On Aug 20, 2009, at 9:43 AM, Kate Caldwell wrote:
I have an SMI system in our facility in downtown Montreal.
I'm very interested in the discussion. The pros and cons of using ET
for usability testing seem pretty well described above.
At the same time, I dislike what I understood as the suggestion that
some practitioners are using ET to con clients. NO methodology or
tool should be offered (honestly) without being clear about its
deliverables, benefits and limitations.
Kate,
I agree. Given that I'm the one making the suggestion, (and I think it
was more of an accusation than a suggestion,) I'd like to say that I
also think that we need to be honest about what we do, especially to
ourselves.
I'd be interested in hearing the disclaimers you give your clients
before presenting inferences from eye tracking data.
Jared
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