> The upside-down pill bottle (Target's ClearRx), however, wasn't. Deborah
> Adler had very clear personas in mind when creating her remarkable
> game-changing design.
>

But this is also a case where you could have arrived at the solution without
a persona, because you can become a SME on it without talking to other
users.

I'll be pleased if I don't have to talk about personas for a while either.
> :)
>

I'm with you.

-r-
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