> The upside-down ketchup bottle is hard to invent when you are trying to > design from the production line floor.
Depends on your creative abilities and how well you study the activity of pouring ketchup, I suppose. And you're sorta making my case for me here. You can be an expert on this subject without ever talking to a single user, iterate your way towards a better solution, and bam, find yourself with an upside-down ketchup bottle. It's not rocket surgery. A lot of problems can be solved very easily by simply looking at the problem. Really looking. The tiniest bit of thought could have very easily produced the upside-down bottle idea. Of course, if you were really looking at the problem, you would have seen that the upside-down bottle has issues (like the occasional inability to close the cap without making a ketchup-y mess), and that there's probably a better solution. I'm not sure how documenting Joe the Occasional French Fry Eater would help. (I know, I know, now all of you are going to say you wouldn't need a persona in this case.) -r- ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
