NBC brass at a presser noted that "the numbers" are not unexpected, but 
that advertising effectiveness is improved by the increased streaming 
capacity, while OLY showrunner Molly Solomon and Mike Tirico expressed 
confidence with what went down at Opening Ceremonies...

https://www.hollywoodreporter.com/tv/tv-news/nbc-2022-olympics-peacock-streaming-ratings-1235091738/
 (link)  
   B

Paul Murray, to John Edwards and moi, Feb 9th:

> NBC’s Olympics ratings are terrible. That doesn’t mean the Games are dying.
> Thanks to social and digital media, the Games could be “one of the 
> most-viewed video events in U.S. history” 
>
> https://www.washingtonpost.com/media/2022/02/09/nbc-olympics-ratings/
>
>>

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