I agree it is a muddled story. As I have been arguing for some years now, every story about reduced ratings for major TV events should include some estimate of what the expected decline would be based on established trends, to allow judgement if the decline in this instance was more or less than expected. This story starts to do that, then wanders off.
Similarly, it starts to say ratings decline is a disaster, then wanders into maybe not so bad. The actual story is that ratings, while not irrelevant, do not mean what they used to. First, because of all the other ways people view tv content, and other ways corporations have and are finding to monetize that. Second, because, somewhat paradoxically, in a universe in which ratings are severely down all over, even CSI range numbers can be financially useful. On Mon, 14 Feb 2022 at 9:45 AM <[email protected]> wrote: > I can’t figure out what the story is here. The lede is that ratings are > disastrously low, which should mean NBC is going to suffer great losses. > The last paragraph of the original article says NBC anticipated the shift > to streaming and is set to turn a profit. So what’s newsworthy about this? > > On Feb 11, 2022, at 6:20 PM, 'Bob Jersey' via TVorNotTV < > [email protected]> wrote: > > NBC brass at a presser noted that "the numbers" are not unexpected, but > that advertising effectiveness is improved by the increased streaming > capacity, while OLY showrunner Molly Solomon and Mike Tirico expressed > confidence with what went down at Opening Ceremonies... > > > > https://www.hollywoodreporter.com/tv/tv-news/nbc-2022-olympics-peacock-streaming-ratings-1235091738/ > (link) > B > > Paul Murray, to John Edwards and moi, Feb 9th: > >> NBC’s Olympics ratings are terrible. That doesn’t mean the Games are >> dying. >> Thanks to social and digital media, the Games could be “one of the >> most-viewed video events in U.S. history” >> >> https://www.washingtonpost.com/media/2022/02/09/nbc-olympics-ratings/ >> >>> -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/7779152a-3804-4f6f-a618-dcf9d8993073n%40googlegroups.com > <https://groups.google.com/d/msgid/tvornottv/7779152a-3804-4f6f-a618-dcf9d8993073n%40googlegroups.com?utm_medium=email&utm_source=footer> > . > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/0FB56361-8DFB-4444-BFCD-FFDB5D8F4850%40gmail.com > <https://groups.google.com/d/msgid/tvornottv/0FB56361-8DFB-4444-BFCD-FFDB5D8F4850%40gmail.com?utm_medium=email&utm_source=footer> > . > -- Sent from Gmail Mobile -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CAKGtkYK-TXOREWG1%3DvsGd2GE3Kx1K-mQB31Td-eTnUPi20minw%40mail.gmail.com.
