I don't agree the a Free Install builds loyalty. If anything, it gives them a reason to switch to you with no commitment. Now if you do a 2-year contract with free install that is different. We only do month to month with residential and charge $110 for standard install and those that pay it feel like they're getting something high quality. I tell them that our techs to great work and make everything nice and neat and that is why the install is not free. I continue to receive great feedback on the install quality of our techs and they now understand why they pay for an install while our competition does free installs.
On Tue, Oct 6, 2015 at 11:11 AM, Brett A Mansfield < [email protected]> wrote: > Companies that are hurting for customers are not the only ones that do > free installation. I am not hurting for customers at all (I'd actually like > to offload a few) and I do free installation. Anyone that has a quality > product at the right price for customer and the ISP can afford to do a free > installation because that customer will be very loyal and stay with you for > a long time. > > Thank you, > Brett A Mansfield > > On Oct 6, 2015, at 9:47 AM, Ty Featherling <[email protected]> > wrote: > > I basically told him just that. I told him the only providers giving away > installations are those that are hurting for customers. I gave him all to > positives about our company and service and told him I hope he finds what > he is looking for from another provider. > > -Ty > > On Tue, Oct 6, 2015 at 9:26 AM, Ken Hohhof <[email protected]> wrote: > >> You can’t always get what you want. >> But if you try sometimes you just might find >> You get what you need. >> >> I would take the position that your service is the best available in your >> area, and it costs what it costs, no promos or freebies. If it’s the best, >> people pay your price on your terms to get it. >> >> You know all those 50 year old guys you see driving new Corvettes? Most >> of them have wanted one since they were 20 and kept asking the dealer when >> they were having a sale. So they drove Malibus for 30 years, until they >> paid the asking price for the Corvette. >> >> Do these guys walk up to supermodels and say “Hey, babe, if you’re ever >> giving it away, call me”? Does that ever work? And if it did work, would >> that change the desirability factor? >> >> I’ve had people like this ask once a year if we were having a promo or >> free installs yet and finally after 2-3 years order service. The fact that >> you don’t give it away enhances your brand image as the best. >> >> Or they just continue on their quest for fast, good and cheap with a >> guarantee but no strings and no upfront cost. And a pony. >> >> >> *From:* Ty Featherling <[email protected]> >> *Sent:* Tuesday, October 06, 2015 8:43 AM >> *To:* [email protected] >> *Subject:* [AFMUG] reasonable request >> >> Check this out, via our website contact us form: >> >> "Message: >> >> I would like to use your service but I'm tired of endless promises from >> vendors regarding reliability and available. Up to xmps is a hollow >> promise. >> >> I would like to use your service but I'm not willing to pay an >> installation charge or sign a "contract", and want 24x7 availability and >> reliability. >> >> What can you "garrantee" that will satisfy my requirements? >> >> Thanks" >> >> I replied with my best explanation of how internet service works in the >> real world. I let him know we could possible get him a dedicated connection >> and included an estimated cost so that he could see the difference. His >> reponse was to ask what our plans are to support UHD >> (Ultra-High-Definition) streaming video. He thinks it is ridiculous that he >> can only get HD streams to work. >> >> I think I got through to him but damn, what the hell makes a person think >> they can demand more while saying they shouldn't have to pay installation >> or have a contract. He finally left me with "let me know if you ever have a >> promotion for free install and no contract." >> >> >> > > -- Darin Steffl Minnesota WiFi www.mnwifi.com 507-634-WiFi <http://www.facebook.com/minnesotawifi> Like us on Facebook <http://www.facebook.com/minnesotawifi>
