Tim, thanks for raising the Trademark Policy.

Joseph, can you point me to where https://store.wikimedia.org explains
exactly how much of the "donation" is profit going to WMF funds and
how much is administration and costs (both supplier and WMF costs of

My assumption is that "You truthfully advertise to customers how much
of the selling price, if any, will be donated to Wikimedia sites" is
an ethical standard that applies to the Wikimedia Store and Fund
raising department as much as it is it legally required by the WMF for
Chapters or other organizations that sell or create products with the


On 22 March 2016 at 13:38, Tim Landscheidt <t...@tim-landscheidt.de> wrote:
> Fæ <fae...@gmail.com> wrote:
>>>> (I must admit that i tested the job a year ago, the product was fine, the 
>>>> shipment fast. A bit expensive for my taste.)
>>> Expensive? The profit adds funds the WMF, surely.
>> This is a logical fallacy that many charities fall into, and end up
>> damaging their reputation in the tabloid press when it turns out that
>> 80%+ of donations "disappear" in costs such as commercial fees, paying
>> chugger agencies and bonuses and six-figure salaries for 
>> fundraising/marketing
>> directors, rather than going to the intended beneficiary.
>> Here's a highly likely pragmatic scenario... if, say, a $20 "donation"
>> to get a WMF merchandise tee-shirt disappeared as:
>> * $ 12.00 basic transaction and product costs
>> * $ 6.00 profit/fees to intermediary organizations
>> * $ 1.80 WMF administration costs
>> * 20 cents is the outcome "donation" to WMF causes (1%)
>> Then yes, the transaction adds funds to the WMF, but in a really
>> crappy way where the system probably cost several times more in WMF
>> staff time to set up than it will make over many years, comparatively
>> huge profit margins are going to unnamed parties (at least unnamed for
>> the purchaser or WMF volunteers), and in a non-transparent way too.
> Your point is made much more succinct in the Trademark Pol-
> icy
> (cf. 
> https://wikimediafoundation.org/wiki/Trademark_policy#policy-commercialmerch):
> | You may make merchandise with the Wikimedia trademarks for
> | commercial use, if:
> | - You obtain a trademark license from the Wikimedia Founda-
> |   tion;
> | - You follow our Visual Identity Guidelines; and
> | - You truthfully advertise to customers how much of the
> |   selling price, if any, will be donated to Wikimedia sites.
> The problem is the belief that a charity with a focus on
> distributing knowledge must have its own t-shirt shop,
> probably fostered by firm disciples getting free mugs.
> Tim
fae...@gmail.com https://commons.wikimedia.org/wiki/User:Fae

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