Id question that 85 cents per user.  Its possible... but doubtful seeing as
how Zynga at the time of their SEC filing was managing to squeeze about
$3/yr out of their active user base.

http://worldwizards.blogspot.com/2011/07/more-zynga-analysis-profit-margin.html

http://worldwizards.blogspot.com/2011/07/more-zynga-analysis-profit-margin.html

On Thu, Feb 16, 2012 at 12:30 PM, Tim Mensch <[email protected]> wrote:

>  On 2/16/2012 7:25 AM, Jeffrey Kesselman wrote:
> > The issue here is one that sales psychologists refer to as
> > "anchoring."
> ...
>
> > Having started at $1.00, however, we have anchored ourselves there.
>
> It's worse than that. The game most similar to mine on Android was FREE.
> Talk about anchoring. When I had a demo/paid version, 99% of the complaints
> I received were that That Other Game is free! How DARE they ask for money!
>
> In general that anchor ($0.00) has come to dominate "popular" games, which
> means the "fremium" model is becoming the new standard. The best fremium
> game I've heard numbers on actually ends up making $0.85/free user, on
> average. Over millions of users. Not a bad deal.
>
> Tim
>
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