On Mon, Feb 14, 2022 at 3:06 PM <[email protected]> wrote:

> The information seems to be coming from network press releases so maybe
> journalists are just taking their word for it.
>

I’m trying to remember whether the role of a journalist includes
independently verifying information given to them before sharing it in a
newspaper or newscast. Hmmm.


> On Feb 14, 2022, at 5:30 PM, Kevin M. <[email protected]> wrote:
>
> 
>
> Questions: There isn’t currently a ratings service being used by the
> industry to track viewers, so how are audience numbers being compiled and
> analyzed?
>
> On Mon, Feb 14, 2022 at 9:59 AM PGage <[email protected]> wrote:
>
>> I agree it is a muddled story. As I have been arguing for some years now,
>> every story about reduced ratings for major TV events should include some
>> estimate of what the expected decline would be based on established trends,
>> to allow judgement if the decline in this instance was more or less than
>> expected. This story starts to do that, then wanders off.
>>
>> Similarly, it starts to say ratings decline is a disaster, then wanders
>> into maybe not so bad.
>>
>> The actual story is that ratings, while not irrelevant, do not mean what
>> they used to. First, because of all the other ways people view tv content,
>> and other ways corporations have and are finding to monetize that. Second,
>> because, somewhat paradoxically, in a universe in which ratings are
>> severely down all over, even CSI range numbers can be financially useful.
>>
>> On Mon, 14 Feb 2022 at 9:45 AM <[email protected]> wrote:
>>
>>> I can’t figure out what the story is here. The lede is that ratings are
>>> disastrously low, which should mean NBC is going to suffer great losses.
>>> The last paragraph of the original article says NBC anticipated the shift
>>> to streaming and is set to turn a profit. So what’s newsworthy about this?
>>>
>>> On Feb 11, 2022, at 6:20 PM, 'Bob Jersey' via TVorNotTV <
>>> [email protected]> wrote:
>>>
>>> NBC brass at a presser noted that "the numbers" are not unexpected, but
>>> that advertising effectiveness is improved by the increased streaming
>>> capacity, while OLY showrunner Molly Solomon and Mike Tirico expressed
>>> confidence with what went down at Opening Ceremonies...
>>>
>>>
>>>
>>> https://www.hollywoodreporter.com/tv/tv-news/nbc-2022-olympics-peacock-streaming-ratings-1235091738/
>>>  (link)
>>>    B
>>>
>>> Paul Murray, to John Edwards and moi, Feb 9th:
>>>
>>>> NBC’s Olympics ratings are terrible. That doesn’t mean the Games are
>>>> dying.
>>>> Thanks to social and digital media, the Games could be “one of the
>>>> most-viewed video events in U.S. history”
>>>>
>>>> https://www.washingtonpost.com/media/2022/02/09/nbc-olympics-ratings/
>>>>
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