Jim,

We have a saying in our profession....make a patient happy and they will =
tell a friend. Make a patient mad, and they tell 100 friends.

Perhaps it is favorable demographics, perhaps it is our attitude;  but =
we really do have very people who are "PITA".

Your business is no different than mine. You have to deliver a service =
that people want, in a way that they come back and refer their friends =
and relatives.

People and markets change. Internet sales are here.  They aren't going =
away. =20

Let me give you an actual example.

I have bought 4 systems over the internet. I installed 2 of them and we =
are thrilled with all the installs.

I am in the process of installing phones for two 76,000 sqft medical =
office buildings , serving about 80 doctors and over 200 staff. We are =
using T1's , Voice Mail, DID, fiber link to the adjacent hospital's =
phone system , the works.

Guess who got that contract ?=20

The guy who performed my last install on an Internet bought unit.

He charged me full rates, it wasn't a charity or loss leader service. =
But he would come, he did a great job, and he did all the needed =
instruction.

Yes, we did bid out the new offices phones. But the winning bidder had 2 =
tremendous advantages over the others.=20

First, he already had a working relationship with us, and took the time =
to ask to find out exactly what we needed and nothing more. Thus his =
proposal didn't include any extra crap that we didn't want or need. And =
he was able to bid his labor a little lower because we let him redesign =
some of the specs on the blueprints. We wouldn't have had the confidence =
in any other contractor to allow them to do that.

Secondly, he wasn't the lowest price. But he provided a better value, =
more bang for the buck and was able to convince us of that. And his =
redesigns saved us some construction money by eliminating some conduits =
and unnecessary drops in walls that he pointed out to us.

This guy has saved us bucks. Would we recommend him ?  We already have, =
and he is now the busiest shop in town.

I suggest you go ahead and read "The Myth of Excellence".  It's at your =
local bookstore, waiting for you. See where you fit in. You've adapted =
from TV repair to phones so you understand adaptation. It never =
stops....in fact the pace quickens as we get older, and it gets harder =
to adapt.=20

Don't let the market move away from you. Let us hear back from you in 5 =
years, about how you are doing.=20

I know I'll still be here.

Good luck,

Reddy Biggs

PS:  We move in January 15. You can see our building at =
http://www.amarillomed.com/moving.htm .


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