At 12:43 PM 6/12/98 -0700, you wrote:
>> They said that many search engines rank relevance on proportions of keyword
>> to content. For example, if the keyword is "habitrail" and there are 240
>> other words on the page, then the ratio would be 1/240 for the relevance of
>> the keyword "habitrail". If, however, we convert 230 of the words to a gif
>> and keep the word "habitrail" as text, then the ratio would be 1/10
>> (including 9 remaining text words) and the site ranking would increase for
>> searches on "habitrail".
>
> I have heard this also. However, when one looks and sees there are
>only some 500 bytes on the page, the discerning searcher will simply
>ignore it. Also, it will be indexed only on a very few words, instead of
>all the words.
GIFs and JPGs allow you to assign "Alternate Text" parameters. These are
usually used to say the same thing for "Text Only" browsers such as Linx,
but many designers use it to "spam" a keyword making it more prevelant on
the page. Many Search Engines consider this in indexing the page. You
should be able to increase your keyword ratio with this technique with some
forethought.
>
>> Also, if you want to voice any opinions regarding converting all the
text in
>> a site to gifs (tee hee) (around 40 separate pages of varied length), let
>> 'em fly.
If you're getting good compensation for it, should turn out to be very
profitable for you. I'd probably use something like Paint Shop Pro for
some interesting effects.
>
> 1. Unavailable to text-only browsers and those who view the web with
>images turned off. (Arguably 10% to 33% of the viewers, but including
>ALL search engines! As in, you have to be indexed to draw viewers!)
See my description of "Alt" text above that resolves this consideration.
>
> 2. Exessive download time, the vast majority of viewers will just
>leave!!!
This is definately a consideration, but depending on content and interest
to the viewer, may not be that important. I've gone to some interesting
sites that were graphics only.
>
> 3. inability to quote from the page for research papers, etc.
Agreed. You can't select any text for "Copy and Paste', but you can
usually print out the page.
>
> 4. Lack of format independence. Those with different sized windows
>or screen resolutions will not see the text well.
A good reason for targeting the page to 640X480 standard VGA resolution.
Good Luck,
Tom Fosson
>
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