We have tried both free install, $25 install and $75 install. There is a significant correlation between the number of short term (<90 day) non-pay disconnects and the free or $25 install. Keeping the install high enough that the customer has at least some skin in the game makes a measurable difference.
Mark > On Oct 6, 2015, at 12:20 PM, Ty Featherling <[email protected]> wrote: > > I wasn't speaking globally. In our area the only company that is offering > free installs is the one that can't seem to keep customers. > > -Ty > > On Tue, Oct 6, 2015 at 11:11 AM, Brett A Mansfield > <[email protected] <mailto:[email protected]>> wrote: > Companies that are hurting for customers are not the only ones that do free > installation. I am not hurting for customers at all (I'd actually like to > offload a few) and I do free installation. Anyone that has a quality product > at the right price for customer and the ISP can afford to do a free > installation because that customer will be very loyal and stay with you for a > long time. > > Thank you, > Brett A Mansfield > > On Oct 6, 2015, at 9:47 AM, Ty Featherling <[email protected] > <mailto:[email protected]>> wrote: > >> I basically told him just that. I told him the only providers giving away >> installations are those that are hurting for customers. I gave him all to >> positives about our company and service and told him I hope he finds what he >> is looking for from another provider. >> >> -Ty >> >> On Tue, Oct 6, 2015 at 9:26 AM, Ken Hohhof <[email protected] >> <mailto:[email protected]>> wrote: >> You can’t always get what you want. >> But if you try sometimes you just might find >> You get what you need. >> >> I would take the position that your service is the best available in your >> area, and it costs what it costs, no promos or freebies. If it’s the best, >> people pay your price on your terms to get it. >> >> You know all those 50 year old guys you see driving new Corvettes? Most of >> them have wanted one since they were 20 and kept asking the dealer when they >> were having a sale. So they drove Malibus for 30 years, until they paid the >> asking price for the Corvette. >> >> Do these guys walk up to supermodels and say “Hey, babe, if you’re ever >> giving it away, call me”? Does that ever work? And if it did work, would >> that change the desirability factor? >> >> I’ve had people like this ask once a year if we were having a promo or free >> installs yet and finally after 2-3 years order service. The fact that you >> don’t give it away enhances your brand image as the best. >> >> Or they just continue on their quest for fast, good and cheap with a >> guarantee but no strings and no upfront cost. And a pony. >> >> >> From: Ty Featherling <mailto:[email protected]> >> Sent: Tuesday, October 06, 2015 8:43 AM >> To: [email protected] <mailto:[email protected]> >> Subject: [AFMUG] reasonable request >> >> Check this out, via our website contact us form: >> >> "Message: >> I would like to use your service but I'm tired of endless promises from >> vendors regarding reliability and available. Up to xmps is a hollow promise. >> >> I would like to use your service but I'm not willing to pay an installation >> charge or sign a "contract", and want 24x7 availability and reliability. >> >> What can you "garrantee" that will satisfy my requirements? >> >> Thanks" >> >> I replied with my best explanation of how internet service works in the real >> world. I let him know we could possible get him a dedicated connection and >> included an estimated cost so that he could see the difference. His reponse >> was to ask what our plans are to support UHD (Ultra-High-Definition) >> streaming video. He thinks it is ridiculous that he can only get HD streams >> to work. >> >> I think I got through to him but damn, what the hell makes a person think >> they can demand more while saying they shouldn't have to pay installation or >> have a contract. He finally left me with "let me know if you ever have a >> promotion for free install and no contract." >> >> >> >
