Here is another good explanation of cultish following of Apple's products: http://www.youtube.com/watch?v=cbeOUOd8kvM - marketing to desire to belong (Maslow's "Love" and "Self-Esteem") with an implication of creativity (Maslow's "Self-Actualization"). iPod is mentioned in this clip.
>From another good documentary "The Persuaders" (not as good as this and others series by Curtis). Oleh On Jan 15, 2008 6:30 PM, pauric <[EMAIL PROTECTED]> wrote: > Andrei: "A little while back, David Malouf mentioned that building > products based on technology, not on user requirements, yields good > results. Apple is classic at doing this..." > > I'm not so sure, nor that they are even innovating technology. > Stunningly thinner is not innovation, its natural progress. The > multitouch pad is innovative, but thats not why people are going to > buy this product imho. > > To me, at a general level; UCD is about understanding needs, technical > innovation is about creating new markets, mostly... but the Air is > another great example of Apple designing a product that plays to our > innate irrational desires > > I recently happened across a BBC documentary called century of the self > http://www.archive.org/search.php?query=century%20of%20the%20self > "The Century of the Self asks deeper questions about the roots and > methods of modern consumerism. It also questions the modern way we see > ourselves, the attitude to fashion and superficiality." > > I HIGHLY recommend the series, the hands down best documentary I've > seen in recent years. > ________________________________________________________________ > *Come to IxDA Interaction08 | Savannah* > February 8-10, 2008 in Savannah, GA, USA > Register today: http://interaction08.ixda.org/ > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > -- Oleh Kovalchuke Interaction Design is the Design of Time http://www.tangospring.com/IxDtopicWhatIsInteractionDesign.htm ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
