Hi Todd!

Interesting answer;-) Was there a caveat in particular that spoke to you more? 
Or maybe it was the imagined magnitude of possible errors? 

I don't know of a single methodology that doesn't have limitations so I feel 
quite at ease pointing them out when it comes to ET - as a researcher you also 
need to know what they are so you take them into account in your analysis. 

The things to determine are, given the limitations and the benefits of ET (also 
discussed above) towards what research goals can it contribute?  There have 
been a few suggestions above. 

The other big issue that we keep running into with ET discussions is the cost 
of the equipment and the learning curve. It does preclude an "everyone 
can/should do it" approach which seems to be proned by lots of folks.

I actually don't think that "everyone can" (although everyone can learn to) 
design research or facilitate a test or conduct a home visit or do 
observational fieldwork or write a screener or conduct analysis but that will 
be another great conversation to have on IXDA;-) Survey-monkey users and 
home-based recruiters unite!

I especially liked the idea Jared mentioned of assistive technologies  and new 
ET-based forms of interaction (I read there's currently an ET system out that 
folks with reduced motor skills can use for gaming and Second Life, will try to 
find it and post back.) 

Great discussion! Hopefully this is helping Kristen. 

Have a great evening!

Kate






________________________________
From: Todd Zaki Warfel <[email protected]>
To: Kate Caldwell <[email protected]>
Cc: Jared Spool <[email protected]>; [email protected]
Sent: Friday, August 21, 2009 4:55:09 PM
Subject: Re: [IxDA Discuss] Eye-Tracker software/hardware recommendations



On Aug 21, 2009, at 12:14 PM, Kate Caldwell wrote:

I ALWAYS explain to clients that[...]
>

Well, based on these disclaimers, I really don't see any value in ET at all. 
Instead, it leaves me wondering why I should use ET at all. 

I won't claim to be an ET expert, but I have used it in the past. I've never 
really been a big fan, as I think the leap from what is gathered to inferences 
that are made leaves a pretty large gap. Okay, HUGE gap, actually. It's one of 
those solutions looking for a problem in my book. Yeah, it looks cool, but as a 
researcher, I just don't see good quality research data coming out of it.


Cheers!

Todd Zaki Warfel
Principal Design Researcher
Messagefirst | Designing Information. Beautifully.
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