Well said. It's fairly easy to "sell" once you are established. You can be a nice guy, people will take your calls and emails, and you don't have to push to get in front of people. Customers will also give you a 2nd chance when you make mistakes.
Getting started is VERY difficult. You are unknown and you have to do the hard work of prospecting to get enough folks to talk to to try to build a territory. There are "low-impact" ways of doing this, but ultimately it comes down to cold calling/emailing (not bulk spam) to get your message out. It can take months or years to get past the point where you don't have to do this all the time. IMO, the people that can/and are willing to do this should be the highest paid folks in your organization. Getting doors shut in your face (figuratively and literally) on a regular basis is really hard on your attitude. You can have the greatest product in the world, but if you don't have someone to beat the street to sell it, you won't have a business. Just a salesman's point of view. :-) Jeff -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Charles Wu Sent: Wednesday, December 20, 2006 9:59 AM To: [EMAIL PROTECTED]; 'WISPA General List' Subject: RE: [WISPA] building out <snip> Profile your best clients. Pick out who you want your clients to be. Research them. Be in front of them. Sell them. </snip> Here's one thing to discuss -- "selling" vs "order taking" The conundrum of sales is that everyone LOVES to buy, but HATES being sold to When one goes in the mentality to try to "sell something" -- more often than not, one ends up more like the "greasy car salesperson" that leaves a bad taste in someone's mouth -Charles ------------------------------------------- WiNOG Wireless Roadshows Coming to a City Near You http://www.winog.com -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Peter R. Sent: Tuesday, December 19, 2006 4:52 PM To: WISPA General List Subject: Re: [WISPA] building out Dylan Oliver wrote: > Hi Charles, > > Any tips on learning to sell? What's helped you the most? -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
