Questions: There isn’t currently a ratings service being used by the industry to track viewers, so how are audience numbers being compiled and analyzed?
On Mon, Feb 14, 2022 at 9:59 AM PGage <[email protected]> wrote: > I agree it is a muddled story. As I have been arguing for some years now, > every story about reduced ratings for major TV events should include some > estimate of what the expected decline would be based on established trends, > to allow judgement if the decline in this instance was more or less than > expected. This story starts to do that, then wanders off. > > Similarly, it starts to say ratings decline is a disaster, then wanders > into maybe not so bad. > > The actual story is that ratings, while not irrelevant, do not mean what > they used to. First, because of all the other ways people view tv content, > and other ways corporations have and are finding to monetize that. Second, > because, somewhat paradoxically, in a universe in which ratings are > severely down all over, even CSI range numbers can be financially useful. > > On Mon, 14 Feb 2022 at 9:45 AM <[email protected]> wrote: > >> I can’t figure out what the story is here. The lede is that ratings are >> disastrously low, which should mean NBC is going to suffer great losses. >> The last paragraph of the original article says NBC anticipated the shift >> to streaming and is set to turn a profit. So what’s newsworthy about this? >> >> On Feb 11, 2022, at 6:20 PM, 'Bob Jersey' via TVorNotTV < >> [email protected]> wrote: >> >> NBC brass at a presser noted that "the numbers" are not unexpected, but >> that advertising effectiveness is improved by the increased streaming >> capacity, while OLY showrunner Molly Solomon and Mike Tirico expressed >> confidence with what went down at Opening Ceremonies... >> >> >> >> https://www.hollywoodreporter.com/tv/tv-news/nbc-2022-olympics-peacock-streaming-ratings-1235091738/ >> (link) >> B >> >> Paul Murray, to John Edwards and moi, Feb 9th: >> >>> NBC’s Olympics ratings are terrible. That doesn’t mean the Games are >>> dying. >>> Thanks to social and digital media, the Games could be “one of the >>> most-viewed video events in U.S. history” >>> >>> https://www.washingtonpost.com/media/2022/02/09/nbc-olympics-ratings/ >>> >>>> -- >> You received this message because you are subscribed to the Google Groups >> "TVorNotTV" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> To view this discussion on the web visit >> https://groups.google.com/d/msgid/tvornottv/7779152a-3804-4f6f-a618-dcf9d8993073n%40googlegroups.com >> <https://groups.google.com/d/msgid/tvornottv/7779152a-3804-4f6f-a618-dcf9d8993073n%40googlegroups.com?utm_medium=email&utm_source=footer> >> . >> >> -- >> You received this message because you are subscribed to the Google Groups >> "TVorNotTV" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> To view this discussion on the web visit >> https://groups.google.com/d/msgid/tvornottv/0FB56361-8DFB-4444-BFCD-FFDB5D8F4850%40gmail.com >> <https://groups.google.com/d/msgid/tvornottv/0FB56361-8DFB-4444-BFCD-FFDB5D8F4850%40gmail.com?utm_medium=email&utm_source=footer> >> . >> > -- > Sent from Gmail Mobile > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/CAKGtkYK-TXOREWG1%3DvsGd2GE3Kx1K-mQB31Td-eTnUPi20minw%40mail.gmail.com > <https://groups.google.com/d/msgid/tvornottv/CAKGtkYK-TXOREWG1%3DvsGd2GE3Kx1K-mQB31Td-eTnUPi20minw%40mail.gmail.com?utm_medium=email&utm_source=footer> > . > -- Kevin M. (RPCV) -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CAKgmY4DfqXg27yvY9bSsKAT6vXC-7VFjy9%3DBCfwOYiZCw2kfSg%40mail.gmail.com.
