No, no! Don't take your toys and leave. Hey, personas aren't the only way to do design. Heck, I did a lot of design work without personas. It's just that I missed out on so much. My designs are so much better now. I am better able to get into the mind of the person who will be using the product instead of the person who makes the product. Personas really help get past a lot of mental block. It is a little hard to describe the magic that happens, but it is real. It's like seeing the chess table from a different angle.
The upside-down ketchup bottle is hard to invent when you are trying to design from the production line floor. Dave -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Robert Hoekman, Jr. Sent: Wednesday, November 28, 2007 8:11 AM To: Jared M. Spool Cc: ixd-discussion Subject: Re: [IxDA Discuss] Examples where personas are *not* useful I've come to the conclusion that I'd be a much happier person if I stopped taking part in these conversations about personas. Most of them hinge on a basic understanding of something that no one will clearly define, and a difference in definitions of almost every key term in the debate. No matter how anyone spins it, we'll all keep trying to fit everyone else's ideas into our own world views, and it just never gets anywhere constructive. So, I'm just going to keep doing what I've been doing - designing successful experiences without personas, using methods that take half the time and money of the persona research and creation process - and if anyone wants to know more about how I consistently accomplish this, you can read the 3-part article that will soon appear on Peachpit.com. Feel free to keep debating, but I've got another client to make happy right now, so I'm off to do some persona-less design work. Cheers. -r- ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
