On May 6, 2008, at 6:48 PM, Robert Hoekman Jr wrote:

Where does that leave us as designers? The business is our client, not the


end user.


The end user is always your client. If not, you should fire the one that
hired you.

I don't share this opinion. In fact, I think it's a very dangerous opinion for someone acting in a consulting role.

Certainly, if you don't like the way someone does business, you shouldn't take work from them. But, beyond that, I think anyone acting as a consultant will get into a lot of trouble if they start asserting that the people who sign the checks are not the real clients, but the end user's are.

One big problem is it suggests you, as a consultant and not a business stakeholder, know more about their business, their clients, and their industry than they do. That's very unlikely to be true and will not engender a positive relationship for the long term.

In my mind, our clients (the business) are always right. It's just that, sometimes, they could be righter if they had a little more information (which is what we provide).

That's my $0.02.

Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [EMAIL PROTECTED] p: +1 978 327 5561
http://uie.com  Blog: http://uie.com/brainsparks

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