Re: [WISPA] building out

2006-12-21 Thread Peter R.
Smart idea to name the SSID:  Your ISP is the Best, but wouldn't Your 
ISP + Phone # be better?  :)


George Rogato wrote:

Pac wireless has been getting my advertizing budget this past year. 
Them and lonnie.


This is a part of my coverage area. not all our essid's have our name 
in them. It took a while before I realized I was making a mistake not 
having our name as part of the essid.


http://www.oregonfast.net/gofast/stumbler/

I found the best way to advertize was to put my name as close to the 
peoples as possible. It's working really well. I keep getting calls 
from people who can see us and connect but can't go anyplace.


Ahh, so you want to use our service eh? 


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RE: [WISPA] building out

2006-12-21 Thread Charles Wu
snip
IMO, the people that can/and are willing to do this should be the highest
paid folks in your organization.  Getting doors shut in your face
(figuratively and literally) on a regular basis is really hard on your
attitude.  You can have the greatest product in the world, but if you don't
have someone to beat the street to sell it, you won't have a business.

Just a salesman's point of view.  :-)
/snip

Agreed

My *good* salesguys make A LOT more than me =)

-Charles

---
WiNOG Wireless Roadshows
Coming to a City Near You
http://www.winog.com 



-Original Message-
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
Behalf Of Jeff Broadwick
Sent: Wednesday, December 20, 2006 9:36 AM
To: 'WISPA General List'
Subject: RE: [WISPA] building out


Well said.  It's fairly easy to sell once you are established.  You can be
a nice guy, people will take your calls and emails, and you don't have to
push to get in front of people.  Customers will also give you a 2nd chance
when you make mistakes.  

Getting started is VERY difficult.  You are unknown and you have to do the
hard work of prospecting to get enough folks to talk to to try to build a
territory.  There are low-impact ways of doing this, but ultimately it
comes down to cold calling/emailing (not bulk spam) to get your message out.
It can take months or years to get past the point where you don't have to do
this all the time.



Jeff


-Original Message-
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
Behalf Of Charles Wu
Sent: Wednesday, December 20, 2006 9:59 AM
To: [EMAIL PROTECTED]; 'WISPA General List'
Subject: RE: [WISPA] building out

snip
Profile your best clients.
Pick out who you want your clients to be.
Research them.
Be in front of them.
Sell them.
/snip

Here's one thing to discuss -- selling vs order taking
The conundrum of sales is that everyone LOVES to buy, but HATES being sold
to When one goes in the mentality to try to sell something -- more often
than not, one ends up more like the greasy car salesperson that leaves a
bad taste in someone's mouth

-Charles

---
WiNOG Wireless Roadshows
Coming to a City Near You
http://www.winog.com 



-Original Message-
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
Behalf Of Peter R.
Sent: Tuesday, December 19, 2006 4:52 PM
To: WISPA General List
Subject: Re: [WISPA] building out


Dylan Oliver wrote:

 Hi Charles,

 Any tips on learning to sell? What's helped you the most?



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Re: [WISPA] building out

2006-12-21 Thread George Rogato



Peter R. wrote:
Smart idea to name the SSID:  Your ISP is the Best, but wouldn't Your 
ISP + Phone # be better?  :)


Guess I left out the part about that one being next to one of the local 
telephone guys's house. Otherwise I wouldn't ave been so cocky.


We could add a telephone number, but we are well known.
--
George Rogato

Welcome to WISPA

www.wispa.org

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Re: [WISPA] building out

2006-12-21 Thread Tom DeReggi
Better would be... your ISP + a unique number for the site location, to 
easilly decern which AP a complaining customer is trying to connect to, and 
prevent accidentent associating to the wrong or a worse strength AP.  Your 
phone number can be looked up, but its hard to tell where someone is 
complaining about if they can;t tell you which radio they are interfering 
with.


Tom DeReggi
RapidDSL  Wireless, Inc
IntAirNet- Fixed Wireless Broadband


- Original Message - 
From: Peter R. [EMAIL PROTECTED]

To: WISPA General List wireless@wispa.org
Sent: Thursday, December 21, 2006 9:32 AM
Subject: Re: [WISPA] building out


Smart idea to name the SSID:  Your ISP is the Best, but wouldn't Your ISP 
+ Phone # be better?  :)


George Rogato wrote:

Pac wireless has been getting my advertizing budget this past year. Them 
and lonnie.


This is a part of my coverage area. not all our essid's have our name in 
them. It took a while before I realized I was making a mistake not having 
our name as part of the essid.


http://www.oregonfast.net/gofast/stumbler/

I found the best way to advertize was to put my name as close to the 
peoples as possible. It's working really well. I keep getting calls from 
people who can see us and connect but can't go anyplace.


Ahh, so you want to use our service eh? 


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RE: [WISPA] building out

2006-12-21 Thread Mac Dearman
We have always used part of our company name and the town/tower it's located
on.

Ex ssid: inetsouth.Rayville1  with the 1 denoting sector number with #1
always denoting the Northern most sector - then clockwise with 2 - 3 ..etc

Mac 


-Original Message-
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
Behalf Of Tom DeReggi
Sent: Thursday, December 21, 2006 12:44 PM
To: [EMAIL PROTECTED]; WISPA General List
Subject: Re: [WISPA] building out

Better would be... your ISP + a unique number for the site location, to 
easilly decern which AP a complaining customer is trying to connect to, and 
prevent accidentent associating to the wrong or a worse strength AP.  Your 
phone number can be looked up, but its hard to tell where someone is 
complaining about if they can;t tell you which radio they are interfering 
with.

Tom DeReggi
RapidDSL  Wireless, Inc
IntAirNet- Fixed Wireless Broadband


- Original Message - 
From: Peter R. [EMAIL PROTECTED]
To: WISPA General List wireless@wispa.org
Sent: Thursday, December 21, 2006 9:32 AM
Subject: Re: [WISPA] building out


 Smart idea to name the SSID:  Your ISP is the Best, but wouldn't Your ISP 
 + Phone # be better?  :)

 George Rogato wrote:

 Pac wireless has been getting my advertizing budget this past year. Them 
 and lonnie.

 This is a part of my coverage area. not all our essid's have our name in 
 them. It took a while before I realized I was making a mistake not having

 our name as part of the essid.

 http://www.oregonfast.net/gofast/stumbler/

 I found the best way to advertize was to put my name as close to the 
 peoples as possible. It's working really well. I keep getting calls from 
 people who can see us and connect but can't go anyplace.

 Ahh, so you want to use our service eh? 

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RE: [WISPA] building out

2006-12-20 Thread Charles Wu
snip
Profile your best clients.
Pick out who you want your clients to be.
Research them.
Be in front of them.
Sell them.
/snip

Here's one thing to discuss -- selling vs order taking
The conundrum of sales is that everyone LOVES to buy, but HATES being sold
to
When one goes in the mentality to try to sell something -- more often than
not, one ends up more like the greasy car salesperson that leaves a bad
taste in someone's mouth

-Charles

---
WiNOG Wireless Roadshows
Coming to a City Near You
http://www.winog.com 



-Original Message-
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
Behalf Of Peter R.
Sent: Tuesday, December 19, 2006 4:52 PM
To: WISPA General List
Subject: Re: [WISPA] building out


Dylan Oliver wrote:

 Hi Charles,

 Any tips on learning to sell? What's helped you the most?



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RE: [WISPA] building out

2006-12-20 Thread Jeff Broadwick
Well said.  It's fairly easy to sell once you are established.  You can be
a nice guy, people will take your calls and emails, and you don't have to
push to get in front of people.  Customers will also give you a 2nd chance
when you make mistakes.  

Getting started is VERY difficult.  You are unknown and you have to do the
hard work of prospecting to get enough folks to talk to to try to build a
territory.  There are low-impact ways of doing this, but ultimately it
comes down to cold calling/emailing (not bulk spam) to get your message out.
It can take months or years to get past the point where you don't have to do
this all the time.

IMO, the people that can/and are willing to do this should be the highest
paid folks in your organization.  Getting doors shut in your face
(figuratively and literally) on a regular basis is really hard on your
attitude.  You can have the greatest product in the world, but if you don't
have someone to beat the street to sell it, you won't have a business.

Just a salesman's point of view.  :-)

Jeff


-Original Message-
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
Behalf Of Charles Wu
Sent: Wednesday, December 20, 2006 9:59 AM
To: [EMAIL PROTECTED]; 'WISPA General List'
Subject: RE: [WISPA] building out

snip
Profile your best clients.
Pick out who you want your clients to be.
Research them.
Be in front of them.
Sell them.
/snip

Here's one thing to discuss -- selling vs order taking
The conundrum of sales is that everyone LOVES to buy, but HATES being sold
to When one goes in the mentality to try to sell something -- more often
than not, one ends up more like the greasy car salesperson that leaves a
bad taste in someone's mouth

-Charles

---
WiNOG Wireless Roadshows
Coming to a City Near You
http://www.winog.com 



-Original Message-
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
Behalf Of Peter R.
Sent: Tuesday, December 19, 2006 4:52 PM
To: WISPA General List
Subject: Re: [WISPA] building out


Dylan Oliver wrote:

 Hi Charles,

 Any tips on learning to sell? What's helped you the most?



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Re: [WISPA] building out

2006-12-20 Thread KyWiFi LLC
Can someone check this list, I commented on the post below
twice yesterday and they have still not yet been delivered by
the listserv.

Happy Holidays to my fellow WISP's!


Shannon D. Denniston, Co-Founder
KyWiFi, LLC - Mt. Sterling, Kentucky
Your Hometown Broadband Provider
http://www.KyWiFi.com
Call Us Today: 859.274.4033
===
$29.99 DSL High Speed Internet
$14.99 Home Phone Service
$19.99 All Digital Satellite TV
- No Phone Line Required for DSL
- FREE Activation  Equipment
- Affordable Upfront Pricing
- Locally Owned  Operated
- We Also Service Most Rural Areas
===


- Original Message - 
From: Charles Wu [EMAIL PROTECTED]
To: [EMAIL PROTECTED]; 'WISPA General List' wireless@wispa.org
Sent: Wednesday, December 20, 2006 9:59 AM
Subject: RE: [WISPA] building out


snip
Profile your best clients.
Pick out who you want your clients to be.
Research them.
Be in front of them.
Sell them.
/snip

Here's one thing to discuss -- selling vs order taking
The conundrum of sales is that everyone LOVES to buy, but HATES being sold
to
When one goes in the mentality to try to sell something -- more often than
not, one ends up more like the greasy car salesperson that leaves a bad
taste in someone's mouth

-Charles

---
WiNOG Wireless Roadshows
Coming to a City Near You
http://www.winog.com 



-Original Message-
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
Behalf Of Peter R.
Sent: Tuesday, December 19, 2006 4:52 PM
To: WISPA General List
Subject: Re: [WISPA] building out


Dylan Oliver wrote:

 Hi Charles,

 Any tips on learning to sell? What's helped you the most?



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Re: [WISPA] building out

2006-12-20 Thread George Rogato
Pac wireless has been getting my advertizing budget this past year. Them 
and lonnie.


This is a part of my coverage area. not all our essid's have our name in 
them. It took a while before I realized I was making a mistake not 
having our name as part of the essid.


http://www.oregonfast.net/gofast/stumbler/

I found the best way to advertize was to put my name as close to the 
peoples as possible. It's working really well. I keep getting calls from 
people who can see us and connect but can't go anyplace.


Ahh, so you want to use our service eh? 


--
George Rogato

Welcome to WISPA

www.wispa.org

http://signup.wispa.org/
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Re: [WISPA] building out

2006-12-19 Thread Matt Liotta

I fully agree with Peter.

-Matt

Peter R. wrote:

Tom,

My limited exposure has a different perspective:

It is easier to keep building out instead of selling deep.
A prospect comes to the WISP with a $400 per month pipe and the WISP 
builds to him.
There is the hope (and the hype) that this prospect will be the first 
of many - and the footprint is extended.


I don't see fiber providers selling deep. I don't see many WISP 
selling deep either.

The cash flow comes from filling the pipe.

That's my 2 cents.

Peter @ RAD_INFO, Inc.


Tom DeReggi wrote:


Mac,

Great insight. But the truth is we are not just wireless alcholics 
with an addiction to build. There is a reason we (WISPs) keep 
building. The reason is after considering the impact the new 
tower build would have, we can truthfully look at the big picture and 
say that our company is better off with the tower than without, from 
an evaluation/financial point of view.  If a move brings a company in 
a positive direction, why not do it?  The new tower never costs as 
much as the early ones.  Everytime a new tower is built, new 
opportunity gets created, but old costs get shared, such as the 
upfront fixed costs of backbone transit bandwdith and primary 
overhead office staff.  In this business, its hard to stay small.


Tom DeReggi
RapidDSL  Wireless, Inc
IntAirNet- Fixed Wireless Broadband



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Re: [WISPA] building out

2006-12-19 Thread Joe Laura
I agree with Peter as well. That being said with the lower cost of gear
today its much cheaper to build out for a select few without loosing money.
Then you have another area to sell deep in.
Superior Wireless
New Orleans,La.
www.superior1.com
- Original Message -
From: Matt Liotta [EMAIL PROTECTED]
To: [EMAIL PROTECTED]; WISPA General List wireless@wispa.org
Sent: Tuesday, December 19, 2006 9:00 AM
Subject: Re: [WISPA] building out


 I fully agree with Peter.

 -Matt

 Peter R. wrote:
  Tom,
 
  My limited exposure has a different perspective:
 
  It is easier to keep building out instead of selling deep.
  A prospect comes to the WISP with a $400 per month pipe and the WISP
  builds to him.
  There is the hope (and the hype) that this prospect will be the first
  of many - and the footprint is extended.
 
  I don't see fiber providers selling deep. I don't see many WISP
  selling deep either.
  The cash flow comes from filling the pipe.
 
  That's my 2 cents.
 
  Peter @ RAD_INFO, Inc.
 
 
  Tom DeReggi wrote:
 
  Mac,
 
  Great insight. But the truth is we are not just wireless alcholics
  with an addiction to build. There is a reason we (WISPs) keep
  building. The reason is after considering the impact the new
  tower build would have, we can truthfully look at the big picture and
  say that our company is better off with the tower than without, from
  an evaluation/financial point of view.  If a move brings a company in
  a positive direction, why not do it?  The new tower never costs as
  much as the early ones.  Everytime a new tower is built, new
  opportunity gets created, but old costs get shared, such as the
  upfront fixed costs of backbone transit bandwdith and primary
  overhead office staff.  In this business, its hard to stay small.
 
  Tom DeReggi
  RapidDSL  Wireless, Inc
  IntAirNet- Fixed Wireless Broadband
 

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Re: [WISPA] building out

2006-12-19 Thread Peter R.

The key, though, is to sell deep. Fill those AP's.

Happy Holidays!

Peter Radizeski
RAD-INFO, Inc.

Joe Laura wrote:


I agree with Peter as well. That being said with the lower cost of gear
today its much cheaper to build out for a select few without loosing money.
Then you have another area to sell deep in.
Superior Wireless
New Orleans,La.
www.superior1.com


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Re: [WISPA] building out

2006-12-19 Thread Tom DeReggi

I also agree with Peter.
Life would have been much easier for me along the way, if I executed that 
advise sooner.


However, now I have more pipes to fills, and can still follow that advice on 
a larger scale.
Now I can serve 90% of the leads that come in with little new cost, apposed 
to 10% of the leads at a high cost.


Tom DeReggi
RapidDSL  Wireless, Inc
IntAirNet- Fixed Wireless Broadband


- Original Message - 
From: Matt Liotta [EMAIL PROTECTED]

To: [EMAIL PROTECTED]; WISPA General List wireless@wispa.org
Sent: Tuesday, December 19, 2006 10:00 AM
Subject: Re: [WISPA] building out



I fully agree with Peter.

-Matt

Peter R. wrote:

Tom,

My limited exposure has a different perspective:

It is easier to keep building out instead of selling deep.
A prospect comes to the WISP with a $400 per month pipe and the WISP 
builds to him.
There is the hope (and the hype) that this prospect will be the first of 
many - and the footprint is extended.


I don't see fiber providers selling deep. I don't see many WISP selling 
deep either.

The cash flow comes from filling the pipe.

That's my 2 cents.

Peter @ RAD_INFO, Inc.


Tom DeReggi wrote:


Mac,

Great insight. But the truth is we are not just wireless alcholics with 
an addiction to build. There is a reason we (WISPs) keep building. The 
reason is after considering the impact the new tower build would 
have, we can truthfully look at the big picture and say that our company 
is better off with the tower than without, from an evaluation/financial 
point of view.  If a move brings a company in a positive direction, why 
not do it?  The new tower never costs as much as the early ones. 
Everytime a new tower is built, new opportunity gets created, but old 
costs get shared, such as the upfront fixed costs of backbone transit 
bandwdith and primary overhead office staff.  In this business, its hard 
to stay small.


Tom DeReggi
RapidDSL  Wireless, Inc
IntAirNet- Fixed Wireless Broadband



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RE: [WISPA] building out

2006-12-19 Thread Charles Wu
The problem with the philosophy of building out is that you never make any
money...

Don't just take orders -- learn to actually sell

-Charles

---
WiNOG Wireless Roadshows
Coming to a City Near You
http://www.winog.com 



-Original Message-
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
Behalf Of Joe Laura
Sent: Tuesday, December 19, 2006 9:27 AM
To: WISPA General List
Subject: Re: [WISPA] building out


I agree with Peter as well. That being said with the lower cost of gear
today its much cheaper to build out for a select few without loosing money.
Then you have another area to sell deep in. Superior Wireless New
Orleans,La. www.superior1.com
- Original Message -
From: Matt Liotta [EMAIL PROTECTED]
To: [EMAIL PROTECTED]; WISPA General List wireless@wispa.org
Sent: Tuesday, December 19, 2006 9:00 AM
Subject: Re: [WISPA] building out


 I fully agree with Peter.

 -Matt

 Peter R. wrote:
  Tom,
 
  My limited exposure has a different perspective:
 
  It is easier to keep building out instead of selling deep. A 
  prospect comes to the WISP with a $400 per month pipe and the WISP 
  builds to him. There is the hope (and the hype) that this prospect 
  will be the first of many - and the footprint is extended.
 
  I don't see fiber providers selling deep. I don't see many WISP 
  selling deep either. The cash flow comes from filling the pipe.
 
  That's my 2 cents.
 
  Peter @ RAD_INFO, Inc.
 
 
  Tom DeReggi wrote:
 
  Mac,
 
  Great insight. But the truth is we are not just wireless alcholics 
  with an addiction to build. There is a reason we (WISPs) keep 
  building. The reason is after considering the impact the new 
  tower build would have, we can truthfully look at the big picture 
  and say that our company is better off with the tower than without, 
  from an evaluation/financial point of view.  If a move brings a 
  company in a positive direction, why not do it?  The new tower 
  never costs as much as the early ones.  Everytime a new tower is 
  built, new opportunity gets created, but old costs get shared, such 
  as the upfront fixed costs of backbone transit bandwdith and 
  primary overhead office staff.  In this business, its hard to stay 
  small.
 
  Tom DeReggi
  RapidDSL  Wireless, Inc
  IntAirNet- Fixed Wireless Broadband
 

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Re: [WISPA] building out

2006-12-19 Thread Dylan Oliver

Hi Charles,

Any tips on learning to sell? What's helped you the most?

On 12/19/06, Charles Wu [EMAIL PROTECTED] wrote:


The problem with the philosophy of building out is that you never make
any
money...

Don't just take orders -- learn to actually sell

-Charles



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Dylan Oliver
Primaverity, LLC
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Re: [WISPA] building out

2006-12-19 Thread Peter R.

My best tip:
Go to Amazon.com or BN.com and search for Jeffrey Gitomer
Pick either the Sales Bible, the Little Red Book of Sales Answers, or 
his DVD, How to Not Suck at Sales.

Best sales trainer in the business.

Another book would be Idiot's Guide to Cold Calling by Keith Rosen  (not 
all about cold calling but about all aspects of selling).


Take training at Sandlers Sales or with me or with a business coach like 
Keith Rosen.


Regards,

Peter Radizeski  
RAD-INFO, Inc.

813.963.5884


Dylan Oliver wrote:


Hi Charles,

Any tips on learning to sell? What's helped you the most?

On 12/19/06, Charles Wu [EMAIL PROTECTED] wrote:



The problem with the philosophy of building out is that you never make
any
money...

Don't just take orders -- learn to actually sell

-Charles






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Re: [WISPA] building out

2006-12-19 Thread Peter R.

Dylan Oliver wrote:


Hi Charles,

Any tips on learning to sell? What's helped you the most?


Profile your best clients.
Pick out who you want your clients to be.
Research them.
Be in front of them.
Sell them.

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Re: [WISPA] building out (was: salary)

2006-12-18 Thread Peter R.

Tom,

My limited exposure has a different perspective:

It is easier to keep building out instead of selling deep.
A prospect comes to the WISP with a $400 per month pipe and the WISP 
builds to him.
There is the hope (and the hype) that this prospect will be the first of 
many - and the footprint is extended.


I don't see fiber providers selling deep. I don't see many WISP selling 
deep either.

The cash flow comes from filling the pipe.

That's my 2 cents.

Peter @ RAD_INFO, Inc.


Tom DeReggi wrote:


Mac,

Great insight. But the truth is we are not just wireless alcholics 
with an addiction to build. There is a reason we (WISPs) keep 
building. The reason is after considering the impact the new tower 
build would have, we can truthfully look at the big picture and say 
that our company is better off with the tower than without, from an 
evaluation/financial point of view.  If a move brings a company in a 
positive direction, why not do it?  The new tower never costs as much 
as the early ones.  Everytime a new tower is built, new opportunity 
gets created, but old costs get shared, such as the upfront fixed 
costs of backbone transit bandwdith and primary overhead office 
staff.  In this business, its hard to stay small.


Tom DeReggi
RapidDSL  Wireless, Inc
IntAirNet- Fixed Wireless Broadband


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