be organized in some
areas. North America has always been a weak spot for the community and
we definitely want to be stronger in that geography.
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the best for the future of the project.
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effectively on marketing strategies.
I will try to summarize the marketing activities that we have discussed
within the SC, and the communications plan. They are both open to
improvements and contributions.
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if they have such a strong community in Spain...
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, but adoption is totally
connected to awareness.
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to share (and very clearly
ispired by a specific company).
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in place, (code and marketing) by that
release date.
Of course. We will have a first stable release in late November or early
December, and the marketing strategy is already in place although has
not been discussed in public (I am sure that we have competitors lurking
around).
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officially been stated
by Marc Shuttleworth when TDF has been announced.
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is an online event, not a physical one.
There are events also. I have been at an event in Bolzano in 2008, in
Milan in 2009 and in Spoleto in 2010.
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/LibOReleaseEvents).
I will reply later today, I am in a meeting all day.
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a nice nap. Ciao.
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, as this is usually performed face to
face), and we can think about doing something similar for TDF local
marketing contacts.
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competitors who are willing to understand more about us, and
therefore we cannot discuss everything in public.
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am
not concerned of what happens behind the scenes, also because I am not a
tech guy and most of the times I do not understand technology.
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not qualified for technical discussions.
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.
Then I am fine with this, hoping that the infrastructure will be easy
enough to handle for a technically illiterate like me.
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with stakeholders (individuals and
companies/organizations interested in dealing with TDF or covering TDF
in the press or in a blog).
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background, since 1981, when I have been involved in marketing
of IT products.
So, don't worry.
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included in your new community
members.
Of course, although people involved in the community are usually more
willing to spend some time to dig for information, while journalists and
new users are not so patient.
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they have been discussed here.
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what has already been done in Europe, putting time and not money behind
the communication effort.
Of course, media relations need time and patience, but with some well
crafted strategies I am sure that we will shorten the learning curve to
make an impact in a reasonable timeframe.
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to invest money in advertising
at least in 2011 (but I suspect it will be for several years to come).
There are many ways to spend a marketing budget, and advertising -
especially in the office suite environment - is definitely one of the
least effective (and more expensive).
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On 12/28/2010 02:40 PM, Dave Johnson wrote:
I'm not asking for money. The ads, after some refinment, are my gift to the
TDF.
I was just explaining that we cannot make use of your gift.
I have never implied that you were asking for money.
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On 12/28/2010 02:57 PM, Dave Johnson wrote:
I understand... That is too bad. Why can't they be used in flyers?
Don't worry, there are many ways to use them.
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me to
other trademark policies if they are worth looking at.
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in the discussion, their inputs will be really
invaluable.
I will share the draft as quickly as I can, and in any case it is going
to be a basis for discussion.
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may have misunderstood.
No, you are right, but I wanted to share my take of the list of
proposals. On the other hand, the marketplace for office suites is so
fluid that I think we will have to revise the positioning quite often
in order to catch with the situation.
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of
funny nicknames. TDF members do use Microsoft, Windows and Microsoft
Office.
Showing respect for the competition is a sign of maturity, and is the
first step for credibility and reputation.
If we had used such nicknames no one would have considered TDF as a
serious project.
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it. Where are the articles about OpenOffice?
In Italy, there is an average of 300+ articles each month about OOo. In
other European geographies the number is lower but significant. In the
US, thanks to Sun, the average is 0.
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.
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campaign).
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and paste
from this message: Microsoft MicroSoft MICROSOFT microsoft. You have all
the flavours now.
Ciao, Italo
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time and some patience
(and there will always be journalists on the Microsoft side, which is
perfectly acceptable).
Ciao, Italo
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we do not
like and approve close to 100% of its behaviours and actions.
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of the coverage. During the week end I will publish
them on a shared Evernote page to make them accessible.
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for the slide show. She was interested in understanding why
we have moved away from Oracle more than in a comparison between MS
Office and LibreOffice (and I think that at the moment it is better to
avoid a feature by feature comparison).
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.
Of course, you are free to add them to wiki pages.
Ciao, Italo
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there, and when TDF has been
set up they have decided to stick with the same name for continuity.
By the way, the Brazilian community is the only one which has been
capable of switching completely from OOo to LibreOffice, so they deserve
a lot of respect.
Ciao, Italo
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an Evernote free account and I can give you
editing rights on this page. Works like a charm with Firefox and Chrome
plugins to clip pages.
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of ODS, and so we are
involved in PlugFests for ODF interoperability issues (there is one in UK
quite soon). I don't think we have to comment Rob's statements, because we
are already in the loop. Cheers, Italo
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On 2/16/11 4:09 AM, Marc Paré wrote:
We want people to remember the LibreOffice brand before going on to
any shorter-catchy name.
Definitely (opinion, to avoid that someone reads this as an order).
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based in Hamburg and developing OOo on Windows.
Actually, if they had a desktop version it would use LibreOffice, as
RedHat will be using LibreOffice in the desktop version Fedora.
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respectable option.
Glyn is a friend, and half Italian (his wife). By the way, he speaks a
wonderful Italian, the best I have ever heard from a native English
speaker not living here.
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Just in case you are not aware, Italo Vignoli is our marketing lead. We rely
very much on his marketing expertise and wisdom.
Thanks for your kind words. I can add something for the brazilians here: I am
Italian, but Brazil is my second house as I have adopted a Brazilian boy from
. The difference is small, but
substancial.
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out by
FSF, and I agree on the fact that is very subtle (and not everyone may
agree with the opinion expressed by FSF).
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and open source.
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*** All posts to this list are publicly
really would like
to get opinions of English natives and US residents.
Generally speaking, it has been a nice and enjoyable experience. Ciao.
Italo Vignoli
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On 08/apr/2011, at 21:00, drew d...@baseanswers.com wrote:
Hi all,
Video of Italo
http://www.telegraph.co.uk/finance/yourbusiness/businesstechnology/8445516/Review-LibreOffice-3.3-is-a-viable-alternative-to-Microsoft-Word.html
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it ASAP.
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, Italo
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http://www.technewsworld.com/story/72329.html
http://semiaccurate.com/2011/04/25/open-office-and-libre-office-duel-over-versioning/
(read comments)
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We have been using freedom has never been so suite which is english specific
but very smart (in my opinion).
Sorry for top posting.
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On 27/apr/2011, at 17:18, Marc Paré m...@marcpare.com wrote:
Hi Rimer
Le 2011-04-27 10:18
On 5/4/11 4:24 PM, Charles-H. Schulz wrote:
Any other taker? We want to have about ten people in that team...
Me, of course, at least for the marketing and the community tracks (I
can do wonders for the development track, if anyone lets me evaluate the
proposals).
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help in the QA process is
OK. Informing the press, in my opinion, is not yet appropriate, unless
we know and trust the editors (but I would be very cautious anyway: I
have never announced betas).
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of LibreOffice 3.4 suggest to slow down
a little bit, especially in consideration of the fact that prolly there
won't be a 3.4 version of OOo.
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on LibreOffice until the
brand has been established and consolidated.
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On 5/12/11 2:09 PM, Paulo de Souza Lima wrote:
I think we can let this issue about membership go
Membership issues should be addresses to the membership committee. This
is a marketing list, and membership issues do not belong to marketing.
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On 5/12/11 2:59 PM, Marc Paré wrote:
[1] http://libomarketing.wordpress.com/
Nice job.
Can you please send me the credentials to log in? I just want to create
an account to post from my desktop clients.
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features which have been integrated into LibreOffice 3.4.
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On 6/8/11 2:59 PM, Luiz Carlos wrote:
I agree, it's very bad, especially for the specific case of local
communities. I would suggest more than one person on the list here in
Brazil.
The list is for international media contacts, and not for media contacts
in a specific country.
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).
In order to be a global spokeperson for TDF, you should be both
qualified and a member of the Board of Directors (or appointed by the
BoD, if not a member).
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perceptions.
It is rather important to know them, but I don't see any reason to
comment here, as the journalists are not reading.
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://www.theinquirer.net/inquirer/news/2077979/document-foundation-promises-enterprise-ready-libreoffice-august
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On 6/10/11 1:22 PM, Andrea Pescetti wrote:
Italo Vignoli wrote:
http://www.v3.co.uk/v3-uk/news/2077963/libreoffice-ready-commercial-distribution-months-document-foundation
http://www.theinquirer.net/inquirer/news/2077979/document-foundation-promises-enterprise-ready-libreoffice-august
It's
the 30 MB
problem. I will ping Iain about it as well.
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On 6/10/11 9:35 AM, Florian Effenberger wrote:
If anyone else wants to change/enhance his data, raise your voice now. :-)
I would add the following:
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On 6/10/11 9:35 AM, Florian Effenberger wrote:
If anyone else wants to change/enhance his data, raise your voice now. :-)
I would add the following:
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Also, to solve the time problem, I would use:
Italo Vignoli (UTC+1
else. Actually, Bayern is a
Munich suburb...
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On 6/10/11 4:57 PM, webmaster for Kracked Press Productions wrote:
If there any reason that I am getting a double copy of this email from
Italo, along with David's and Paulo's replies?
Sorry, my mistake, replying to all
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, but in my opinion is the only way
ahead for an independent free software project.
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experience tells that journalists do not like a generic address (like
press@ because they prefer to know who they are addressing their
questions to). The generic address is good for first time questions, but
is usually ignored for the follow up by the journalist).
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a generally positive
attitude vs new proposals.
Maybe, you should clarify which are your unspoken intentions, as your
message is clearly hiding something.
Best regards.
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, in this case, why one
is better than two.
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and would registration of that .lo suffix would be possible at
all.
.lo does not exist
.li Lichtenstein
.lt Lithuania
.lu Luxembourg
.lv Latvia
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for
the code.
Contents are not confidential, of course, as otherwise they would not be
on the wiki, but it must be clear that this is going to become a real
project after a long incubation.
Everyone is warmly invited to comment and provide suggestions.
Ciao, Italo
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On 6/22/11 4:28 PM, Marc Paré wrote:
Ping Italo: -- I have moved your agenda items to today date template.
Got it, I am sooo obtuse with wikis...
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On 6/22/11 5:04 PM, C. Olofson wrote:
At 1502 UTC,
The conference master has locked the room. You are too late. Sorry.
Sorry, the room is unlocked now
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Guys, sorry for the room locking problem. I must leave for home now, but
I will be available on the #documentfoundation IRC room from 7PM UTC
(i.e. roughly 3 hours from now), to make a summary of what we have
discussed today.
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can do both.
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the certification project (very short introduction, and then long QA
session). I would like to gather several community members for the
pre-briefings, in order to avoid the solo singer effect.
Drew, if I have missed something, or if it is too much a personal view,
please correct and update.
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dedicated to
the certification project (very short introduction, and then long QA
session). I would like to gather several community members for the
pre-briefings, in order to avoid the solo singer effect.
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technical
accident.
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to have an updated
mailing list of editors covering TDF.
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as possible.
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.
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(of course, trainings are not a
must, but I think they might help people who are not professionally
focused in marketing).
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On 7/20/11 1:54 PM, Charles-H. Schulz wrote:
Ahem... What's a voice over?
Speaking over a video because the actual voice has problems
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' like to see. It might
look a bit more weird to people that are new. But the change that it
hurts is so small, that I do not object the use of GNU/Linux.
I agree as well.
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Hi Leif, can we use this news story for a press release? Or a success story? We
need to show corporate adoption to attract more users. Ciao, Italo
Italo Vignoli
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On 09/ago/2011, at 14:42, Leif Lodahl leiflod...@gmail.com wrote:
Just for your
(something that is clear for someone and obscure for many others
who are not used to FOSS projects).
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Problems? http
ready label was important to me :-)
This is fine. I have clipped the OSOR article which includes quite a few
information on the project.
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contacts, they can
appoint a regional coordinator according to their needs. Of course, this
makes sense for English and Spanish as the languages span over
continents. But I would start with local marketing contacts, as we
absolutely need to increase the level of marketing activities.
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months, and I should be able to put together a slide pack for early
September (as I have a presentation planned for the second weekend of
the month). In any case, I would like to discuss the slide pack with the
marketing community at the Paris conference before considering it
official.
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I have zipped all my recent presentations in English in a file which can
be downloaded from this link:
http://dl.dropbox.com/u/116590/Slides%20IV.zip
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with :-)))
I would prefer to have the event related presentations on the wiki
(where they can be used as a source by project members), and a single
official presentation on the website.
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.
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definitely need to get in touch with them for the Paris Conference (so,
after your two week travel). I will use the information from OSOR for
the press release.
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in the early morning and
coming back in the late evening. I am happy to present LibreOffice and
TDF at the conference (I know several people in Bolzano, and it might be
a good opportunity to try to involve them).
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On 9/5/11 2:09 PM, Florian Effenberger wrote:
I really enjoyed the time, and to me, the Hackfest was a real success!
Recipes of pasta hacked in Munich are now online:
http://wiki.documentfoundation.org/Hackfest2011#Pasta_Recipes
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