Good grief.
I for one would flame the hell out of them and never come back to their
site.
talk about /not/ understanding the culture of the medium.
Kathy
Jack Killpatrick wrote:
>
> I had a customer ask what I thought of turning ALL the text on their site
> into transparent gifs. I gave them a half-dozen or so reasons why it was a
> bad idea, though, believe it or not I still haven't convinced them. I'm sure
> my arguments will prevail, so I'm not too concerned about it, but they
> brought up one interesting issue:
>
> They said that many search engines rank relevance on proportions of keyword
> to content. For example, if the keyword is "habitrail" and there are 240
> other words on the page, then the ratio would be 1/240 for the relevance of
> the keyword "habitrail". If, however, we convert 230 of the words to a gif
> and keep the word "habitrail" as text, then the ratio would be 1/10
> (including 9 remaining text words) and the site ranking would increase for
> searches on "habitrail".
>
> Any truth to this?
>
> Also, if you want to voice any opinions regarding converting all the text in
> a site to gifs (tee hee) (around 40 separate pages of varied length), let
> 'em fly.
>
> TIA,
> Jack
>
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Kathy E. Gill
Business Process Information
425.234.2004 - 6X-JT
http://www.dotparagon.com/aboutgill.html
"You must be the change you wish to see in the world." -- Ghandi
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