We used to have a plan that with a higher monthly fee and no up front costs... there's no question that it attracted very undesirable customers for the most part. Making them pay a bit up front gets rid of a lot of deadbeats.
On Tue, Oct 6, 2015 at 11:28 AM, Mark Radabaugh <[email protected]> wrote: > We have tried both free install, $25 install and $75 install. There is a > significant correlation between the number of short term (<90 day) non-pay > disconnects and the free or $25 install. Keeping the install high enough > that the customer has at least some skin in the game makes a measurable > difference. > > Mark > > > > On Oct 6, 2015, at 12:20 PM, Ty Featherling <[email protected]> > wrote: > > I wasn't speaking globally. In our area the only company that is offering > free installs is the one that can't seem to keep customers. > > -Ty > > On Tue, Oct 6, 2015 at 11:11 AM, Brett A Mansfield < > [email protected]> wrote: > >> Companies that are hurting for customers are not the only ones that do >> free installation. I am not hurting for customers at all (I'd actually like >> to offload a few) and I do free installation. Anyone that has a quality >> product at the right price for customer and the ISP can afford to do a free >> installation because that customer will be very loyal and stay with you for >> a long time. >> >> Thank you, >> Brett A Mansfield >> >> On Oct 6, 2015, at 9:47 AM, Ty Featherling <[email protected]> >> wrote: >> >> I basically told him just that. I told him the only providers giving >> away installations are those that are hurting for customers. I gave him all >> to positives about our company and service and told him I hope he finds >> what he is looking for from another provider. >> >> -Ty >> >> On Tue, Oct 6, 2015 at 9:26 AM, Ken Hohhof <[email protected]> wrote: >> >>> You can’t always get what you want. >>> But if you try sometimes you just might find >>> You get what you need. >>> >>> I would take the position that your service is the best available in >>> your area, and it costs what it costs, no promos or freebies. If it’s the >>> best, people pay your price on your terms to get it. >>> >>> You know all those 50 year old guys you see driving new Corvettes? Most >>> of them have wanted one since they were 20 and kept asking the dealer when >>> they were having a sale. So they drove Malibus for 30 years, until they >>> paid the asking price for the Corvette. >>> >>> Do these guys walk up to supermodels and say “Hey, babe, if you’re ever >>> giving it away, call me”? Does that ever work? And if it did work, would >>> that change the desirability factor? >>> >>> I’ve had people like this ask once a year if we were having a promo or >>> free installs yet and finally after 2-3 years order service. The fact that >>> you don’t give it away enhances your brand image as the best. >>> >>> Or they just continue on their quest for fast, good and cheap with a >>> guarantee but no strings and no upfront cost. And a pony. >>> >>> >>> *From:* Ty Featherling <[email protected]> >>> *Sent:* Tuesday, October 06, 2015 8:43 AM >>> *To:* [email protected] >>> *Subject:* [AFMUG] reasonable request >>> >>> Check this out, via our website contact us form: >>> >>> "Message: >>> >>> I would like to use your service but I'm tired of endless promises from >>> vendors regarding reliability and available. Up to xmps is a hollow >>> promise. >>> >>> I would like to use your service but I'm not willing to pay an >>> installation charge or sign a "contract", and want 24x7 availability and >>> reliability. >>> >>> What can you "garrantee" that will satisfy my requirements? >>> >>> Thanks" >>> >>> I replied with my best explanation of how internet service works in the >>> real world. I let him know we could possible get him a dedicated connection >>> and included an estimated cost so that he could see the difference. His >>> reponse was to ask what our plans are to support UHD >>> (Ultra-High-Definition) streaming video. He thinks it is ridiculous that he >>> can only get HD streams to work. >>> >>> I think I got through to him but damn, what the hell makes a person >>> think they can demand more while saying they shouldn't have to pay >>> installation or have a contract. He finally left me with "let me know if >>> you ever have a promotion for free install and no contract." >>> >>> >> >> > >
