On May 7, 2008, at 11:11 AM, Jared M. Spool wrote:

However, I would not go so far as a suggest it's the *most* important thing *always*. There are many examples where businesses have had to compromise on the experience to survive.

Agreed.

(Sidenote: I think if people actually saw Jared ad I sit down and talk through these things in a panel format they'd see he and I are actually in agreement across the board on many things. What comes off as argumentative in ASCII is actually not intended.)

And I'd take it even further. It actually doesn't matter if your a consultant or an in-house designer. What Jared is saying true regardless.

Having been an in-house designer for fifteen years, and now being a consultant designer four years, my approaches haven't differed. I treat the design problem the same way I always have: as a balance of a variety of factors, constraints and objectives. I won't derail this thread, but this is exactly why I despise the term "user-centered design." It's always been a truly poor label for something that when done properly has never been about favoring end-users over all else no matter what.

--
Andrei Herasimchuk

Principal, Involution Studios
innovating the digital world

e. [EMAIL PROTECTED]
c. +1 408 306 6422

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