Decidedly no comma in the proposed version. Best Jan --
> On 20.11.2014, at 17:58, Joan Touzet <[email protected]> wrote: > > +1 to "Data, wherever you need it." though I think I prefer it with the comma. > > ----- Original Message ----- > From: "Jan Lehnardt" <[email protected]> > To: [email protected] > Sent: Thursday, November 20, 2014 5:25:39 PM > Subject: Re: New motto? > > >> On 20 Nov 2014, at 16:24 , Mike Broberg <[email protected]> wrote: >> >> Just some ideas -- if only to kick this thread back up when people have >> returned from Apachecon Europe :P >> - Data that moves >> (from a short doc that Diana Thayer wrote: >> http://docs.cloudant.com/guides/moving-clusters.html) >> - Data, with all the right moves >> - Set your data in motion >> - The freedom to move >> (a basic human right: >> https://en.wikipedia.org/wiki/Human_rights#Freedom_of_movement) >> - Data that moves. Data that's freed. >> - Your data, wherever you need it > > Funny, on our way to ApacheCon EU last Saturday, Noah and I came up with > > “Data wherever you need it.” — which I still think is succinct, neat, > captures both the mobile and the big-data case, isn’t too convoluted and > totally memorable. > > Sleeping on this a couple of nights, I really like it :) > > CouchDB > Data wherever you need it. > > Best > Jan > -- > > > > >> >> Maybe they're not inspiring enough, lol. Digging all y'all's ideas. --Mike >> -- >> Mike Broberg | IBM Cloudant | 200 State Street, Boston, MA 02109 | >> [email protected] | (617) 299-1409 Google Voice >> -- >> >> Noah Slater ---11/07/2014 02:51:33 PM---Again: WHY are we all building this >> db with a sync protocol? What's the problem we're trying to solv >> >> From: Noah Slater <[email protected]> >> To: Noah Slater <[email protected]> >> Cc: "[email protected]" <[email protected]> >> Date: 11/07/2014 02:51 PM >> Subject: Re: New motto? >> >> >> >> Again: WHY are we all building this db with a sync protocol? What's >> the problem we're trying to solve? The answer to that is our marketing >> pitch. >> >>> On 7 November 2014 20:50, Noah Slater <[email protected]> wrote: >>> Just to cover some old ground here: but I'd like to stay away from >>> "replicate" or "sync" in our primary messaging. >>> >>> Remember: >>> >>> - Why? -- what's our purpose, our goal, our shared values? >>> - How? -- replicate/sync >>> - What? -- HTTP, JSON, MapReduce, Erlang >>> >>> Our slogan (which we could lead with on our website) should >>> communicate that value. Which is why I'm reaching for something like, >>> we want to liberate your data. How are we going to do that? By >>> building the world's best data store with the world's best sync >>> protocol. And we're gonna do that with HTTP, JSON, MapReduce, Erlang, >>> etc. >>> >>> Do you see how the narrative could flow on the homepage? Imagine each >>> stage as a visibly separate section. >>> >>> >>> >>>> On 7 November 2014 18:41, Nick Pavlica <[email protected]> wrote: >>>> All, >>>> As with the logo, I fully agree that the motto needs to be changed. I >>>> have never been a fan of the "relax" slogan, and have just tried to ignore >>>> it. As I think about it, I wounder if we really need a motto at all. The >>>> really hard thing when selecting a motto for something like CouchDB is that >>>> can mean something different to everyone. However, if there is one >>>> strength that CouchDB has as a main differentiator from other databases is >>>> it's syncing/replication capabilities. >>>> >>>> Regards, >>>> -- Nick Pavlica >>>> >>>> >>>> >>>>> On Fri Nov 07 2014 at 9:58:26 AM Joan Touzet <[email protected]> wrote: >>>>> >>>>> FYI I recommend reading: >>>>> >>>>> https://en.wikipedia.org/wiki/Raised_fist >>>>> >>>>> for a history of the political implications of that logo. >>>>> >>>>> As to Alex's comment, I like the riff on the French national motto >>>>> of freedom, equality and brotherhood (Liberté, Égalité, Fraternité). >>>>> Worth experimenting a bit more there. >>>>> >>>>> -Joan >>>>> >>>>> ----- Original Message ----- >>>>> From: "Alexander Shorin" <[email protected]> >>>>> To: [email protected] >>>>> Cc: "Joan Touzet" <[email protected]>, "Sean Barclay" <[email protected]> >>>>> Sent: Friday, November 7, 2014 11:50:11 AM >>>>> Subject: Re: New motto? >>>>> >>>>> I think "Liberate" is good one for some Open Data project or toolset >>>>> to work on it, but not for CouchDB which is a database in the first >>>>> place. As for me, my first association with "liberate" was "libre -> >>>>> libreoffice -> wtf", may be because this is rare word for me. If we >>>>> want (do we?) to focus on replication / data sync everywhere feature >>>>> then the one thing comes to my mind. If anyone still remember this >>>>> http://www.youtube.com/watch?v=E661isduPy8 there was one consonant to >>>>> "liberate" word - "replicate". I think replicate more clear and >>>>> explicitly defines the idea of "free to share your data, free to sync >>>>> it with whatever they want". >>>>> >>>>> "CouchDB. Replicate." or even "CouchDB. Liberate. Replicate." (yo). >>>>> >>>>> -- >>>>> ,,,^..^,,, >>>>> >>>>> >>>>>> On Fri, Nov 7, 2014 at 6:56 PM, Noah Slater <[email protected]> wrote: >>>>>> Wow, yeah. >>>>>> >>>>>> What do others thing about using this word? "Liberate"? I think it has >>>>>> the right mixture of connotations and meanings >>>>>> >>>>>>> On 5 November 2014 23:50, Joan Touzet <[email protected]> wrote: >>>>>>> Worth mentioning that Google has the Data Liberation Front team. >>>>>>> >>>>>>> https://en.wikipedia.org/wiki/Google_Data_Liberation_Front >>>>>>> >>>>>>> Interesting (and rather provocative!) logo there. >>>>>>> >>>>>>> -Joan >>>>>>> >>>>>>> ----- Original Message ----- >>>>>>> From: "Noah Slater" <[email protected]> >>>>>>> To: [email protected], "Javier Candeira" < >>>>> [email protected]> >>>>>>> Sent: Wednesday, November 5, 2014 12:52:05 PM >>>>>>> Subject: Re: New motto? >>>>>>> >>>>>>> So, I just mentioned on dev@, but one of the angles I was thinking >>>>> about was: >>>>>>> >>>>>>> - Liberate your data >>>>>>> - Free your data >>>>>>> >>>>>>> Perhaps with "The database that..." before either. >>>>>>> >>>>>>> I think this "liberate" idea taps intot the core of what I think our >>>>>>> "why?" is. We all seem to have the shared goal of wanting to help >>>>>>> people liberate their data, in terms of being able to move it wherever >>>>>>> they want, work on it how they want. Our sync/replication is really >>>>>>> only the implementation ("how?") of that goal. >>>>>>> >>>>>>> "Liberate" as a word, and the associations that go with it, also taps >>>>>>> into a growing movement of indie developers who are trying to move >>>>>>> away from closed data silos and corporate multinationals being in >>>>>>> control of massive amounts of user data. >>>>>>> >>>>>>> It echoes things like Unhoasted, OfflineFirst, POSSE and PESOS. >>>>>>> >>>>>>> >>>>>>>> On 1 November 2014 03:24, Javier Candeira <[email protected]> wrote: >>>>>>>> Just brrainstorming, I think the "sync" is the biggest selling point >>>>>>>> of CouchDB. The fact that it doesn't lose data is obviously good >>>>>>>> (cough cough MongoDB cough), but you can hardly advertise "we don't >>>>>>>> lose your data" in your slogan, that should be a given. You don't >>>>>>>> advertise youghourt as "0% cyanide" either. >>>>>>>> >>>>>>>> Another strong point is the ecosystem, with TouchDB/Couchbase >>>>>>>> Lite/PouchDB leading the charge. >>>>>>>> >>>>>>>> So I would like to see a slogan along the lines that express the >>>>>>>> concept of "A database that gets the web, mobile and sync" (not a >>>>>>>> proposal, just a suggestionf or a message. >>>>>>>> >>>>>>>> Or, now in the terrain of slogans, mirroring the famous Dropbox "A >>>>>>>> Folder. On several computers. That syncs", we could say... >>>>>>>> >>>>>>>> "Your data, on the web and on your device, always in sync." >>>>>>>> >>>>>>>> Though that seems too specific, and getting a bit into Hoodie >>>>> territory. >>>>>>>> >>>>>>>> "CouchDB syncs your data to wherever you need to use it". Hmm, it's >>>>>>>> more than just sync. >>>>>>>> >>>>>>>> As I said above, this is just an idea dump, inspired by Noah's great >>>>>>>> reframing of the problem. >>>>>>>> >>>>>>>> J >>>>>>>> >>>>>>>> >>>>>>>>> On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <[email protected]> wrote: >>>>>>>>> Thanks Noah! >>>>>>>>> >>>>>>>>> this is where we need to be heading. >>>>>>>>> >>>>>>>>> As related inspiration, see these storytelling rules by Pixar. Not all >>>>>>>>> apply to what we want to do, but pretend CouchDB is a character and we >>>>>>>>> want to tell its story: http://www.huffingtonpost.com/ >>>>> 2012/07/30/pixar-storytelling_n_1718854.html >>>>>>>>> >>>>>>>>> Best >>>>>>>>> Jan >>>>>>>>> -- >>>>>>>>> >>>>>>>>> >>>>>>>>>> On 30 Oct 2014, at 21:16 , Noah Slater <[email protected]> wrote: >>>>>>>>>> >>>>>>>>>> Okay, so a while ago we had this discussion about what CouchDB's >>>>> "why" >>>>>>>>>> was. i.e. What's our purpose. >>>>>>>>>> >>>>>>>>>> There are three questions we can answer, at various points in our >>>>>>>>>> marketing material: >>>>>>>>>> >>>>>>>>>> Why? - What's our shared goal? >>>>>>>>>> How? - How are we working towards it? >>>>>>>>>> What? - What are the particulars of that approach. >>>>>>>>>> >>>>>>>>>> Most projects get this the wrong way round. In fact, we have done. We >>>>>>>>>> tell you about JSON and HTTP and whatever up front. That's the what. >>>>>>>>>> It's not interesting. >>>>>>>>>> >>>>>>>>>> We've had suggestions to use the motto "The database that >>>>>>>>>> replicates/syncs". That's better. But this is the how. We're telling >>>>>>>>>> you how we're working towards our shared goal. Still no explicit >>>>> goal. >>>>>>>>>> >>>>>>>>>> Now. You look at Apple, and their motto was "think different". It was >>>>>>>>>> always about challenging the status quo and putting the user first. >>>>>>>>>> They just happened to be doing that by building a computer. (Now a >>>>>>>>>> phone, a watch, etc, etc...) >>>>>>>>>> >>>>>>>>>> The thing about stating your values up front is that you attract >>>>>>>>>> people with the same values. They "believe" in you and what you're >>>>>>>>>> doing in a very emotional way. >>>>>>>>>> >>>>>>>>>> Compare this to Dell. You know anybody who's passionate about Dell? >>>>>>>>>> "Hey, we build powerful computers. Buy one." Okay sure, maybe. But >>>>> I'm >>>>>>>>>> not gonna *feel* anything about it. >>>>>>>>>> >>>>>>>>>> So, let's talk about Couch. >>>>>>>>>> >>>>>>>>>> I think that our core value is giving people the power to do what >>>>> they >>>>>>>>>> want with their data. To keep it where ever they want. To move it >>>>>>>>>> where ever they want. And for this to be as easy as possible. >>>>>>>>>> >>>>>>>>>> Here's a sample formulation >>>>>>>>>> >>>>>>>>>> "We want to put your data in your hands. We're gonna do that by >>>>>>>>>> making it easy to move your anywhere you want. We just happen to >>>>>>>>>> building a database." >>>>>>>>>> >>>>>>>>>> arkos has a great slogan: "Your data, your rules" >>>>>>>>>> >>>>>>>>>> This is where we need to be heading. This isn't about syncing. This >>>>> is >>>>>>>>>> about giving people the power to move their data into and out of >>>>>>>>>> whatever environment, platform, and device they want to. >>>>>>>>>> >>>>>>>>>> Data autonomy? >>>>>>>>>> >>>>>>>>>> Some other notes: >>>>>>>>>> >>>>>>>>>> Mikeal Rogers said to me that after working with Couch, he started to >>>>>>>>>> take it for granted that getting data back out of a database should >>>>> be >>>>>>>>>> as easy as putting it in. (But apparently this isn't so) He said this >>>>>>>>>> was a unique feature of CouchDB. >>>>>>>>>> >>>>>>>>>> Tom Dale once said something about the need to share and distribute >>>>>>>>>> data. No silos. Host individual sites in your own server. Can't >>>>>>>>>> remember the context, just have it in my notes. >>>>>>>>>> >>>>>>>>>> But this ties into the IndieWebCamp concept of POSSE. >>>>>>>>>> >>>>>>>>>> http://indiewebcamp.com/POSSE >>>>>>>>>> >>>>>>>>>> And also dovetails with OfflineFirst, things like unhosted, and the >>>>>>>>>> growing movement of people who want local data ownership. >>>>>>>>>> >>>>>>>>>> Also think about the fact that CouchDB is more like Git than >>>>>>>>>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data, >>>>>>>>>> workflows, syncing, etc. What is this about really? It's about >>>>>>>>>> enabling decentralised data management. Ties into the same concept. >>>>>>>>>> >>>>>>>>>> Access your data anywhere >>>>>>>>>> Access your data offline >>>>>>>>>> Decentralised data management >>>>>>>>>> Puts you in control of your own data >>>>>>>>>> Local data ownership >>>>>>>>>> Grants you data autonomy >>>>>>>>>> Your data, your rules >>>>>>>>>> Puts your data back in your hands >>>>>>>>>> >>>>>>>>>> ^ Not slogans, just prompts. >>>>>>>>>> >>>>>>>>>> What's our why? If we find that, we'll have our slogan. >>>>>>>>>> >>>>>>>>>> >>>>>>>>>>> On 30 October 2014 19:45, Andy Ellicott <[email protected]> wrote: >>>>>>>>>>> I think I read something recently that there's more mobile than web >>>>> app development happening these days, so "web" might end up sounding >>>>> outdated. >>>>>>>>>>> >>>>>>>>>>> Random input: >>>>>>>>>>> "Synchronicity" is a word we're using to differentiate >>>>> couchdb-style dbs from others. Feel free to reuse or take inspiration from >>>>> that...or not :) >>>>>>>>>>> >>>>>>>>>>> Andy >>>>>>>>>>> >>>>>>>>>>> Sent from my iPhone >>>>>>>>>>> >>>>>>>>>>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <[email protected]> >>>>> wrote: >>>>>>>>>>>> >>>>>>>>>>>> Will repeat myself on IRC: >>>>>>>>>>>> >>>>>>>>>>>> "A database for the web" isn't good one since PouchDB is eventually >>>>>>>>>>>> more "database for the web" than CouchDB now. >>>>>>>>>>>> We need something more fresh, unique and collision safe as like as >>>>>>>>>>>> "Time to relax!" was - it's hard to associate any other database >>>>> with >>>>>>>>>>>> the same motto. >>>>>>>>>>>> -- >>>>>>>>>>>> ,,,^..^,,, >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <[email protected]> >>>>> wrote: >>>>>>>>>>>>> Coming out of the logo discussion, it seems 2.0 may be the >>>>>>>>>>>>> right time to consider a new motto, replacing "Time to relax." >>>>>>>>>>>>> >>>>>>>>>>>>> PouchDB is "The database that syncs." >>>>>>>>>>>>> >>>>>>>>>>>>> On http://couchdb.apache.org/ today, "A database for the web" >>>>>>>>>>>>> is the most prominent motto, bigger than "Relax." >>>>>>>>>>>>> >>>>>>>>>>>>> Jan and I will be on stage in 3 weeks in Budapest to present >>>>>>>>>>>>> plans for CouchDB 2.0. I'd love to make an announcement of a >>>>>>>>>>>>> new motto there, even if we don't have a new logo (or consensus >>>>>>>>>>>>> on one) by that time. >>>>>>>>>>>>> >>>>>>>>>>>>> Thoughts, suggestions, comments? >>>>>>>>>>>>> >>>>>>>>>>>>> -Joan >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> -- >>>>>>>>>> Noah Slater >>>>>>>>>> https://twitter.com/nslater >>>>>>> >>>>>>> >>>>>>> >>>>>>> -- >>>>>>> Noah Slater >>>>>>> https://twitter.com/nslater >>>>>> >>>>>> >>>>>> >>>>>> -- >>>>>> Noah Slater >>>>>> https://twitter.com/nslater >>> >>> >>> >>> -- >>> Noah Slater >>> https://twitter.com/nslater >> >> >> >> -- >> Noah Slater >> https://twitter.com/nslater >
