Hello,

Please forgive my cynicism in my final statement of those poor blind people. I 
am preparing my proposal for my doctoral research. My proposed topic is how are 
blind people able to adapt to touch screen devices, so I am currently reading 
all the academic and professional research I can find on the topic.

I do not know why Apple shifted its core values to include accessibility within 
its business model. If we look at the numbers, especially with iOS, it would 
appear to be a bad decision considering that there was no expectation for it, 
and Apple would not lose any governmental or education contracts over it. 
Consider that Microsoft has not lost any government contracts even though they 
removed accessibility from Windows Phone Seven and still have not put it back 
in.

We do know that Apple is committed to the end-user experience. The visual 
actions of the display have many affects which make it extremely pleasing for 
sighted people. Microsoft and Google are constantly trying to copy many of 
these affects with mixed results (according to sighted friends). Sighted people 
I know who are not at all computer savvy talk excitedly about their iPhones, 
MacBooks, and even Airport Xtreme routers because they are so intuitive and 
even fun to use. I only hear geek friends talk about Windows or Android that 
way.

I suspect, therefore, that Apple perceives universal accessibility in a similar 
vein, that it should be innovative, and should encompass the sighted experience 
as much as possible. And, they obviously do not pay attention to what the 
experts in the field say.


David Chittenden, MSc, MRCAA
Email: [email protected]
Mobile: +64 21 2288 288
Sent from my iPhone

On 18/09/2012, at 13:51, Joanne Chua <[email protected]> wrote:

> Hi David,
> 
> If that is the case of what you said, we "poor blind people", why
> Apple should care on putting voiceover in their touch screen products?
> Not only that, Apple also advertise that their products are friendly
> to people with access needs.
> 
> Just a thought
> 
> Regards
> Joanne
> 
> On 18/09/2012, David Chittenden <[email protected]> wrote:
>> You are correct for the Mac. For iOS devices, however, this is not the case.
>> Most of the professional proofs and studies clearly demonstrated that blind
>> peepul, as a whole, did not have the necessary spatial awareness, and
>> attempting to memorise, without good tactile clues, would be almost
>> impossible for most blind people. Therefore, an accessible pure touch-screen
>> device was not expected or required. After all aside from some basic
>> functionality, it couldn't be done anyway. Those poor blind people.
>> 
>> David Chittenden, MSc, MRCAA
>> Email: [email protected]
>> Mobile: +64 21 2288 288
>> Sent from my iPhone
>> 
>> On 18/09/2012, at 9:34, Christopher Chaltain <[email protected]> wrote:
>> 
>>> I agree with David here, but I also wonder how much of Apple's sales are
>>> effected by their commitment to accessibility. For example, how many
>>> government sales or small business sales or educational sales wouldn't
>>> have even been possible if they weren't able to demonstrate that they
>>> had an accessible solution and meet the various regulations and laws, at
>>> least here in the US? I think this would explode the 100K figure by
>>> quite a bit, although I'm not sure it's possible to capture such a
>>> number. I also don't mean to take away from Apple's commitment to
>>> accessibility. I think their commitment goes beyond just bottom line
>>> dollars and cents, although they are a business, and I don't think
>>> they're doing it entirely out of the kindness of their corporate hearts.
>>> 
>>> On 17/09/12 16:05, Scott Howell wrote:
>>>> David,
>>>> 
>>>> True, but my point is that although a small portion of the overall sales,
>>>> APple still considers this segment worth the investment. I would love to
>>>> know what the real numbers are across all Apple products including the
>>>> Macs.
>>>> 
>>>> On Sep 17, 2012, at 4:19 PM, David Chittenden <[email protected]>
>>>> wrote:
>>>> 
>>>>> Do not consider 100,000 iPhones to blind folk to be much of a market in
>>>>> this case. This number represents 0.3% of 1 quarter year of Apple's
>>>>> iPhone sales, but includes all models of iPhones for the past 3 years.
>>>>> In other words, if Apple were to stop supporting VO, they wouldn't even
>>>>> notice the tiny bump to their profits. Apple is not supporting concepts
>>>>> of universal access for their bottom line.
>>>> 
>>> 
>>> --
>>> Christopher (CJ)
>>> chaltain at Gmail
>>> 
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