On Sat, Nov 17, 2012 at 11:37 AM, Kevin M. <[email protected]> wrote:
> > On Sat, Nov 17, 2012 at 10:49 AM, Joe Hass <[email protected]> wrote: > >> My reply to him: >> >> If you're going to argue that the only way this counts is via OTA or >> cable, disregarding viewers via the Web, Hulu Plus, or iTunes, then it's >> you who wants your cake and eat it, too. Either shut off all these other >> faucets (and prepare for that wrath) or figure out a way to incorporate >> those viewers into your calculations. >> >> Agreed. This is akin to people in the '70s stating they only want to > count viewers who watch their programing on black and white television > sets. > I don't think that is quite fair. Views over paid internet access can't also be counted as views over advertiser-supported broadcast or cable; that would be double-dipping on the same pair of eyeballs, and it would counting the pair that did not see the commercials, and charging the advertisers for them. I do think they should find a way to count all DVR and On Demand Views, at least up to say 3 or 6 months, though there is probably an interval beyond which the returns no long register. Those eyeballs may FF commerciales but then so do a lot of eyeballs that watch it same day. It may be that binge and other kinds of delayed viewing does not account for a large share of viewers right now, but it is likely to get larger. -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
