On Nov 17, 2012, at 2:07 PM, PGage <[email protected]> wrote:
> I don't think that is quite fair. Views over paid internet access can't also > be counted as views over advertiser-supported broadcast or cable; that would > be double-dipping on the same pair of eyeballs, and it would counting the > pair that did not see the commercials, and charging the advertisers for them. > > I do think they should find a way to count all DVR and On Demand Views, at > least up to say 3 or 6 months, though there is probably an interval beyond > which the returns no long register. Those eyeballs may FF commerciales but > then so do a lot of eyeballs that watch it same day. > > It may be that binge and other kinds of delayed viewing does not account for > a large share of viewers right now, but it is likely to get larger. This entire line of conversation boils down to the core "their business model is broken" issue that no one (in the business) seems interested in solving. It also broaches on the "why should we invest in a new show when there's no guarantee you'll see it through to the end" issue they've gotten a little better at. -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
