Amazing job! I'm buying a license tomorrow! No joke. Any idea on how far
away hair/fur/Strands support is?


On Wed, Feb 19, 2014 at 3:27 PM, Tim Crowson <[email protected]
> wrote:

>  We were fortunate to be able to work on an ad for Chick-Fil-A recently,
> rendered in Redshift.
>
> https://www.youtube.com/watch?v=HZow-3nCl0k
>
>
> *Client:* Chick-Fil-A/Radiate Films
> *Director:* Ben Smallbone
> *Art Director:* Joel Gibbs
> *3D:* Tim Crowson
> *Comp:* Joel Gibbs/Don Culwell
>
> The concept was simple: have a camera move through a room as it changes
> decor to reflect a different decade from the 1960s up through the present
> day. We technically had 2 weeks from start to finish, but in reality we
> wound up with a much tighter schedule. We certainly didn't have time to
> model what we needed, so we bought some commercial models, retextured and
> reshaded them, and lit the scenes. In the end I was able to get each decade
> accounted for in about one work day each. Spent a couple of hours in the
> morning gathering and prepping the assets, then blocking in the lighting
> and shading, then rest of the day tweaking, and finally off to render. Joel
> and Don then took it and comped it in After Effects.
>
> - The 3-bounce cap was raised right as I started lighting this, and I was
> so thankful! I used 8 bounces on this job and it really helped, especially
> in the 70s set, with all the orange spill everywhere.
>
> - The shag carpet in the 70s set is not hair. It's just a single dense rug
> instanced around the room.
>
> - Rendered using IPC + BF. The longest frames were for the 70s and took
> maybe 12-15min on our fastest machines. Other shots were closer to the 5-6
> min mark.
>
> - The 80s set was tough! Have you ever tried to actually define the 80s in
> terms of style? It's a mess! We all have ideas about it, but when it comes
> time to actually produce something that says '80s', and you have like a day
> to do it, it's not easy. Stupid 80s! In the end, we had a couple of
> different directions to go in, and just picked one.
>
>
> --
>
>
>
>
> *Tim Crowson **Lead CG Artist*
>
>
> *Magnetic Dreams, Inc. *2525 Lebanon Pike, Bldg C, Suite 101, Nashville,
> TN 37214
> *Ph*  615.885.6801 | *Fax*  615.889.4768 | www.magneticdreams.com
> [email protected]
>
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