+1 on a legitimate slogan like "Secure by Design" or something else
that reflects the fact.

-1,000,000 on creating our own term to describe something which
everyone else already knows by another name.  "Trucolor" and
"Speedboost" are just recent examples of an obnoxious tactic problem
first known by the candy "Certs" advertising itself with "Retsyn for
Freshness"  (Retsyn was their trademarked name for vegetable oil.)
Most folks recognize these for what they are now.

Believe it or not, as audiences become more knowledgeable, the best
tactics for selling your product are clarity and accuracy.  You can
package that in an interesting, engaging way - you can make it
entertaining and fun -  and you can give it personality - but for
something like a CMS a straightforward approach makes sense.

BTW - creating, popularizing and supporting a made-up term is one of
the most expensive things you can do for a product or company.  Most
research shows that the same money put into R&D or customer support
will always yield 3-5 x the return on investment vs this approach
unless you have serious cash to dump in from the outset.

Mark


Mark A Corum
User Interface Designer | Online Marketer | Certified ScrumMaster

markcorum on AOL, Googletalk, MSN, Skype, Meebo, TokBox, Facebook,
Twitter and Yahoo;

"Light up the darkness." - Bob Marley
"Quis custodiet ipsos custodes?" (Who watches the watchmen?) -
Juvenales, Satires
"No matter where you go ... there you are." - Buckaroo Banzai



On Sat, Nov 28, 2009 at 2:26 PM, Matt Hamilton <ma...@netsight.co.uk> wrote:
>
> Forgot to reply all...
>
>
> Begin forwarded message:
>
> From: Matt Hamilton <ma...@netsight.co.uk>
> Date: 28 November 2009 02:55:36 PM GMT
> To: ctxlken <ken.wase...@contextualcorp.com>
> Subject: Re: [Evangelism] Hack Plone! Win a Mac!
>
>
>   Mark A Corum wrote:
>
>   If Plone had previously been weak on security, and had gotten its act
>
>   together, this might make sense.  But in reality -- where Plone is a
>
>   VERY secure system with a long-term record of protecting sites and
>
>   data -- this kind of circus stunt is not a good idea.
>
> A random idea (whilst I'm trying to write some why Plone is good for
> enterprise copy)...
>
> How about we come up with some kind of slogan or something like that 'Secure
> by Design' or similar. Something that we can then explain relates to the use
> of a language with good security track record (python) a battle tested
> platform (Zope) and the use of an OODB rather than a SQL DB.
>
> You know the way many products have some kind of marketing made up name for
> something ie. 'Now with TruColor', or 'Built in SpeedBoost technology'
> etc... that is what I'm thinking.
>
> -Matt
>
> --
> Matt Hamilton                                       ma...@netsight.co.uk
> Netsight Internet Solutions, Ltd.           Understand. Develop. Deliver
> http://www.netsight.co.uk                             +44 (0)117 9090901
> Web Design | Zope/Plone Development & Consulting | Co-location | Hosting
>
>
> _______________________________________________
> Evangelism mailing list
> Evangelism@lists.plone.org
> http://lists.plone.org/mailman/listinfo/evangelism
>
>

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