I have experience introducing user-centered design into corporate culture. This isn't the same thing as the design approach that companies like apple use, but I would guess a similar approach to what I've done in the past might work when trying to introduce about any culture change to a business.
At a high level, it worked like this: 1. Establish yourself with several small successful projects that use whatever approach you're trying to introduce. 2. Get the ear of an executive, win their trust, and get them to give you lots of money :-) 3. Use that money to hire some consultants for a big project. The consultants specialize in UCD (just using my example from the past) 4. Business stakeholders typically will trust outsiders more than employees. 5. The project goes really well - as the internal lead for the project, you start getting approached by stakeholders from all over the company who want to use the same approach for their project. That's simplified to the extreme, but has worked for me in the past when trying to introduce design oriented culture change. Jeff On Sat, Mar 15, 2008 at 11:06 AM, Joel Eden <[EMAIL PROTECTED]> wrote: > > > I would love to hear from people that have found good ways to do this > that could be useful by us not novices in the ideas, but novice in the > getting buy in to get to actually use the ideas (I realize someone may > respond with saying just go read the whole archive of this list...). > Maybe someone can point to their favorite very actionable article on > building momentum towards these beliefs (i.e. beliefs grounded in > action). > > > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
