HI Jeff,
I used a similar approach but just using my own resources. No outside
consultants.

Where I am now, the cultural change has taken a really long time - I
would gather about 10 years in the making. Obviously, w/ progress
throughout that period. 

How the cultural change took place is not a mythic story in the
design lab, but this is what I understand. 

1) Have a leader
2) Leader has to have a collection of visions
3) Leader doesn't tell the vision to anyone (as this would be too
overwhelming)
4) Leader creates a plan for making vision become reality in small
disconnected steps (at least seemingly so from the outside)
5) before anyone realizes it, you have created the need (not the
cultural change) for your vision, and thus everyone thinks they
thought of it and start asking for it to become reality.

I know Dan said that few have the patience for this approach. I know
I don't. ;-), but having seen it work, it does help me have patience
for maybe something in between. ;)

-- dave



. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=26995


________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... [EMAIL PROTECTED]
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help

Reply via email to