Saw this this morning: https://www.nexttv.com/news/super-bowl-watched-by-150-million-people-across-platforms-ispottv
When I get a chance, I'll ask a friend who is a member of AAPOR (American Association for Public Opinion Research) if the subject has been discussed. I'm also wondering what kind of work has been done to make use of collecting data from cable companies and streaming services. I know nothing. On Mon, Feb 14, 2022 at 10:16 PM PGage <pga...@gmail.com> wrote: > So, to be fair, I don’t think the Olympic ratings are being reported from > network press releases. The Hollywood Reporter story here: > > > https://www.hollywoodreporter.com/tv/tv-news/winter-olympics-ratings-2022-first-weekend-1235088942/ > > Cites its source on ratings as: “All figures are “Total Audience > Delivery,” NBCU’s preferred metric combining Nielsen ratings for linear TV > and Comscore figures for streaming.” > > I also like this story because it does report Olympic ratings in the > context of standard decline for other shows. For example, they point out > the Winter Olympic ratings have declined from 4 years ago about the same > amount as the ratings for NBC’s then very highly rated program “This Is Us” > (both about 50%). > > On Mon, 14 Feb 2022 at 4:08 PM Kevin M. <drunkbastar...@gmail.com> wrote: > >> >> >> On Mon, Feb 14, 2022 at 3:06 PM <twol...@gmail.com> wrote: >> >>> The information seems to be coming from network press releases so maybe >>> journalists are just taking their word for it. >>> >> >> I’m trying to remember whether the role of a journalist includes >> independently verifying information given to them before sharing it in a >> newspaper or newscast. Hmmm. >> >> >>> On Feb 14, 2022, at 5:30 PM, Kevin M. <drunkbastar...@gmail.com> wrote: >>> >>> >>> >>> Questions: There isn’t currently a ratings service being used by the >>> industry to track viewers, so how are audience numbers being compiled and >>> analyzed? >>> >>> On Mon, Feb 14, 2022 at 9:59 AM PGage <pga...@gmail.com> wrote: >>> >>>> I agree it is a muddled story. As I have been arguing for some years >>>> now, every story about reduced ratings for major TV events should include >>>> some estimate of what the expected decline would be based on established >>>> trends, to allow judgement if the decline in this instance was more or less >>>> than expected. This story starts to do that, then wanders off. >>>> >>>> Similarly, it starts to say ratings decline is a disaster, then wanders >>>> into maybe not so bad. >>>> >>>> The actual story is that ratings, while not irrelevant, do not mean >>>> what they used to. First, because of all the other ways people view tv >>>> content, and other ways corporations have and are finding to monetize that. >>>> Second, because, somewhat paradoxically, in a universe in which ratings are >>>> severely down all over, even CSI range numbers can be financially useful. >>>> >>>> On Mon, 14 Feb 2022 at 9:45 AM <twol...@gmail.com> wrote: >>>> >>>>> I can’t figure out what the story is here. The lede is that ratings >>>>> are disastrously low, which should mean NBC is going to suffer great >>>>> losses. The last paragraph of the original article says NBC anticipated >>>>> the >>>>> shift to streaming and is set to turn a profit. So what’s newsworthy about >>>>> this? >>>>> >>>>> On Feb 11, 2022, at 6:20 PM, 'Bob Jersey' via TVorNotTV < >>>>> tvornottv@googlegroups.com> wrote: >>>>> >>>>> NBC brass at a presser noted that "the numbers" are not unexpected, >>>>> but that advertising effectiveness is improved by the increased streaming >>>>> capacity, while OLY showrunner Molly Solomon and Mike Tirico expressed >>>>> confidence with what went down at Opening Ceremonies... >>>>> >>>>> >>>>> >>>>> https://www.hollywoodreporter.com/tv/tv-news/nbc-2022-olympics-peacock-streaming-ratings-1235091738/ >>>>> (link) >>>>> B >>>>> >>>>> Paul Murray, to John Edwards and moi, Feb 9th: >>>>> >>>>>> NBC’s Olympics ratings are terrible. That doesn’t mean the Games are >>>>>> dying. >>>>>> Thanks to social and digital media, the Games could be “one of the >>>>>> most-viewed video events in U.S. history” >>>>>> >>>>>> https://www.washingtonpost.com/media/2022/02/09/nbc-olympics-ratings/ >>>>>> >>>>>>> -- >>>>> >>>>> -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to tvornottv+unsubscr...@googlegroups.com. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CA%2B_fQPy1kPCvHDf2XTQHb9gsmAKwx%2B2YNnMA2wMVccxobmhCOA%40mail.gmail.com.
