Right. Whatever the actual validity of Nielsen numbers though, they are probably better than just relying on self reported estimates from NBC. I was just pointing that out.
On Tue, 15 Feb 2022 at 1:16 PM <[email protected]> wrote: > What Kevin and I were referring to is a story from last September about > the Nielsen company losing its accreditation and the networks severing > ties. The thread in this group starts on 9/2/21. It’s possible that Nielsen > corrected whatever methodological problems they had and they’re officially > in use again but I’ve seen no announcement. So if NBC is using Nielsen > numbers they’re using numbers that they have claimed are unreliable. > > On Feb 14, 2022, at 10:16 PM, PGage <[email protected]> wrote: > > > > So, to be fair, I don’t think the Olympic ratings are being reported from > network press releases. The Hollywood Reporter story here: > > > https://www.hollywoodreporter.com/tv/tv-news/winter-olympics-ratings-2022-first-weekend-1235088942/ > > Cites its source on ratings as: “All figures are “Total Audience > Delivery,” NBCU’s preferred metric combining Nielsen ratings for linear TV > and Comscore figures for streaming.” > > I also like this story because it does report Olympic ratings in the > context of standard decline for other shows. For example, they point out > the Winter Olympic ratings have declined from 4 years ago about the same > amount as the ratings for NBC’s then very highly rated program “This Is Us” > (both about 50%). > > On Mon, 14 Feb 2022 at 4:08 PM Kevin M. <[email protected]> wrote: > >> >> >> On Mon, Feb 14, 2022 at 3:06 PM <[email protected]> wrote: >> >>> The information seems to be coming from network press releases so maybe >>> journalists are just taking their word for it. >>> >> >> I’m trying to remember whether the role of a journalist includes >> independently verifying information given to them before sharing it in a >> newspaper or newscast. Hmmm. >> >> >>> On Feb 14, 2022, at 5:30 PM, Kevin M. <[email protected]> wrote: >>> >>> >>> >>> Questions: There isn’t currently a ratings service being used by the >>> industry to track viewers, so how are audience numbers being compiled and >>> analyzed? >>> >>> On Mon, Feb 14, 2022 at 9:59 AM PGage <[email protected]> wrote: >>> >>>> I agree it is a muddled story. As I have been arguing for some years >>>> now, every story about reduced ratings for major TV events should include >>>> some estimate of what the expected decline would be based on established >>>> trends, to allow judgement if the decline in this instance was more or less >>>> than expected. This story starts to do that, then wanders off. >>>> >>>> Similarly, it starts to say ratings decline is a disaster, then wanders >>>> into maybe not so bad. >>>> >>>> The actual story is that ratings, while not irrelevant, do not mean >>>> what they used to. First, because of all the other ways people view tv >>>> content, and other ways corporations have and are finding to monetize that. >>>> Second, because, somewhat paradoxically, in a universe in which ratings are >>>> severely down all over, even CSI range numbers can be financially useful. >>>> >>>> On Mon, 14 Feb 2022 at 9:45 AM <[email protected]> wrote: >>>> >>>>> I can’t figure out what the story is here. The lede is that ratings >>>>> are disastrously low, which should mean NBC is going to suffer great >>>>> losses. The last paragraph of the original article says NBC anticipated >>>>> the >>>>> shift to streaming and is set to turn a profit. So what’s newsworthy about >>>>> this? >>>>> >>>>> On Feb 11, 2022, at 6:20 PM, 'Bob Jersey' via TVorNotTV < >>>>> [email protected]> wrote: >>>>> >>>>> NBC brass at a presser noted that "the numbers" are not unexpected, >>>>> but that advertising effectiveness is improved by the increased streaming >>>>> capacity, while OLY showrunner Molly Solomon and Mike Tirico expressed >>>>> confidence with what went down at Opening Ceremonies... >>>>> >>>>> >>>>> >>>>> https://www.hollywoodreporter.com/tv/tv-news/nbc-2022-olympics-peacock-streaming-ratings-1235091738/ >>>>> (link) >>>>> B >>>>> >>>>> Paul Murray, to John Edwards and moi, Feb 9th: >>>>> >>>>>> NBC’s Olympics ratings are terrible. That doesn’t mean the Games are >>>>>> dying. >>>>>> Thanks to social and digital media, the Games could be “one of the >>>>>> most-viewed video events in U.S. history” >>>>>> >>>>>> https://www.washingtonpost.com/media/2022/02/09/nbc-olympics-ratings/ >>>>>> >>>>>>> -- >>>>> You received this message because you are subscribed to the Google >>>>> Groups "TVorNotTV" group. >>>>> To unsubscribe from this group and stop receiving emails from it, send >>>>> an email to [email protected]. >>>>> To view this discussion on the web visit >>>>> https://groups.google.com/d/msgid/tvornottv/7779152a-3804-4f6f-a618-dcf9d8993073n%40googlegroups.com >>>>> <https://groups.google.com/d/msgid/tvornottv/7779152a-3804-4f6f-a618-dcf9d8993073n%40googlegroups.com?utm_medium=email&utm_source=footer> >>>>> . >>>>> >>>>> -- >>>>> You received this message because you are subscribed to the Google >>>>> Groups "TVorNotTV" group. >>>>> To unsubscribe from this group and stop receiving emails from it, send >>>>> an email to [email protected]. >>>>> To view this discussion on the web visit >>>>> https://groups.google.com/d/msgid/tvornottv/0FB56361-8DFB-4444-BFCD-FFDB5D8F4850%40gmail.com >>>>> <https://groups.google.com/d/msgid/tvornottv/0FB56361-8DFB-4444-BFCD-FFDB5D8F4850%40gmail.com?utm_medium=email&utm_source=footer> >>>>> . >>>>> >>>> -- >>>> Sent from Gmail Mobile >>>> >>>> -- >>>> You received this message because you are subscribed to the Google >>>> Groups "TVorNotTV" group. >>>> To unsubscribe from this group and stop receiving emails from it, send >>>> an email to [email protected]. >>>> To view this discussion on the web visit >>>> https://groups.google.com/d/msgid/tvornottv/CAKGtkYK-TXOREWG1%3DvsGd2GE3Kx1K-mQB31Td-eTnUPi20minw%40mail.gmail.com >>>> <https://groups.google.com/d/msgid/tvornottv/CAKGtkYK-TXOREWG1%3DvsGd2GE3Kx1K-mQB31Td-eTnUPi20minw%40mail.gmail.com?utm_medium=email&utm_source=footer> >>>> . >>>> >>> -- >>> Kevin M. (RPCV) >>> >>> -- >>> You received this message because you are subscribed to the Google >>> Groups "TVorNotTV" group. >>> To unsubscribe from this group and stop receiving emails from it, send >>> an email to [email protected]. >>> >>> To view this discussion on the web visit >>> https://groups.google.com/d/msgid/tvornottv/CAKgmY4DfqXg27yvY9bSsKAT6vXC-7VFjy9%3DBCfwOYiZCw2kfSg%40mail.gmail.com >>> <https://groups.google.com/d/msgid/tvornottv/CAKgmY4DfqXg27yvY9bSsKAT6vXC-7VFjy9%3DBCfwOYiZCw2kfSg%40mail.gmail.com?utm_medium=email&utm_source=footer> >>> . >>> >>> -- >>> You received this message because you are subscribed to the Google >>> Groups "TVorNotTV" group. >>> To unsubscribe from this group and stop receiving emails from it, send >>> an email to [email protected]. >>> To view this discussion on the web visit >>> https://groups.google.com/d/msgid/tvornottv/8232768F-1511-40EF-A020-D8E2F799EB1D%40gmail.com >>> <https://groups.google.com/d/msgid/tvornottv/8232768F-1511-40EF-A020-D8E2F799EB1D%40gmail.com?utm_medium=email&utm_source=footer> >>> . >>> >> -- >> Kevin M. 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