Marketing 101 says that its extremely difficult to try and CHANGE peoples behaviors
while your example is amusing, its not categorically correct there are hundreds if not thousands of companies that will repair namebrand products purchase from someone else -- hell, what does a plumber do when you call them? "i'm sorry, i didn't build your house, so i'm not going to fix your leaky pipe" Sears for example will do repairs and installations on products you didn't buy from them this is technology, and its technology not built by the people selling it -- car salesmen know that the only real margin is the value-add play that you have to offer its a free market -- and if you don't want to help a potentially new customer out, they will find someone that can phone systems don't last forever, and you may be saying goodbye to a potential upgrade sale in the future just my .02 -duck On Wed, 24 Oct 2001, Schultz Comm wrote: > Marc makes some good points here, but can you imagine the look you'd get > from that car dealer if you brought your own oil, oil filter, sparkplugs, > etc. and asked them to install them?...how about bringing a lobster into Red > Lobster and asking them to prepare it for you?....... > The market place IS changing...we need to educate the consumer a bit > however.........THEY need to change their thinking as well. > > Best to all, > Jim > > > ----- Original Message ----- > From: "Marc L. Kozam" Sent: Wednesday, > > > Can you imagine a car dealer refusing to fix your car because you bought > it > > elsewhere? Or because you had it serviced at the local gas station a few > > months ago? Or because your cousin tried to fix it but really screwed it > > up? > > > > Just my thoughts... > > > > Marc > > [EMAIL PROTECTED] > > > > > > > > > > ********************************************************* > > * To unsubscribe, e-mail [EMAIL PROTECTED] * > > * The KXT-Digest Home Page: http://kxthelp.com/ * > > ********************************************************* > > > > > > ********************************************************* > * To unsubscribe, e-mail [EMAIL PROTECTED] * > * The KXT-Digest Home Page: http://kxthelp.com/ * > ********************************************************* > ----------------------------------------------------------------------------- [EMAIL PROTECTED] BackPack Software, Inc. www.backpack.com +1 651.645.7550 voice "Life is an Adventure. +1 651.645.9798 fax Don't forget your BackPack!" ----------------------------------------------------------------------------- ********************************************************* * To unsubscribe, e-mail [EMAIL PROTECTED] * * The KXT-Digest Home Page: http://kxthelp.com/ * *********************************************************
