On Nov 28, 2007, at 12:22 PM, Robert Hoekman, Jr. wrote:

> I'm not sure how documenting Joe the Occasional French Fry Eater  
> would help.
> (I know, I know, now all of you are going to say you wouldn't need  
> a persona
> in this case.)

And you know this because you have a good sense of our personas. :)

Never said you always had to use personas. I would agree that the  
upside down ketchup bottle is a persona-less design context.

The upside-down pill bottle (Target's ClearRx), however, wasn't.  
Deborah Adler had very clear personas in mind when creating her  
remarkable game-changing design.

Which I think is both of our points.

I'll be pleased if I don't have to talk about personas for a while  
either. :)

Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [EMAIL PROTECTED] p: +1 978 327 5561
http://uie.com  Blog: http://uie.com/brainsparks

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