All, The slogan, "Data(,) wherever you need it", does summarize CouchDB and the surrounding community quite effectively. I would like to add a couple of options that are a little more succinct to the mix.
- "Data where you need it" - "Data Everywhere" I have created a sample board with some of the updated logos that I've been working on that use these potential mottos. https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.pdf?dl=0 I hope this helps cement some of the ideas that have been presented thus far. Regards! -- Nick Pavlica On Thu Nov 20 2014 at 9:59:07 AM Joan Touzet <[email protected]> wrote: > +1 to "Data, wherever you need it." though I think I prefer it with the > comma. > > ----- Original Message ----- > From: "Jan Lehnardt" <[email protected]> > To: [email protected] > Sent: Thursday, November 20, 2014 5:25:39 PM > Subject: Re: New motto? > > > > On 20 Nov 2014, at 16:24 , Mike Broberg <[email protected]> wrote: > > > > Just some ideas -- if only to kick this thread back up when people have > returned from Apachecon Europe :P > > - Data that moves > > (from a short doc that Diana Thayer wrote: http://docs.cloudant.com/ > guides/moving-clusters.html) > > - Data, with all the right moves > > - Set your data in motion > > - The freedom to move > > (a basic human right: https://en.wikipedia.org/wiki/ > Human_rights#Freedom_of_movement) > > - Data that moves. Data that's freed. > > - Your data, wherever you need it > > Funny, on our way to ApacheCon EU last Saturday, Noah and I came up with > > “Data wherever you need it.” — which I still think is succinct, neat, > captures both the mobile and the big-data case, isn’t too convoluted and > totally memorable. > > Sleeping on this a couple of nights, I really like it :) > > CouchDB > Data wherever you need it. > > Best > Jan > -- > > > > > > > > Maybe they're not inspiring enough, lol. Digging all y'all's ideas. > --Mike > > -- > > Mike Broberg | IBM Cloudant | 200 State Street, Boston, MA 02109 | > [email protected] | (617) 299-1409 Google Voice > > -- > > > > Noah Slater ---11/07/2014 02:51:33 PM---Again: WHY are we all building > this db with a sync protocol? What's the problem we're trying to solv > > > > From: Noah Slater <[email protected]> > > To: Noah Slater <[email protected]> > > Cc: "[email protected]" <[email protected]> > > Date: 11/07/2014 02:51 PM > > Subject: Re: New motto? > > > > > > > > Again: WHY are we all building this db with a sync protocol? What's > > the problem we're trying to solve? The answer to that is our marketing > > pitch. > > > > On 7 November 2014 20:50, Noah Slater <[email protected]> wrote: > > > Just to cover some old ground here: but I'd like to stay away from > > > "replicate" or "sync" in our primary messaging. > > > > > > Remember: > > > > > > - Why? -- what's our purpose, our goal, our shared values? > > > - How? -- replicate/sync > > > - What? -- HTTP, JSON, MapReduce, Erlang > > > > > > Our slogan (which we could lead with on our website) should > > > communicate that value. Which is why I'm reaching for something like, > > > we want to liberate your data. How are we going to do that? By > > > building the world's best data store with the world's best sync > > > protocol. And we're gonna do that with HTTP, JSON, MapReduce, Erlang, > > > etc. > > > > > > Do you see how the narrative could flow on the homepage? Imagine each > > > stage as a visibly separate section. > > > > > > > > > > > > On 7 November 2014 18:41, Nick Pavlica <[email protected]> wrote: > > >> All, > > >> As with the logo, I fully agree that the motto needs to be > changed. I > > >> have never been a fan of the "relax" slogan, and have just tried to > ignore > > >> it. As I think about it, I wounder if we really need a motto at > all. The > > >> really hard thing when selecting a motto for something like CouchDB > is that > > >> can mean something different to everyone. However, if there is one > > >> strength that CouchDB has as a main differentiator from other > databases is > > >> it's syncing/replication capabilities. > > >> > > >> Regards, > > >> -- Nick Pavlica > > >> > > >> > > >> > > >> On Fri Nov 07 2014 at 9:58:26 AM Joan Touzet <[email protected]> > wrote: > > >> > > >>> FYI I recommend reading: > > >>> > > >>> https://en.wikipedia.org/wiki/Raised_fist > > >>> > > >>> for a history of the political implications of that logo. > > >>> > > >>> As to Alex's comment, I like the riff on the French national motto > > >>> of freedom, equality and brotherhood (Liberté, Égalité, Fraternité). > > >>> Worth experimenting a bit more there. > > >>> > > >>> -Joan > > >>> > > >>> ----- Original Message ----- > > >>> From: "Alexander Shorin" <[email protected]> > > >>> To: [email protected] > > >>> Cc: "Joan Touzet" <[email protected]>, "Sean Barclay" < > [email protected]> > > >>> Sent: Friday, November 7, 2014 11:50:11 AM > > >>> Subject: Re: New motto? > > >>> > > >>> I think "Liberate" is good one for some Open Data project or toolset > > >>> to work on it, but not for CouchDB which is a database in the first > > >>> place. As for me, my first association with "liberate" was "libre -> > > >>> libreoffice -> wtf", may be because this is rare word for me. If we > > >>> want (do we?) to focus on replication / data sync everywhere feature > > >>> then the one thing comes to my mind. If anyone still remember this > > >>> http://www.youtube.com/watch?v=E661isduPy8 there was one consonant > to > > >>> "liberate" word - "replicate". I think replicate more clear and > > >>> explicitly defines the idea of "free to share your data, free to sync > > >>> it with whatever they want". > > >>> > > >>> "CouchDB. Replicate." or even "CouchDB. Liberate. Replicate." (yo). > > >>> > > >>> -- > > >>> ,,,^..^,,, > > >>> > > >>> > > >>> On Fri, Nov 7, 2014 at 6:56 PM, Noah Slater <[email protected]> > wrote: > > >>> > Wow, yeah. > > >>> > > > >>> > What do others thing about using this word? "Liberate"? I think it > has > > >>> > the right mixture of connotations and meanings > > >>> > > > >>> > On 5 November 2014 23:50, Joan Touzet <[email protected]> wrote: > > >>> >> Worth mentioning that Google has the Data Liberation Front team. > > >>> >> > > >>> >> https://en.wikipedia.org/wiki/Google_Data_Liberation_Front > > >>> >> > > >>> >> Interesting (and rather provocative!) logo there. > > >>> >> > > >>> >> -Joan > > >>> >> > > >>> >> ----- Original Message ----- > > >>> >> From: "Noah Slater" <[email protected]> > > >>> >> To: [email protected], "Javier Candeira" < > > >>> [email protected]> > > >>> >> Sent: Wednesday, November 5, 2014 12:52:05 PM > > >>> >> Subject: Re: New motto? > > >>> >> > > >>> >> So, I just mentioned on dev@, but one of the angles I was > thinking > > >>> about was: > > >>> >> > > >>> >> - Liberate your data > > >>> >> - Free your data > > >>> >> > > >>> >> Perhaps with "The database that..." before either. > > >>> >> > > >>> >> I think this "liberate" idea taps intot the core of what I think > our > > >>> >> "why?" is. We all seem to have the shared goal of wanting to help > > >>> >> people liberate their data, in terms of being able to move it > wherever > > >>> >> they want, work on it how they want. Our sync/replication is > really > > >>> >> only the implementation ("how?") of that goal. > > >>> >> > > >>> >> "Liberate" as a word, and the associations that go with it, also > taps > > >>> >> into a growing movement of indie developers who are trying to move > > >>> >> away from closed data silos and corporate multinationals being in > > >>> >> control of massive amounts of user data. > > >>> >> > > >>> >> It echoes things like Unhoasted, OfflineFirst, POSSE and PESOS. > > >>> >> > > >>> >> > > >>> >> On 1 November 2014 03:24, Javier Candeira <[email protected]> > wrote: > > >>> >>> Just brrainstorming, I think the "sync" is the biggest selling > point > > >>> >>> of CouchDB. The fact that it doesn't lose data is obviously good > > >>> >>> (cough cough MongoDB cough), but you can hardly advertise "we > don't > > >>> >>> lose your data" in your slogan, that should be a given. You don't > > >>> >>> advertise youghourt as "0% cyanide" either. > > >>> >>> > > >>> >>> Another strong point is the ecosystem, with TouchDB/Couchbase > > >>> >>> Lite/PouchDB leading the charge. > > >>> >>> > > >>> >>> So I would like to see a slogan along the lines that express the > > >>> >>> concept of "A database that gets the web, mobile and sync" (not a > > >>> >>> proposal, just a suggestionf or a message. > > >>> >>> > > >>> >>> Or, now in the terrain of slogans, mirroring the famous Dropbox > "A > > >>> >>> Folder. On several computers. That syncs", we could say... > > >>> >>> > > >>> >>> "Your data, on the web and on your device, always in sync." > > >>> >>> > > >>> >>> Though that seems too specific, and getting a bit into Hoodie > > >>> territory. > > >>> >>> > > >>> >>> "CouchDB syncs your data to wherever you need to use it". Hmm, > it's > > >>> >>> more than just sync. > > >>> >>> > > >>> >>> As I said above, this is just an idea dump, inspired by Noah's > great > > >>> >>> reframing of the problem. > > >>> >>> > > >>> >>> J > > >>> >>> > > >>> >>> > > >>> >>> On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <[email protected]> > wrote: > > >>> >>>> Thanks Noah! > > >>> >>>> > > >>> >>>> this is where we need to be heading. > > >>> >>>> > > >>> >>>> As related inspiration, see these storytelling rules by Pixar. > Not all > > >>> >>>> apply to what we want to do, but pretend CouchDB is a character > and we > > >>> >>>> want to tell its story: http://www.huffingtonpost.com/ > > >>> 2012/07/30/pixar-storytelling_n_1718854.html > > >>> >>>> > > >>> >>>> Best > > >>> >>>> Jan > > >>> >>>> -- > > >>> >>>> > > >>> >>>> > > >>> >>>>> On 30 Oct 2014, at 21:16 , Noah Slater <[email protected]> > wrote: > > >>> >>>>> > > >>> >>>>> Okay, so a while ago we had this discussion about what > CouchDB's > > >>> "why" > > >>> >>>>> was. i.e. What's our purpose. > > >>> >>>>> > > >>> >>>>> There are three questions we can answer, at various points in > our > > >>> >>>>> marketing material: > > >>> >>>>> > > >>> >>>>> Why? - What's our shared goal? > > >>> >>>>> How? - How are we working towards it? > > >>> >>>>> What? - What are the particulars of that approach. > > >>> >>>>> > > >>> >>>>> Most projects get this the wrong way round. In fact, we have > done. We > > >>> >>>>> tell you about JSON and HTTP and whatever up front. That's the > what. > > >>> >>>>> It's not interesting. > > >>> >>>>> > > >>> >>>>> We've had suggestions to use the motto "The database that > > >>> >>>>> replicates/syncs". That's better. But this is the how. We're > telling > > >>> >>>>> you how we're working towards our shared goal. Still no > explicit > > >>> goal. > > >>> >>>>> > > >>> >>>>> Now. You look at Apple, and their motto was "think different". > It was > > >>> >>>>> always about challenging the status quo and putting the user > first. > > >>> >>>>> They just happened to be doing that by building a computer. > (Now a > > >>> >>>>> phone, a watch, etc, etc...) > > >>> >>>>> > > >>> >>>>> The thing about stating your values up front is that you > attract > > >>> >>>>> people with the same values. They "believe" in you and what > you're > > >>> >>>>> doing in a very emotional way. > > >>> >>>>> > > >>> >>>>> Compare this to Dell. You know anybody who's passionate about > Dell? > > >>> >>>>> "Hey, we build powerful computers. Buy one." Okay sure, maybe. > But > > >>> I'm > > >>> >>>>> not gonna *feel* anything about it. > > >>> >>>>> > > >>> >>>>> So, let's talk about Couch. > > >>> >>>>> > > >>> >>>>> I think that our core value is giving people the power to do > what > > >>> they > > >>> >>>>> want with their data. To keep it where ever they want. To move > it > > >>> >>>>> where ever they want. And for this to be as easy as possible. > > >>> >>>>> > > >>> >>>>> Here's a sample formulation > > >>> >>>>> > > >>> >>>>> "We want to put your data in your hands. We're gonna do that by > > >>> >>>>> making it easy to move your anywhere you want. We just happen > to > > >>> >>>>> building a database." > > >>> >>>>> > > >>> >>>>> arkos has a great slogan: "Your data, your rules" > > >>> >>>>> > > >>> >>>>> This is where we need to be heading. This isn't about syncing. > This > > >>> is > > >>> >>>>> about giving people the power to move their data into and out > of > > >>> >>>>> whatever environment, platform, and device they want to. > > >>> >>>>> > > >>> >>>>> Data autonomy? > > >>> >>>>> > > >>> >>>>> Some other notes: > > >>> >>>>> > > >>> >>>>> Mikeal Rogers said to me that after working with Couch, he > started to > > >>> >>>>> take it for granted that getting data back out of a database > should > > >>> be > > >>> >>>>> as easy as putting it in. (But apparently this isn't so) He > said this > > >>> >>>>> was a unique feature of CouchDB. > > >>> >>>>> > > >>> >>>>> Tom Dale once said something about the need to share and > distribute > > >>> >>>>> data. No silos. Host individual sites in your own server. Can't > > >>> >>>>> remember the context, just have it in my notes. > > >>> >>>>> > > >>> >>>>> But this ties into the IndieWebCamp concept of POSSE. > > >>> >>>>> > > >>> >>>>> http://indiewebcamp.com/POSSE > > >>> >>>>> > > >>> >>>>> And also dovetails with OfflineFirst, things like unhosted, > and the > > >>> >>>>> growing movement of people who want local data ownership. > > >>> >>>>> > > >>> >>>>> Also think about the fact that CouchDB is more like Git than > > >>> >>>>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data, > > >>> >>>>> workflows, syncing, etc. What is this about really? It's about > > >>> >>>>> enabling decentralised data management. Ties into the same > concept. > > >>> >>>>> > > >>> >>>>> Access your data anywhere > > >>> >>>>> Access your data offline > > >>> >>>>> Decentralised data management > > >>> >>>>> Puts you in control of your own data > > >>> >>>>> Local data ownership > > >>> >>>>> Grants you data autonomy > > >>> >>>>> Your data, your rules > > >>> >>>>> Puts your data back in your hands > > >>> >>>>> > > >>> >>>>> ^ Not slogans, just prompts. > > >>> >>>>> > > >>> >>>>> What's our why? If we find that, we'll have our slogan. > > >>> >>>>> > > >>> >>>>> > > >>> >>>>> On 30 October 2014 19:45, Andy Ellicott <[email protected]> > wrote: > > >>> >>>>>> I think I read something recently that there's more mobile > than web > > >>> app development happening these days, so "web" might end up sounding > > >>> outdated. > > >>> >>>>>> > > >>> >>>>>> Random input: > > >>> >>>>>> "Synchronicity" is a word we're using to differentiate > > >>> couchdb-style dbs from others. Feel free to reuse or take > inspiration from > > >>> that...or not :) > > >>> >>>>>> > > >>> >>>>>> Andy > > >>> >>>>>> > > >>> >>>>>> Sent from my iPhone > > >>> >>>>>> > > >>> >>>>>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin < > [email protected]> > > >>> wrote: > > >>> >>>>>>> > > >>> >>>>>>> Will repeat myself on IRC: > > >>> >>>>>>> > > >>> >>>>>>> "A database for the web" isn't good one since PouchDB is > eventually > > >>> >>>>>>> more "database for the web" than CouchDB now. > > >>> >>>>>>> We need something more fresh, unique and collision safe as > like as > > >>> >>>>>>> "Time to relax!" was - it's hard to associate any other > database > > >>> with > > >>> >>>>>>> the same motto. > > >>> >>>>>>> -- > > >>> >>>>>>> ,,,^..^,,, > > >>> >>>>>>> > > >>> >>>>>>> > > >>> >>>>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet < > [email protected]> > > >>> wrote: > > >>> >>>>>>>> Coming out of the logo discussion, it seems 2.0 may be the > > >>> >>>>>>>> right time to consider a new motto, replacing "Time to > relax." > > >>> >>>>>>>> > > >>> >>>>>>>> PouchDB is "The database that syncs." > > >>> >>>>>>>> > > >>> >>>>>>>> On http://couchdb.apache.org/ today, "A database for the > web" > > >>> >>>>>>>> is the most prominent motto, bigger than "Relax." > > >>> >>>>>>>> > > >>> >>>>>>>> Jan and I will be on stage in 3 weeks in Budapest to present > > >>> >>>>>>>> plans for CouchDB 2.0. I'd love to make an announcement of a > > >>> >>>>>>>> new motto there, even if we don't have a new logo (or > consensus > > >>> >>>>>>>> on one) by that time. > > >>> >>>>>>>> > > >>> >>>>>>>> Thoughts, suggestions, comments? > > >>> >>>>>>>> > > >>> >>>>>>>> -Joan > > >>> >>>>> > > >>> >>>>> > > >>> >>>>> > > >>> >>>>> -- > > >>> >>>>> Noah Slater > > >>> >>>>> https://twitter.com/nslater > > >>> >>>> > > >>> >> > > >>> >> > > >>> >> > > >>> >> -- > > >>> >> Noah Slater > > >>> >> https://twitter.com/nslater > > >>> > > > >>> > > > >>> > > > >>> > -- > > >>> > Noah Slater > > >>> > https://twitter.com/nslater > > >>> > > > > > > > > > > > > -- > > > Noah Slater > > > https://twitter.com/nslater > > > > > > > > -- > > Noah Slater > > https://twitter.com/nslater > > > > > >
