> In my opinion, the average puppy buyer knows nothing about an AKC website,
> and the first and probably only place they will go to find an
advertisement
> is to a newspaper. Then they will probably go to a pet store and ask if
they
> know of any Cavalier puppies for sale. And then if a friend knows of a
puppy
> broker, etc., they fall into their hands.
> It may sound strange to some of you who have been involved with dogs for
so
> long, but the average Joe out there is not well informed about AKC or any
> other dog club.
> This is just my opinion.


I agree with your reasoning.  Even those that know what a good breeder is
think that ALL breeders advertise in the paper.  Nearly everyone I know
looks to the newspaper and/or pet shop for their next puppy.  I have thought
for years about putting an ad in the paper.  It would be nice if the AKC or
someone else would set up both a very informative, but SIMPLE, website
telling how to go about finding a puppy and a staff of friendly,
knowledgeable people to man phones--one that would be completely separate
from the regular AKC site and phone number--which is overwhelming to most
pet people!  If this was done, then they could get *sponsors* who would pay
for ads in the area newspapers (such as I would be willing to pay for the
ads in my area Plain Dealer under Cavaliers) to advertise both this website
and the phone number regularly throughout the year--especially as the
holidays are approaching!

The Your Purebred Puppy site is close to what I would like to see--but there
is no phone number for people who do not have computer access to call.  And
believe it or not, there are MANY prospective pet homes that do not have a
computer!  :-)

How could as many people ignore that ad if it appears under most breeds on a
monthly basis?  I think eventually many, if not most, would take notice.

Laura Trunk
Roycroft Cavaliers

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