Fæ <fae...@gmail.com> wrote:

>>> (I must admit that i tested the job a year ago, the product was fine, the 
>>> shipment fast. A bit expensive for my taste.)

>> Expensive? The profit adds funds the WMF, surely.

> This is a logical fallacy that many charities fall into, and end up
> damaging their reputation in the tabloid press when it turns out that
> 80%+ of donations "disappear" in costs such as commercial fees, paying
> chugger agencies and bonuses and six-figure salaries for fundraising/marketing
> directors, rather than going to the intended beneficiary.

> Here's a highly likely pragmatic scenario... if, say, a $20 "donation"
> to get a WMF merchandise tee-shirt disappeared as:
> * $ 12.00 basic transaction and product costs
> * $ 6.00 profit/fees to intermediary organizations
> * $ 1.80 WMF administration costs
> * 20 cents is the outcome "donation" to WMF causes (1%)

> Then yes, the transaction adds funds to the WMF, but in a really
> crappy way where the system probably cost several times more in WMF
> staff time to set up than it will make over many years, comparatively
> huge profit margins are going to unnamed parties (at least unnamed for
> the purchaser or WMF volunteers), and in a non-transparent way too.

Your point is made much more succinct in the Trademark Pol-

| You may make merchandise with the Wikimedia trademarks for
| commercial use, if:

| - You obtain a trademark license from the Wikimedia Founda-
|   tion;
| - You follow our Visual Identity Guidelines; and
| - You truthfully advertise to customers how much of the
|   selling price, if any, will be donated to Wikimedia sites.

The problem is the belief that a charity with a focus on
distributing knowledge must have its own t-shirt shop,
probably fostered by firm disciples getting free mugs.


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