On a related note, the term user experience appeared in the Wall
Street Journal today in an interview with Sal Iannuzzi, chief
executive Monster Worldwide Inc.
-
WSJ: The knock on your company is that you are not attracting the
best job candidates. And some critics say you need to improve
I remember some years ago (~1995?) when a female Ford engineer was
featured and she was explaining some of the details (and
difficulties) designing the control panel for the Ford Taurus.
Also, a recent Lexus commercial features the satisfying touch and
feel of the controls in the Rx350
. . . .
Design has been co-opted in marketing departments as a way to appeal
to our generation over our parents, who were more concerned with
practicalities such as price.
It seems to be just that though, marketing, as Ford cars now come
with a keyless ignition system that is totally confusing. Ask
I must see this commercial!! All I can say is that Elizabeth Baron,
Technical Specialist in Virtual Reality and Advanced Visualization at
Ford Motor Company, has the second-coolest name in our field.
Cheers,
Elizabeth Bacon
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Not merely a Blade Runner quote, but one's that's well-placed to cause
maximum viewer surprise ... and therefore improved user engagement
through the end of the paragraph. That's *D*E*S*I*G*N*I*N*G*!
400 quatloos on the Other Guy Named Will.
-Will
Will Parker
[EMAIL PROTECTED]
On May 8,
I saw a slightly different one - this time staring a woman who was obviously
some kind of HFE, designer - something doing user testing for the dashboard
on the ford fusion, talking about how she tests prototypes with real users
to inform the design.
So it looks like they have at least 2 tv spots
Very interesting... could this be the start of the tipping point for our
industry??
On Thu, May 8, 2008 at 7:04 AM, Will Evans [EMAIL PROTECTED] wrote:
I saw a slightly different one - this time staring a woman who was
obviously
some kind of HFE, designer - something doing user testing for
Wow, I have to see that commercial. That's great news for what we do.
I had the same reaction when seeing the Deborah Adler ads on Target.
I made this prescription bottle easier to understand. Such a simple
thing, and yet it's amazing when it's highlighted.
Bill
On Thu, May 8, 2008 at 9:42
Couldn't find the original tv spot either, but I found one video on
their website where they show off their testing with driving
simulators - they even mention the term human-machine interaction :)
It's the last video on that page:
http://www.fordvehicles.com/forddriveone/
-- Alex
On Thu, May
As an aside, why does it have to be so hard to find most ads? Why are
most companies not smart enough to put them up on their website and
help fuel the buzz?
I realise there may be issues around rights/licensing etc. but I can't
imagine that big companies don't have enough bargaining power to
Yes, the commercial are good. There are now two Ford commercials that
focus on HF, interaction design, and the use of virtual reality to
simulate concepts early. There were some in the past by Bank of
America where they actually showed a clip of researchers doing
prototypes and workflow
On May 8, 2008, at 7:48 AM, clemens lango wrote:
is it maybe *me* who appears in this tv-spot?
Not unless you are now African-American. :)
I think you would remember a film crew filming you for several days. :)
Welcome to
On May 8, 2008, at 6:42 AM, Dan Saffer wrote:
As far as I know, this is the first time an interaction designer has
appeared on a TV commercial for a product, much less mention bits of
our philosophy.
So the guy in the commercial says he designs user interfaces and you
translate that into
bait - bite
'cause I probably design so much more than just the interface.
Mark
On Thu, May 8, 2008 at 1:23 PM, Andrei Herasimchuk
[EMAIL PROTECTED] wrote:
On May 8, 2008, at 6:42 AM, Dan Saffer wrote:
As far as I know, this is the first time an interaction designer has
appeared on a TV
Exactly. I have [D/d]esigned structures, taxonomies, behaviors,
interactions, interfaces, ships on fire off the shoulder of orion, doesn't
matter what you call me, soon all these designs will be gone -- like tears
in rain. But I do like the quote for all those Design Thinking wankers -
will all
Blade Runner ref is much appreciated... G
Chris
On Thu, May 8, 2008 at 1:41 PM, Will Evans [EMAIL PROTECTED] wrote:
Exactly. I have [D/d]esigned structures, taxonomies, behaviors,
interactions, interfaces, ships on fire off the shoulder of orion, doesn't
matter what you call me, soon all
On May 8, 2008, at 1:23 PM, Andrei Herasimchuk wrote:
So the guy in the commercial says he designs user interfaces and
you translate that into he does interaction design. Even to this
day I still find that tragically amusing. Unless of course the
folks on the board for the IxDA want to
Will's humble view is neither interaction interface, nor interface
interaction; but at some fundamental level:
interaction design ∝ interface design; interaction != interface
:-)
On Thu, May 8, 2008 at 2:12 PM, Jack Moffett [EMAIL PROTECTED] wrote:
On May 8, 2008, at 1:23 PM, Andrei
On May 8, 2008, at 11:12 AM, Jack Moffett wrote:
Here we go again.
Actually... my view is:
interface design = interface design
interaction design as it applies to software is interface design (as
in it is a subset of interface design in that case)
interaction design as it applies to
You know, this was a moderately interesting post until this f'd up debate
started again on definition.
Please don't hijack posts with this nonsense, it's really trying,
Thanks,
Rich
On 5/8/08, Andrei Herasimchuk [EMAIL PROTECTED] wrote:
On May 8, 2008, at 11:12 AM, Jack Moffett wrote:
I did see this one! It cracked me up a little as I just finished
researching and designing a GPS interface for a Northern Cali
company... The commercial had me thinking about how quickly in-car
nav systems are becoming obsolete to handheld and phone versions.
Most of the people I
Hi all,
I believe this is the woman we're discussing:
http://www.ics.uci.edu/computerscience/vrst/program/program_baron.php
Great ads!
Carol
Carol J. Smith
Principal Consultant
Midwest Research, LLC - www.mw-research.com
[EMAIL PROTECTED] or cell: 773.218.6568
On Thu, May 8, 2008 at 10:04
Wow - yes - That is the woman in the ad that played last night.
Wouldn't want to get into a debate with her - she has a blackbelt and would
kick most of our butts.
On Thu, May 8, 2008 at 3:21 PM, Carol Smith [EMAIL PROTECTED] wrote:
Hi all,
I believe this is the woman we're discussing:
On May 8, 2008, at 3:30 PM, Will Evans wrote:
Wouldn't want to get into a debate with her - she has a blackbelt
and would
kick most of our butts.
You did notice that her black belt was in Six Sigma, right? She could
kick our butts in quality control, I suppose... ;-)
reducing your variances to well within acceptable tollerances
On Thu, May 8, 2008 at 3:41 PM, Jeff Garbers [EMAIL PROTECTED]
wrote:
On May 8, 2008, at 3:30 PM, Will Evans wrote:
Wouldn't want to get into a debate with her - she has a blackbelt and
would
kick most of our butts.
You did
hey dan,
that sounds interesting!
it seems our discipline is getting more and more awareness in the public...
is it maybe *me* who appears in this tv-spot?
i am asking because i am working in the interaction design team of ford of
europe - having coined the new brand interaction dna and the
Really impressive. At the site Alex sent, there are lots of videos
showing etnographic studies, user test and so on. Beautifull to
see... I hope this kind of ad came to Brazil... :)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
Dan said:
As far as I know, this is the first time an interaction designer
has appeared on a TV commercial for a product, much less mention
bits of our philosophy.
I wonder, how many instances have their been of Industrial Designers
in product commercials? Most recently, the Dyson
Actually I think Don Norman was on a commercial year's ago (with his
son?) playing himself as a customer of a financial services company.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=28813
On May 8, 2008, at 8:58 AM, Dan Saffer wrote:
On May 8, 2008, at 7:48 AM, clemens lango wrote:
is it maybe *me* who appears in this tv-spot?
Not unless you are now African-American. :)
Wouldn't that be African-German ?
--
Jeff Gimzek | Senior User Experience Designer
[EMAIL
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