> I want to ask, have you ever tried the research, building and usage of
> personae with a design team?


Not with a team, but on my own, under the radar, in the interest of helping
the team. Gave it a solid shot a few times, and found it simply didn't work
for me.

See, a long time ago I read "Inmates Are Running the Asylum" and thought it
was the best thing since sliced bread. I very quickly came to believe that
personas are a great way to make consultants money if they can sell them to
clients, but a completely infeasible solution in most internal situations.
So I looked for alternatives, found some, tested them, found one success
after another, and threw the idea of using personas out the window. Now, as
someone doing client work on my own instead of in an internal situation, I
keep using the things I came up with, and it still produces great results,
and it saves my clients money.

The one time since giving up on personas that I thought it would be helpful
was while dealing with a particularly argumentative product manager. He
consistently overestimated the abilities of the users of his product, and I
thought a small set of personas would help him see the light. As usual,
however, I never actually had the time to put them together - not even
ad-hoc persona descriptions. Simply too busy. This has been the case with
every company, and every client.

For the record: I have never once said that you should design in a black
hole devoid of any research - quite the opposite, actually. I've only said
that the research doesn't have to come from users, research can take a lot
less time when using alternative methods, and that I believe personas are a
useless deliverable.

-r-
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