You can’t always get what you want. But if you try sometimes you just might find You get what you need.
I would take the position that your service is the best available in your area, and it costs what it costs, no promos or freebies. If it’s the best, people pay your price on your terms to get it. You know all those 50 year old guys you see driving new Corvettes? Most of them have wanted one since they were 20 and kept asking the dealer when they were having a sale. So they drove Malibus for 30 years, until they paid the asking price for the Corvette. Do these guys walk up to supermodels and say “Hey, babe, if you’re ever giving it away, call me”? Does that ever work? And if it did work, would that change the desirability factor? I’ve had people like this ask once a year if we were having a promo or free installs yet and finally after 2-3 years order service. The fact that you don’t give it away enhances your brand image as the best. Or they just continue on their quest for fast, good and cheap with a guarantee but no strings and no upfront cost. And a pony. From: Ty Featherling Sent: Tuesday, October 06, 2015 8:43 AM To: [email protected] Subject: [AFMUG] reasonable request Check this out, via our website contact us form: "Message: I would like to use your service but I'm tired of endless promises from vendors regarding reliability and available. Up to xmps is a hollow promise. I would like to use your service but I'm not willing to pay an installation charge or sign a "contract", and want 24x7 availability and reliability. What can you "garrantee" that will satisfy my requirements? Thanks" I replied with my best explanation of how internet service works in the real world. I let him know we could possible get him a dedicated connection and included an estimated cost so that he could see the difference. His reponse was to ask what our plans are to support UHD (Ultra-High-Definition) streaming video. He thinks it is ridiculous that he can only get HD streams to work. I think I got through to him but damn, what the hell makes a person think they can demand more while saying they shouldn't have to pay installation or have a contract. He finally left me with "let me know if you ever have a promotion for free install and no contract."
