hi.
  
  Questions relating to research!
  
[]


 
 Perhaps the first survey we should conduct is a survey about what sort of
 surveys our users would respond to.
 
 Cheers
 GL
 
 PS I have made a few comments on the wiki page with regard to the questions
 there.
 

Discussion on Delivery Methodologies 

Unfortunately probably our best way of reaching OOo users, the OOo mail 
redirect, has been taken away (Although the value of that list could be 
debatable) so we have to come up with different methods. We have basically two 
demographics that we have simple access to: New Users and Experienced Users. 

New User contact: 
At Download, from a redirect from the download site 
At install: a link to a survey to do while AOO is installing 
Immediately Post install 

Experienced user contact: 
As for the New User 
Via the announce list 
from the Home Page (Add in another link I am willing to help with AOO User 
Research) 
At upgrade as part of the process 

This in addition to posting on all lists obviously 

It should go without saying that the user should be able to opt-out at any 
point


Discuss either here or on the wiki

http://wiki.services.openoffice.org/wiki/Talk:AOO_UX_Research_Surveys

Cheers
GL


Re: [UX] The Questions for users

2012-06-04 Thread Graham Lauder
 Additional comments inline. See KG02.
 
 On Tue, Jun 5, 2012 at 10:49 AM, Kevin Grignon 
kevingrignon...@gmail.comwrote:
  KG01 - see comments inline.
  
  On Tue, Jun 5, 2012 at 8:26 AM, Graham Lauder y...@apache.org wrote:
Hi.

Questions relating to research!
  
  []
  
   Perhaps the first survey we should conduct is a survey about what sort
  
  of
  
   surveys our users would respond to.
  
  KG01 - Thanks for your feedback and interest in the user research effort.
  While I agree we could deploy different types of surveys to gather
  different types of data, I feel that a survey of surveys might induce
  premature survey fatigue. User research, especially surveys, consumes
  people's time and energy. Rather, I propose we work from the other
  direction. If the goal of the research activity is to gather data that
  will help us build insight and drive informed design and development
  decisions, then we should focus the surveys on the information we need
  to do that. I have captured some comments in the wiki discussion page.
  
  http://wiki.services.openoffice.org/wiki/Talk:AOO_UX_Research_Surveys
  
   Cheers
   GL
   
   PS I have made a few comments on the wiki page with regard to the
  
  questions
  
   there.
  
  Discussion on Delivery Methodologies
  
  Unfortunately probably our best way of reaching OOo users, the OOo mail
  redirect, has been taken away (Although the value of that list could be
  debatable) so we have to come up with different methods. We have
  basically two
  demographics that we have simple access to: New Users and Experienced
  Users.
  
  New User contact:
  At Download, from a redirect from the download site
  At install: a link to a survey to do while AOO is installing
  Immediately Post install
  
  Experienced user contact:
  As for the New User
  Via the announce list
  from the Home Page (Add in another link I am willing to help with AOO
  User
  Research)
  At upgrade as part of the process
  
  This in addition to posting on all lists obviously
  
  It should go without saying that the user should be able to opt-out at
  any point
  
  
  Discuss either here or on the wiki
  
  http://wiki.services.openoffice.org/wiki/Talk:AOO_UX_Research_Surveys
 
 KG02 - Graham, I can log into and edit the page, but cannot login to or
 edit the comments. Thoughts?

Mediawiki sometimes plays silly buggers with login.  If you are logged but 
your ID is not at the top of the page then look for the View Source tag 
click that and it seems to take you to the editable page

Cheers
G 

 
  Cheers
  GL


Re: [UX] The Questions for users

2012-06-04 Thread Graham Lauder
 KG01 - see comments inline.
 
 On Tue, Jun 5, 2012 at 8:26 AM, Graham Lauder y...@apache.org wrote:
Hi.

Questions relating to research!
  
  []
  
   Perhaps the first survey we should conduct is a survey about what sort
   of surveys our users would respond to.
 
 KG01 - Thanks for your feedback and interest in the user research effort.
 While I agree we could deploy different types of surveys to gather
 different types of data, I feel that a survey of surveys might induce
 premature survey fatigue. 

Survey fatique has already set in, that is not a new thing, that is 
recognisable simply by those surveys conducted by SUN.  We haven't caused 
that, it is a factor of the modern marketing malaise.  The cost of incentives 
these days, that one needs to hand out to get a significant sampling in a 
timely manner is huge. 

 User research, especially surveys, consumes
 people's time and energy. 

Indeed as I myself pointed out earlier in this thread 

 Rather, I propose we work from the other
 direction. If the goal of the research activity is to gather data that will
 help us build insight and drive informed design and development decisions,
 then we should focus the surveys on the information we need to do that. I
 have captured some comments in the wiki discussion page.

Indeed, however if the sample of respondents is ridiculously small, as has 
historically been the case, then the data is useless.

You cannot use corporate methodologies in an open source environment.  We have 
no ability to offer incentives, we therefore need to make the survey process 
as pleasant and enjoyable as possible or we need to find out from people what 
would encourage them to participate. 

That requires research, I doubt it will require as big a sample as a UX survey 
but that is only because there are a limited number of answers needed.

Every good research organisation I have worked with does short surveys to find 
out what they're doing right or wrong.  For the most part they do these at the 
end of another survey, but that is because the group of respondents they are 
questioning will probably never do the same survey again.  For us the problem 
has been getting respondents to finish.  Lose them once and they won't come 
back again and we will need to talk to our user community if not often, at 
least regularly  

I would prefer to do things right first time up so people will happily respond 
to any surveys we need to put out.  Remember that there are not only UX 
surveys to be done but Marketing as well. 

We know already know two things that get people to complete surveys:
Brevity and Fun.  

If we do a light hearted, quick survey that gives us the reasons that people 
will participate, I think that's a really good use of resources. 

The Surveys already put up are boring, generic and not likely to inspire 
people to complete them.

OOo has a user base in the hundreds of millions a few hundred completions is 
not a sample.  We need 10s of thousands of responses across scores of 
languages, to get a easonable sample.

So first we need to figure out how to get that sample. 

Cheers
G




Re: LinuxTag 2012 Berlin

2012-05-30 Thread Graham Lauder
 Hi,

Hi Juergen,

Please excuse if this seems a little abrupt, but I want to the message to be 
precise. 

 
 last week I gave a talk about OpenOffice on the LinuxTag conference in
 Berlin.
 
 The attendance was moderate and I got the bad first slot in the morning
 10:00am after the LinuxTag party on Thursday ;-) It was an interesting
 interruption of my vacation.
 
 My main goal was to express that OpenOffice was never dead and the
 project have found a new home at Apache. I highlighted our achievements
 and of course our release as important milestone. Presenting our nice
 download numbers was also a pleasure for me ;-)

We should stop apologising for being who we are.  
We should not use any speaking opportunity allowed us to talk about / put down 
/  argue about LO.  

We do not need to mention the rumours of the project's demise, our actions 
give lie to that, mentioning it merely gives the rumour recognition that it 
does not deserve.

We have had a release!  Even to the most nontechy folk that is proof of life.  
Let's not mention it ever again.  


 
 I also expressed my view that
 
 OpenOffice.org = Apache OpenOffice
 go-oo = LibreOffice
 
 based on the facts that we own all rights on the name and the domains,
 the source code. And we have reserved and migrated the whole infra
 structure... And on www.go-oo.org you can see the relation to LibreOffice.
 
 And that not the complete community have moved to LibreOffice.
 
 But I have pointed out that it is my personal view ;-)
 
 I also pointed out that we don't want to compete with LibreOffice (also
 my personal opinion) and that our main focus and goal is to provide a
 good, stable, high quality, free and intuitive office application.
 
 A further point was that I tried to express that our users will decide
 in the future which office they will prefer and that we will focus on
 our users and their real demand.
 
 Based on the discussion after my talk it is clear that many people don't
 understand the split anymore and would appreciate if both projects would
 work together. But that is a political question that can't be answered
 easily. I think with the Apache license we provide a possible basement
 but the license question is much more complicate for some people.

The main reason that the post discussion revolved around the LO/AOO 
relationship is because it sounds like that was what your talk was about.  

If asked then the answer short and to the point: We have different licenses 
and we wish them well!That's it... no more.  We should not be discussing 
the detail.  If people need to know, both licenses are published and discussed 
on a million places on the web.  People can research it there.

We have different names now, neither project is the original, Sun is gone!  LO 
is no more a SUSE project than AOO is an IBM project.  Both projects have 
corporate members.  That's all.  

We need to move the conversation away from this nonproductive discussion.

People need to know:

The AOO community is growing and highly active
We have had our first release
Yes our downloads are lower than historical but we did that with virtually 
zero publicity
We are very close to graduation to being an Apache Top Level Project
We now have Symphony code moved over
We will probably have a couple more incremental releases before 4.0

We have sourceforge onside and other distribution channels are being looked 
at.

4.0 will be killer!

Those are the messages we need to go out.

We do not define this project by LO.  We can be a little grateful to LO for 
keeping OOo and ODF out there in the public eye and maintaining our brand 
recognition, but that does not extend to allowing their brand to intrude into 
our conversation.

No more please.  We need to be on message


Cheers
GL 


Re: LinuxTag 2012 Berlin

2012-05-30 Thread Graham Lauder
 On 5/30/12 3:10 PM, Graham Lauder wrote:
  Hi,
  
  Hi Juergen,
  


Please don't see this as a criticism directed at you, this is simply a 
constructive critique of the content and suggestions for future interactions.  
Thanks is due for doing the presentation in any case.


  Please excuse if this seems a little abrupt, but I want to the message to
  be precise.
  
  last week I gave a talk about OpenOffice on the LinuxTag conference in
  Berlin.
  
  The attendance was moderate and I got the bad first slot in the morning
  10:00am after the LinuxTag party on Thursday ;-) It was an interesting
  interruption of my vacation.
  
  My main goal was to express that OpenOffice was never dead and the
  project have found a new home at Apache. I highlighted our achievements
  and of course our release as important milestone. Presenting our nice
  download numbers was also a pleasure for me ;-)
  
  We should stop apologising for being who we are.
 
 nobody apologized for that and I simply pointed out the facts as I see it.

My apologies, after burbling about being precise I use a metaphorical 
statement.  :/

The point that I tried to make (badly) is that every time we consume our time 
and energy discussing our relationship with LO we reinforce a view that we 
exist only as an adjunct to LO. The subtext in any such conversation is 
Sorry, but

Anyway ignore  


 
  We should not use any speaking opportunity allowed us to talk about / put
  down /  argue about LO.
 
 I don't have argued against LibreOffice, I respect it and pointed out
 that the user will decide in the long term.

But you were talking about it.  That's wasted energy, let's confine ourselves 
to speaking about AOO


 
  We do not need to mention the rumours of the project's demise, our
  actions give lie to that, mentioning it merely gives the rumour
  recognition that it does not deserve.
 
 well the abstract of my talk was submitted several month ago and I made
 clear that I will clarify some misunderstandings.
 
 I haven't put too much pressure on this topic and simply highlighted
 more the success of AOO.
 
 I was definitly the first and the last time where I have expressed the
 difference between both from my point of view.

Excellent

 
  We have had a release!  Even to the most nontechy folk that is proof of
  life.
 
 agree and I have highlighted this a lot ;-)
 
  Let's not mention it ever again.
  
  I also expressed my view that
  
  OpenOffice.org = Apache OpenOffice
  go-oo = LibreOffice
  
  based on the facts that we own all rights on the name and the domains,
  the source code. And we have reserved and migrated the whole infra
  structure... And on www.go-oo.org you can see the relation to
  LibreOffice.
  
  And that not the complete community have moved to LibreOffice.
  
  But I have pointed out that it is my personal view ;-)
  
  I also pointed out that we don't want to compete with LibreOffice (also
  my personal opinion) and that our main focus and goal is to provide a
  good, stable, high quality, free and intuitive office application.
  
  A further point was that I tried to express that our users will decide
  in the future which office they will prefer and that we will focus on
  our users and their real demand.
  
  Based on the discussion after my talk it is clear that many people don't
  understand the split anymore and would appreciate if both projects would
  work together. But that is a political question that can't be answered
  easily. I think with the Apache license we provide a possible basement
  but the license question is much more complicate for some people.
  
  The main reason that the post discussion revolved around the LO/AOO
  relationship is because it sounds like that was what your talk was about.
 
 I don't think so but I think it is natural that this discussion comes up
 again and again. And I haven't said that I have discussed the details on
 this topic with anybody.
 
  If asked then the answer short and to the point: We have different
  licenses and we wish them well!That's it... no more.  We should not
  be discussing the detail.  If people need to know, both licenses are
  published and discussed on a million places on the web.  People can
  research it there.
  
  We have different names now, neither project is the original, Sun is
  gone!  LO is no more a SUSE project than AOO is an IBM project.  Both
  projects have corporate members.  That's all.
 
 well that is your personal opinion but not mine. For me it is clear that
 AOO = OpenOffice.org. The fact that the project moved to Apache doesn't
 change it. And we still download the product from the same website as
 before, install it in the same directory, the visible name change is
 currently a mix and we support both.
 
 If a project decides to rename it's name it is still the same project,
 isn't it?


The original project was funded by SUN, we don't have that any more.  The old 
project would never have IBM

Re: LinuxTag 2012 Berlin

2012-05-30 Thread Graham Lauder
 On Wed, May 30, 2012 at 6:39 PM, Graham Lauder y...@apache.org wrote:
   On 5/30/12 3:10 PM, Graham Lauder wrote:
Hi,

Hi Juergen,
  
  Please don't see this as a criticism directed at you, this is simply a
  constructive critique of the content and suggestions for future
  interactions.
  Thanks is due for doing the presentation in any case.
  
Please excuse if this seems a little abrupt, but I want to the
message
  
  to
  
be precise.

last week I gave a talk about OpenOffice on the LinuxTag conference
in Berlin.

The attendance was moderate and I got the bad first slot in the
  
  morning
  
10:00am after the LinuxTag party on Thursday ;-) It was an
interesting interruption of my vacation.

My main goal was to express that OpenOffice was never dead and the
project have found a new home at Apache. I highlighted our
  
  achievements
  
and of course our release as important milestone. Presenting our
nice download numbers was also a pleasure for me ;-)

We should stop apologising for being who we are.
   
   nobody apologized for that and I simply pointed out the facts as I see
  
  it.
  
  My apologies, after burbling about being precise I use a metaphorical
  statement.  :/
  
  The point that I tried to make (badly) is that every time we consume our
  time
  and energy discussing our relationship with LO we reinforce a view that
  we exist only as an adjunct to LO. The subtext in any such conversation
  is Sorry, but
  
  Anyway ignore
  
We should not use any speaking opportunity allowed us to talk about /
  
  put
  
down /  argue about LO.
   
   I don't have argued against LibreOffice, I respect it and pointed out
   that the user will decide in the long term.
  
  But you were talking about it.  That's wasted energy, let's confine
  ourselves
  to speaking about AOO
  
We do not need to mention the rumours of the project's demise, our
actions give lie to that, mentioning it merely gives the rumour
recognition that it does not deserve.
   
   well the abstract of my talk was submitted several month ago and I made
   clear that I will clarify some misunderstandings.
   
   I haven't put too much pressure on this topic and simply highlighted
   more the success of AOO.
   
   I was definitly the first and the last time where I have expressed the
   difference between both from my point of view.
  
  Excellent
  
We have had a release!  Even to the most nontechy folk that is proof
of life.
   
   agree and I have highlighted this a lot ;-)
   
Let's not mention it ever again.

I also expressed my view that

OpenOffice.org = Apache OpenOffice
go-oo = LibreOffice

based on the facts that we own all rights on the name and the
domains, the source code. And we have reserved and migrated the
whole infra structure... And on www.go-oo.org you can see the
relation to LibreOffice.

And that not the complete community have moved to LibreOffice.

But I have pointed out that it is my personal view ;-)

I also pointed out that we don't want to compete with LibreOffice
  
  (also
  
my personal opinion) and that our main focus and goal is to provide
a good, stable, high quality, free and intuitive office
application.

A further point was that I tried to express that our users will
decide in the future which office they will prefer and that we will
focus on our users and their real demand.

Based on the discussion after my talk it is clear that many people
  
  don't
  
understand the split anymore and would appreciate if both projects
  
  would
  
work together. But that is a political question that can't be
answered easily. I think with the Apache license we provide a
possible basement but the license question is much more complicate
for some people.

The main reason that the post discussion revolved around the LO/AOO
relationship is because it sounds like that was what your talk was
  
  about.
  
   I don't think so but I think it is natural that this discussion comes
   up again and again. And I haven't said that I have discussed the
   details on this topic with anybody.
   
If asked then the answer short and to the point: We have different
licenses and we wish them well!That's it... no more.  We should
  
  not
  
be discussing the detail.  If people need to know, both licenses are
published and discussed on a million places on the web.  People can
research it there.

We have different names now, neither project is the original, Sun is
gone!  LO is no more a SUSE project than AOO is an IBM project.  Both
projects have corporate members.  That's all.
   
   well that is your personal opinion but not mine. For me it is clear
   that AOO = OpenOffice.org. The fact that the project moved to Apache
   doesn't change

Re: [UX] Questions for users

2012-05-23 Thread Graham Lauder
 +1 for your thoughts.
 
 2012/5/21 Graham Lauder y...@apache.org
 
   Hi.
   
   2012/5/21 Paulo de Souza Lima paulo.s.l...@varekai.org
   
2012/5/21 Albino Biasutti Neto biasut...@gmail.com

 Hi.
 
 2012/5/20 Raul Pacheco da Silva raulpachecodasi...@gmail.com
 
  Yes, like others softwares and  questions in free internet
  
  
  
  U2es,012/5/20 Paulo de Souza Lima paulo.s.l...@varekai.org
  
   This could be done in the wiki.
 
 Yes.
 
 Let's go ?!
 
 Who wants to also create questions feel free.
 
 Albino

You?
   
   We. :)
   
   Albino
  
  First off we need to figure what we want to learn, just asking random
  questions is no way to endear us to our users.
 
 Totally agree. We need know the goal we ask this kind of questions.
 
  We used to have a survey that the user connected to when s/he selected I
  want
  to register during install.  That survey, set up by SUN, was very
  comprehensive.
  It had a couple of problems:
  One was that it was just an information gathering exercise there seemed
  to be
  no real goal other than that.
  
  Second was that it took too long to fill in, around 45 minutes.
  
   Consequently
  
  very actually completed it.  I did the numbers on it a few years back but
  unfortunately I can't find them.  Suffice to say it was miniscule,
  insufficient to be a reasonable sample.
  
  So therefore, any survey should have:
  
  1) A specific goal such as: to guide marketing as to untapped target
  markets
  or perhaps to answer a specific UX question.  In other words the data
  gathered
  should be used to guide specific decisions
  
  2) the survey participants should be told what the survey is about and
  how their participation will affect the product.
  
  3) An approximate completion time but no more than 10 minutes and as
  close to
  5 as feasible.
  
  We also need to identify the target audience and how we approach that
  audience.
  
  So question one:  What issue needs discussing right now and why.
  
  My first response to this would be Aesthetics.  A common complaint that
  we have had is that the interface looks something from Win 2000 period.
  
  At first glance they are right.  Buttons look clunky, the 3D depression
  with
  dark gray background does look old.  Symphony by comparison has a light
  background behind the buttons on mouse over and a quite thin emboss on
  click.
  It looks lighter and fresher.  Good job symphony team.
  
  We could put up a set of UI designs or themes and survey our users
  feelings about them.
  
  What else could we usefully ask about?
 
 Personally I think one plug-in etc can help collecting user behavior  to
 offer more user experience/behavior analysis maybe is one good choice. But
 it is out of this topic scope..

OK, here's a question:  I'd like to know if users would like the option to be 
able to Skin their AOO interface

The other question that arises from this from developers/artists point of 
view:  If the faclity was available would people like to create skins for AOO.

For instance, would it be possible to code up an application similar to a 
WYSIWYG webeditor like Kompozer, in which you could design a skin for your AOO 
interface and then that application would generate an extension that would 
allow the user to download the skin from the extensions repository and thus 
change the look and feel of their interface. 

(I'm not making a case that this would be a good use of projects resources at 
this point, just asking the question as to the possibility)

I ask because I am mindful of the difference of the freshness in the look 
between OOo and Symphony and our users have made this point over a fairly 
substantial amount of time.

cheers
GL  


 
  Cheers
  GL


[UX] Symphony UI elements for AOO

2012-05-23 Thread Graham Lauder
 As one member of the team, I feel proud that people missed the mail merge
 feature ^o*...although the code can't be applied to our code base, the
 design does. We can refer to the best from the design, and improve the mail
 merge function here.

Hi Helen

Congratulations and well done, you and your team did an excellent job.

There are some bits that it would be nice to work on.  Synching of address 
labels for instance.  In the old OOo and it seems in Symphony, the address 
labels were a completely separate document means extra work load for the user.  
It would be preferable to generate both letter and address label at the same 
time then at the Print dialog, be able to choose Print documents or Print 
labels.  

 
 Besides mail merge  MDI, there are a lot of user experience improvements
 across three editors in this contribution...for example, the sidebar is in,
 which users can access most context properties easily; the clip-art
 gallery, has many newly designed pictures; numbering  bullet enhancements,
 context menu, look  feel, ...some are bigger ones, but some are very small
 items, but were driven by strong user needs or user study, so IMHO still
 very valuable for users.

It's too bad about the MDI, ironically the pre-SUN StarOffice had an MDI.  
Very good it was too.   I do like the sidebar and the whole fresher 
uncluttered look

 
 These enhancements are spreading in many places (in code) across three
 editors. It would take quite some time to integrate. I would invite all to
 have a look at the list, and discuss what you like, what we want to use
 here, and how to go forward...Looking forward to your thoughts. :-)
 

Will do

 Helen

Cheers
GL



Re: [UX] Questions for users

2012-05-23 Thread Graham Lauder
 On Sun, May 20, 2012 at 1:33 PM, Albino Biasutti Neto
 
 biasut...@gmail.comwrote:
  Hi.
  
  2012/5/20 Paulo de Souza Lima paulo.s.l...@varekai.org
  
   I think you mean How old are you? =)
  
  Sorry, thanks.
  
   Maybe we could contribute to improve those questions. My 2 cents:
   
   Are you using it at your work (ask where does he/she work) or at home,
   or both?
   Do you think you have enough support? Where do you use to get support?
   (manuals, friends, forum, mailing lists, etc)
  
  Good!
  
  Open to suggestions. :-)
  
  Albino
 
 Where will these questions be asked? During the download process? During
 the registration process? A poll on the web site?
 
 -Wolf
 
 PS Website polls 1 to 2 question open-ended questions (questions without a
 set choice of answers) have been known to produce very useful data-sets
 among users of public library services, and I would suggest that model as
 an interesting way to find out our own blind spots, regarding usage trends.
 Closed-end questions such as do you like seagulls can only get 3
 responses, yes, no and no response at all.

Scaled response and open response questions are always better in terms of data 
that is dealing with aesthetics and feelings.  The art with these answers is  
in the interpretation.  A Yes/no response to a question is not an answer it's 
a vote and a sign of lazy Poll design.  We don't need to do that, we don't 
have department heads breathing down our necks and waving deadlines under our 
noses so as there is no pressure, our Survey design should be tops.

What I would like to be able to do is to design a survey, collate the data, 
make a decision based on that data, publish it and then be able to point 
directly at a feature or design element that we can say was due to feedback 
from the survey.  This gives our surveys gravitas with users and we are more 
likely to get quality responses to later surveys.  

Cheers
GL 


Re: [UX] Questions for users

2012-05-22 Thread Graham Lauder
 Hi.
 
 2012/5/21 Graham Lauder y...@apache.org
 
  First off we need to figure what we want to learn, just asking random
  questions is no way to endear us to our users.
  
  We used to have a survey that the user connected to when s/he selected I
  want
  to register during install.  That survey, set up by SUN, was very
  comprehensive.
  It had a couple of problems:
  One was that it was just an information gathering exercise there seemed
  to be
  no real goal other than that.
  
  Second was that it took too long to fill in, around 45 minutes.
  
   Consequently
  
  very actually completed it.  I did the numbers on it a few years back but
  unfortunately I can't find them.  Suffice to say it was miniscule,
  insufficient to be a reasonable sample.
  
  So therefore, any survey should have:
  
  1) A specific goal such as: to guide marketing as to untapped target
  markets
  or perhaps to answer a specific UX question.  In other words the data
  gathered
  should be used to guide specific decisions
  
  2) the survey participants should be told what the survey is about and
  how their participation will affect the product.
  
  3) An approximate completion time but no more than 10 minutes and as
  close to
  5 as feasible.
 
 I informed about the scope the research, but must be prepared.
 
  We also need to identify the target audience and how we approach that
  audience.
  
  So question one:  What issue needs discussing right now and why.
  
  My first response to this would be Aesthetics.  A common complaint that
  we have had is that the interface looks something from Win 2000 period.
  
  At first glance they are right.  Buttons look clunky, the 3D depression
  with
  dark gray background does look old.  Symphony by comparison has a light
  background behind the buttons on mouse over and a quite thin emboss on
  click.
  It looks lighter and fresher.  Good job symphony team.
  
  We could put up a set of UI designs or themes and survey our users
  feelings about them.
  
  What else could we usefully ask about?
 
 I'm prepared questions and details.

Sorry, I'm not understanding.  
Have you prepared some questions or 

are you preparing some questions and 

what sort of details are we talking about.
 


 
 Suggetion of site for creates questions:
 
 doodle.com
 survey.usability-methods.com
 ...
 
 Open to suggestions !

I have a lime survey setup on a webhost that we can use also which will give 
us plenty of flexibility

We also need to identify our respondents and figure out a way to get the 
survey in front of them.

 
 Albino

Cheers
GL


Re: [UX] Questions for users

2012-05-21 Thread Graham Lauder
 Hi.
 
 2012/5/21 Paulo de Souza Lima paulo.s.l...@varekai.org
 
  2012/5/21 Albino Biasutti Neto biasut...@gmail.com
  
   Hi.
   
   2012/5/20 Raul Pacheco da Silva raulpachecodasi...@gmail.com
   
Yes, like others softwares and  questions in free internet



U2es,012/5/20 Paulo de Souza Lima paulo.s.l...@varekai.org

 This could be done in the wiki.
   
   Yes.
   
   Let's go ?!
   
   Who wants to also create questions feel free.
   
   Albino
  
  You?
 
 We. :)
 
 Albino

First off we need to figure what we want to learn, just asking random 
questions is no way to endear us to our users.  

We used to have a survey that the user connected to when s/he selected I want 
to register during install.  That survey, set up by SUN, was very 
comprehensive.  
It had a couple of problems:  
One was that it was just an information gathering exercise there seemed to be  
no real goal other than that.

Second was that it took too long to fill in, around 45 minutes.  Consequently 
very actually completed it.  I did the numbers on it a few years back but 
unfortunately I can't find them.  Suffice to say it was miniscule, 
insufficient to be a reasonable sample.

So therefore, any survey should have:

1) A specific goal such as: to guide marketing as to untapped target markets 
or perhaps to answer a specific UX question.  In other words the data gathered 
should be used to guide specific decisions

2) the survey participants should be told what the survey is about and how 
their participation will affect the product.

3) An approximate completion time but no more than 10 minutes and as close to 
5 as feasible.   

We also need to identify the target audience and how we approach that 
audience.

So question one:  What issue needs discussing right now and why.

My first response to this would be Aesthetics.  A common complaint that we 
have had is that the interface looks something from Win 2000 period.

At first glance they are right.  Buttons look clunky, the 3D depression with 
dark gray background does look old.  Symphony by comparison has a light 
background behind the buttons on mouse over and a quite thin emboss on click.  
It looks lighter and fresher.  Good job symphony team.

We could put up a set of UI designs or themes and survey our users feelings 
about them.

What else could we usefully ask about?

Cheers
GL 

 
 


Re: [ANNOUNCE] IBM SGA/CCLA Submitted for Symphony Source Code Contribution

2012-05-19 Thread Graham Lauder
 Graham,
   Thanks for your comments!
 
   I also feel sorry that some of the features in Symphony can not be
 contributed out directly, because they were implemented based on Java XPD.
 But there are still a lot of valuable UX features in the code contributed,
 e.g. the sidebar, NumberingBullet enhancement, DataPilot, and many small
 UX enhancements. One thing I want to set every one's expectation is that
 even for the features/enhancements in the current contributed Symphony
 code, there will still be a lot of work for us to do to integrate them into
 our AOO build in the future releases. It can not simply happen tomorrow,
 unfortunately.
 
   But my point is, as far as we set the clear targets, we will move
 forward. MDI, Mail merge... all those can bring big value to AOO users, we
 can do. What we need are only more time and more contributors. :) Let's
 work together to make them happen!
 
 - Simon

Indeed, let's do that.  The Symphony Mail merge does do one good thing for us: 
It shows a really good way to go, a target iteration if you will.  There are a 
few small UX issues with it but we can make the AOO version better as a 
result.

Cheers
G   


 
 2012/5/19 Graham Lauder g.a.lau...@gmail.com
 
   The Male Merge interface is implemented in Java. So it is not part of
   the contribution.
  
  OK so neither MDI or Mail merge is available.  Does that mean that none
  of the
  GUI elements are part of the contribution.  The question then bears
  asking what is in the contribution that we didn't have before that would
  be obvious
  to this poor simple enduser.  It seems to me that it is less.  It doesn't
  work
  with OOo extensions, there is no draw component.  We have been told that
  those
  GUI elements of Symphony are what won it awards.  And these awards are
  one of
  the reasons we should be happy because those elements can go into AOO,
  but now
  we are told this is not the case.  I'm a tad confused.
  
   In this code base, the mail merge function was
   updated with OO.o 3.x code.
  
  This maybe so, but it is still a very bad User Experience example.  In my
  corporate training it is the single biggest barrier to change in
  Marketing and
  Event Management departments.  In the advertising and publishing space it
  is
  the biggest single barrier amongst sales departments.
  
  The Symphony Mail Merge is intuitive, quick to learn and doesn't require
  addressing data sources before getting started.
  
  One of the difficulties that OOo suffers from is that it costs nothing. 
  So the change back to MSO does not necessitate the abandoning of any
  investment.
  The high cost of MSO is actually a barrier to uptake of OOo because
  businesses
  are reluctant to abandon any previous investment in MSO to make the
  change.
  
  What this means is that AOO has to be as good and/or better at everything
  it
  does, than the opposition or at least in those particular functionalities
  that
  individual businesses or departments use.
  
  This is because if there is an issue, there is no incentive to open a
  bugzilla
  instance when the lowest cost solution is simply to go back to MSO.
  
  I thought that getting the Symphony code on board was going to help with
  this,
  but it appears not.
  
  If I have misinterpreted this please feel free to correct this
  
  Cheers
  GL
  
   On Fri, May 18, 2012 at 11:12 AM, Graham Lauder y...@apache.org wrote:
Though MDI is not in the current Symphony contributed code, but if
people really like it, I suggest we to think about how to make it in
AOO, maybe 4.0 or later...

- Simon

My hands are up for another lover of Symphony's MDI...  :)

One of the other cool things in Symphony that I would love to see in
  
  AOO,
  
is Symphony's Mail Merge interface.  Is that part of the
contribution?

Cheer
GL

2012/5/17 zhangjf zhan...@apache.org

  On Wed, May 16, 2012 at 11:35 PM, Alexander Thurgood
 
 alex.thurg...@gmail.com wrote:
  Le 16/05/12 09:26, Yue Helen a écrit :
  
  Hi Helen Yue,
  
  http://wiki.services.openoffice.org/wiki/Contribution
  
  Here you can find a document to describe what's inside this
  code contribution, by highlighting some additional features
  beyond what's in Apache OpenOffice 3.4. The feature list
  includes enhancements on performance, usability,
  functionality, interoperability, as well as globalization,
  accessibility and more.
  
  I actually really like the MDI UI and the context-based dockable
  properties panes.
  
  
  Alex
 
 The MDI feature is not included in the contributed code, while the
 sidebar feature is in. The MDI feature in fact is from another
  
  product
  
 IBM Lotus Expeditor which Symphony is integrated on.
 
 zhangjf


Re: [ANNOUNCE] IBM SGA/CCLA Submitted for Symphony Source Code Contribution

2012-05-17 Thread Graham Lauder
 Though MDI is not in the current Symphony contributed code, but if people
 really like it, I suggest we to think about how to make it in AOO, maybe
 4.0 or later...
 
 - Simon

My hands are up for another lover of Symphony's MDI...  :)

One of the other cool things in Symphony that I would love to see in AOO, is 
Symphony's Mail Merge interface.  Is that part of the contribution?

Cheer
GL


 
 2012/5/17 zhangjf zhan...@apache.org
 
   On Wed, May 16, 2012 at 11:35 PM, Alexander Thurgood
  
  alex.thurg...@gmail.com wrote:
   Le 16/05/12 09:26, Yue Helen a écrit :
   
   Hi Helen Yue,
   
   http://wiki.services.openoffice.org/wiki/Contribution
   
   Here you can find a document to describe what's inside this code
   contribution, by highlighting some additional features beyond what's
   in Apache OpenOffice 3.4. The feature list includes enhancements on
   performance, usability, functionality, interoperability, as well as
   globalization, accessibility and more.
   
   I actually really like the MDI UI and the context-based dockable
   properties panes.
   
   
   Alex
  
  The MDI feature is not included in the contributed code, while the
  sidebar feature is in. The MDI feature in fact is from another product
  IBM Lotus Expeditor which Symphony is integrated on.
  
  zhangjf


Re: [ANNOUNCE] IBM SGA/CCLA Submitted for Symphony Source Code Contribution

2012-05-17 Thread Graham Lauder
 On Wed, May 16, 2012 at 5:15 PM, Graham Lauder y...@apache.org wrote:
   A few minutes ago, I submitted the IBM Software Grant Agreement and
   Corporate Contributor License Agreement for IBM Lotus Symphony
   contribution. This action means infra can begin to prepare to receive
   the 'Contribution into svn when they're ready. We will be providing
   more descriptive content to the list tomorrow when our China team
   wakes up. :) This is just a short announcement to get the ball
   rolling.
   
   We announced our plan to do this on July 15, 2011. The successful
  
  delivery
  
   of Apache OpenOffice 3.4 has now made it possible to move forward.  We
  
  hope
  
   the community will invest time and energy to study and understand this
   contribution and help determine how best to use it going forward for
   the benefit of the public good.
   
   This ends the Symphony fork here with Apache OpenOffice.
  
  Absolutely brilliant.  Well done the IBM team for getting all the IP
  stuff sorted and getting it to this point.
  
  Now we will start to see the shape of AOO 4
 
 Yes, indeed. Glad to see you're still reading our lists. :)
 Have you seen the new energy around user experience? Would you be
 interested to take a closer look at that?
 ...in the context of AOO 4, that is.

Hi Don, 

I've been keeping a weather eye on things.  Between house remodelling and job 
hunting I've necessarily had to keep my participation to a minimum.  

Yes I'll definitely be getting involved in the UX discussion.  I haven't been 
totally idle however, I've setup a Lime Survey instance that we can use.  I've 
been working on some questions when time allows and I'll give people access as 
required if/when we decide to use it. 

http://www.tenakoe.net/survey

Cheers
GL


 
  Cheers
  GL


Re: [PROPOSAL] AOO logo rebranding...

2012-04-03 Thread Graham Lauder
 On 3/31/2012 9:42 AM, Graham Lauder wrote:
  On 3/31/12 6:02 PM, Kay Schenk wrote:
  We're getting very close to a 3.4 launch, and the time has come to move
  forward with a logo rebranidng for at least the user portal  web site,
  http://www.openoffice.org, and possibly the project web site as well,
  http://incubator.apache.org/openofficeorg/.
  
  Quite a number of logo variations have been proposed for uses within
  OpenOffice, both internal to the program and other uses, page sidebars,
  Forum header, etc.
  
  The most recent discussion can be found at the following thread:
  
  http://markmail.org/thread/fvgwlvva5ziib7qg
  
  a conversation started by Rob on March 15.
  
  You will note that one of  the outcomes of this discussion was the
  desire that a new logo NOT include the word incubating in the logo.
  
  What I think we need to focus on now, and get Lazy Consensus on, is a
  new logo for the upcoming release, 3.4. Internally, we've already
  started calling OpenOffice.org Apache OpenOffice, and we need to
  move forward to complete this re-branding to the public.
  
  I've put 3 web header logos in...
  
  http://incubator.apache.org/openofficeorg/
  
  *
  AOO_orb1_logo_webSite.jpghttp://www.openoffice.org/images/AOO_logos/AO
  O _orb1_logo_webSite.jpg  *
  AOO_orb2_logo_webSite.jpghttp://www.openoffice.org/images/AOO_logos/AO
  O _orb2_logo_webSite.jpg  *
  AOOfeather_logo_webSite.pnghttp://www.openoffice.org/images/AOO_logos/
  A OOfeather_logo_webSite.png
  
  Please respond to this e-mail by selecting your favorite from these 3.
  
  Given the Lazy Consenus process, discussion will be closed on
  Tuesday, April 2, 0900 PDT.
  Hopefully, we'll have a clear choice by then.
  
  A clear vote for AOO_orb1_logo_webSite.jpg from me
  
  The minimal required change to add Apache is done nice and it doesn't
  change too much. We should be careful with changing too much the overall
  branding for now. We should first make clear that our users understand
  the relation between Apache and OpenOffice.org. The brand and also the
  logo are well known and I think it is important to keep and to protect
  the brand by doing minor changes only.
  
  This is incorrect,  please provide the results of research that support
  this assertion.  I have corrected this sort of broad unsupported
  statement in the past.  Please also provide a relative comparison.  Well
  known in comparison to what?  MS Office? Word Perfect? Lotus or maybe
  CocaCola.
  
  These are facts borne out by research: I talked to Professional Office
  Workers, the Gulls proved to be almost unknown in this target market.  In
  my limited research the name OpenOffice.org or OpenOffice is the most
  recognised brand element even amongst present users.  Amongst non users
  that recognise the brand, people recognise the name more than the Logo
  by a factor of about 10 (This could be greater but not possible to gauge
  an accurate factor because again of the limited sample)
  
  We have applied the most violent change to the most recognisable branding
  element already and that is completely out of our hands so minimal change
  is already not possible.
 
 While I understand that you were not in favor of it, I believe you are
 overstating this a bit.
 A quick look at google trends ( link
 http://www.google.com/trends/?q=openoffice.org,open+office,openofficectab
 =0geo=alldate=allsort=0 ) shows that Open Office or OpenOffice are
 used
 an order of magnitude more than openoffice.org.  Thus, the removal of
 the '.org' is more
 of an alignment with our 'effective brand' than it is a violent change.
 We have kept the gulls,
 we've kept the colors, and we've kept the most recognizable part of the
 name (OpenOffice).
 The only major change is the addition of 'Apache', which in addition to
 being required,
 represents the major change in the project in terms of licensing and
 community control.
 
 I'm not trying to suggest that in total this is not substantial, I'm
 just questioning the 'violent'
 part of the comment.

Hey Andrew,

Fair enough,  the violent comment is definitely a personal POV.  However the 
value of google analytics in this case has always been arguable.  It is a nice 
easy thing to pluck out of the ether and having studied the outputs when this 
has been brought up in the past I find very little that is useful given the 
nature of the product and the nature of our target market.  For instance, for 
the user to do a search, they need to know about OOo first to be able to put 
it into the search engine.  Another for instance, if you put in Microsoft 
Office with OpenOffice you will see that the result does not reflect the 
difference in market share.

I've gone on record on numerous occasions defending the need to retain the 
.org especially, if only to lessen the impact of the Openoffice.coms and the 
like, the old name at least defined the web address and given that our contact 
with our users is almost exclusively via that URL

Re: [PROPOSAL] AOO logo rebranding...

2012-04-01 Thread Graham Lauder
 On 3/31/12 6:02 PM, Kay Schenk wrote:
  We're getting very close to a 3.4 launch, and the time has come to move
  forward with a logo rebranidng for at least the user portal  web site,
  http://www.openoffice.org, and possibly the project web site as well,
  http://incubator.apache.org/openofficeorg/.
  
  Quite a number of logo variations have been proposed for uses within
  OpenOffice, both internal to the program and other uses, page sidebars,
  Forum header, etc.
  
  The most recent discussion can be found at the following thread:
  
  http://markmail.org/thread/fvgwlvva5ziib7qg
  
  a conversation started by Rob on March 15.
  
  You will note that one of  the outcomes of this discussion was the desire
  that a new logo NOT include the word incubating in the logo.
  
  What I think we need to focus on now, and get Lazy Consensus on, is a new
  logo for the upcoming release, 3.4. Internally, we've already started
  calling OpenOffice.org Apache OpenOffice, and we need to move forward
  to complete this re-branding to the public.
  
  I've put 3 web header logos in...
  
  http://incubator.apache.org/openofficeorg/
  
  *
  AOO_orb1_logo_webSite.jpghttp://www.openoffice.org/images/AOO_logos/AOO
  _orb1_logo_webSite.jpg *
  AOO_orb2_logo_webSite.jpghttp://www.openoffice.org/images/AOO_logos/AOO
  _orb2_logo_webSite.jpg *
  AOOfeather_logo_webSite.pnghttp://www.openoffice.org/images/AOO_logos/A
  OOfeather_logo_webSite.png
  
  Please respond to this e-mail by selecting your favorite from these 3.
  
  Given the Lazy Consenus process, discussion will be closed on Tuesday,
  April 2, 0900 PDT.
  Hopefully, we'll have a clear choice by then.
 
 A clear vote for AOO_orb1_logo_webSite.jpg from me
 
 The minimal required change to add Apache is done nice and it doesn't
 change too much. We should be careful with changing too much the overall
 branding for now. We should first make clear that our users understand
 the relation between Apache and OpenOffice.org. The brand and also the
 logo are well known and I think it is important to keep and to protect
 the brand by doing minor changes only.

This is incorrect,  please provide the results of research that support this 
assertion.  I have corrected this sort of broad unsupported statement in the 
past.  Please also provide a relative comparison.  Well known in comparison to 
what?  MS Office? Word Perfect? Lotus or maybe CocaCola.

These are facts borne out by research: I talked to Professional Office 
Workers, the Gulls proved to be almost unknown in this target market.  In my 
limited research the name OpenOffice.org or OpenOffice is the most recognised 
brand element even amongst present users.  Amongst non users that recognise 
the brand, people recognise the name more than the Logo by a factor of about 
10 (This could be greater but not possible to gauge an accurate factor because 
again of the limited sample)  

We have applied the most violent change to the most recognisable branding 
element already and that is completely out of our hands so minimal change is 
already not possible.  Orb 1 is best at the moment, as a long term solution 
however, it does not provide the impact or the story that will get the brand 
out into the market place.  

Anything used now should be seen as a stopgap and no more.

GL 


 
 
 Juergen




Re: Someone is selling OpenOffice on Ebay....

2012-03-09 Thread Graham Lauder
 On Tue, Mar 6, 2012 at 12:57 AM, Graham Lauder g.a.lau...@gmail.com wrote:
  On Tue, Mar 6, 2012 at 12:31 AM, cklsynt ckls...@gmail.com wrote:
   I just thought I should bring this to your attention.
   http://www.ebay.com.au/itm/Office-Suite-Microsoft-Word-Powerpoint-Acce
   ss-
   Excel-Compatible-Free-Post-/140624633605?pt=AU_softwarehash=item20bd
   e19f 05
  
  This one is not using the OOo logo, just showing a screen shot and
  nominative use (IMHO) of Open Office.  Some odd claims, like saying
  Draw is comparable to Microsoft Visio.
  
  At the end of their description they say:
  
  eBay Staff: We are an authorized community distributor of this
  software. We are authorized to distribute this software by the
  Intellectual Property Owner. This software is licensed under the GNU
  General Public License and Lesser General Public License (GPL  LGPL).
  No copyrights have been violated and our listing is in compliance with
  eBay rules and policies.
  
  Not sure what authorized community distributor means.
  
  http://www.openoffice.org/distribution/#community
 
 Interesting.  How important is that distribution network?  I suspect
 that a decade ago, when bandwidth was less available, being able to
 get OOo on a CD was very important.  But what about today?
 
 -Rob

Bandwidth is still problematic in a large portion of the world so I would 
think that there is still a call for it.  It does require a little work 
however.  Alex used to build the iso and installer for the DVD that came with 
installs for every platform as well as all the langpacks.  Many Community 
distributors focussed on a single language with win32 only installs mixed with 
other FOSS.  In India the government plays a large role in distributing CDs in 
specific local languages (5 million for the Tamil distribution if memory 
serves.  Two Indian MarCons were present at that launch they may have more 
accurate numbers)  

The Community distributor programme was simply a way to get people to sign off 
on a few non-challenging rules, in return we would list them on the Marketing 
project site and they were able to use artwork provided by the Art project for 
the CDs and Covers. 

A lot of unsophisticated web users are still wary of downloading anything off 
the internet.  They have been told by all the NetSafe types that all downloads 
are full of trojans, viruses, worms and various virulent indecypherable 
acronyms.  Hence the valuable service that the EBay sellers and local bricks 
and Mortar Community Distributors perform.  

Good distribution is about maintaining as many channels as is possible.  
Online download is only one.  Hard copy EBay is another.

It was my opinion that we never went far enough.  I wanted to have listed on 
the marketing site a reasonable recommended retail price.  $5 on ebay is 
ridiculous when the Seller's time and effort is taken into account.  I have 
talked to groups of High Street retailers who installed OOo on Computers for 
free and proved to them that they should in fact be charging around $60 per 
install when you take into account:  Download, install, first level support 
and media.  

First response was: Yea that's a bit unfair though because only 1 in 20 will 
come back asking for support.
To which I answer: Yes, but that one person will likely consume most of the 
support allowance for rest of the twenty.
Sometimes the response has been: Yea but we'd rather do without those ones.
To which I respond: The ones that keep coming back are the ones that pay your 
rent and wage bill and from my point of view I want that loud noisy pushy 
customer to loudly tell the world 'I got OpenOffice on my computer and the 
support I got was brilliant and it only cost me $60 and they tell me I get 
free upgrades for life!'  best advertising going.

We have two large difficulties in the market, one: We don't get to people's 
consciousness early enough, this is why the OOo4Kids project is so important 
and why we need distribution channels into schools.
 and two we don't have the community support networks that the opposition does 
(by this I mean the guy next door, the cousin the niece, the son, the guy down 
at the local computer shop) distribution channels enhance this community 
support network.

As an extension for this I had a pipe dream, not sure how feasible it would 
be, but I think it would be brilliant if it were possible, like SUSE Studio, 
to be able to build a customised instance of AOO online.  Upload templates to 
the install, select languages, extensions, font sets, customise look and feel 
defaults such as icon sets, upload ones own graphical elements such as 
splashscreens and then build it for whatever platform you choose.  A bit like 
the distros do now but instead it would be for the users or distributors to be 
able to roll their own.  

A possibility, who knows but it would strengthen the community networks.  

   


Re: Someone is selling OpenOffice on Ebay....

2012-03-06 Thread Graham Lauder
 On Tue, Mar 6, 2012 at 12:31 AM, cklsynt ckls...@gmail.com wrote:
  I just thought I should bring this to your attention.
  http://www.ebay.com.au/itm/Office-Suite-Microsoft-Word-Powerpoint-Access-
  Excel-Compatible-Free-Post-/140624633605?pt=AU_softwarehash=item20bde19f
  05
 
 This one is not using the OOo logo, just showing a screen shot and
 nominative use (IMHO) of Open Office.  Some odd claims, like saying
 Draw is comparable to Microsoft Visio.
 
 At the end of their description they say:
 
 eBay Staff: We are an authorized community distributor of this
 software. We are authorized to distribute this software by the
 Intellectual Property Owner. This software is licensed under the GNU
 General Public License and Lesser General Public License (GPL  LGPL).
 No copyrights have been violated and our listing is in compliance with
 eBay rules and policies.
 
 Not sure what authorized community distributor means. 

http://www.openoffice.org/distribution/#community



Re: Reminder: Not all list posts are from list subscribers

2012-02-16 Thread Graham Lauder
  Filtering, or just manual inspection?   I use Gmail.  Looks like the
  only allow filtering based on the final delivered-to header, which
  doesn't help us:
  
  http://www.google.com/support/forum/p/gmail/thread?tid=63575fed3f2d2072h
  l=en
 
 Unfortunately you are right, it does only match the final delivered-to
 header. Blast, I use GMail too. I just assumed it would work. I guess
 it serves me right for not checking the results of the filter.
 
 Oh well... still a great tip for those who can use it.
 
 Ross

I use gmail but use the popmail facility and download to my Kmail.  

That gives me all the headers. 

I then add a Moderated tag to my tag list and add a filter on Delivered-To: 
moderator in the headers and get it to tag the message as Moderated and 
change the colour of the subject text.

Cheers
GL


Re: Updates: IBM Lotus Symphony, Apache OpenOffice, IBM Docs and other fun stuff

2012-01-31 Thread Graham Lauder
On Wednesday 01 Feb 2012 01:58:58 Rob Weir wrote:
  
  ASF does not fill one critical measure of Corporations:  Freely
  transferrable shares.  Apache is an Incorporated Charity.  The Profit
  Motive doesn't  come into the equation.
 
 That may be a distinction in New Zealand, but it is not in the US.
 Apache is a corporation. 


It is of little consequence,  the fact is that it applies to any Limited 
Liability, for profit, share holder held organisation.  Corporation is a 
common term.  Semantic gymnastics doesn't change it.   


 http://www.apache.org/foundation/records/certificate.html
 
 A non-profit corporation is just a specialized form of a corporation.
 Not all for-profit corporations have publicly trading shares.   And in
 some states a non-profit corporation can issue stock.  So your
 generalities really fall apart.
 
  So wild generalities of corporations being sociopathic
  beasts are not going to get you very far.

I would be pretty famous I suspect if I had come up with the concept.  In fact 
it goes back to the 18th century and Adam Smiths Wealth of Nations, he 
didn't of course coin the word Sociopath or indeed corporations, but he did  
point to the dangers in organisations where ownership and liability are 
separated


  
  It is a fairly well known tenet, well researched and presented by
  behavioural psychologists, business analysts and philosophers.  It's not
  a criticism, just a statement that has a considerable measure of
  accuracy.  Certainly it is a generalisation and I know of a number of
  corporations that now rate Ethical Performance as high as Profit and
  Share holder return on their KPIs to avoid the Sociopathic trait.
   Perhaps IBM is becoming one of those, I don't know. You yourself have
  said that in the past that IBM was a less than ideal member of the OSS
  community.  I dare say that you and your colleagues would have known how
  IBM was perceived in the community, but that was simply brushed off and
  ignored because that affected neither profit nor shareholder return.
  Ignoring the groups wishes is a Sociopathic trait.  It is also a well
  known fact that sociopathic personalities do well in the corporate
  environment.
 
 Perhaps this is true in New Zealand.  I can't really speak to that,
 since offhand I can't name a single New Zealand Corporation.  

I can do it for you if you wish, I'm still on the Board of Directors of one.  
Heck,  Apache was incorporated by a New Zealander, we do know how they work.  
:)

 But in
 the US it is more complicated.

Really, the bit we are considering isn't that complicated and besides which 
complexity is of little consequence to the discussion, it's to do with 
divorcing ownership from liability. 

 
  In your exchanges with a number of people on the list, you have
  demonstrated a low level of empathy
 
 I feel your pain.

LOL, typical sarcasm, I rest my case.


   I would have thought the
  20th century would have thought us something about the dangers of such
  demagoguery?
  
  Tsk, a trait of the internet debate and American politics is the
  tendencty to lean toward hyperboly and grand over statement.
 
 But you get my point?

Oh indeed I do, my point is that it isn't demagoguery it is simply a 
statement, I seriously doubt however that you will ever see any of my points  

[.]

 
  Ireland, the Lutheran Church, the Real Madrid Football club are not going
  to profit from the activities of this project, not that it would worry
  me if they did.  What would concern me however is how much loyalty would
  any of the above\
 
 I hope many project participants find ways of profiting from AOO.
 That would be a wonderful thing, especially as it draws more resources
 (contributions from more individuals) into the project.
 
  show to the project and so I would question their motives as well and in
  particular the loyalty prioritisation of the individuals from those
  communities with roles that could lead to a conflict of interest.  Not a
  big ask and not demagoguery
 
 Profit is not a conflict of interest.

That's a strawman, I never said it was and deliberately misinterpreting what I 
say is not going to get us anywhere.   If a person or a group is working 
toward a profit of some description, while at the same time working toward a 
profit within another group then at some point there is probability of 
conflict of interest especially if there is a co-dependence.   The loyalty 
question is to do with priorities:  If in the case of a conflict of interest, 
which groups profit is a priority to the individual.  Or to be more specific, 
if the AOO PMC were to take decisions on a course of action that were contrary 
to IBM policy would you or any other IBM employee then remove yourself from 
the project or would IBM simply back away.   


  Oh, I know exactly what I want to achieve in the project, the point is
  the goal is ONLY about OOo, there is no divided loyalty.
 
 The last I checked, we don't require a loyalty 

Re: Updates: IBM Lotus Symphony, Apache OpenOffice, IBM Docs and other fun stuff

2012-01-30 Thread Graham Lauder
On Friday 27 Jan 2012 04:53:29 Rob Weir wrote:
 On Wed, Jan 25, 2012 at 3:35 PM, Graham Lauder g.a.lau...@gmail.com wrote:
  On Thursday 26 Jan 2012 02:50:20 Rob Weir wrote:
  On Wed, Jan 25, 2012 at 7:08 AM, Graham Lauder g.a.lau...@gmail.com 
wrote:
   Second, new features and function, worthy of consideration by this
   community as a 'Apache OpenOffice 4.0' release will be the primary
   focus for the IBM volunteers working in the project at Apache, after
   the project successfully completes the Apache 3.4 release.  See the
   AOO 4.0 Feature Planning wiki page here: *http://s.apache.org/hW*
   
   IBM volunteers?  _I_  volunteer.  I don't get paid to be here, I
   come here only on my own time.  That's what volunteers do, if someone
   is picking up a salary to work on AOO code that's hardly
   volunteering, except maybe in doublespeak. Tsk!   However, whatever
   they're called, it will be good to see them pushing along 4.0, we are
   at a point now, having been out of the market for such a lengthy
   time, that with the new release there needs to be a substantially
   different product.
  
  Let me challenge your views on this.  Anyone who participates in this
  project does so because they get more out of it than they put into it.
   Further, they would be insane to participate in the project under any
  other conditions.  What they put in is obvious:  their time, their
  skills, their experience, their care, their overly long emails, etc.
  What they get out is less tangible, but it still exists.  In some
  cases it is a salary, in other cases it is enjoyment, or experience,
  reputation, etc.  Cash payments are they only form of reward.  Even
  those who think they are participating for purely altruistic reasons
  are doing so to enhance their self-image, imagining themselves to do
  altruistic deeds.  This is just basic balance of energy.  An animal
  will not survive long if it chases down and kills prey where the
  returned calories are less then those expended in the hunt.  Since no
  one has a gun to our heads, forcing them to work on this project,
  everyone here is a volunteer.  Everyone is free to go or remain, or
  participate to whatever level they feel gives them a sufficient reward
  (of any form) for their investment in the project.   Even those who
  are employed had and have a choice of jobs they could take.  Maybe
  they took their current job because it gave them the opportunity to
  continue participation in the project?  Any illusion about this basic
  fact, such as the the project has self-less martyrs and course
  mercenaries,  is just sentimentality and does not really promote clear
  thinking.  The form of your personal reward for working in the project
  has zero impact on your rights, abilities, prerogatives, status or (to
  me at least) the weight of your arguments in this project.
  
  Challenge away, I never said: people that volunteer, do it for altruistic
  reasons, not sure where you read that. I will clarify:
  
  I simply stated that IBM's motives were certainly not altruistic I just
  have no idea what they are, and given that a corporation is a
  sociopathic beast I would really like to know what they are, but in the
  absence of an OOo related mission statement, I have to try deduction.
 
 I remind you that the Apache Software Foundation is also a
 corporation. 

ASF does not fill one critical measure of Corporations:  Freely transferrable 
shares.  Apache is an Incorporated Charity.  The Profit Motive doesn't  come 
into the equation.   

 So wild generalities of corporations being sociopathic
 beasts are not going to get you very far.

It is a fairly well known tenet, well researched and presented by behavioural 
psychologists, business analysts and philosophers.  It's not a criticism, just 
a statement that has a considerable measure of accuracy.  Certainly it is a 
generalisation and I know of a number of corporations that now rate Ethical 
Performance as high as Profit and Share holder return on their KPIs to avoid 
the Sociopathic trait.  Perhaps IBM is becoming one of those, I don't know.  
You yourself have said that in the past that IBM was a less than ideal member 
of the OSS community.  I dare say that you and your colleagues would have 
known how IBM was perceived in the community, but that was simply brushed off 
and ignored because that affected neither profit nor shareholder return.  
Ignoring the groups wishes is a Sociopathic trait.  It is also a well known 
fact that sociopathic personalities do well in the corporate environment. 

In your exchanges with a number of people on the list, you have demonstrated a 
low level of empathy   

 
  I also stated that someone paid by a corporate member to participate in
  this community cannot be called a volunteer.  Take your argument to the
  extreme and you could say that every one _lives_ voluntarily because
  they decided not to top themselves this morning.  A ridiculous argument.
Volunteer

Re: Updates: IBM Lotus Symphony, Apache OpenOffice, IBM Docs and other fun stuff

2012-01-25 Thread Graham Lauder
On Friday 20 Jan 2012 09:24:44 Donald Harbison wrote:

Sorry this took so long to reply to, I've been busy.


 (Wearing IBM Hat)  (Warning - long post )

Warning longer post!  :)

 
 Here's an update on what was communicated this week at the annual
 Lotusphere event in Orlando, Florida. I hope this helps clarify
 misunderstandings, and resolves lingering concerns regarding IBM plans with
 respect to investments that directly support and benefit the overall Apache
 OpenOffice project. 

IBM, and it's staffers are going to have to get used to that.  Corporate 
doublespeak is something that we are all familiar with and so it is necessary 
for those of us outside the sphere of cogniscense to try to translate between 
the lines of the words that are put out front.  Transparency is an extremely 
unusual attribute in the corporate beast.  

A Corporation looks after it's shareholders first, it's own health second, but 
as a consequence of the former and then customers come third.  Low cost, low 
profit  centers come far down the list of priorities.  The corporate beast is 
sociopathic, has no sense of loyalty, except that which is bought and paid for 
and is completely nonempathic.   Every dealing therefore will be and should be 
scrutinised to deduce the motives behind.  Assumption of  Altruism however, 
would be extremely unlikely no matter what was said.  

Here's what it has looked like to me and many others, this is reinforced by 
IBMs past actions with regard to OOo.  Others were more succinct: A Pox on 
IBM was one.  IBM have some serious pr to do

Symphony development is/was expensive, certainly for a cost free product.  
Oracle showed very quickly after the purchase of SUN that they saw OOo as a 
burden.  They went through some motions and made announcements espousing their 
ongoing support for the project.  (There's that corporate doublespeak again 
and you wonder why some are a little less than trusting)  However IBM had a 
deal, signed with SUN back in '07 wrt OOo code (I would love to know how much 
changed hands with that deal) and to avoid any messy legal stuff sat down with  
Larry's people (a question that was always in my mind: Did Larry's people 
mistakenly figure they had an automatic buyer for the whole OOo thing in IBM 
before they bought SUN? Did IBM let them think that.  It would certainly have 
explained the confused messages.) and negotiated Oracle's gift of the OOo code 
to Apache and hence, via AL2, to allow IBM unfettered access to the code 
without any copyleft baggage, without any or only little cost to IBM and also 
without the need for costly infrastructure which would be picked up by the 
ASF.  And now, additionally, ASF will host the Symphony code as well.  
Slicing a few more dollars out of IBM infrastructure overheads while at the 
same time giving them an easy, low cost, exit strategy if it becomes 
necessary.  

Now it is true that there has been some money pushed toward the ASF and a 
spend on devs, which is all great, but I would seriously doubt that it would 
be a negative sum game for IBM in the medium or long term, it's just not the 
corporate way.

So the above is always going to colour things a little, that's not 
partticularly a bad thing, I can get into a yard with one of my bulls and I 
can go right up to him and pat him on the nose and rub him behind the ear but 
I always keep a wary eye on him.  That's not a bad thing, he's a Bull and 
Bulls do what Bulls will do.  It's just what it is. 

And so to the announcement, which right up front, I think is brilliant!!  
 

 There are (3) topics to look at.

[..snip as irrelevant...]

 
 Notably, IBM announced it is ending its Symphony fork, the downstream fork
 of OpenOffice, if you prefer to think of it that way. With the July 15,
 2011 announcement that IBM will contribute its Symphony source code to the
 Apache OpenOffice project, it makes no sense to continue a separate
 development effort. Instead, the entire Symphony development team will now
 be focused on working in the Apache OpenOffice community.

Excellent stuff, it has been a long time coming

 
 Second, new features and function, worthy of consideration by this
 community as a 'Apache OpenOffice 4.0' release will be the primary focus
 for the IBM volunteers working in the project at Apache, after the project
 successfully completes the Apache 3.4 release.  See the AOO 4.0 Feature
 Planning wiki page here: *http://s.apache.org/hW*   

IBM volunteers?  _I_  volunteer.  I don't get paid to be here, I come here 
only on my own time.  That's what volunteers do, if someone is picking up a 
salary to work on AOO code that's hardly volunteering, except maybe in  
doublespeak. Tsk!   However, whatever they're called, it will be good to see 
them pushing along 4.0, we are at a point now, having been out of the market 
for such a lengthy time, that with the new release there needs to be a 
substantially different product. 

 - As part of the public
 

Re: Updates: IBM Lotus Symphony, Apache OpenOffice, IBM Docs and other fun stuff

2012-01-25 Thread Graham Lauder
On Thursday 26 Jan 2012 02:50:20 Rob Weir wrote:
 On Wed, Jan 25, 2012 at 7:08 AM, Graham Lauder g.a.lau...@gmail.com wrote:

  
  Second, new features and function, worthy of consideration by this
  community as a 'Apache OpenOffice 4.0' release will be the primary focus
  for the IBM volunteers working in the project at Apache, after the
  project successfully completes the Apache 3.4 release.  See the AOO 4.0
  Feature Planning wiki page here: *http://s.apache.org/hW*
  
  IBM volunteers?  _I_  volunteer.  I don't get paid to be here, I come
  here only on my own time.  That's what volunteers do, if someone is
  picking up a salary to work on AOO code that's hardly volunteering,
  except maybe in doublespeak. Tsk!   However, whatever they're called,
  it will be good to see them pushing along 4.0, we are at a point now,
  having been out of the market for such a lengthy time, that with the new
  release there needs to be a substantially different product.
 
 Let me challenge your views on this.  Anyone who participates in this
 project does so because they get more out of it than they put into it.
  Further, they would be insane to participate in the project under any
 other conditions.  What they put in is obvious:  their time, their
 skills, their experience, their care, their overly long emails, etc.
 What they get out is less tangible, but it still exists.  In some
 cases it is a salary, in other cases it is enjoyment, or experience,
 reputation, etc.  Cash payments are they only form of reward.  Even
 those who think they are participating for purely altruistic reasons
 are doing so to enhance their self-image, imagining themselves to do
 altruistic deeds.  This is just basic balance of energy.  An animal
 will not survive long if it chases down and kills prey where the
 returned calories are less then those expended in the hunt.  Since no
 one has a gun to our heads, forcing them to work on this project,
 everyone here is a volunteer.  Everyone is free to go or remain, or
 participate to whatever level they feel gives them a sufficient reward
 (of any form) for their investment in the project.   Even those who
 are employed had and have a choice of jobs they could take.  Maybe
 they took their current job because it gave them the opportunity to
 continue participation in the project?  Any illusion about this basic
 fact, such as the the project has self-less martyrs and course
 mercenaries,  is just sentimentality and does not really promote clear
 thinking.  The form of your personal reward for working in the project
 has zero impact on your rights, abilities, prerogatives, status or (to
 me at least) the weight of your arguments in this project.

Challenge away, I never said: people that volunteer, do it for altruistic 
reasons, not sure where you read that. I will clarify:

I simply stated that IBM's motives were certainly not altruistic I just have 
no idea what they are, and given that a corporation is a sociopathic beast I 
would really like to know what they are, but in the absence of an OOo related 
mission statement, I have to try deduction.  

I also stated that someone paid by a corporate member to participate in this 
community cannot be called a volunteer.  Take your argument to the extreme and 
you could say that every one _lives_ voluntarily because they decided not to 
top themselves this morning.  A ridiculous argument.   Volunteer = someone who 
has to sacrifice personal time outside of their daily mortgage paying work, to 
contribute. 

Everyone participates in an Open Source project for various reasons, some may 
be their own and some may be employers and all do it for some form of reward 
whether it be cash or something more esoteric.  There are a lot of people who 
do this as part of their 9 to 5 who are not what I would call volunteers.  How 
do I know this?  Easy, this list dies over the weekend.   

Cheers
GL


Re: Moving ahead with the AOO logo and rebranding

2012-01-13 Thread Graham Lauder
On Friday 13 Jan 2012 17:50:49 Michael Acevedo wrote:
 Hi again! I added more logo proposals since my last post in this mailing
 list. Let me know what you think...
 
 The logo font is Verdana and uses the seagull orb as the principal part of
 the branding...
 
 On Fri, Jan 6, 2012 at 12:21 AM, Michael Acevedo vea...@gmail.com wrote:
  Greetings,
  
  I've made the following logo proposals in the OpenOffice wiki found here:
  https://cwiki.apache.org/confluence/pages/viewpage.action?pageId=27834483
  
  Hope you like them!


Verdana is a proprietary typeface owned by MS.  An open licensed Typeface 
would be preferred.

Cheers
GL


Brand Usage Guidelines: Hands Off management (Was: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD)

2012-01-13 Thread Graham Lauder
On Friday 13 Jan 2012 00:38:44 Rob Weir wrote:
 On Thu, Jan 12, 2012 at 5:55 AM, Graham Lauder g.a.lau...@gmail.com wrote:
  On Thursday 12 Jan 2012 12:26:59 Rob Weir wrote:

  
  Lets stick with CTR, one thing that history has shown us is that there
  are a lot of eyes out there, if someone is misusing the brand, it gets
  back to us pretty fast.  Far too much time is being spent on this sort
  of nonproductive effort where we could simply be using the eyes of the
  wider community to keep us in touch.
 
 That is not current ASF policy.  We currently require explicit
 permission to use the loog. If you want to change policy, I'd
 recommend starting a new thread on that, so your thoughts are not
 buried in this one.

Good Point, done

 
 As for far too much time is being spent, I'd draw your attention to
 the fact that this is the first logo request we've received for a CD
 in 6 months, and perhaps only the 4th logo request we've received at
 all.  All our current process requires is lazy consensus, e.g., a 72
 hour opportunity for PPMC members to object.  And then VP, Branding
 permission based on our recommendation.  

I'm talking about the time spent worrying about what people are doing with the 
trademark and logo, screeds of mail on the TOO thing, Shane tied up with an 
email tennis match and much brow beating and hair tearing.  It is becoming 
tiresome and it is distracting from our purpose here.  Create Software for 
the public good. We are getting into battles that only limit the ability for 
the community  to connect and all for little or no profit, this project will 
live and die on what it produces, not on the use or misuse of the logo.  We 
have to get out of this obselete Corporate mind think.  

Our name is the principle part of the brand, we protect that by producing good 
product that looks after our users needs.  Our highest profile element out in 
the wild is our software on our Users computers, not thousands of billboards, 
or hours of TVCs shoving our Logo in people faces.  Ours is word of mouth or 
string of text, definitely not people being drawn to us by seeing our 
ubiquitous Logo.

 People usually only get taken once, then they come here and complain and our 
response is:   It's OK, it'll all be good from here.  That's as good as it 
gets in terms of building a community.

Community distributors will use it anyway once we get CD art decided on and 
published on the wiki.


 So this is neither difficult
 nor time consuming.  And if anyone thinks it is, I'm happy to remove
 that objection by volunteering to manage the workflow for this myself
 for this project, something I'm essentially already doing.

It may seem that way now, but that's because noone knows us, we have no 
policies in place, we don't even have any software to distribute.  Gad it 
surprises me that anyone is asking at all right now.  However if you want to 
know where it's heading, check out the Distro and cd-rom lists and ask  Andy 
Shiels and Alex Fisher how non time consuming it was.


 
  Hands-off worked in the past, sure there were breaches, but in terms of
  the greater picture the numbers were very small.  The easier we can make
  it for the brand to be out in the wild the better, if only from a brand
  recognition point of view.  If we want to have absolute control over how
  and where the brand is used then it will not get the spread it needs
  without the expense of paid advertising.
  
  Not much point in having a a brand if we are the only ones looking at it
  or recognising it.
 
 That is an argument for giving permission broadly.  It is not an
 argument for giving permission without review.  Think of this as an
 opportunity for engagement with the person or group wanting to use the
 logo.  By asking our permission we're introduced.  We have the
 opportunity to explain our preferred ways to use our branding.  We can
 answer their questions.  We can perhaps point them to other forms of
 the logo,. Maybe we identify ways of cross promoting their activity.
 It opens up a two-way conversation.  It is not a bad thing.

Indeed that's not a bad thing, but I refer again to the CDROM list and then 
point to Eric Raymonds famous Essay for some clues.

Cathedral Builders can force people into a cue, line up at a desk and get 
stamped, you may deal with everyone one on one, but it takes too long and the 
spread is too slow.  

In the Bazaar model you are standing in the crowd
who are all demanding your attention at once, if you try to talk to everyone 
again you'll run out of time, even if you can make yourself heard.  But if you 
make the logo easy to obtain and put up a big sign that displays a few simple 
rules that are easy to adhere to.
For instance:  Always display the web address so that people will eventually 
always get to the real project.  

Of course we never had that rule because, well, the name WAS the web address.
sarcasm Good heavens, who would have thought of that, what a brilliant idea

Re: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD

2012-01-12 Thread Graham Lauder
On Thursday 12 Jan 2012 12:26:59 Rob Weir wrote:
 On Wed, Jan 11, 2012 at 5:35 PM, Andrea Pescetti pesce...@apache.org 
wrote:
  Rob Weir wrote:
  On Wed, Jan 11, 2012 at 9:58 AM, Kazunari Hirano wrote:
  May I use OpenOffice.org and Apache Incubator logos on
  OpenOffice.org CD?...
  
  As we've done in the past, we seek lazy consensus from the PPMC on
  these requests and then send our recommendation to the Branding VP
  (Shane) for the final decision. So let's wait 72-hours and see if
  there are any concerns.
  
  No objections at all, but I would generalize the question and turn it
  into a FAQ: surely we can't expect to have to approve logo requests for
  every CD distribution initiative, so we should probably reach the
  consensus (and consult Shane) on generically allowing the OpenOffice.org
  logo, and the logo that will eventually replace it, on CDs containing
  the unmodified software as released by Apache (a more proper wording can
  probably be found, but you get the concept).
 
 So, hypothetically, if someone wanted to produce CD's that contained
 literal copies of AOO and put the logo on them, would they then be
 allowed to sell them on eBay, and to show a photograph of the CD with
 the logo?  That would be allowed if we gave blanket permission.
 
 Also, would someone be allowed to use the logo for CD's that they sell
 from a website where they claim that OpenOffice is in danger and that
 they are collecting donations in order to rescue OpenOffice?
 
 It might make sense to handle these requests case-by-case for now,
 until we have a better sense of what kinds of problems we will
 encounter.

Lets stick with CTR, one thing that history has shown us is that there are a 
lot of eyes out there, if someone is misusing the brand, it gets back to us 
pretty fast.  Far too much time is being spent on this sort of nonproductive 
effort where we could simply be using the eyes of the wider community to keep 
us in touch.

Hands-off worked in the past, sure there were breaches, but in terms of the 
greater picture the numbers were very small.  The easier we can make it for 
the brand to be out in the wild the better, if only from a brand recognition 
point of view.  If we want to have absolute control over how and where the 
brand is used then it will not get the spread it needs without the expense of 
paid advertising.  

Not much point in having a a brand if we are the only ones looking at it or 
recognising it.


 
  The old policy, if I recall correctly, was to allow this kind of usage
  and a generic usage for community activities.

indeed

Cheers
GL

  
  Regards,
   Andrea.


Re: Moving ahead with the AOO logo and rebranding

2012-01-09 Thread Graham Lauder
On Monday 09 Jan 2012 17:57:55 Pedro Giffuni wrote:
 Thanks Graham!
 
 --- Dom 8/1/12, Graham Lauder g.a.lau...@gmail.com ha scritto:
 ...
 
   I'm not sure any of these are killer objections to the
   use of a commercial font.  But I think we'd want a strong
   design reason for not using a font with few or no
   restrictions.
  
  +1, the old font was a commercial one: Frutiger, which
  caused all sorts of  issues when being used by the
  community Artists. 
  There are plenty of similar fonts about.  The best
  solution was Liberation Sans at 60% IIRC.  But that
  was just to try and maintain the old logo look as close as
  possible. 
 
 FWIW,
 
 Android fonts are under AL2, and there's also the plus that
 they should display very well on mobile devices which have
 become so important nowadays. FWIW, I am playing (just playing)
 with Android Sans at 60% but my uneducated eye doesn't notice much
 difference.

The biggest problem with using many typefaces in shortened form is that if the 
contrast is low on the original typeface, you can end up with a negative 
contrast.  

This was one of the disadvantages of the Liberation and Deja Vu font families 
at anything under 80% a stem would end up thinner than the shoulder, most 
obviously in an O.  Additionally, Frutiger had a high contrast so to maintain 
the look was difficult just by shortening typeface.

Cheers
GL


 I certainly agree the font is not as important as so many
 other factors that should be taken into account.
 
 I haven't yet got to the aesthetic and general marketing issues
 you mentioned so there is truly a lot to think and this is not
 really anywhere near my priorities lately so no promises
 from my side, but I surely had to say that you hit the nail in
 this posting.
 
 Pedro.
 


   


Re: Moving ahead with the AOO logo and rebranding

2012-01-09 Thread Graham Lauder
On Monday 09 Jan 2012 05:22:11 Rob Weir wrote:
 On Sun, Jan 8, 2012 at 9:09 AM, drew d...@baseanswers.com wrote:
  On Mon, 2012-01-09 at 03:55 +1300, Graham Lauder wrote:
  On Wednesday 04 Jan 2012 11:14:53 Rob Weir wrote:
   On Tue, Jan 3, 2012 at 4:52 PM, Pedro Giffuni p...@apache.org wrote:
Hi Rob;

JIC someone with a lot of spare time gives a try
on this logo thing ... I have some questions.

What would be the implications (if any) of using
a legally licensed commercial font?
   
   Our ability to use such a logo would depend on the specific terms of
   the font license.
   
   But in general, a commercial font license might lead to restrictions
   on how we redistribute images using the font.  For example, we might
   only be able to redistribute rasterized bitmaps of a logo, but not a
   scalable vector image that included a font glyph definition as well.
   A commercial font might also restrict who in the project is able to
   modify the logo or create derivative logos for the benefit of the
   project.
   
   I'm not sure any of these are killer objections to the use of a
   commercial font.  But I think we'd want a strong design reason for not
   using a font with few or no restrictions.
  
  +1, the old font was a commercial one: Frutiger, which caused all sorts
  of issues when being used by the community Artists.  There are plenty
  of similar fonts about.  The best solution was Liberation Sans at 60%
  IIRC.  But that was just to try and maintain the old logo look as close
  as possible.
  
  My personal opinion is; if we can't bundle the font with the software
  then we shouldn't use it.Of course, it should be added there is
  absolutely no reason why a font should be used at all in the main logo.
  Taglines and positioners perhaps and a free font should be used in
  things such as splashscreens, but the logo can be a graphic that looks
  like text.  I've added a couple of proposals based on a graphic that
  was created in a vector editor, no fonts used, created as needed.
  
  On that last point I agree - and I suppose I started all this my
  mentioning which font I used - the final is not font based, it is
  paths...
 
 If we don't need to scale the logo, then that is fine.  But text -- at
 least with high quality fonts -- is not scaled proportionately in the
 way you would a simple SVG shape.  In order to preserve a pleasing,
 balanced appearance at small and large sizes, real fonts do much more
 complicated things, e.g. manual hinting.
 
 If we want to have the optimal appearance, at various scales, then we
 may need to take this into account.

I did a little research and the number of fonts with hinting enabled is 
miniscule and all commercial.  Also Post script doesn't do hinting so it's 
probably best to not concern ourselves with it.

Cheers
GL


 
  To much focus on Text/Font style in branding is a part of an old
  paradigm. This was put in a style guide so that signwriters could
  easily retain corporate branding out on the high street.  We don't do
  High street, we are internet based.  We just have to make our branding
  easily available to those who want to distribute it.
  That is is the power of the internet after all.
  
Ariel pointed to some nice splash screens done
previously in the Wiki, can those be (re)used
as a starting point?
   
   I have no objections.  But I think right now we're talking about the
   general theme of the Drew's logo proposal, i.e., the distinctive
   design elements of:
   
   - text
   - color
  
  Broader than this, we are talking pallet, aesthetics, emotive response.
  
   - type face
  
  necessary, only if a designed font face is used as part of the graphic
  
   - spacing
   - background
   - embellishment.
   - and so on
   
   If there is consensus on that, then there will be follow up design
   work to incorporate that logo into a variety of locations, including a
   splash screen.  But I think there is a hesitation to invest in that
   additional work until we're sure the basic design is OK.
  
  Which of course is completely the wrong way round.
  
  Define the look and feel first, the logo should fit that.
  Answers first:
  What is our target Market
  What is our aesthetic,
  how do we want the market to percieve us.
  How do they percieve us now,
  do we want to change that perception,
  
  This is not about what the people on this list consider is aesthetically
  pleasing to them, but what the people who are going to download the
  software, think is best.
  
  I would like to see a selection of branding elements, in particular:
  Pallet, logo and name, several of each and then survey our customers
  via the announce list to find their preferences.  Any brand suggestions
  should include all of the above including an explanation that defines
  the aesthetic and where it positions the product in terms of the market
  as well as target market.
  
  Voting on the list is a particularly bad

Re: Moving ahead with the AOO logo and rebranding

2012-01-09 Thread Graham Lauder
On Tuesday 10 Jan 2012 13:14:27 Dave Fisher wrote:
 On Jan 9, 2012, at 3:56 PM, Christian Lohmaier wrote:
  Hi *,
  
  On Mon, Jan 9, 2012 at 8:20 PM, Dave Fisher dave2w...@comcast.net wrote:
  Who are our projects BZ admins? Are there remaining issues.
  
  No idea if there are any, at least the contact given on the bugzilla
  page itself to report problems is a black hole, no response nor fixin
  ghte reported problem (xmlrpc).
  http://mail-archives.apache.org/mod_mbox/incubator-ooo-dev/20.mbox/%3
  CCAOPHaVRC6ZqZMX_XVNeivYFQR6sq_ucdtqjWcE3xPtF-zVd5%2Bw%40mail.gmail.com%3
  E It has been suggested that infra issues via jira are necessary to get
  in touch with the AOOo-bugzilla admins, but issues.apache.org/ooo/ still
  reads:
  This is Apache OOo Bugzilla: the Apache OOo podling bug system. In
  case of problems with the functioning of Apache OOo Bugzilla, please
  contact bugzilla-ad...@apache.org. Please Note: this e-mail address is
  only for reporting problems with Apache OOo Bugzilla. Mail about any
  other subject will be silently ignored.
  
  But that's a detail, and I already took the non-response as an
  implicit WONTFIX - but as you brought up the topic...
 
 Any problems that are not getting resolved for the community need to be
 brought to here.
 
 Please remember that we are volunteers here. This project insisted on
 having its own, separate Bugzilla instance. ASF Infrastructure set this
 up, we are responsible for seeing that we have sustainable support.
 
 There is a reason why it is said if it didn't happen on the list it didn't
 happen.
 
 Thanks for bringing this up. Let's see if someone takes the lead here.
 
 Regards,
 Dave
 
  ciao
  Christian


This belongs in another thread please.   
If we are bound to using a single list for all decisions then some discipline 
would be appreciated.


Re: Moving ahead with the AOO logo and rebranding

2012-01-09 Thread Graham Lauder
On Tuesday 10 Jan 2012 07:17:52 Andrew Rist wrote:
 On 1/8/2012 5:59 PM, Graham Lauder wrote:
  snip
  What did you have in mind for the survey itself?  Were you thinking of
  SurveyMonkey?
  Survey monkey is good, though personally I prefer Zoomerang, but I'm with
  Claudio,  Lime Survey is great  and we have an instance in place already
  that we possibly could use before Oracle pulls the plug entirely.
  
  Possible Andrew?
 
 All this infra is getting decommissioned as stuff moves to ASF.  What's
 the link to the Lime Survey?  Is that actually online?
 Even if it's still around, we should look for a more forward looking
 solution that we can reuse on future projects.
 (thus probably not a good idea to use, even if it's still around)
 Andrew

Fair enough,   link is http://surveys.services.openoffice.org/ but I'm getting 
timed out, so it's possibly decommed already.

Cheers
G 

 
  I was considering a JIRA request to infra to install an instance on an
  AFS Server and that would be a definite for later.  Right now I'm
  looking for a path of least resistance to some useful data.


Re: Moving ahead with the AOO logo and rebranding

2012-01-09 Thread Graham Lauder
On Tuesday 10 Jan 2012 09:54:44 Pedro Giffuni wrote:
 --- Lun 9/1/12, Rob Weir robw...@apache.org ha scritto:
 ...
 
  I made a reasonable observation on the advantage of having
  our own instance of Lime.  This solves the data
  security/privacy problem.
 
 FWIW, personal issues apart, I don't think there is
 sufficient justification for having our own Limesurvey
 instance. Lets just use the public one for these things
 that have no privacy issues.

Unfortunately to get any meaningful data it would cost, it's only free up to 
25 responses, there are a lot of these about that run on different software 
and most of them you get a fixed number of free responses.  We need to able to 
cope with responses in the thousands.  Any thing less than that could cause 
issues.  Limeservice requires payment for responses, without knowing how many 
responses, you have no way of knowing how much the survey is going to cost. 


If running on third party infrastructure is the go, then we would be best to 
set it up on another host. Obviously hosting and domain would have a cost 
component.

Zoomerang is probably the lowest cost in terms of manhours and cash outlay

Cheers
GL


Re: Moving ahead with the AOO logo and rebranding

2012-01-03 Thread Graham Lauder
On Wednesday 04 Jan 2012 11:13:20 Ross Gardler wrote:
 Sent from my mobile device, please forgive errors and brevity.
 
 On Jan 3, 2012 8:59 PM, Pavel Janík pa...@janik.cz wrote:
   https://cwiki.apache.org/confluence/display/OOOUSERS/AOOLogo+proposal
   
   Personally I think this is fine work, and since we've received no
   counter-proposals in the last month, we should go ahead and
   update the
  
  There is a TM in the image. Does Apache own the trademark
  OpenOffice or Apache OpenOffice?
 
 Yes, in both cases.
 
 Ross

Sorry to be a pedant, are you saying that we own OpenOffice as well as 
OpenOffice.org

Cheers
GL


Re: Moving ahead with the AOO logo and rebranding

2012-01-03 Thread Graham Lauder
On Wednesday 04 Jan 2012 13:18:51 Rob Weir wrote:
 On Tue, Jan 3, 2012 at 8:02 PM, Graham Lauder g.a.lau...@gmail.com wrote:
  On Wednesday 04 Jan 2012 11:13:20 Ross Gardler wrote:
  Sent from my mobile device, please forgive errors and brevity.
  
  On Jan 3, 2012 8:59 PM, Pavel Janík pa...@janik.cz wrote:
https://cwiki.apache.org/confluence/display/OOOUSERS/AOOLogo+proposa
l

Personally I think this is fine work, and since we've received no
counter-proposals in the last month, we should go ahead and
update the
   
   There is a TM in the image. Does Apache own the trademark
   OpenOffice or Apache OpenOffice?
  
  Yes, in both cases.
  
  Ross
  
  Sorry to be a pedant, are you saying that we own OpenOffice as well as
  OpenOffice.org
 
 The question Ross responded to was on Apache OpenOffice, not
 OpenOffice.
 
 Hope that helps.
 
 -Rob

Sorry, the question specified two trade marks, neither of which was 
OpenOffice.org.  Now we know we have the OpenOffice.org gifted from Oracle, 
but OpenOffice is a different brand all together.  I just wanted to clarify, 
do we now own OpenOffice (which we never have in the past) or when Ross said 
Yes to both. did he just accidentally lose sight of the lack of .org in 
Pavels question

Cheers
GL  

 
  Cheers
  GL


Re: Announce list is live

2011-12-30 Thread Graham Lauder
On Thursday 29 Dec 2011 15:29:46 Rob Weir wrote:
 On Wed, Dec 28, 2011 at 10:15 PM, Graham Lauder g.a.lau...@gmail.com 
wrote:
  On Thursday 29 Dec 2011 09:52:13 Rob Weir wrote:
  On Wed, Dec 28, 2011 at 3:34 PM, drew d...@baseanswers.com wrote:
   On Wed, 2011-12-28 at 15:15 -0500, Rob Weir wrote:
   On Wed, Dec 28, 2011 at 2:44 PM, drew d...@baseanswers.com wrote:
On Wed, 2011-12-28 at 14:26 -0500, Rob Weir wrote:
On Tue, Dec 27, 2011 at 4:52 PM, Kay Schenk kay.sch...@gmail.com
wrote:

snip

 Hi Andrew --
 
 I just forward the message I received from Rob in total to 
 annou...@openoffice.org. Got a return from SYMPA that the
 editors would look at it. If you or anyone else knows some
 magic to push this through, that would be great. The
 announce@oo.o has about 84000 users!

FYI, we currently have only 134 subscribers to the announce list.

And the sky is blue - my suggestion use the website cut over for a
legitimate announce list class event - send to both the new and the
old announce list (assume and ask for it to be moderated onto the
old one) - put a copy to the blog, even if others a planning more
extensive blog posts - an extra simple post won't hurt.
   
   It might make sense to webs site migration, along with all the other
   migration accomplishments as part of a general engagement with those
   users.  Here's what we've done, here's what we are doing now, here's
   what to expect in 2012, here's where to find more info, etc.
   
   Remember, aside from a few hundred people (a relatively small number)
   most of the 84,000 subscribers to the announce list will be hearing
   about AOO for the first time.   The initial note will be our
   re-introduction.
   
   right - which might be the spot where Grahams concerns start to kick
   in.. just sayin'.
   
   I'm not sure from reading his posts if he is actually urging that we
   not play this up for the moment, but delay till a release and by then
   to have formulated and executed a more extensive re-branding...then
   again I'm likely not fully interrupting his thoughts correctly, such
   is the norm for written communications.
   
   So - in my head the answer for the moment is: keep it very simple - a
   couple of paragraphs with the explicit aim of getting the reader to
   come visit the new site (not so much a full overview of events)
   - those interested can find the new communication channels on the new
   web pages.
   
   maybe something a kin to -
  
  @ Drew: Your announcement style is on the money, exactly what is needed.
  
  Reasoning: We don't have a huge advertising budget and the truth of the
  matter is, no matter how many deny it, is that  advertising dollars
  translate into copy.  If you don't have a real story, just padding or
  vapour, buy a chunk of ad space and suddenly BS becomes Font Page news.
  (This doesn't apply to trade press as much, but our demographic goes way
  beyond trade)  It is necessary therefore to actually have a story with
  some depth and real interest to a particular Journo.  For instance:
   Market penetration stories would interest WSJ readers, value stories go
  after consumer magazine audience and so on.  But the story needs
  substance to get noticed by these people who are in fact speaking to our
  larger demographic, who have never read Steven Vaughan-Nichols or Dana
  Blankenhorne or Rob Weirs or Simon Phipps blogs and are never likely to.
  
**
  
  For all but 500 or so of the 84,000 this would be entirely without
  context.  They would say, Apache what?  What the heck is a Podling?
  
  Which would be brilliant, that means you've started a conversation, if
  you could get them asking that question, then you have achieved a
  significant step.
 
 Are you volunteering to write something up, Graham?
 
 -Rob

Sorry I have taken so long to reply, I got laid low by a stomach bug, xmas 
overindulgence perhaps or the seething mobs of transmission vectors that come 
with the crowds of last minute shoppers.


I could pad out Drew's announcement, but he's done a great job already.  I 
believe Andrew Rist will have to post it on announce@ooo.

Right now I'm working on a survey methodology that we can do online because to 
do a more broadbased survey I would need  to find sufficient people to do the 
hard yards either on the phone or F2F.  In the normal corporate world this 
would be contracted out, not an option for us given our financial resources.  
Given time and the right sort of encouragement using community members may be 
a possibility in the future but that's going to take a little time.   

If I can add something onto the announce email rigged so that recipients to 
send a reply to the marketing list I think that would be our best bet. 

The first step would be a pre-notification mail, simply asking people to 
participate in the survey.  A reply mail to the marketing list would be 
agreement

Re: Announce list is live

2011-12-28 Thread Graham Lauder
On Thursday 29 Dec 2011 09:52:13 Rob Weir wrote:
 On Wed, Dec 28, 2011 at 3:34 PM, drew d...@baseanswers.com wrote:
  On Wed, 2011-12-28 at 15:15 -0500, Rob Weir wrote:
  On Wed, Dec 28, 2011 at 2:44 PM, drew d...@baseanswers.com wrote:
   On Wed, 2011-12-28 at 14:26 -0500, Rob Weir wrote:
   On Tue, Dec 27, 2011 at 4:52 PM, Kay Schenk kay.sch...@gmail.com
   wrote:
   
   snip
   
Hi Andrew --

I just forward the message I received from Rob in total to 
annou...@openoffice.org. Got a return from SYMPA that the editors
would look at it. If you or anyone else knows some magic to push
this through, that would be great. The announce@oo.o has about
84000 users!
   
   FYI, we currently have only 134 subscribers to the announce list.
   
   And the sky is blue - my suggestion use the website cut over for a
   legitimate announce list class event - send to both the new and the
   old announce list (assume and ask for it to be moderated onto the old
   one) - put a copy to the blog, even if others a planning more
   extensive blog posts - an extra simple post won't hurt.
  
  It might make sense to webs site migration, along with all the other
  migration accomplishments as part of a general engagement with those
  users.  Here's what we've done, here's what we are doing now, here's
  what to expect in 2012, here's where to find more info, etc.
  
  Remember, aside from a few hundred people (a relatively small number)
  most of the 84,000 subscribers to the announce list will be hearing
  about AOO for the first time.   The initial note will be our
  re-introduction.
  
  right - which might be the spot where Grahams concerns start to kick
  in.. just sayin'.
  
  I'm not sure from reading his posts if he is actually urging that we not
  play this up for the moment, but delay till a release and by then to
  have formulated and executed a more extensive re-branding...then again
  I'm likely not fully interrupting his thoughts correctly, such is the
  norm for written communications.
  
  So - in my head the answer for the moment is: keep it very simple - a
  couple of paragraphs with the explicit aim of getting the reader to come
  visit the new site (not so much a full overview of events)
  - those interested can find the new communication channels on the new
  web pages.
  
  maybe something a kin to -

@ Drew: Your announcement style is on the money, exactly what is needed.  

Reasoning: We don't have a huge advertising budget and the truth of the matter 
is, no matter how many deny it, is that  advertising dollars translate into 
copy.  If you don't have a real story, just padding or vapour, buy a chunk of 
ad space and suddenly BS becomes Font Page news. (This doesn't apply to trade 
press as much, but our demographic goes way beyond trade)  It is necessary 
therefore to actually have a story with some depth and real interest to a 
particular Journo.  For instance:  Market penetration stories would interest 
WSJ readers, value stories go after consumer magazine audience and so on.  But 
the story needs substance to get noticed by these people who are in fact 
speaking to our larger demographic, who have never read Steven Vaughan-Nichols 
or Dana Blankenhorne or Rob Weirs or Simon Phipps blogs and are never likely 
to.




   **
 
 For all but 500 or so of the 84,000 this would be entirely without
 context.  They would say, Apache what?  What the heck is a Podling?

Which would be brilliant, that means you've started a conversation, if you 
could get them asking that question, then you have achieved a significant 
step. 

 
 Remember, the announce list is not a project community list so much it
 is an end user list.  So we'll want to have a good model for what they
 know and what they don't know already.  My guess -- and your guess is
 as good as mine -- is that they vaguely recalled reading something
 about LibreOffice, maybe something also about Apache.  Maybe they
 recently received a note from TOO.  They are soft on the details and a
 little bit confused.

Doesn't matter, it's an announce list, a low volume broadcast medium, if only 
ten on the list know exactly what it means then that's perfectly OK.  Remember 
the subscribers to the announce list have made a deliberate effort to open a 
channel of communication to the project so that they will be kept up to speed 
with significant happenings inside OOo.  However they don't want the noise of 
a project ML, they don't need or want a duplex communication channel.  If I 
had my way, subscription to announce@ would be an automatic option during 
install.  


 
 Your draft, on the other hand, would be perfect for sending to
 ooo-users, and other project lists where the subscribers are already
 insiders of one form or another.

Disagree, insiders already know what's going on, if they're not on a list 
they are on the forum, news has been filtering through the old legacy lists.  
The rule should be If an event is 

Re: IP Clearance Milestone

2011-12-23 Thread Graham Lauder
On Friday 23 Dec 2011 22:52:28 Andre Fischer wrote:
 Hi all,
 
 I am pleased to announce a major milestone on our way toward a first
 release of Apache OpenOffice. (This is, of course, no official
 announcement -- I just happen to have fixed the last IP clearance
 issue.)
 
[...snip]

Absolutely brilliant Andre, best Xmas present of them all.  Ha! look out 2012, 
here we come.

Cheers
GL



Re: IP Clearance Milestone

2011-12-23 Thread Graham Lauder
On Saturday 24 Dec 2011 04:47:32 Dave Fisher wrote:
 On Dec 23, 2011, at 4:35 AM, Jürgen Schmidt wrote:
  On 12/23/11 10:52 AM, Andre Fischer wrote:
 
[snip]

  
  i would volunteer to drive our first release forward, means i would i
  like to collect the items we have to do to be cconform with the Apache
  release management process (André's number [4]), would like to track
  these items and would like to work with all of you on (this) our primary
  goal for the next.
 
 Are you volunteering to fill the role of Release Manager? That's fine
 with me.

Dave, you and I must be reading this with the same glasses, equally fine with 
me.  Go Juergen.

 
 Best Wishes for the Holidays!

Indeed

GL:




Re: Off topic

2011-12-18 Thread Graham Lauder
On Friday 16 Dec 2011 12:03:53 Rob Weir wrote:
 On Thu, Dec 15, 2011 at 5:44 PM, Graham Lauder g.a.lau...@gmail.com
 wrote:
 
 snip
 
  The evidence actually reveals the complete opposite.  A vast vibrant
  community with all the tension and  foibles that brings with it, that
  produced, marketed and distributed a well featured and reliable Office
  suite to a community of probably tens of millions of users.  Could we
  have done some things better, of course, nothing is ever perfect but it
  was never as bad as you and others have been painting it.
 
 OOo was a failure because it only worked as a recipient of corporate
 charity.  It was entirely a money hole for Sun and Oracle.  It is
 amazing what kind of crazy organization you can have if sustainability
 of the ecosystem is not an issue because you have access to some magic
 external source of funds.

I see, so if Sun and Oracle (and I include them even tho they fairly quickly 
decided the OOo community didn't fit with their corporate model, they did 
continue to support it in the interim.) sees fit to generously fund an open 
source project then it's a failure, but if IBM pays you to be involved in this 
Apache version and picks up a number of ex Sun devs to work on it, then that 
is.another crazy organisation perhaps?  What sort of failure is that then? 
let's at least be consistent. 
At the end of the day any opensource project functions because of the 
generosity of anyone, individual or corporate, that contributes via cash or 
code or time, the overall proportion of any individual contribution should not 
and does not define success or failure, that much to me is obvious. Therefore  
to continually trumpet the old OOo as a failure in the face, says to me that 
there is either some sort of other agenda or a lack of understanding of the 
Open Source model.  ESR made the point that one of the strengths of the 
OpenSource model is the ability for an owner to pass it on, for any or all 
reasons, to give the ability for a new driver to inject a new level of 
enthusiasm. 

Is taking that step signalling that the project is a failure, of course not, 
quite the opposite, it demonstrates a desire on the part of the previous owner 
to see the project grow and prosper, even if they had to be cajoled into it by 
interested parties wishing to have it continue..
 
 Well, that corporate subsidy is gone.  The question is how we can
 create a sustainable model for this project.  What worked before,
 based on corporate charity, is not really relevant anymore.  The
 question is, what works now?

I have no problem with that, in fact I'm glad we're not beholden to a single 
corporate entity.  I'm also happy to admit that I'm glad it's at  Apache.  We 
have a different model now, but that doesn't mean the other was a failure and 
any talk that it was, is simply not backed by the evidence and 
counterproductive in terms of community building.

Cheers
GL 


 
 -Rob


Re: Off topic

2011-12-15 Thread Graham Lauder
On Wednesday 14 Dec 2011 06:25:50 Ross Gardler wrote:
 On 13 December 2011 16:16, Louis Suárez-Potts lui...@gmail.com wrote:

 
  This and others are actually viable business models, and we showed as
  much with OOo's long tenure. The issue that we had to deal with was that
  the owning companies pretty much clipped our wings and prevented us from
  becoming what we could.
 
 Historically that may or may not be true. From where I stand as a
 complete newcomer I see the results of the OOo long tenure as far
 from a glowing success. We have a significant fork, burned out
 relationships and a really unhealthy dose of mistrust as a result. All
 this seems to be attributable to what you call the issue that we had
 to deal with. The Apache process removes that issue. It focuses on
 creating a level playing field.

If that's what you see then I would respectfully suggest that you're not 
looking in the right place.

You say Apache is about building Communities, I would suggest that OOo was 
very good at building communities

OOo had a community of thousands with over a hundred Native language 
communities.  People all round the globe working on multiple parts of the OOo 
universe, from hackers to QA to translators to artists to marketing folk.

Then if you count the community of users, OOo is Second in the marketplace 
only to the most dominant proprietary Software company in the world and their 
billion dollar marketing budgets.  

By these measures no other OSS project has built a community the size of OOo, 
save perhaps Mozilla.

This unsuccessful community served up downloads of just shy of 300,000 an 
hour average for around 6 months between the launch of 3.0 and 3.1. and onward 
to 3.2 and that only counts those served off the download site, not the ones 
for instance sold by community distributors or simply copied and passed on by 
our community of users or distributed by magazines.  
Sure we had ownership and control issues with the corporate partner, but the 
community continued.  The significant fork, just proved the strength of that 
community and it should also be remembered that LO wasn't the first, IBM 
forked it way back in the 1.1.x days. 

As far as the unhealthy distrust goes, you would perhaps like us to be  
malleable and totally accepting of everything without question given that  we 
in the community were thrust into the Apache deal without any sort of 
consultation. OK that is perhaps a symptom of what Louis was talking about and 
like the other issues we just deal with it.

IBM forked OOo back in the days when it had a dual license that included a 
permissive license: SISSL.  They used that as a basis of Symphony and never 
contributed back to the community or became part of the community. So from 
where I stood as a complete newcomer to Apache,  it seemed back room deals had 
been done, not to benefit the OOo community, but, given IBM staffers high 
profile in the new podling, simply to benefit IBM, who under the Apache 
license would have unfettered access to the code they had desired since the 
permissive SISSL license was dropped with OOo 2.0.  
I can therefore vouch for the health of my distrust.  :)  

The question therefore that needs be answered for the OOo community, (or maybe 
just me, it wouldn't be the first time i've occupied a lonely outpost on my 
own)  Does the the move to Apache benefit the community and especially the end 
users.  In the first instance I was cautiously optimistic, with some small 
reservations.  Some reservations became larger   However as you say, the 
corporate partner issue has been removed, although right now the playing field 
still doesn't feel that level.  

There has been a consistent dissing of the old project since we got here as 
though it was a huge failure, nothing that we did was ever right, it was 
totally dysfunctional.  Naturally this doesn't serve inspire confidence in 
those of us who have been with OOo for a long time.  

The evidence actually reveals the complete opposite.  A vast vibrant community 
with all the tension and  foibles that brings with it, that produced, marketed 
and distributed a well featured and reliable Office suite to a community of 
probably tens of millions of users.  Could we have done some things better, of 
course, nothing is ever perfect but it was never as bad as you and others have 
been painting it.

 
Cheers
GL



Re: Aoo logo draft

2011-12-02 Thread Graham Lauder
On Friday 02 Dec 2011 21:31:45 drew wrote:
 Howdy Eric,
 
 On Fri, 2011-12-02 at 08:52 +0100, eric b wrote:
  Apologies, I forgot :
  
  Thank you very much for your proposal
 
 snip
 Your welcome and thanks also.
 
  Instead of changing everything, I'd suggest to define a complete
  graphic chart ? I mean new colors, new applications logos, and so
  on : invite Designers, and people who have ideas to participate.
 
 hmm, my take on the conversation was that there was a user for a graphic
 specific to the project and not necessarily to the product, so that is
 what was in my head when prompted.
 
 So with specifics to the graphic I whipped up, one thing I'm not
 satisfied with is the color change to the text 'Open' I'll work on that
 later today.
 
 In general, I believe you are absolutely correct this project would
 benefit from some 'real' designer(s) getting involved. (maybe this will
 help spur some one..)
 
 For specific elements of the application changing, including the logo
 used there, this proposal does not mean I think they should be changed,
 at least not at the moment - that level of change would, IMO, best be
 held off on till some of the above human resources speak up.
 
 Anyway, it's getting rather late now - will try to work on that color
 issue after I get some sleep.
 
 Best wishes,
 
 //drew

Eric is right however, first we need to define a colour pallet, font face, 
bugs and general style.  Define also dimensions and proportions and white 
space for the various use cases. (print, web, promotional gear etc)   This 
should all be laid out in a style guide.  Any fonts used should be available 
under appropriate licenses as well.

Cheers
GL


Re: [DISCUSS] Marketing Team

2011-10-16 Thread Graham Lauder
On 10/15/11, Dave Fisher dave2w...@comcast.net wrote:
 While discussing this month's PPMC Board Report we discussed making
 volunteers from the PPMC responsible for certain roles. We quickly proceeded
 with a Press Liaison due to the immediate need. Before settling on a larger
 set of roles let's have a discussion and come to a consensus.

Apologies for not contributing to this sooner, I'm travelling in
Australia and will be for a few more days.

Thanks, Rob and Dave  for raising this, I must admit I was not in a
good place with regard  to the project and Marketing last week and
was, frankly, ready to throw in the towel.




 Types of roles or teams:

 (1) External or Marketing Team. Involving the relationship of the AOOo
 project community with the many communities in the OOo universe.

 - Press Liaison. (Don Harbison is currently filling this role.)

Thanks Don for jumping in on this, single point of contact is best in this role



 - TDF Liaison. Dedicated to the special relationship between AOOo and LO.
 (Would we have other special relationships?)

I'm not sure that this is a necessary role, we have LO people
advocating both ways already and I think they're doing a good job.  I
read the press release and while it was factually correct, it was too
long and emotionally bereft and so the tone left to much to
interpretation.  The consequence was far too much valuable time was
used up explaining the meaning.  This simply takes a little more care
and in that way there is no need for liaison from an individual and
thus hopefully lots of LO people will join AOOo lists and widen the
connections.


 - Brand Manager. Dedicated to the OOo brand.

A whole Marketing team task pretty much, a dedicated individual could
get swamped.

 I think that is a little confusion sometimes with the seemingly
hierarchical nature of legacy OOo projects.  Yes each project had a
“lead” and a “co-lead”, the terms however were somewhat misleading. A
more accurate description would be an administrator. It is true that
closer to the core code there was a more “managed” process simply
because of the corporate heirarchy active in Hamburg and even that had
flattened out over the life of the project.  The “Lead” simply had
access to the admin tools, he certainly did not dictate policy or
direction, that was generally the result of discussion and consensus.

Branding is simply part of the wider marketing strategy and branding
right now is what should be our primary marketing focus and a group
task.  Decisions have to be made.

So I'm with Ross on this, we have some excellent people to make up the
team, those people will each take the lead on whatever task they feel
that they can contribute best. Really that's not a lot different to
the way the old OOo marketing project used to function in any case and
what made it so successful.


 - Legal Affairs. Assure that copyright, license, and terms of use are all
 proper. That the NOTICE and LICENSE files are correct. Seek copyright
 assignments from authors where helpful. (Is this another team?)

 Regards,
 Dave

Cheers
GL


Re: Incubator PMC/Board report for October 2011 (ooo-dev@incubator.apache.org)

2011-10-03 Thread Graham Lauder
 Graham Lauder wrote on Mon, Oct 03, 2011 at 07:02:17 +1300:
  On Sunday, October 02, 2011 05:16:15 AM Dennis E. Hamilton wrote:
   These announcements to a list are interesting, because it is not clear
   who will take the initiative to see that this happens.
   
   Last month, I waited too long before declaring what I would be doing
   and then doing it.
   
   This month, I won't be tardy.  I am declaring that I shall not be
   preparing the quarterly podling report for October.
   
- Dennis
  
  I'll have time this month to deal with this.  It is a marketing task in
  any case.
 
 Reporting to the board isn't about marketing, it is about the board's
 oversight over the foundation it is the board of.  I don't think you
 wuold include community friction issues in marketing materials, but
 a PMC chair must report them to the board if they exist.

I  will respectively disagree. Marketing is about communication.  Marketing is 
not simply external facing, especially in an opensource project. 

 Any good marketing team should and will identify challenges and weaknesses. 
Highlighting and communicating those to the appropriate stakeholders it's just 
part of the job as is gathering that information.  

Community friction issues are one of those challenges that is often present in 
an opensource project, so it is definitely something that should be 
communicated.  The board is the stakeholder that this needs to be communicated 
to.

Marketing is not simply about pr, spin and glossy pamphlets.

Cheers
GL



Re: [email] RE: [Discuss] ASF hosted openoffice.org email service [Was: Re: [Discussion] d...@openoffice.org]

2011-08-21 Thread Graham Lauder
On Sunday, August 21, 2011 09:21:51 PM Terry Ellison wrote:
 On 20/08/11 21:00, Rob Weir wrote:
  On Sat, Aug 20, 2011 at 3:47 PM, Dennis E. Hamilton
  
1. One has to do with n...@openoffice.org where this is a personal
forwarding set up for some user (or entity) and it forwards to
another e-mail address.  If these are preserved, forwarding them to
some other email address to then be forwarded to the original entity
does not make a lot of sense.  The issue here is that the entity is
known by that email address and has connections that access that
entity by that email address. It is a good idea to preserve that
service so that the entities that have use of the individual ones can
somehow manage their forwarding.  I would not want to figure out how
to retire it until later, and with considerable warning.  Having an
individual's e-mail address disappear is not a pleasant experience.
  
  ... How does this help us develop and publish open source software? ...
 
 There seems little point in developing any FLOSS package which doesn't
 meet the needs of its user population, as we will end up with an unused
 product.  I repeat that  OpenOffice.org targets the general PC-owning
 population as its user-base.  This is very different to Apache Server,
 Traffic Server, Subversion and the other Apache projects that typically
 have a niche IT proficient and often IT professional user population.
 Clearly, the success of any FLOSS package depends on the support of a
 committed core of able developers.  However, the success of OOo also
 depends on a wide community of contributors, documentation and tutorial
 developers, community supporter and even just power-users who can
 evangelise the product.
 
 We have historically encouraged this community to use their oo.o
 mailboxes to foster a sense of identity.  I know that I used to use my
 ter...@openoffice.org address a lot: answering end-user emails and as my
 email address for a range of forums, wikis and similar services.  I was
 and am proud to be associated with this project.  However, because I
 realise that the address might go away, I had to trawl through my emails
 to work out which services I had subscribed to using TerryE@oo.o and
 rehook them to another mailbox: a real pain -- but less painful than
 suddenly finding out that I had become disconnected from them.  So my
 answer is that alienating our extended community of supporters would not
 be something that we should do lightly.  OOo depends on their support.
 
 //Terry


 Likewise, I use it all the time,  I would be strongly opposed to losing the 
@oo.o redirects for all of the reasons Terry outlines.  Also long term users, 
(I dare say I'm not the only one) would have considerable issues tracing every 
single connection that uses that email.  

Administratively and in terms of resource consumption, I don't see a big issue 
leaving it as is.

Cheers
GL

 
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html





Re: Incubator PMC/Board report for August 2011 (ooo-dev@incubator.apache.org)

2011-08-12 Thread Graham Lauder
On Wed, 10 Aug 2011 21:50:46 Christian Grobmeier wrote:
 Graham, as time is short (due today) I have added it to the wiki and signed
 it Cheers

Thanks for that, Christian,

Work consumed my time the last couple of days. 


 
 On Tue, Aug 9, 2011 at 1:47 PM, Graham Lauder yori...@openoffice.org wrote:
  Apologies for taking so long with this, it got a bit wordy and needed a
  bit of slash and burn.
  
  Draft inline:
  
  
  
  ---
  
   OpenOffice.org
  
  * OpenOffice.org entered incubation 2011-06-13.
  
  OpenOffice.org is an open-source, office-document productivity suite
  providing six productivity applications based around the OpenDocument
  Format (ODF). OpenOffice.org is released on multiple platforms.  Its
  localizations support 110 languages worldwide.
  
  
  * Issues
  
  Some challenges exist: Under SUN/Oracle, semi-autonomous single focus
  projects were the basis of structure of OOo, many would like a similar
  system to be used under Apache. By contrast a single overarching
  authority is proposed with oversight of the entire project by the
  (P)PMC.  Discussions are ongoing.
  
  Discussions with regard to licensing, especially with regards to
  documentation, are continuing.
  
  * Community development progress
  
  As of 2011-08-06, 71 committers, 52 on the PPMC up from 56 and 49 at last
  report
  
  Steps are continuing to bring onboard the last of the initial Committers
  who have not yet provided an ICLA.
  
  208 people are subscribed to the ooo-dev list.  124 people have posted to
  the list of those 59 have more than 10 posts.  9 posters have more than
  50 posts each.
  
  User related queries or posts were virtually nil.
  
  The shape and methodology of the Community Outreach is still in
  discussion
  
  An OOo blog has been initiated and is getting a high number of hits daily
  
  
  * Project development progress
  
  
  The grant from Oracle America, Inc for OpenOffice trademarks, logos,
  domain names has been received.
  
  Work with Infra: OOo Mediawiki has been successfully moved onto Apache
  infrastructure.  Some concerns relating to IP of materials on the wiki
  are still in the proces of resolution.
  
  www.openoffice.org is now in an Apache sandbox and work is being done to
  recreate it in the Apache CMS
  
  
  --
  
  
  Edit as required
  
  Cheers
  GL
  
  Graham Lauder,
  OpenOffice.org MarCon (Marketing Contact) NZ
  http://marketing.openoffice.org/contacts.html


Re: Incubator PMC/Board report for August 2011 (ooo-dev@incubator.apache.org)

2011-08-09 Thread Graham Lauder
Apologies for taking so long with this, it got a bit wordy and needed a bit of 
slash and burn.

Draft inline:



---

 OpenOffice.org

* OpenOffice.org entered incubation 2011-06-13.

OpenOffice.org is an open-source, office-document productivity suite providing 
six 
productivity applications based around the OpenDocument Format (ODF).  
OpenOffice.org is released on multiple platforms.  Its localizations support 
110 
languages worldwide.


* Issues

Some challenges exist: Under SUN/Oracle, semi-autonomous single focus 
projects were the basis of structure of OOo, many would like a similar 
system to be used under Apache. By contrast a single overarching authority is 
proposed with oversight of the entire project by the (P)PMC.  Discussions are 
ongoing. 

Discussions with regard to licensing, especially with regards to 
documentation, are continuing.

* Community development progress

As of 2011-08-06, 71 committers, 52 on the PPMC up from 56 and 49 at last 
report 

Steps are continuing to bring onboard the last of the initial Committers who 
have not yet provided an ICLA. 

208 people are subscribed to the ooo-dev list.  124 people have posted to the 
list of those 59 have more than 10 posts.  9 posters have more than 50 posts 
each.

User related queries or posts were virtually nil. 

The shape and methodology of the Community Outreach is still in discussion 

An OOo blog has been initiated and is getting a high number of hits daily


* Project development progress


The grant from Oracle America, Inc for OpenOffice trademarks, logos, domain 
names has been received.

Work with Infra: OOo Mediawiki has been successfully moved onto Apache 
infrastructure.  Some concerns relating to IP of materials on the wiki are 
still in the proces of resolution.

www.openoffice.org is now in an Apache sandbox and work is being done to 
recreate it in the Apache CMS


--


Edit as required

Cheers
GL

Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html





Re: Community outreach to openoffice.org visitors?

2011-08-04 Thread Graham Lauder
On Thu, 04 Aug 2011 09:58:44 Andrew Rist wrote:
 On 8/3/2011 2:27 PM, Rob Weir wrote:
  On Wed, Aug 3, 2011 at 3:43 PM, Marcus (OOo)marcus.m...@wtnet.de  wrote:
  Do you mean this?
  
  http://www.openoffic.org
  http://www.openoffic.org/news
  
  Or which landing pages do you have in mind?
  
  An idea: is there any easy way to get it into the header, so it is on
  every page?  Something like News: Apache OpenOffice.org! with a
  link, perhaps to a new blog post.  We could first write a blog post,
  specifically reaching out to OOo community members and telling them
  how they can get involved.  Then, once that is posted, get that link
  out broadly, via the OOo website, wiki, mailing lists, forums,
  Facebook page, Twitter, etc.
 
 +1
 I will take care of updating OOo site when we are ready
 Andrew
 
  It might make sense to wait until we first do the source migration and
  have Bugzilla, the wikis and forums migrated.  But right around then
  would be a good time to put out the word.
  
  
  -Rob


We should probably be looking at a press release as well as part of that. 
We can use the announce@ list simultaneously, the majority of subscribers of 
which, are our target Audience.  If people are subscribed to that list 
anything sent via  that medium can't be considered spam.

Releases should go just to the tech press to remind them that the project is 
alive and kicking, wider than that is probably not necessary at this stage.

Next press release after that should be to announce the Non Apache release 
if there is going to be one (I've made my feelings on this release known but 
we'll see what the consensus is)  

In the past press releases were hacked about with on the private PR list or on 
occasion the also private MarCon list, for obvious reasons.  Is there a policy 
for creating such marketing materials here at Apache.

Cheers
GL



  
  Marcus
  
  Am 08/03/2011 09:29 PM, schrieb Shane Curcuru:
  (Taking the opportunity to Refactor a new thread on OpenOffice.org)
  
  Are there any short term plans to update the main landing pages of the
  existing OpenOffice.org website(s) to provide user awareness of the
  transition of the product and project to Apache?
  
  I don't know 1) how long it will take to actually get this
  transitioned, and 2) how hard it is to update the Oracle-hosted sites,
  but I think it would be really useful to have a few blurbs about the
  future plans of Apache OpenOffice get put on the existing
  OpenOffice.org site sooner rather than later.
  
  The blog feed on the homepage is nice, but not enough.
  
  Or is this too much for the moment?
  
  - Shane


Re: Community outreach to openoffice.org visitors?

2011-08-04 Thread Graham Lauder
On Fri, 05 Aug 2011 06:18:33 Kay Schenk wrote:
 On Thu, Aug 4, 2011 at 5:06 AM, Graham Lauder yori...@openoffice.orgwrote:
  On Thu, 04 Aug 2011 09:58:44 Andrew Rist wrote:
   On 8/3/2011 2:27 PM, Rob Weir wrote:
On Wed, Aug 3, 2011 at 3:43 PM, Marcus (OOo)marcus.m...@wtnet.de
   
   wrote:
Do you mean this?

http://www.openoffic.org
http://www.openoffic.org/news

Or which landing pages do you have in mind?

An idea: is there any easy way to get it into the header, so it is on
every page?  Something like News: Apache OpenOffice.org! with a
link, perhaps to a new blog post.  We could first write a blog post,
specifically reaching out to OOo community members and telling them
how they can get involved.  Then, once that is posted, get that link
out broadly, via the OOo website, wiki, mailing lists, forums,
Facebook page, Twitter, etc.
   
   +1
   I will take care of updating OOo site when we are ready
   Andrew
   
It might make sense to wait until we first do the source migration
and have Bugzilla, the wikis and forums migrated.  But right around
then would be a good time to put out the word.


-Rob
  
  We should probably be looking at a press release as well as part of that.
  We can use the announce@ list simultaneously, the majority of subscribers
  of
  which, are our target Audience.  If people are subscribed to that list
  anything sent via  that medium can't be considered spam.
 
 Graham--
 
 Are you talking about annouceme...@openoffice.org? We had a small
 discussion about this list a few weeks ago and Marcus pointed out that
 that list is moderated . So...yes, we should definitely use this and
 hope whoever IS the moderator jsut pushes the announcement through. I
 don't think we got an answer on this. I'll make some contacts and see what
 I can determine.

Hi Kay

Florian was one manager of the list IIRC and of course so was Louis.  Louis is 
on the PPMC now, so unless there has been a change in terms of their abilities 
on the OOo lists then we should be good.

Cheers
GL 


 
  Releases should go just to the tech press to remind them that the project
  is
  alive and kicking, wider than that is probably not necessary at this
  stage.
  
  Next press release after that should be to announce the Non Apache
  release
  if there is going to be one (I've made my feelings on this release known
  but
  we'll see what the consensus is)
  
  In the past press releases were hacked about with on the private PR list
  or on
  occasion the also private MarCon list, for obvious reasons.  Is there a
  policy
  for creating such marketing materials here at Apache.
  
  Cheers
  GL
  
Marcus

Am 08/03/2011 09:29 PM, schrieb Shane Curcuru:
(Taking the opportunity to Refactor a new thread on OpenOffice.org)

Are there any short term plans to update the main landing pages of
  
  the
  
existing OpenOffice.org website(s) to provide user awareness of the
transition of the product and project to Apache?

I don't know 1) how long it will take to actually get this
transitioned, and 2) how hard it is to update the Oracle-hosted
  
  sites,
  
but I think it would be really useful to have a few blurbs about
the future plans of Apache OpenOffice get put on the existing
OpenOffice.org site sooner rather than later.

The blog feed on the homepage is nice, but not enough.

Or is this too much for the moment?

- Shane


Re: Community outreach to openoffice.org visitors?

2011-08-04 Thread Graham Lauder
On Fri, 05 Aug 2011 01:39:23 Shane Curcuru wrote:
 On 8/4/2011 8:06 AM, Graham Lauder wrote:
  On Thu, 04 Aug 2011 09:58:44 Andrew Rist wrote:
  On 8/3/2011 2:27 PM, Rob Weir wrote:
  On Wed, Aug 3, 2011 at 3:43 PM, Marcus (OOo)marcus.m...@wtnet.de   
wrote:
 ...snip...
 
  In the past press releases were hacked about with on the private PR list
  or on occasion the also private MarCon list, for obvious reasons.  Is
  there a policy for creating such marketing materials here at Apache.
  
  Cheers
  GL
 
 Apache has a Press team led by the wonderful Sally here:
 
http://www.apache.org/press/
 
 Who tweets regularly:
 
http://twitter.com/TheASF
 
 Any Apache press releases should be coordinated with them on
 pr...@apache.org - once the PPMC here has some specific questions about
 publicity here, you should ping press@ to get a conversation started
 there.
 
 Note that the Apache Incubator has specific policies about press
 releases for incubating projects:
 
http://incubator.apache.org/guides/branding.html
 
 In terms of *what* to say, it's up to the project to decide, and
 typically just get any final signoff from press@.  The ASF has a
 corporate press release account and will issue official releases for
 major news from any of our projects.
 
 Oh, and the official ASF boilerplate is available:
 
http://www.apache.org/press/boilerplate/
 
 - Shane


Excellent, thanks for that Shane.  I'll go over these before I work on a draft 
and subscribe to the press list.

Cheers
GL   


Re: Suggestion for OOo branding...

2011-07-24 Thread Graham Lauder
On Sat, 2011-07-23 at 20:32 -0400, Rob Weir wrote:

 
 In any case, I think there is some benefit to stepping back and asking
 the basic question: how do we decide such questions about the user
 interface?
 
 A) Do we simply weight in with our personal opinions, saying I like
 X,  I don't like Y, I like blue or I think X is pretty?
 

There are always going to be subjective decisions that have to be made
when it comes to marketing, look  feel and UX components, at some point
in the process. We don't have the resources to do otherwise and
certainly not within a reasonable time frame. The objective bit comes
with download numbers.  


 or
 
 B) Do we have a way of raising the discussion about mere opinion and
 bring data to bear on the question?
 
 Certainly if we were discussing a performance improvement, a proponent
 of a significant change would be called on to show the numbers, to
 justify the change with hard data.  We would not necessarily make wise
 decision relying on opinion, absent data.
 
 Consensus is great, but informed consensus is golden.
 
 Is there some way we can bring some structure to user interface
 decisions via usability testing?
 

Usability testing would be great but it costs... money that we don't
have, the next best thing is going to the community with options.
However, isn't the Apache way, He who does the work makes the
decision. and the (P)PMC then ratifies or not 

However, we have a number of things that should be worked out and nailed
down first in terms of branding.

The Name? 

Colour Pallet, the colour Pallet should show consistency across logo,
Website, branding bugs, promotional materials and including of course
icons  

Style Manual

Just for starters, if anyone can add to the list please do.


Cheers
GL

-- 
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html

OpenOffice.org Migration and training Consultant.





Re: Suggestion for OOo branding...

2011-07-24 Thread Graham Lauder
On Sat, 2011-07-23 at 20:32 -0400, Rob Weir wrote:

 
 In any case, I think there is some benefit to stepping back and asking
 the basic question: how do we decide such questions about the user
 interface?
 
 A) Do we simply weight in with our personal opinions, saying I like
 X,  I don't like Y, I like blue or I think X is pretty?
 

There are always going to be subjective decisions that have to be made
when it comes to marketing, look  feel and UX components, at some point
in the process. We don't have the resources to do otherwise and
certainly not within a reasonable time frame. The objective bit comes
with download numbers.  


 or
 
 B) Do we have a way of raising the discussion about mere opinion and
 bring data to bear on the question?
 
 Certainly if we were discussing a performance improvement, a proponent
 of a significant change would be called on to show the numbers, to
 justify the change with hard data.  We would not necessarily make wise
 decision relying on opinion, absent data.
 
 Consensus is great, but informed consensus is golden.
 
 Is there some way we can bring some structure to user interface
 decisions via usability testing?
 

Usability testing would be great but it costs... money that we don't
have, the next best thing is going to the community with options.
However, isn't the Apache way, He who does the work makes the
decision. and the (P)PMC then ratifies or not 

However, we have a number of things that should be worked out and nailed
down first in terms of branding.

The Name? 

Colour Pallet, the colour Pallet should show consistency across logo,
Website, branding bugs, promotional materials and including of course
icons  

Style Manual

Just for starters, if anyone can add to the list please do.


Cheers
GL

-- 
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html

OpenOffice.org Migration and training Consultant.






RE: RE: [DISCUSS] Initial Committer: Apache OpenOffice.org Initial Committer Status

2011-07-23 Thread Graham Lauder
On Fri, 2011-07-22 at 22:45 -0700, Dennis E. Hamilton wrote:
 Let me ask the question in reverse: how long do you think that we should 
 leave the door open, no questions asked?  Why?

Til July 31, because it's long enough in a completely arbitrary way.
Those dedicated to OOo and who have no problem signing the ICLA would
have done it by now in other than exceptional circumstances.  And as you
say it doesn't prevent them being invited to be comitters or on the PPMC
at a later date.  


 
 Remember, Initial Committers are grandfathered in as committers and members 
 of the PPMC without being here and demonstrating commitment through their 
 contributions.  It is not even a matter of them being voted in based on 
 existing reputation.  (I'm one of those myself.)
 
 At some point, one wants to be complete with intake of initial committers and 
 working toward a full-fledged meritocracy instead. I suspect it is possible 
 that the PPMC will also shrink if those who are already on it do not 
 eventually demonstrate a commitment that would have qualified them in the 
 ordinary way.  
 
 At what point does holding out that special status to those who have not 
 shown up become a point too far.  In this case, we are talking about folks 
 who have not submitted an iCLA and not responded to requests to submit them 
 and, as far as I know, have not appeared on ooo-dev.  Even if we withdraw the 
 Initial Committer invitations at some point, there is no barrier to becoming 
 a contributor and demonstrating commitment to the project.  It's not fatal.
 
 I propose to ask each of these absent Initial Committers whether they intend 
 to submit an iCLA and how much time they want to do that.  It is a simple 
 request.  There are any number of possible responses.  I assume we will deal 
 with the responses on an individual basis.  If they do not intend to submit 
 an iCLA, it would be useful to know, so we don't have to be expecting them, 
 watching for the iCLA to arrive, etc.
 
 My goal is having them show up.  And if they are not going to show up, I 
 would like to know that.  Then we can tell when we have a full roster of 
 Initial Committers that are ready and willing as they signaled they were.
  
  - Dennis



The Apache way is about lazy consensus, Yes?  Then lets work on a lazy
consent, simply add the tag that outlines as above in brief:

We thank you for your early support. We now have a working compliment
of PPMC members from the initial committers.  If you don't feel the need
to be on the PPMC or be a committer at this time, simply don't present
your ICLA before 31 July and you'll hear no more from us and we will
take that as read.  Of course this does not prevent you from becoming a
committer or being invited onto the PPMC at a later date.


Or something of that nature

Cheers
GL



 
 
 -Original Message-
 From: Wolf Halton [mailto:wolf.hal...@gmail.com] 
 Sent: Friday, July 22, 2011 20:32
 To: dennis.hamil...@acm.org; ooo-dev@incubator.apache.org
 Subject: Re: RE: [DISCUSS] Initial Committer: Apache OpenOffice.org Initial 
 Committer Status
 
 What is the technical or social stressor causing this issue to be framed in
 this time-sensitive language?
 Wolf
 
 On Jul 22, 2011 4:40 PM, Dennis E. Hamilton dennis.hamil...@acm.org
 wrote:
  I did not include a time limit, because we had not agreed on one. Instead,
 I made the request to indicate whether they intended to submit an iCLA and
 how much time they would need (for whatever review reasons or other
 determinations involved).
 
  These Initial Committers were already sent a bulk e-mail on June 23.
 
  Why would we not expect the Initial Committers who signed up by June 10 to
 report whether they intend to actually become committers? It is about their
 commitment, it seems to me. And they always have the opportunity to become
 committers by showing up and contributing, the same as for anyone who is not
 an Initial Committer.
 
  My thought was to wait 15-30 days after we approach all of them
 individually and then send a follow-up to ones who have not responded at all
 indicating that the invitation to become committers and PPMC members is
 being withdrawn. (Assuming we decide to do that and set such a date.)
 
  I would make the changes that Stephen Bergmann recommended.
 
  More feedback and discussion, please.
 
  - Dennis
 
  -Original Message-
  From: Juan C. Sanz [mailto:juancsa...@hotmail.com]
  Sent: Friday, July 22, 2011 12:28
  To: ooo-dev@incubator.apache.org
  Subject: Re: [DISCUSS] Initial Committer: Apache OpenOffice.org Initial
 Committer Status
 
  El 22/07/2011 5:10, Dennis E. Hamilton escribió:
  There are 20 Initial Committers on the OpenOffice.org incubator proposal
 who have not yet submitted iCLAs or informed us of their intention not to do
 so.
 
  Today I used the following format for a message to one of those Initial
 Committers.
 
  Before 19 more of these are sent out I wanted to check how understandable
 this is.
 
  

RE: Suggestion for OOo branding...

2011-07-22 Thread Graham Lauder
On Fri, 2011-07-22 at 13:40 -0700, Dennis E. Hamilton wrote:
 Having thought about it some more, I think it is undesirable to use ODF as an 
 identifier in the icons that are established by specific products.  
 
 We are confusing application association and format.  
 
 Furthermore, if there is to be an agreement on such icons as generic to the 
 format, it should be arrived at as a wider agreement than one made within 
 OpenOffice.org or LibreOffice projects.
 
 This thread is about OOo branding, and collapsing that onto a matter of ODF 
 branding is troublesome for me.  Anything about ODF should be 
 product-agnostic.
 
  - Dennis
 
 -Original Message-
 From: Andrea Pescetti [mailto:pesce...@openoffice.org] 
 Sent: Friday, July 22, 2011 06:39
 To: ooo-dev@incubator.apache.org
 Subject: Re: Suggestion for OOo branding...
 
 Gianluca Turconi wrote:
  this issue of the colored icons has been considered a major one
  for several time in the Italian OOo community, both for usability and
  brand reasons.
 
 Indeed. To add to the links already seen in other messages, the 
 OpenOffice.org community (actually, the names in the iTeam were all 
 from Oracle, even though everyone could join)

Heh, I tried to join one of the anybody-can-join I-Teams and got the
short shift from an Oracle staffer

  was (is?) working at a 
 redesign described in
 http://wiki.services.openoffice.org/wiki/ODF_icons_i-team
 http://wiki.services.openoffice.org/wiki/ODF_Icon_Redesign
 
 However, that was still a bit unsatisfactory for the community at large, 
 since it didn't address the color problem (see mockups and guidelines at 
 the links above).



To be considering such a small part of the branding strategy at this
point is premature in any case.  The default iconset should be a
decision that is made as a part of an overall branding strategy with UX
and Art teams as well. There are more significant decisions to be made
first.

However on the ODF branding, I'm with Dennis, application and format
should be separate.  I suspect that the original reasoning behind the
ODF thing was a corporate strategy to wave OOo as the primary
application for producing compliant ODF documents.  The trend,
especially in Europe, was towards mandating ODF in Govt and so they
wanted to ride the coattails of that move.

If OASIS comes up with a branding/icon strategy for ODF compliant
documents then we should look at offering a set that fits that strategy
but until then, we should stick with what makes for the best User
Experience for our User Base.

The LibreOffice guys used the OOo 3 icons for theirs, that followed the
StarOffice stylised S in various colours with the gulls substituted
for the butterfly.  Interestingly OOo 2 used a similar style but with
the S reversed but with the same colours, obviously to differentiate
it from SO.

Cheers
GL 

For a little history on the icon discussion:

http://wiki.services.openoffice.org/wiki/Unified_ODF_Icons_-_Minutes 

 


 
 Regards,
Andrea.
 

-- 
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html

OpenOffice.org Migration and training Consultant.





RE: [DISCUSS] Project + PPMC Growing Pains

2011-07-19 Thread Graham Lauder
 days later and one week later I received confirmation that it 
 was registered.  It is clearly an accident of timing that it came to my 
 attention immediately.  That I acted on it was my own sense and excitement 
 over the opportunity.)
 
 
 
 -Original Message-
 From: Kay Schenk [mailto:kay.sch...@gmail.com] 
 http://mail-archives.apache.org/mod_mbox/incubator-ooo-dev/201107.mbox/%3c4e23377b.1040...@gmail.com%3e
 Sent: Sunday, July 17, 2011 12:27
 To: ooo-dev@incubator.apache.org
 Subject: Re: [DISCUSS] Project + PPMC Growing Pains
 
 
 
 On 07/13/2011 06:37 AM, Ross Gardler wrote:
 http://mail-archives.apache.org/mod_mbox/incubator-ooo-dev/201107.mbox/%3ccakqbxgb83dos1nqtxh79l2qch3nw0vpxoahn1d9oghcn2vw...@mail.gmail.com%3e
  Responding as a mentor - not as an OO.o committer...
 [ ... ]
  �2. A person is considered eligible to become a committer when there is an 
  established pattern of contribution on the 
  project:http://community.apache.org/newcommitter.html.
 
  �2.1 To what degree should contributions elsewhere -- a prior reputation 
  -- be taken into consideration?
  �2.2 For how long should we do this, if at all?
 
  Contributions elsewhere do not count. It is contributions here that
  matter. There was plenty of time during proposal time for past
  contributors to step up. They did not. Now this is an ASF project
  everyone needs to earn merit in the ASF project not in what went
  before.
 
 One comment on this. I believe MANY past OpenOffice.org 
 contributors/committers were not even aware of the proposal time. So, 
 this remark is a bit troubling to me. Really, it is only since well 
 about June 20th that more details of the move to Apache had emerged.
 
 I don't know how this information was supposedly made known, but, 
 well...a LOT of folks were NOT informed.
 
 [ ... ]
 

-- 
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html

OpenOffice.org Migration and training Consultant.





Re: OpenOffice.org (was Re: Ooo blog)

2011-07-12 Thread Graham Lauder
On Mon, 2011-07-11 at 20:21 +0300, Daniel Shahaf wrote:
 Javier Sola wrote on Mon, Jul 11, 2011 at 18:43:17 +0700:
  If Apache forced this without discussion it would be a bad start for
  the project.
 
 You're misportraying the facts; it's a preexisting Apache policy that
 predates OOo being proposed as a podling.
 
 Now, we're generally reasonable people here, and the podling can always
 request an exception (talk to trademarks@).



   But, with my Member hat on,
 this collective Let's join Apache, but not be called Apache, and not
 work with existing Apache entities spirit leaves a rather bad taste.

I'm not saying we the community, should not be called Apache whatever.
Nobody is down on Apache, but I just don't want to dilute the strong
brand of the #product#.  OOo has a very strong market share in the
Office Suite Software Consumer market.

http://www.webmasterpro.de/portal/news/2010/02/05/international-openoffice-market-shares.html

It is important that we maintain that share and grow it.  
There is a large community:  35,000 individuals subscribed to OOo
maillists when I last checked, Louis may have more up-to-date numbers 
Around 800 have signed the JCA/SCA
Scores possibly Hundreds of Millions of Users worldwide and growing

All this under the OpenOffice.org Brand.  There has been a lot of noise
around LibreOffice with those Linux Distributions who used Go-OOo now
distributing with LO, but those numbers, compared to OOo across all
platforms are miniscule and I believe that will remain the same unless
of course this stalling of development, forced on us by Oracle,
continues or the brand is modified violently so that we have
re-establish our brand right from the beginning.  In our consumer market
tacking Apache on the end would do just this.  This not a slight on
Apache or lack of appreciation for their efforts thus far, just a
statement of the circumstances.

Cheers
GL
-- 
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html

OpenOffice.org Migration and training Consultant.





Re: OpenOffice.org (was Re: Ooo blog)

2011-07-11 Thread Graham Lauder
On Sat, 2011-07-09 at 11:12 +0100, David McKay wrote:
 snip
 On 09/07/11 07:58, eric b wrote:
 
 
  The .org is and was always essential to the community.
 
 Why? Out of the folk on the OOo forum who expressed an opinion to me, no 
 one liked it. It was a perpetual reminder that the product couldn't be 
 called what they really wanted it to be called: OpenOffice. I greatly 
 prefer Apache OpenOffice to Apache OpenOffice.org.
 
 Dave.

As Peter Junge has stated, this discussion has a repetitive deja vu feel
about it.

There are number of most excellent things about the name openoffice.org,
none of which relate to people who are involved in the community and
this includes the people at OOoForum, they don't need to.  It does
however have beneficial effects for the New User or New Client which of
course the Marketing project thinks of constantly.

It tells this New Client, who may not be at all familiar with, or even
heard the name, a number of things.  It tells them that it is open, and
so it starts to introduce the concept of open source or reinforces the
idea for someone who is looking for Open Source Solutions.  It tells
them that it is an office type application and it tells them that it is
a web based project with the .org on the end and at the same time gives
them the web address.  For the web savvy user, the .org tells them that
there is a noncommercial organisation in place, a community in other
words.

It is a webaddress, which is important in a product whose entire
distribution of product and collateral is webbased.  Not openoffice.com,
not open-office.com, which people would more likely put into an address
bar, but OpenOffice.org, clear, precise, no confusion, put
OpenOffice.org in your address bar or google and the new user will get
to where they need to go.  

The name is not about what the community feels comfortable with.  It is
however about branding
Branding needs continuity
Branding is client focussed.
 
The brand is 14 characters strung together in a very recognisable
format, Upper case Os in OpenOffice with dot and lower case o on org.
OpenOffice.org.  In text on a page of typeface it is recognisable
without bugs like the gulls. The diminutive in the format OOo is as
recognisable.  Google it sometime. 

The OOo community has always been well known for the strength of it's
marketing.  Diluting the brand by dropping the .org or tacking Apache
(which has even lower brand recognition in our target market) on the end
is, from a marketing POV, close to suicidal.  Where marketing requires
brand development with zero budget, it makes the marketers job very
difficult because changing the name throws away 10 years of marketing
collateral.

It needs to be left as is.  If the Apache rules say that Apache has to
be appended, then the rule needs changing.  I'd be happy to dump the
gulls and add the feather as a bug.  I'd be happy to add by apache as
a tagline.  But OpenOffice.org is the name of the software, the website
and the community, it should remain unsullied and unaltered.

Unless of course someone can come up with several hundred thousand for a
marketing budget to launch a new global brand.

Cheers
GL

-- 
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html

OpenOffice.org Migration and training Consultant.





Re: OpenOffice.org (was Re: Ooo blog)

2011-07-11 Thread Graham Lauder
, Upper case Os in OpenOffice with dot and lower case o on org.
  OpenOffice.org.  In text on a page of typeface it is recognisable
  without bugs like the gulls. The diminutive in the format OOo is as
  recognisable.  Google it sometime.
 
  The OOo community has always been well known for the strength of it's
  marketing.  Diluting the brand by dropping the .org or tacking Apache
  (which has even lower brand recognition in our target market) on the end
  is, from a marketing POV, close to suicidal.  Where marketing requires
  brand development with zero budget, it makes the marketers job very
  difficult because changing the name throws away 10 years of marketing
  collateral.
 
 
 It might help to define some metrics that reflect what success looks
 like.  Hopefully we'd agree that what the community thinks about the
 historic branding is important, but might not be the overriding
 concern.  The impact on the users is the critical thing.


No denying, but it should be remembered that many of our users, probably
the majority are not sophisticated computer people, apache and the
community are a mystery to them, change can be a scary thing especially
with something(software) they have little understanding of, and a brand
that they have slowly become comfortable with.  It is a huge thing for
someone who has been using the market leading office software right
through their working life, to change to a strange Open Source product
that they downloaded from that most dangerous of places: the Internet.
They are very easy to alienate.   



 
 I suppose the question is this:  If after 10 years most users still
 refer to the product as Open Office or OpenOffice rather than the
 product's trademarked name, then what is most likely to occur:
 
 
 1) That with zero marketing budget we convince users to refer to the
 product as OpenOffice.org, something we never accomplished in 10
 years?
 

And it doesn't matter, the brand and the colloquialism are separate
things, the brand however must be connected to the colloquialism.  Coca
Cola came first, Coke came from the need to have a simple catchy byline.


 2) We convince them to call it Apache OpenOffice?
 
They wouldn't, put Apache on the end our present community would still
call it Open Office


 3) We have zero impact on what the users call it, and the debate is
 really about what the community calls the product?
 
It doesn't matter what the User or the Community calls it, they can call
it Bird Droppings for all I care so long as they connect whatever their
own particular colloquialism to the brand.  For that to happen we need
to retain the strength of that brand


 
 I don't think it is worth having a big debate if this is really, in
 the end, just #3.
 
This debate IS significant and should not be dismissed.  I know this is
a developer community and some of us Non-Dev types feel somewhat
uncomfortable about the place and feel we should keep our heads down and
be quiet, but some things are important outside the code that need to be
addressed and debated and branding is a big one.

Cheers
GL

-- 
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html

OpenOffice.org Migration and training Consultant.





Re: Website Content plus Look and Feel Improvements

2011-07-07 Thread Graham Lauder
On Wed, 2011-07-06 at 08:34 -0700, Kay Schenk wrote:
 On Wed, Jul 6, 2011 at 12:39 AM, Graham Lauder yori...@openoffice.orgwrote:
 


   We had some earlier discussions on this.  Personally, I was proposing
   that we take the opportunity to simplify.  For example, right now
   we're doing all the work on ooo-dev.  At some point it will be clear,
   perhaps soon, that we need an ooo-user list.
 
 
 From my POV, what would be really helpful right now to the existing user
 base, is to somehow migrate over the Announcement list and its
 corresponding subscribers.  And, have someone designated to be the
 announcement guru. My feat at the moment is losing supporters/users who
 don't have any interest in direct contribution but who use OpenOffice.org.
 

We have to be careful about rushing before we have an established
community that is needed to run a users list.  At present we have had a
reasonably large migration to LibreOffice but I consider them to still
be part of our greater community.  In terms of brand recognition our
brand still has high profile because LO is still seen as a fork of
OOo.  Possibly not the best scenario for the LO people but until they
break fresh marketing ground that's simply the reality.  What this gives
us is breathing space that we would not have but for LO's existence, not
a lot it is true but enough.  OOo will not disappear from the LO users
ken for a number of months, possibly even a year.

In the interim before a release, an active announce list and marketing
blog should be priorities as well as maintaining a profile on User
forums such as OOoForum.org 

 And maybe a few others.
   But I'd resist the urge to recreate the byzantine complexity of OOo
   until we're sure that we need it.  I'm hoping we never do.
 
  Small projects do have the advantage that people can contribute as suits
  their availability and feel their contribution is meaningful.  That's
  just a function of Human group dynamics, we can get to know about 8
  people well, 25 we can work with, once the numbers get up however then
  people are simply in the company of strangers and thus they feel
  unrecognised and unappreciated.
 
  
  
The home page as it is now was designed originally with one overriding
goal: increase downloads.
   
  
   Do you think this should still be the overriding goal of the homepage?
 
  There was reasoning behind this, more downloads = more users, More Users
  = Greater market share, More market share = more contributors. However
  the homepage grew from that original precept to become Make it as easy
  as possible for someone landing on the homepage to have their OOo needs
  fulfilled!  Downloads was one of those needs.
 
  There was a history to the More Downloads thing, in 06 I think it was,
  Sun decided to spend some money on promoting OOo.  Rather than giving it
  to the marketing project and letting us use it as best we could, they
  spent it with a promotions company to use on internet marketing (and
  gave the Marketing team a part of it, with the proviso that it be spent
  on promo materials, but that's another story.)  The promo company spent
  around 35K USD, IMS, on google keywords and the like on a Pay on click
  through basis. Clicking on a text ad or keyword sent people to
  download.openoffice.org.  The money disappeared fast, so there were lots
  of clickthroughs.
 
 
 Oh boy...interesting little known facts.
 

It was frustrating, we could have run a community driven campaign that
raised brand recognition (always our single biggest problem) and we
would have steered them to the Why.ooo page, build confidence in the
brand and then led them to the download button, but someone in the
corporate space somehow figured that dumping people straight onto the
download page would turn into downloads, if only it was that easy.   

 
   However, the rate of download changed not even so
  much as decimal of a percent.  The promo company picked up their check
  and the value to the project was zero.  To me and number of other people
  in the marketing project, the reason was obvious.  The redesign of the
  homepage was a response to that failure, so that if ever they were that
  generous again we could say: Just link to openoffice.org homepage
  because we have proved that it increases downloads.
 
 
 Why wouldn't you design a homepage for users that makes it easier for them
 to get what they need -- monetary contributions notwithstanding?
 OpenOffice.org is first and foremost a client product.

The confusion with the original design was the confusion over the
definition of User. Our problem is that our User-Base is diverse in
terms of Internet sophistication.  The homepage in it's effort to cater
for this huge diversity ended becoming too complex and confusing, a
problem I foresee if we try to simplify everything too much. A maillist
for devs is not the best place to have marketing discussions or users
complaining that their download doesn't work, or artists considering

Re: DITA for Doc?

2011-07-07 Thread Graham Lauder
On Thu, 2011-07-07 at 07:52 -0400, Rob Weir wrote:
 On Thu, Jul 7, 2011 at 7:26 AM, Mathias Bauer mathias_ba...@gmx.net wrote:
  Moin,
 
  I know how the help files where written at Sun/Oracle: the writers took
  Writer for the text and used a set of basic macros to put some markup
  into the files. Then they used an xslt to convert the document into the
  xhp format.
 
  I can't speak for the help writers, but most probably that isn't
  necessary as we shouldn't ask those who created help content in the past
  but those who will do it in the future.
 
  IMHO using a well-established, maintained tool instead of a home brewn
  set of macros that probably has lost its maintainer would be a huge
  improvement.
 
  There's another aspect that we should see: extension developers might
  also want to add help content to their extensions. As until now there is
  no tool available for the public, extension developers had a problem.
  DITA would be an improvement for them.
 
 
 That is an interesting idea.  The modularity of DITA should allow a
 downstream consumer of AOOo to customize the doc and generate their
 own materials relatively easily, using a standard tool set.  For
 example, someone could create a Mac-only customized version of AOOo,
 add some additional help topics, but then generate doc that omitted
 all references to any Windows or Linux specific topics.

More importantly, Community Members could contribute patches to the help
documentation which could then be easily adopted.  The help has been one
component that has needed some more love for sometime.  It was hard to
drum up interest, if DITA were a way to lower some barriers, then
great.  


-- 
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html

OpenOffice.org Migration and training Consultant.





Re: Website Content plus Look and Feel Improvements

2011-07-06 Thread Graham Lauder
On Tue, 2011-07-05 at 13:33 -0400, Rob Weir wrote:
 On Tue, Jul 5, 2011 at 5:04 AM, Graham Lauder g.a.lau...@gmail.com wrote:
  On Sun, 2011-07-03 at 10:23 -0700, Dave Fisher wrote:
  On Jul 2, 2011, at 9:29 PM, Graham Lauder wrote:
 
 
  
   Much of what is on there is legacy material that could be seriously
   pruned.  For instance all the old Marketing material that is V2.0 and
   earlier could be deleted.
 
  What would you do to the main openoffice.org site if you were starting 
  from scratch?
 
  Big question, moving to Apache has one big advantage from my POV.
  (I should point out that my POV is marketing centric and is End User
  focussed rather than developer focussed.)
 
  With the content going onto CMS it makes it a lot easier for marketing
  content to be updated and changed as required. The Collabnet setup was
  difficult.
 
  The OOo web presence is huge, not just the website itself but all the
  NLC projects, the services part, maillists, forums, downloads and so on.
  Each fragment is looked after by it's own team.  There are overlaps (ie:
  Distribution and CDROM) and global projects (Renaissance, art, UX)  each
  piece has it's user base and it's client base and so the website as an
  entirety, obviously has to reflect that.
 
 
 Yes, there were a lot of teams.  Everyone seemed to have an official
 project title, often several ;-)

Heh not everyone, but true there were a lot. Each had a Lead and a
co-lead, then specific roles within each project.  You have to remember
that each section was treated as a project on it's own and this for good
reason.  OOo is a beast as people are discovering, there are very few
people who could make informed comment about the entire project, maybe
Mathias and Thorsten and Louis and a few others, but to be up to speed
on all the code and the marketing and the documentation and the
Linguacomponent and the NLC and the Renaissance project etc etc
is well you can see what I mean.  

You break problems down into manageable chunks, then create the
infrastructure that pulls all that together into a whole.  In a Bazaar
this size, it seems chaotic to the Cathedral builders. the problem is
that this bazaar was trying to build a cathedral and so the stalls in
the bazaar became minicathedrals to a degree, but that was possibly a
symptom of the corporate ownership.  It is true that many people wore
several hats but I never considered that a huge problem, that's human
nature, we all wear different hats.  The problem was the coordination of
all of the disparate pieces.   

 
 We had some earlier discussions on this.  Personally, I was proposing
 that we take the opportunity to simplify.  For example, right now
 we're doing all the work on ooo-dev.  At some point it will be clear,
 perhaps soon, that we need an ooo-user list. And maybe a few others.
 But I'd resist the urge to recreate the byzantine complexity of OOo
 until we're sure that we need it.  I'm hoping we never do.

Small projects do have the advantage that people can contribute as suits
their availability and feel their contribution is meaningful.  That's
just a function of Human group dynamics, we can get to know about 8
people well, 25 we can work with, once the numbers get up however then
people are simply in the company of strangers and thus they feel
unrecognised and unappreciated.

 
 
  The home page as it is now was designed originally with one overriding
  goal: increase downloads.
 
 
 Do you think this should still be the overriding goal of the homepage?

There was reasoning behind this, more downloads = more users, More Users
= Greater market share, More market share = more contributors. However
the homepage grew from that original precept to become Make it as easy
as possible for someone landing on the homepage to have their OOo needs
fulfilled!  Downloads was one of those needs.  

There was a history to the More Downloads thing, in 06 I think it was,
Sun decided to spend some money on promoting OOo.  Rather than giving it
to the marketing project and letting us use it as best we could, they
spent it with a promotions company to use on internet marketing (and
gave the Marketing team a part of it, with the proviso that it be spent
on promo materials, but that's another story.)  The promo company spent
around 35K USD, IMS, on google keywords and the like on a Pay on click
through basis. Clicking on a text ad or keyword sent people to
download.openoffice.org.  The money disappeared fast, so there were lots
of clickthroughs.  However, the rate of download changed not even so
much as decimal of a percent.  The promo company picked up their check
and the value to the project was zero.  To me and number of other people
in the marketing project, the reason was obvious.  The redesign of the
homepage was a response to that failure, so that if ever they were that
generous again we could say: Just link to openoffice.org homepage
because we have proved that it increases downloads.   

 
  Therefore we

Re: Website Content plus Look and Feel Improvements

2011-07-05 Thread Graham Lauder
On Sun, 2011-07-03 at 10:23 -0700, Dave Fisher wrote:
 On Jul 2, 2011, at 9:29 PM, Graham Lauder wrote:


  
  Much of what is on there is legacy material that could be seriously
  pruned.  For instance all the old Marketing material that is V2.0 and
  earlier could be deleted.
 
 What would you do to the main openoffice.org site if you were starting from 
 scratch?

Big question, moving to Apache has one big advantage from my POV.  
(I should point out that my POV is marketing centric and is End User
focussed rather than developer focussed.)

With the content going onto CMS it makes it a lot easier for marketing
content to be updated and changed as required. The Collabnet setup was
difficult.

The OOo web presence is huge, not just the website itself but all the
NLC projects, the services part, maillists, forums, downloads and so on.
Each fragment is looked after by it's own team.  There are overlaps (ie:
Distribution and CDROM) and global projects (Renaissance, art, UX)  each
piece has it's user base and it's client base and so the website as an
entirety, obviously has to reflect that.

The home page as it is now was designed originally with one overriding
goal: increase downloads.

Therefore we had to analyse our catchment, identify our user groups and
their specific needs and patterns of usage of the Website. We then
needed to specifically identify the Home page users and their needs.  It
should be noted that while there is a crossover, Homepage users are a
different set to Website users.  Regular community members tend to
bypass the homepage because they know where they can fulfil their needs
already, they either go straight to the wiki or the forums or docs or
whichever part is specific to their part of the community.  

IMS We identified 5 groups that visit the Homepage.

Casual arrivals
People seeking a download, either for the first time or to upgrade
Users seeking assistance
People wishing to contribute to the community
Developers

Each of these groups have entirely different needs.  The original home
page tried to cater for all these different groups and ended up doing it
badly.  My intention for the homepage was to have each of these groups
headed to wherever they needed to be on the website within 15 seconds.
We did that by reducing the number of decisions and introducing the
Action Statements. (There were over 120 links on the original homepage
we reduced them to about 15, not including those in the news column.)

Did it achieve More Downloads? as far as I know, yes. Louis would be
better informed on this. A lot of debate went on with regard to the
concept of the Action Statements, over many months, but once the web
team were onside the results were, to my eyes, spectacular.  

(Just for amusements sake
http://wiki.services.openoffice.org/mwiki/images/a/a3/Home_page_draft_11-27.jpg 
was my first rather amateurish mockup which the website team, Maarten, Kay, 
Ivan and others turned into http://www.openoffice.org .) 

So the homepage is simply a portal, a signpost that is geared to cater
to the Unsophisticated End User.  These people require simplicity,
continuity and a feeling of security and it is only this group that the
warmth and comfort of http://www.openoffice.org would be significant or
necessary.

So, keep the home page as is or find someway to get the CMS to display
it, action statements intact at least.

Then to my mind the only subs to the OOo domain that I would think that
would be compulsory would be:
support.openoffice.org
Why.openoffice.org and
download.openoffice.org

and the NLC subdomains

The rest of the website could happily exist under OpenOffice.apache.org.

Cheers
for now

GL




 
 Regards,
 Dave
 
 
  
  Argument could be made for the marketing material to start from scratch.
  Personally I'd like to see a whole new branding and get shot of the old
  stuff, make the first Apache release: V4.0 (Historically, significant
  global change has meant a whole number change in the version: V2 new
  codebase, V3 Apple compatibility. I think this is significant enough:
  pre V4 = LGPL license, V4 and later = ALV2)  From a marketing POV it
  gives us a handle to hang a campaign on.  
  
  Cheers
  GL
  
  -- 
  Graham Lauder,
  OpenOffice.org MarCon (Marketing Contact) NZ
  http://marketing.openoffice.org/contacts.html
  
  OpenOffice.org Migration and training Consultant.
  
  
  
 




Re: Another introduction

2011-07-04 Thread Graham Lauder
On Sun, 2011-07-03 at 09:21 -0400, Rob Weir wrote:
 On Sat, Jul 2, 2011 at 10:44 PM, Graham Lauder yori...@openoffice.org wrote:
  Greetings all,
 
  My name is Graham Lauder AKA Yorick or Yo.  I've been involved with OOo
  for a number of years mainly in the marketing project but also in the
  website project.  I am somewhat responsible (some would say to blame)
  for the look of the present front page, (although I was just responsible
  for the conceptual elements, Maarten, Kay, Ivan and others did the real
  work and improved vastly on my original idea).
 
 
 
 Welcome aboard, Graham!

Glad to be here.


 
 I'd compare the situation with OOo under Sun/Oracle, where there the
 copyright was assigned to Sun, where there were reserved seats on the
 Committee Council for Sun staff, where the project leads on the dev
 side were almost all Sun employees.  You will not see things like this
 in Apache.  Apache projects are run by a meritocracy, not by a
 corporate-dominated hierarchy.  We're not going to have leads who
 control the destiny of a component by power that has been assigned to
 them by a central authority.  Power is not centralized.
 
 Yes, time + merit does give a form of power.  But time comes in many
 ways.  By employment, but also by retirement or by avocation.   I know
 we have some retired engineers contributing to the project as well.
 Should we deny them the ability to do so because they have a luxury of
 time that we don't all have?  I don't think so.  There is competition
 for an open source developer's time and attention as fierce as any
 other competition in the marketplace.   I think we should be grateful
 for any contribution of time we receive, big or small.

Fair comment


 
  So the question is: Will decisions be made at IBM that will translate
  into fait accompli in OOo simply because the IBM members of the
  community have been given the time to contribute to Apache, above and
  beyond those of us who can afford only a number of hours outside of work
  time?
 
 
 To correct a error in your question:  IBM (or any other company) does
 not make decisions in this project.  Employees of IBM (or any other
 company) do not make decisions in this project.  However,
 individuals of IBM (and other companies) will make contributions to
 this project, and these contributions will be reviewed and accepted or
 rejected, like any other contributions.

There was no error in the question, decisions made at IBM, whether
policy on OSS, Developer time allowance, code release to the core, work
on elements that are only useful in Symphony these are corporate
decisions that can affect the project.  

In any case not being privy to the internal politics at IBM, this is
mostly educated conjecture on my part so not really worth debating. 

 
 
 You have quite a list of concerns, Graham.  I hope you will agree that
 debating them will achieve nothing, and that the best way to allay
 these concerns is to move forward and demonstrate good acts and even
 better results.
 

Agreed, I've made my concerns known. Corporations are, by their very
nature, sociopathic.  Not a new revelation, but one that needs to be
restated on occasion.  Thankfully, Corporations are also made up of good
people and are repositories of resources and networks that are not
always available to a disparate group of volunteers.  That's the plus
side.  

I'll drink to the future of ApacheOOo.

Cheers
GL

-- 
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html

OpenOffice.org Migration and training Consultant.





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