Re: [IxDA Discuss] Examples of good UX within Financial websites.

2009-11-26 Thread Thomas Petersen
I would suggest you go to www.nextbanker.com and look for info there.
It's hands down the best resource about banking and especially PBM
out there.


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Re: [IxDA Discuss] Examples of good UX within Financial websites.

2009-11-26 Thread Thomas Petersen
doh!

I meant netbanker.com sorry


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Re: [IxDA Discuss] Rating vs Like

2009-11-16 Thread Thomas Petersen
I would also recommend looking at what StackOverflow, their vote
up/down engine is pretty well thought out. You can test it out at
uxexchange.com where it's used.


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[IxDA Discuss] Design observation

2009-11-15 Thread Thomas Petersen
Dashboards are for multiple interpretations of the same data source,
not for multiple data sources interpreted the same way.

Thoughts?

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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-14 Thread Thomas Petersen
You can fix it now on the drafting board with an eraser or you can
fix it later on the construction site with a sledge hammer 
-  Frank Loyd Wright

Using this quote is obviously a confused analogy given that the world
of physical construction and design have very little to do with the
world of digital constructions.

You don't need a sledgehammer, you don't need to destroy something
if you make a mistake in the digital world you can in fact change it
if you find out you made a mistake without having to rebuild the
entire building.

If your button sits the wrong place, big deal, move it somewhere
else.

And you can apply completely different development methodologies.

Continues integration just to name one way.

So if people walk around and think about their discipline in a Frank
Loyd Wright frame of reference then it's no wonder things go wrong
and end up with the conclusions they do. They are however based on
the wrong assumptions then.




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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-14 Thread Thomas Petersen
This still gets back to a poor design process internally.

Yeah blame it on the process.

Sorry but process don't save you from bad design decisions.


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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-14 Thread Thomas Petersen
. Changing substantial chunks of business logic is not easy. In
fact, it can be prohibitively expensive.

Can you give an example?



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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-14 Thread Thomas Petersen
Alan

That is hardly an example. What part of the banking experience are
you talking about? 

Netbanking or the actual bank website?

I have worked with quite a few of both so I am interested to
understand what part you are talking about?



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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-14 Thread Thomas Petersen
That didnt make it any clearer.

The only reason why change in banking would be more expensive than
other areas would be because of the strict security issues. I.e. you
would develop something that would have to change the security system
and the reprogram the same security system.

But if that is the case, then you will most likely have to adhere to
those restrictions anyway given that those systems are pretty limited
in what they allow you to do so you cant really screw around with that
part. 

Obviously if the bank anyway gives you the freedom to propose
something that affects security issues you should thread carefully
but I find that an unlikely scenario and I find it even more unlikely
that you would catch it in a usability test.

Now if you are lucky you work with a banking system that has more
freedom once a secure connection is being established  your design
patterns would not be any different than what you would normally use
and you would anyway operate within some sort of sandbox before
you submit your data back to the core database.

I am currently working on a self-service channel for a bank and
frankly have yet to see what you could propose (unless as said above
program and reprogram security) that would make it substantially
expensive to change any more than any other area.

But thats of course just my experience, I am still interested in
understanding exactly what part it is you think make it more
expensive.


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Re: [IxDA Discuss] How do you avoid canned designs?

2009-10-13 Thread Thomas Petersen
I would look for how those two distinguish themselves and then use
that to create two different solutions. There is always something
that makes them different. That should be enough to make you able to
reuse some of the design patterns while still providing that USP for
the specific companies.




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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-13 Thread Thomas Petersen
Seems like a no-brainer yet some companies still test to a pool
that isn't their target.

And to add to the chaos, a lot of these favorites are often
experts users who turn into UI experts themselves, by playing dumb,
which means you end up with a rather unrealistic picture of the
usability of your solution.

Yet another reason to can this arcane pseudo-scientific field design.


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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-13 Thread Thomas Petersen
12  years of experience among other things. I have done my share of
UCD which is exactly why I have abandoned it in most cases.

But by all means, share your research data that proves that UCD
provides better products/services than GD.


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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-13 Thread Thomas Petersen
I for one have never said we shouldn't do user research, in fact I
think that is one of the most important areas.

My problem with the current state of usability testing is that it
most often test in pseudo environments that tell you more about the
quality of your mock-up than of any finished product/service. 

What happens often is that those responsible for the usability tests
provides their findings to the designers but that there is no actual
transcendence from the usability testing phase into the actual design
and development phase.

Figuring out where most users think a button should be have very
little if any bearing on the quality of the finished product.

It might sit exactly where the users wanted it yet there is still no
conversion.

Through the years I have seen this again and again which have made me
suggest to my client's only to do usability tests if they are trying
to test something completely new and even there I would be hesitant
in some cases.

I have no problem doing usability tests if they make sense, but it's
at least my experience that they don't make sense in any close
proximity to the amount of cases they are conducted and I find it
rather troubling for the state of products and services that so many
UX shops are popping up that only do the first part.

A much better approach IMHO is do you research, design the monkey and
let it loose in the jungle. THEN look at how users behave.

In most cases that gives you plenty of information about what to do
or not to do and whether to invite users of your product or not for
qualitative studies.

But the current UCD mania is simply on the wrong track and will
hopefully fade with time as companies realize, there is no safe way
to good products and succsess.

IMHO You have to care about your users and you product and realize
that the real test is the finished product, not a pseudo environment.

It's not fair either to our clients or the users.



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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-13 Thread Thomas Petersen
Oh they irony.

You would dismiss my experience doing these tests and having done
observations regarding them, observations that that I am not at all
alone with by the way.

Yet you have no problems stating among other things

Sitting next to a single user, watching them use a design, can be,
by itself an enlightening process.

No problems accepting that as valuable input, it's ok if a user
critiques a design solution, they provide valuable input, 

But I am just stating an opinion.

If it's an opinion it's an informed one and the problem don't go
away just because you don't want to aknowledge it.



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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-13 Thread Thomas Petersen
More irony...


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Re: [IxDA Discuss] Is software design a luxury?

2009-10-11 Thread Thomas Petersen
interface design is a luxury given that it often gets too small
abudget for its importance IMHO


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Re: [IxDA Discuss] IxDA discussions usability

2009-10-10 Thread Thomas Petersen
Yohan

Thanks for your answer.

Yeah I thought it had something to do with it being a email list.

But how hard can it be to submit the emails cronologically to the
list?

Do you know if the re-design is going to continue this line of
posting inconsistency?


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[IxDA Discuss] IxDA discussions usability

2009-10-09 Thread Thomas Petersen
So what is up with the IxDA forum, why is it made the way it is?

Its really the most confusing thing I have ever experienced.

I seem to have problems with reading all threads, sometimes I can see
someone have commented but cant find their post as if it gets cut off,
sometimes I cant submit a post?

Is there anything I am missing here? Is it legacy from old mail list
or what?

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Re: [IxDA Discuss] Define a functional spec

2009-10-08 Thread Thomas Petersen
The problem with the analogy is that is implies static composition.
(i.e. property, architect, structure)

What I would look for is digital ecosystem

Environment, interaction, nodes, data i.e. something in constant
flux, constantly evolving.



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Re: [IxDA Discuss] Visual Browsing Interface

2009-10-08 Thread Thomas Petersen
Check out http://www.cooliris.com/ that is one of the best tools out
there, all though I am sad that their former infinty scroolbar is not
as good as it used to be.


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Re: [IxDA Discuss] Drag and Drop

2009-10-07 Thread Thomas Petersen
It really depends on how its designed and how well it performs.

The real problem might be the diversity in your age group.

There is nothing that speaks against dragdrop as such, just be
careful when introducing such a metaphor. If this is the only place
you use that metaphor then make sure that some sort of visual guide
will show what to do.

Otherwise introduce more than 1 way of adding items to the boxes.


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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-03 Thread Thomas Petersen
Talking to users, testing prototypes (paper, screen, etc.) and
analyzing their feedback teaches a designer what they don't know
about the problem at hand. To ignore these is to proceed at your own
peril.

I am all for talking to users, I am all for analyzing their feedback.

I just don't believe it should be done in the middle of the process
but rather before (user research) and after (analyzing actual user
behavior).

Just insisting that usability testing is necessary does not make it
so.





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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-03 Thread Thomas Petersen
This is akin to handing a contractor the well defined blueprints for
your dream home, and then not seeing it for the first time until after
the movers have already arranged the furniture.

Since when have this been a question of taste?

No what UCD do is telling the customer that as long as you solve the
problems in the blueprint you have solved most issues.


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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-02 Thread Thomas Petersen
It's also worth repeating the message both Jakob  Jared Spool are
constantly talking about: test iteratively with a group of 5-10
participants. You'll find that 65%  figure above rises to 99%  in
that case

I find this an absurd statement. The above can only have some merit
if we are talking about the actual product being tested.

If we are talking wireframes or any other replacements for the real
thing whatever you will find have very little if anything to do with
what you find in the end.

The real issues arise after the launch not before and the real
question is not how many participants but at what point participants
should be used.


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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-02 Thread Thomas Petersen
I have made this point before.

I really don't in general see the usage of testing during the design
process.

I see great benefit in testing before starting on the actual design
process in order to figure out what kind of problems, issues and
tasks users want. But testing usability in an environment that is not
final is IMO a waste of both time and money. Only if we are dealing
with entire new paradigms do I see any reason to test.

Most people who call them selves either information architects or
UX'ers or designers should be able to deliver their part without
needing to involve the users once the problems, tasks and purpose
have been established.

It is my claim that you can't really test usability before you
launch the final product and that you should factor this in instead.
I find the current state of UCD troubling to say the least.

Jakob Nielsen is to me someone to read to get an understanding of
users in general.

But i just need a look at his website and then look around at other
sites and applications to understand that his work as great as it is
is only a fraction of the whole story.




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Re: [IxDA Discuss] Defining a UX vision

2009-10-02 Thread Thomas Petersen
Then you need to define principles for what constitutes good product
design from a UX point of view.


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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-02 Thread Thomas Petersen
Well, that's unfortunate. 

Not really.

I'm not entirely sure what you mean by paradigms in this context.
Perhaps you mean a function we've never seen before? In any case,
you will generally find that very few users want problems or issues.
They want functions. They want to be able to find those functions,
and perform them with minimal exertion. And that's why we test.

Who talks about wanting problems? They HAVE problems/issues and you
need to understand what those are.

Of course, they can, as long as they have the users' input. What
appears to be a completely reasonable process, or an obvious button,
or a clear name to someone working on the creation of an interface is
likely to turn out to be obscure, hard to follow or incomprehensible
when you put it in front of actual users. I suspect that everyone who
tests throughout the process has had the experience of a test in which
the perfect element turns out to be something that none of the
users gets. 

Which could might as well be a problem of testing an unfinished
product. None the less personally I have found much better value in
testing the actual product/service rather than a pseudo scenario. 

It seems that many UCD proponents completely ignore how big an impact
the actual real environment have on the experience of usability and
are more intersted in the process leading up to the design and
development.

A button might not make sense when you experience it on a screen but
if it's experienced in the actual context things often change quite
drastically. A roll over or other choreopgraphy or a well designed
layout can do all the difference.

But you can test all the elements that are going in to the product.
If no one notices the critical button on the second step even though
your visual designer went to great lengths to position it and color
it and so forth, precisely to make it obvious, it's better to know
that before you've built an entire product that relies on users
pressing that button.

You are assuming that when the visual designer goes to greath
length they don't understand anything about usability in general
otherwise the above example is absurd. 

Why should the user know better where the button should be
positioned? 

It is obvious that if you really where in such a situation where a
button you went to great extent to figure out where should be
positioned by highlighting it, still don't do the trick you are
dealing with a completely different problem that have nothing to do
with asking the users, but rather doing AB tests to figure out where
you have most success.

Jakob's site is built to highlight Jakob's group's expertise. It
does so admirably. To generalize from that very particular example to
what Jakob thinks all sites should be like is foolish in the
extreme.

When did I say that Jakob Nielsen said anything about how all sites
should look like? Can you at least respond to what I write instead of
creating claims I never made.

In each of these cases the goal is the same: It's a lot cheaper to
find something wrong on a piece or earlier in the process and correct
it then than it is to have to go back and redevelop the whole product
to set things right that you should have corrected months ago. 

All that would make sense if testing would rid us of bad
products/services. Yet what often happens is that the process becomes
such a piece of committee work that it loosens clarity and focus. UCD
is not by any means an insurance against bad feature decisions it's
not even an insurance against bad usability.

It's like building a house on an improperly laid foundation. It's
cheaper to fix the foundation alone than it is to fix the whole
house.

It's nothing at all like building a house, since building a house
doesn't mean having the users of the house testing the foundation.
They wouldn't know the difference most of the times. That is why you
have experts with experience who know what they are doing.


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Re: [IxDA Discuss] What Other Fields Could UXers Steal From?

2009-10-01 Thread Thomas Petersen
I actually don't think architecture is such a great comparison when
you really start thinking about it.

One could might as well ask the architect.

Does Architecture push any bounds beyond architects artistic
ambitions? Is there any usable or useful pursuit in the discipline
that's not based on solving the the artist ambitions, but in
providing proper usage of your building?

Many architectural schools belong to the art department so they
create architects who come out thinking they are artist who should
create masterpieces and push the clients beyond the clients ambitions
(which most of the times also means budget). 

They are like many visual designers caught between problem solving
and aesthetics.

But in the digital world, composition is death and the internet is
the realization of post-modernism. To lend from architecture would be
to move oneselves even further away from whatever service or product
we are designing. Some areas of architecture such as landscape
architecture are actually more important that the Frank Gehry types
(although I am a big fan of their work) 

So if we are to lend from anyone it should be from areas, that don't
see their work as a monument to be admired from afar but as a an
environment to be actively used every day.

My list would include among others:
Industrial Designers, Engineers, Information Design, Motion Graphics,
Neuroscience, Manufacturing, critical theory, programming, landscape
architecutre, public transport planning.


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Re: [IxDA Discuss] What Other Fields Could UXers Steal From?

2009-10-01 Thread Thomas Petersen
Jorge

I am not talking about the glossy magazines. I am talking about the
architects who get taught architecture as if it's art. 

The architects who would then go on to ask questions like:

Does IA push any bounds beyond client concerns? Is there any artful
or conceptual pursuit in the discipline that's not based on solving
the immediate problem?

As someone on archinect asked.

So with all due respect, I think a little less sensitivity regarding
what is written would be nice.


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Re: [IxDA Discuss] Using behavioral targeting to customize content

2009-10-01 Thread Thomas Petersen
With last FM the goal is simple. Providing you with suggestions based
on your musical neighbors. It look's at what you are listening to
and what you say you like or don't.

I can imagine that with you guys it's not that simple, unless you
where able to get statistics of what the users watch on their
television and whether they liked what they saw.

So I am wonder what you are trying to achieve.

Perhaps that is where we should really start?


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Re: [IxDA Discuss] What Other Fields Could UXers Steal From?

2009-10-01 Thread Thomas Petersen
Who are those architects?

Among others, the one I was referring to at archinect. Many architect
that I know see themselves as artists or philosophers before they seem
themselves as craftsmen. 

I have worked with architects who tried to apply their thinking into
an online context. Wouldn't say it was exactly a success. It's just
two different animals.

Your characterization of architectural education, and of
architects, does not match my experience or what I've heard
described by others.

Perhaps you can't see the forest for the threes? Perhaps I know
other architects than you. Perhaps you don't see your friends as
being artsy. None the less the issue is there.

So you don't find it telling that the glossy magazines show these
artsy architects if there is no one who thinks like that or are
interested in architecture like that?

The artistes/divas constitute a very small percentage of the
population; most architects I know are looking
to design problems within real-world constraints.

I am sure they do. But the question is still what they see themselves
as. Artist or craftsmen.

I think less hyperbole would be even better.

How can it be hyberbole by writing many schools it is many
schools that have architecture as part of the faculty of arts
which obviously will affect how things are taught. 

And it is many architects who think of their field as more art than
craft. That does not mean all do, just that many do and those are the
ones I am referring to.

Claiming that they are few is simply against my experience. Sorry.


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Re: [IxDA Discuss] Wizard/Form Design Inspiration

2009-09-30 Thread Thomas Petersen
Basically, I'm looking for examples that take in many inputs/fields
and display many options/returns in a fun, clear, and
easy-to-understand way. Real-time feedback (output updating as you
type/select options) would be nice.

Real time feedback is what will make it fun, clear and
easy-to-understand.


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Re: [IxDA Discuss] Using behavioral targeting to customize content

2009-09-30 Thread Thomas Petersen
We used to call the progressive contextual profiling. Did a big
project for Bank Of America back in 98 with that.

It makes sense to do this if you are trying to make sure that the
user get only what is relevant to them. (i.e. if you are from the
military, then information regarding military banking is important.

But it's very dangerous assume what the users want to see if you
don't have any clear idea about why they are selecting whatever
specific category. 






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Re: [IxDA Discuss] Using behavioral targeting to customize content

2009-09-30 Thread Thomas Petersen
But isn't the problem that if you spend time understanding the
customer then you risk understanding what they used to be interested
in and not what they are currently interested in?


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Re: [IxDA Discuss] nice read: On Apple's connection with the consumer continued...

2009-09-25 Thread Thomas Petersen
The real short version of UCD is:

Where users are asked to help you make design decisions.

Don't agree. There are plenty of instances where Usability
Testing, as an example method, has provided clear findings and solid
recommendations towards improving the design or in some cases
completely realigning strategy or UI frameworks.

You are assuming your conclusion.

Recommendations does not mean transcendence that is exactly my point.
Transcendence is when the quality of the recommendations transcend
into the quality of the actual end product.

Usability tests are tests of the usability of whatever phases the
design exist in, if it's wireframes you will test wireframes, if
it's screens you will test screens. The problems being tested in
these phases are inherrent in the phases themselves.

If users don't see you button in the wireframe does not mean that
he/she don't see it in the design.

There is no process that ensures that whatever findings you have in
your UCD process will transcend into the pixels and the programming,
i.e. there is no transcendence.

That you can get valuable finding through UCD is obvious and besides
the point. They are still to my mind most of the times not worth it
(there are a few situations where it makes sense, I have already
listed those in another thread)

Agree but still think you need to involve users along the way.

Only if the problem you are dealing with are new and within the old
paradigm.

Does it have to be a pure UCD process, maybe not, but again this is
where the right balance of focusing on user needs, knowing what
research they are based on, following best practice, listening to the
business, using design patterns (to name a few) and involving users at
the right stages is is helpful.

At the right stage yes, but that is where the disagreement lies.

My claim is that you use users to figure out what tasks they are
trying to accomplish and what problems they have with trying to solve
them (qualitative user research) and then you test the actual usage
statistically afterwards. No usability test, no focus groups, I would
even be so bold to claim no personas. I personally don't need them
and don't see their value they are false safety and false impression
of quality.

- Dont think it should and what do you base this on? 

On experience. 

90% of the cases that UCD is normally used for you could just have
gone with the accumulated knowledge that the UX in question already
had. Do you really need to test if your navigation makes sense for
the umpt time even though it's a bar in the top and a left menu
navigation on the left? I say no, I say if you want to call yourself
an expert that should be the type of expert that make sure that the
end product is of good quality, not just the process of gathering
user input.

Where UCD really goes wrong is when it starts to think that every
problem is unique and that you need users to find those little
differences and that this should somehow inform your product or
service down in the UI.

That is in my opinion and experience simply just death wrong. A
sign-up process shouldn't be unique, the communication to getting
you sign-up should on the other hand.

Do we know this about Apple? Do we know that Apple didnt apply some
part of UCD in their process? 

Yes we do.

I dont see this a whole or nothing approach with process -
following UCD or not following UCD, its a mix of the right approaches
that make all the difference - time, budget, culture,
usability/UX/design maturity also play a role.

Again I am not against user input, I am against using users to make
design decisions with. That is what UCD is all about and that is
where it is missing the point.

- Perhaps but we have also seen many cases where the user
articulates what they want clearly, it confirms what we thought and
it helps the business communicate the voice of the customer to help
make their case to management.

The only thing that it do is save asses. Cause even when the product
or service launches and fails, every one can claim that they asked
the users what they wanted.

You can't build a business on what users want. They want all sorts
of things and they just want more of the same. You would soon end up
with a spaceship that no one knows how to fly. 

What you need to do is to give them what is necessary. And that is
your job as the expert to figure out what that is. If you look at the
problems they have instead of what they want, then we are on to
something.

Some do and are becoming savvy enough to know. Part of our job is
to know what suggestions to use and not use for our user base. This
includes looking for patterns in data and finding insights that make
a difference.

This have no value is the transcendence is not happening into the
actual finished product and that is what I am saying.

UCD process lack fundamental transcendence into the actual design of
the product. My guess is that is because it is primarily an academic
discipline.


. . . . . . . . . . . . . 

Re: [IxDA Discuss] nice read: On Apple's connection with the consumer continued...

2009-09-25 Thread Thomas Petersen
With transcendence I mean that there is some sort of quality transfer
from one phase of the process to the next.

I.e. the quality of the user research gets transferred into the UCD,
that then get's transferred into the visual design and development
and then at last into the user experience of the product/service.

This does not happen because UCD focuses on the users needs,
suggestions and validation of the current state of affaird rather
than on the users problems and actual usage of the product.

It becomes a pseudo solution to a pseudo problem, with pseudo
suggestions that are not as such transferable into the actual design
and development. I.e there is no guarantee that the end product is
going to be any good just because you have done a fantastic
comprehensive UCD process.

Now that is not the fault of the people doing the UCD, that is the
fault of the UCD approach in itself.

My suggestion is that you do UCD when it's needed which in my mind
is when you are dealing with something there is no accumulated
knowledge about. Otherwise it's your damn job to know enough about
most areas to design a decent and usable solution yourself.

UCD have become a mantra and the fact that there are companies who
only do that is to me a clear evidence that something have gone
terrible wrong.

It should have been a tool, now it has become a religion.



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Re: [IxDA Discuss] nice read: On Apple's connection with the consumer

2009-09-24 Thread Thomas Petersen
@Ambrose 

I didn't say you did, sorry if it sounded like that. I was just
elaborating on my view.

@Daniel

Well care about the user what does that even mean?

Making great products is caring about the user, there you go problem
solved :)



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Re: [IxDA Discuss] nice read: On Apple's connection with the consumer

2009-09-24 Thread Thomas Petersen
I see it as not giving lip service to the user. For example, lovely
posters pinned up in the office saying things like customer
commitment with pictures of flowing rivers ; ) Or your call is
important to us when clearly its NOT!

The department that would say this is not the department that would
do UX. So I am still wondering from a UX perspective what the even
means.

If you are in a business you are forced to focus on revenue and
budget not on your users. This does not mean that you shouldn't
understand the users, that is obviously as important as ever, but I
wonder how valuable, focusing on the users, the way I understand you,
really is, when it get's down to it.

Users generally don't

1. know what they want
2. know what they could get

So how would this care for the customer play itself out if not
through trying to create the best products that will make them love
you.

So this leaves us once again back to the problem of transcendence. 

How does caring about the user really transcend into making better
products. I still haven't gotten anyone able to explain this.


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Re: [IxDA Discuss] Toward a search dominant wayfinding paradigm (worth it?)

2009-09-24 Thread Thomas Petersen
Google IS your dominant wayfinding paradigme.

Just become one with their search algorithm and keep the site as it
is.

A lot of Adobe is about not knowing what you don't know.

If I know what I want I am going to search google and then hopefully
you have the answer.


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[IxDA Discuss] nice read: On Apple\'s connection with the consumer continued...

2009-09-24 Thread Thomas Petersen
Yes and perhaps thats the nature of business - make money, save
money, profit and hopefully along the way do good. Perhaps business
needs to change its model in a sustainable world? (but that's
another discussion) But ... Why can't a business focus on all 3? Why
are these mutually exclusive? Why not find a balance of all 3?

Business can do that, but they don't need UCD for that. 

On the contrary I would claim that UCD all to often muddles the water
by providing a false impression of quality even when you have
conducted for instance a usability test where you come up with some
interesting findings.

There is no transcendence from these findings into the actual design
and implementation.

What you need is some really good UX people who care about the nitty
gritties of interface design (the pull downs, the roll overs, the
organisation of data, structure, accordions, buying process), some
good developers and designers to follow that through who care equally
and who have a genuine interest in making interfaces and user
experiences that are easy to use.

What bothers me even more is that it seems as if UCD ignores any kind
of accumulated knowledge and insist that every project should be using
the UCD process.

Now that does not mean that there are not proponents and
practicioners of UCD who care about these things, but then it's them
and their accumulated knowledge that makes the difference not the UCD
process.

Suggest by pissing off your user base long enough they will be sure
to move on (unless of course they have no choice, as was the case with
mobility a few years back)

Yes and that is despite that plenty of mobile companies did plenty of
usability studies. Along came apple and turned it on it's head now
everyone is running to catch up and I am sure a lot of Mobile UCD
experts are going to make notice of their arrival. Yet the real
experts where those who didn't use UCD IMHO, apple.

Again if users don't know what is possible then they can't make
suggestions that pushes you into a new paradigm. They can make
suggestions in the old paradigme but that is hardly of any real value
when it comes down to it. That is in 90% of the cases.

Disagree and suggest users do know what they want, its just that
they may not always know how to articulate it.

They know what they want in the old paradigme but that is hardly
different than what any good interface desiger or UX knows through
the accumulated knowledge they have or by conducting reasearch into
mapping what kind of problems users are going to make.

None the less even when the occasional user know what they want, we
are again back to the problem of transcendence. You haven't solved
the problem by stating the problem or suggesting what would be a nice
feature. The how you are going to solve the suggestion is the
important factor not the what.

Users certainly know when they have experienced a crap product or
service and in some cases have nice ideas on how to improve upon it.
Its embarrassing at times to have users tell us things that should
have been addressed by the business much earlier (again yet another
discussion)

I simply don't buy this as an argument. If you really find users who
can help you solve the how you should hire them and not test
them.

I am all for doing user research and finding out what kind of
problems users have, but to claim that they can suggest how to solve
them is flat out wrong, how would they know?

Knowing something is crap does not mean that you know how to make it
better. And whatever suggestions they might have, you are going to
work hard to convince me that their suggestions transcend well into
the design or development process.

And let's be honest here. Most of the times UCD is used by our
clients to push away responsibility. And THAT is a problem of
businesses that I think would be fair to address both for the
companies and the end users.

Just because I know how to use a hammer does mean that I know how to
make a good one. I can however listen to customers my customers and
learn what kind of tasks they are trying to accomplish and then go
back into the lab and try to come up with a better hammer.

Why would that be so different in our field?

I take the users needs and problems very serious, that is what I am
being payed to do, but it's my responsibility to convert my
knowledge of their problems into a solution, that is what makes me
the expert and them the user.

Thomas, out of interest - How do you think about your target users
in the work you do? 

It really depends.

Mostly when I think about target users I think about them in terms of
style and communication. 

If I think about them in the context of creating for instance a
product or service I look at them based on the frequency of use of
the product or service. The allowed complexity curve.

www.hellobrand.com/complexitycurve.pdf

If it's an area that I know little off I am going to read up on the
research that exist on them as much as I can.

If little research 

Re: [IxDA Discuss] nice read: On Apple's connection with the consumer

2009-09-23 Thread Thomas Petersen
I think drawing too many general design principle inferences from
Apple is dangerous for many of the reasons given. The main one for me
is context and purpose. Their approach works for them because of who
they are and what they are trying to make.

Their approach works for anyone who cares about making great
products/services.

You can't process your way to a great product. You can use the
process to cover ground but there is no inherent quality
transcendence in the UCD process or any other for that matter that

You have to care about the actual product and not the process.

That requires intuition about how to transcend the task at hand into
something desirable. Apple has that but that does not mean you
shouldn't have it just because you are not Apple.

I know quite a few people who work(ed) at Apple and they are all
great designers with great intuition but they can't walk on water.
They have however a great leader who cares about great products.

Why on earth shouldn't an insurance company, a bank, a consultancy,
an online shop, an appliances company or what have you care for
making the best damn service available to mankind?

There is no reason not to.

@Jared

Have you done any research about online banks?

There is a whole blue ocean waiting with online banking going from
cost reduction argument to service improvement because of the
possibilities of RIA's.

Yet almost everyone I talk to think that their online banking
experience is great, which is no wonder since most of them suck so
they don't have anything to compare with.

And along came Mint.com and have turned the banking experience on
it's head providing real value for it's customers. (I am aware
Mint.com is not a bank but it could might as well had been)

It seems to me that UCD will always itself be caught in what Clayton
Christensen famously called The Innovators Dilemma

The new ideas that it get's is within the paradigme of the ideas
existing. I have yet to hear about any game changer derived from UCD.

Noboy ever built at statue of a comity ;-) 


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Re: [IxDA Discuss] nice read: On Apple's connection with the consumer

2009-09-23 Thread Thomas Petersen
I think drawing too many general design principle inferences from
Apple is dangerous for many of the reasons given. The main one for me
is context and purpose. Their approach works for them because of who
they are and what they are trying to make.

Their approach works for anyone who cares about making great
products/services.

You can't process your way to a great product. You can use the
process to cover ground but there is no inherent quality
transcendence in the UCD process or any other for that matter that

You have to care about the actual product and not the process.

That requires intuition about how to transcend the task at hand into
something desirable. Apple has that but that does not mean you
shouldn't have it just because you are not Apple.

I know quite a few people who work(ed) at Apple and they are all
great designers with great intuition but they can't walk on water.
They have however a great leader who cares about great products.

Why on earth shouldn't an insurance company, a bank, a consultancy,
an online shop, an appliances company or what have you care for
making the best damn service available to mankind?

There is no reason not to.

@Jared

Have you done any research about online banks?

There is a whole blue ocean waiting with online banking going from
cost reduction argument to service improvement because of the
possibilities of RIA's.

Yet almost everyone I talk to think that their online banking
experience is great, which is no wonder since most of them suck so
they don't have anything to compare with.

And along came Mint.com and have turned the banking experience on
it's head providing real value for it's customers. (I am aware
Mint.com is not a bank but it could might as well had been)

It seems to me that UCD will always itself be caught in what Clayton
Christensen famously called The Innovators Dilemma

The new ideas that it get's is within the paradigme of the ideas
existing. I have yet to hear about any game changer derived from UCD.

Noboy ever built at statue of a comity ;-) 


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Re: [IxDA Discuss] nice read: On Apple's connection with the consumer

2009-09-22 Thread Thomas Petersen
Even with that said, this Genius Design approach can fall flat on
its face: Apple TV.

Of course it can, but so can UCD and I would claim do more so
regularly.

And I think that one have to separate the success of the products
from the usability of the product in this discussion.

Genious Design is not a guarantee for success, it's just makes it
more likely that you are able to advance your product the right way
and think about how things are connected.

Genius Design is a much more honest approach IMHO. But yes it
requires experienced designers/UX/developers. And I think that is
what our clients pay for.

Who was it who said that Nobody ever built a statue of a comité ?


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Re: [IxDA Discuss] nice read: On Apple's connection with the consumer

2009-09-22 Thread Thomas Petersen
Yes let's not get into that discussion :)

I don't think we disagree as such and I have already explained where
I think UCD makes sense.

I am talking in general terms not specific.


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Re: [IxDA Discuss] nice read: On Apple's connection with the consumer

2009-09-22 Thread Thomas Petersen
I don't think GD or what I have proposed have ever been don't
include users in your design process

The main disagreement seem to be WHERE to include them and for what.


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Re: [IxDA Discuss] Subject: What are your principles for making digital products/services

2009-09-21 Thread Thomas Petersen
Don Norman is dead wrong about this: that something emotionally
appealing can basically make up for its lack of usability

I don't think he is wrong, but rather we need to expand the scope of
our thinking about interfaces.

Take for teddybear robot or the Aibo.

They might not be usable, you might not control them 100% and they
might do stuff you didn't ask them to. But any kid will get an
affinity with this robot.


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Re: [IxDA Discuss] E-commerce websites for mobile

2009-09-21 Thread Thomas Petersen
Depends on what phone(s) you are targeting.




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Re: [IxDA Discuss] What are your principles for making digital products/services

2009-09-20 Thread Thomas Petersen
My fear is that aesthetics-over-usability could be interpreted by
others in that fashion, even though I know that's not what it means
to you.

Yes I think you are right but I think it pays to understand what that
really means. 

Function is as important a part of the form and it's hard to
separate the two when you really get down to it. 

This is particularly true when it comes to RIA's where the
choreography of elements plays an ever increasing role.

As the staccato approach to GUI's disappear (click  refresh of
entire screen) the legato approach (click  new element on screen
transitions from it's former look) get's more and more important.

Legato transitions ad's to the usability factor because the user
don't have to re-orientate themselves but instead experience that
the interfaces react in the context the user thinks in. The elements
of the functionality becomes small screens in themselves.

It also helps to give the user a constant experience of success which
is how game developers often think (any large game is really just
a collection of many small games)

It is my view that usability increases dramatically when you apply
the legato approach to your design and that that is where the
experience comes in.

Improving the look and feel should mean improving the clarity of the
experience to give it character not just making it nicer to look at. 

It doesn't hurt that it looks stunning but clarity can get lost in
looking good (for instance the tendency to flatten the color palette
or to put to much detail into the look of system buttons)

The task of the UX person is therefore to balance content
(information), form (aestethics), function(tools that your site gives
the user) and choreography (how they work)

This is the idea behind my how not what principle.

Interface is brand.





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Re: [IxDA Discuss] What are your principles for making digital products/services

2009-09-18 Thread Thomas Petersen
Jarod

I am sorry you feel it is somehow disrespecting the work you and
others have been doing.

I don't think I am, it is not an all out attack on UCD proponents
but a critique of the practice of UCD in general.

You say that is has been proven that UCD delivers ROI but measured up
against what?

I for one am not talking about not involving users, I am just talking
about involving them differently than the normal UCD process do, for
reasons I have already outlined and that you are welcome to critique
if you find them to be wrong.

No one is talking about not having the user involved in the process
but simply that the user in the UCD in general is involved the wrong
places. 

Places that don't IMO actually give any proper indications of what
is is testing for the final product because there is a disconnect
between the propotype (often paper and static) and the actual final
product.

Furthermore I do find it interesting and disturbing that most people
who are proponents of the UCD process are academic people who don't
actually do the final design themselves inhouse which no matter how
you turn it around obviously creates a problematic favoring of the
UCD process rather than a more holistic understanding (not just view)
of the design process in general.

UCD to often becomes a consultancy position rather than an actual
position of creation.

If you fell that is somehow disrespecting you then I am sorry, but
that is how I have come to see the UCD business with my only 14 years
of experience in this field.

But if the model is broken which I feel it is, I feel it's also my
obligation to raise the issues as I see them. If you or others can
show that it's not like what I am describing then by all means argue
for why I am wrong instead of fuming and questioning my experience in
the field.

Just because I don't write a thousand blogposts and have podcasts
does not mean I don't know what I am talking about. I just spend my
time on different things than you.


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Re: [IxDA Discuss] What are your principles for making digital products/services

2009-09-17 Thread Thomas Petersen
I am not trying to be arrogant if that is how it comes across then I
am sorry.

I am sure most people here could write a whole book (and some
probably have) about why usability testing is good. So why is it so
bad that I can write one about what is bad?

If it works for you then great. 

I have done a lot of UCD my myself and I just realized that what is
being tested is not something that have transcendence into the actual
design of the product/service in any way that it is valuable for the
customer.

Furthermore I have observed that those most avid defenders of UCD are
people with an academic background and not a design background.

Yes I am generalizing of course that is not always the case, but
there is something there that I think should be addressed. When
people defend the UCD process.

But this was not really about my points I also wanted other people to
give their principles.
 


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Re: [IxDA Discuss] What are your principles for making digital products/services

2009-09-17 Thread Thomas Petersen
When I am talking about designers I am those who do the pixel work to.

Are you saying that most people doing UCD are both visual designers
and Interaction Designers?

That is not my experience. I wonder what the statistics would be here
on IxDA




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Re: [IxDA Discuss] What are your principles for making digital products/services

2009-09-17 Thread Thomas Petersen
Well it all of course depends on what type of project you are doing.

There are 4 main types of projects as far as I am concerned.

1. Redesigning an existing platform

2. Designing a new platform but something that there already exist
best practice and an audience for (i.e. a competitor to Flickr)

3. Designing something with no established best practice (i.e.
something new and unique, such as a keyboard controlled by your pinky
or a platform or an interface for a car that drives on electricity ala
Better Place.

4. Designing something with established practice but a new type of
audience (i.e. a platform for connecting refugees)

Normally your project falls into one of these 4 categories with
category 3. Being the very rare occasion.

My proposal normally is to get the user involved in the beginning to
figure out what kind of tasks are the user trying to solve 

Not what do they want, how do the user want it to look like, what
kind of ideas do the user have.

Of course there are sometimes the possibility to find some gems from
users inputs, but that is hardly gems that will make the investment
worth while. 

If their gem is so important it's a showstopper to the success of
whatever you are doing I would say that you got a whole different
type of problem.

It's like digging for gold but only finding plastic pearls.

No what you want is to get an understand about some of the problems
the user have on a more holistic level.

Cause that will help you inform your solution and not the actual
design decisions.

This in return makes sure that you have taken users into account i.e.
you are actually looking at what problems they have and NOT whether
they think you solved their problems, which is the most used process
for UCD from what I have gathered throughout the years.

Only the third type really warrants continuous user involvement IMHO,
but because you are really testing something different which is the
learning curve and not the actual solution. 

I say this because I believe that in most cases, 99% of the time you
can't introduce something new without some sort of learning curve. 

The real trick is to figure out whether this learning curve is worth
it or not. I.e. are you helping the users solve something  they
couldn't solve any other way and is the time it will take for them
to solve it worth it.

But this will relate back to whether you are helping the user solves
tasks they are trying to accomplish.

I then propose that you do some in/house testing for stability of
your solution and to see whether your solution do as you intend it to
do. Again this goes back to my how not what principle.

Even slight changes in feedback from rollovers, transitions
placement, colors etc. can have huge impact. This impact is big
because that is where the solution comes alive really. That is where
people relate to it, that is what they might (if you are lucky)
create an emotional bond with.

They like to use your interface, not because how it looks, not
because of your design patterns, not because it\s coded in ruby, not
because it has a carrousell but because all these things play together
to create the experience.

How can anyone be so bold to claim that they test the experience by
making usability tests or focus groups is beyond my imagination. I
never understood it and probably never will. To me the advocate for
the users are those who actually look at the problems and tasks they
want to solve and design solutions for it, not those who claim to be
advocates beacause they value user input over a developer or
mangement.

By listening to what customers really want the middle section is not
necessary and you can involve the users where it really matters which
is in the launch of the product. Where all the excuses are gone, where
users don't have to imagine the real data, but where the data is
real, where everything they see is a companies attempt to help them
solve their problems. 

Not solve the problems that testing in the middle of the process
creates for proper feedback.

That's just my five cent


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Re: [IxDA Discuss] What are your principles for making digital products/services

2009-09-17 Thread Thomas Petersen
By listening to what customers really want should have been By
listening to what customers really need


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Re: [IxDA Discuss] JOB - User Experience Designer at Blitz

2009-09-16 Thread Thomas Petersen
1) No CMS (that I know of), so content usually changes very slowly,
because you have to upload a whole new Flash package to make the
smallest change.

Totally wrong. There are plenty of CMS solutions out there, further
more good frameworks such as Gaia. You must be reffering to flash 2.0
or something like that.

2) Little SEO, so the company is obviously not interested in being
found by a search engine. That's OK, I guess, but a little short-
sighted in my opinion. Anywhere you can get someone to find you is a
potential piece of work.

Again wrong! You can booth deeplink plus google nowaday actually
spider your flash files. 

Further more you seem to be under the impression that a company like
Blitz would need SEO the way other products would need it. That is
obviously wrong by any extent. Companies like Blitz do good work
people will come to them. Companies like Blitz are not in the SEO
game.

3) No blog integration (that I know of), and the companies that I
like often have a blog. It gives me a little hint as to what they
think and where their priorities are.

Again wrong

4) Not viewable on an iPhone (or most others, for that matter).
That means that if you are on the road and trying to reach them, need
a contact number or email and not at a desktop, you are out of luck.
In this case, they don't even redirect to a page with directions -
you just get a page that doesn't render properly. That's just not
acceptable.

As far as  I know flash have been around for a long long time, way
longer than the iPhone. Normally one would say that the player that
enters the game latest should know the game.

The problem is not that flash cannot be played on the iPhone but that
the iPhone don't allow for it.

6) The whole rotating thing that people do with Flash always
reminds me of neon signs and electronic billboards (and scoreboards).
In a word, tacky and irritating. Now, that isn't exactly a problem
with Flash, but with how companies like this one use it on their Web
sites. If they want to present themselves as tasteless and
in-your-face, that might work for some clients, but it's not a
company I'd want to work for either.

All you seem to be doing here is illustrate that you don't
understand the context these guys work in.

I am amazed that you could even make up that list as it seem so far
from reality.


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Re: [IxDA Discuss] JOB - User Experience Designer at Blitz

2009-09-16 Thread Thomas Petersen
The point is not about the company wanting to rank higher on Google,
nor about the website being search engine friendly. Is about
supporting users.

Understanding and supporting user goals is what Interaction Design is
about. 

And given that Blitz delivers flash solutions it obviously makes
sense to show what they can do in flash.

THAT is understanding users. I don't know else you would propose?

Flash is deeplinkable and if anyone actually took the time to look
then they would notice that that is what blitz did.

http://www.blitzagency.com/ourWork.aspx?template=brandStoryexpertise=40brandId=3

So it is quite accesible for SEO even thought that is not really what
is necessary for blitz.


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Re: [IxDA Discuss] JOB - User Experience Designer at Blitz

2009-09-16 Thread Thomas Petersen
And take a look at the source... 

You are speaking of your own prejudice about flash not about Blitz
actual usage of it.


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Re: [IxDA Discuss] JOB - User Experience Designer at Blitz

2009-09-16 Thread Thomas Petersen
I said 'That I know of'. It's true that I'm bit familiar with
Gaia, but I doubt if they are using that. Please list a single CMS
(preferably not hacked) solution for Flash instead of simply saying
'totally wrong'. About the only thing I've seen that comes close
is http://www.flashxmleditor.com/ , (which seems pretty limited from
their demo) but I'd be happy to learn of something more than that.


Why does it matter whether they use it or not? You said they werent
around so far we have talked about two of them.

Then there is

http://www.flashloaded.com/flashcomponents/fcms/
http://flashblocks.com/
http://www.comatool.com/

These are just a few there are many more.

Furthermore since it's all XML it quite easy to hook most CMS
systems up with it. And Gaia is quite a good framework with tons of
big clients who uses it.

I would challenge any Flash site to get as high on search engine
results as a continuously optimized one in HTML. I'd also like to
see one that can include HTML snippets that make it easy to to SIte
Analytics. As for deeplinking, IMHO, that's a pretty awkward
mechanism in Flash, and hardly one I'd want to rely on for my site
getting the kind of hits I'd want.

You are really missing the point. 

Blitz delivers flash sites among other things for their clients. 

Their clients don't look for flash companies, they are not in the
SEO game neither is most agancies. You are confusing herbalife and
viagra with the agency business. Here referrals and network is king
not SEO.

Furthermore if you actually took the time to look at the source code
you would see that it's pretty well covered with regards to SEO.

Don't take my word for it, investigate it yourself.

That's the kind of arrogance that I saw with the company I left
(as I made clear). 'We don't need SEO' they said. Fine. I don't
agree with that strategy, but that doesn't make me (once again)
'wrong' because that's a strategic decision with no right or wrong
answer, not a technological one.

Why is that arrogance? Some companies don't need SEO. But if your
argument is don't do flash because of SEO then you are not only
wrong, it's you who are arrogant IMO. There is plenty of opportunity
to do SEO today even with flash sites. You bring up criticism that
have long been solved.

Again, please point out how you integrate a blog into Flash instead
of just saying 'wrong'

Depends obviously on what kind of blog you are talking about.

Fantasy Interactive did a blog only in flash at one point.

But why would you do it anyway? Normally you would do you blog in
HTML but that is not a reason not to use Flash.

Look at how blitz do it, it's not just as simple as a flash site.
It's much more than that.

Even if it could, displaying this site in a tiny window wold be
ridiculous - it's made for a huge screen.

So are websites, that's hardly a problem with flash.

What's amazing to me is how hostile your tone is. I'm merely
saying that this site, as well as a lot of other sites that use
Flash, are ones that I find flawed. As for as not understanding the
context they work in, I've worked in their industry for 20 years.
Please calm down.

Not hostile, just tired. You arguments are totally ignorant of where
flash actually are today. That is what annoys me, it wasn't meant to
be hostile.

As for as not understanding the context they work in, I've worked
in their industry for 20 years. 

ehm didn't you just yourself say:

The length of time either technology has been around is irrelevant,
but a convenient excuse. 

:)




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Re: [IxDA Discuss] Adobe Fireworks for wire framing

2009-09-16 Thread Thomas Petersen
Brian

Over Photoshop because it has pages and states, because it\s faster
and is made for interface design and web design. Because you can make
components with it and output them either to flash or html.

Because it's intutive and gives you all those nifty tools you need
that make sense.

Over InDesign because it's pixel precise and gives you a better idea
of how much you can actually squeeze in plus all of the above
mentioned reason.




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Re: [IxDA Discuss] What are your principles for making digital products/services

2009-09-16 Thread Thomas Petersen
The process of repetitive testing, whereby the tester is doing the
same tests each day, is in my opinion not that useful. In my
experience this can achieve little to no positive result. What occurs
is the dev team gets unnecessary reports that clog up the development
cycle.

It's not the same tests every day. It's more of an agile approach
where you make sure your solution first of all is solid and launch,
then test.

If you have proper visual designers with UX background or UX
designers who actually know their way round in the various tools that
is used by designers, you really don't need much more.

I have yet to see a project using UCD approaches that actually gave
any specifically good results, where as when we didn't use it our
solutions where much better and needed much less change afterwards.
and that is both for large scale projects and small scale projecst.
That is at least my experience.

I have yet to see any valuable output coming out of a usability test
in those 99% of the projects that are not really trying to change any
new ground.


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Re: [IxDA Discuss] What are your principles for making digital products/services

2009-09-15 Thread Thomas Petersen
What established knowledge?

I am not against testing, just against certain types of testing. I
can expand on why.


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Re: [IxDA Discuss] How trendy is UCD? Are we critical enough about it?

2009-09-14 Thread Thomas Petersen
Googles focus seems more speed centered than it's user centered. So I
don't believe that is a good example.

Pagerank was not based on users either but on an approach to search
and prioritizing.

Googles clean look was not some well thought out process involving
the users. It was simply based on observation other sites and the
fact that it was a beta version the became successful.

Again you don't need to do UCD to have the user one of your main
focuses. 

The question is HOW you use user input not if you should.

UCD assumes that you create better products by involving the user in
the design process. That is what is wrong with UCD.


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Re: [IxDA Discuss] How trendy is UCD? Are we critical enough about it?

2009-09-14 Thread Thomas Petersen
Again

Why are you and others assuming that users are not always in the
center when one is designing?

How can you not have the user in the center?

The difference is that UCD insist on a process that involves the user
in the actual design process to inform the design.

That is what is the problem. Not hat one of course have to relate to
those using your application.

But UCD does not solve the problem it intents to solve, which is to
reach better design decisions.

Google is by no definition user centered, it's data centered.

Google Maps, data centered

Do they use user input, sure, but it's not a showstopper which UCD
implies.


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Re: [IxDA Discuss] How trendy is UCD? Are we critical enough about it?

2009-09-14 Thread Thomas Petersen
Again

All design is user centered, it's not like someone don't considder
the user.

The challenge haa always been, how do one best design for the user.

UCD is an attempt to solve that problem by including the users in the
design process.

If you by UCD means the design should have the usage of real users as
it's goal then of course.

That is not what UCD to my knowledge means. It means that the user is
partaking in designing it. That they have a say on how a given will
end up. That their input is used to make decisions with, not just as
input before the design process starts.

That is the difference.

If you don't have a design background (whatever selftaught or
academic) then UCD makes a lot of sense since it helps you make those
decisions.

But you don't need it if you know how to design and you don't get
better results just because you use it.

It's really quite simple. If you know how to design, if you have
spent a considderable time with the trade, then there is no reason
why you should use UCD.

In 99% of the cases what is being created is repetition of what have
already been done.

If you want to create something truly new (such as a different type
of pointer instead of a mouse) then it's obvious you need to involve
the users. But then again if you do that then you are most probably an
engineer and not an academic.

Most people I know how favors UCD are people with an academic
background, they suddently found themselves in this field, they
didn't work their way through the different skillsets needed to
really understand the user.

They understand the user from an intellectual point of view, but they
don't get the users relation to the application cause they never
really spend the time actually working with the nitty gritty.

Of course I am generalizing, but there is a reason for that
generalizing and that is that there are much truth in it.

UCD is an academic discipline it's not a design discipline, you
don't learn from UCD what you can't learn from looking at
quantitative data, how the user REALLY moves around, the problems the
user REALLY have.

Instead you get opnions most of the time, simply just opinions that
don't reflect the actual behavior of the user online.

Just as en example. The expert users will often in a usability test
play dumb. They will act as if they are the usability experts
themselves and thus create a false idea about the issues that might
exist.

There really is only one way to get to a great product and that is.

Design  Deploy  Test

It requires skilled designers with a lot of experience and good
intuition.

Everything else is IMO just play for the gallery.

I have done both UCD and Genius for many times now and I always end
up with better products when I use the users to define their problems
and then design a solution instead of involving the user in the
decision making process.

It might keep a lot of academical trained people in job, but the
value is really not in the UCD approach but rather in learning to
define the problems you want to solve and then solve them rather than
creating a pseudo debate in the middle of the design process that only
muddles the clarity.

That does not mean that there aren't great academical people out
there who understands this, but in most cases UCD is simply a poor
replacement for a proper designer with no real added value outside of
the closed premise of UCD itself.


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Re: [IxDA Discuss] How trendy is UCD? Are we critical enough about it?

2009-09-14 Thread Thomas Petersen
Reading the book On interaction by Bill Moodridge it's quite
obvious that Google didn't have utilize UCD.

They saw a problem with how search-engines at that time was
approached and found a different way to approach it.

The page was just done quickly to get something up and running and lo
and behold it worked people used it.

The greatest successes of google are based around people.

Google Maps (Two danes who got acquired by google)
Google Wave (the same two danes)

Google News (some guy at google just did it for fun)

Gmail (the basic principles again where done by some guy not
involving users to create the fundamental idea)

Google is data centric. To them data is everything.

Do they use UCD sure they do, but they didn't need to.


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Re: [IxDA Discuss] How trendy is UCD? Are we critical enough about it?

2009-09-14 Thread Thomas Petersen
I always took UCD to mean that user's needs (and not users
themselves) were placed well in the centre (but not exclusively) of
the design process.

Yeah I guess we disagree here. When I normally get involved in UCD it
has a specific process in mind resembling that which I outlined.
Perhaps the issue is that the origninal intent have mutated.

Having worked in a hospital, I can tell of some disasterous pieces
of equipment that had a negative impact on people's lives due to
poor design.

Sure as I said, if you are doing something truly new that don't have
a well established set of design patterns you will involve the users
to a great extent.

But these kinds of projects are the exception not the rule. For most
cases where UCD is hailed as the way forward we are talking about
standard design problems (need to create a timesheet application,
video player, financial application, community etc.

I know it isn't very artistic, but it is design nonetheless. From
my training as a psych, there are ways to tease this information out
but it takes a lot of work with training and experience to do it
well.

I don't believe in artistic I believe in problem solving. Design
is the ability to make informed decisions solving various problems.
It's not game of aesthetics although they do have a positive impact
on clarity when applied properly.

But it does feel like user centred design to me simply because the
user's needs are core to the design itself. I really wasn't aware
that UCD demanded only qualitative data.

It doesn't but it puts a certain weight to it that is unwarrented
the way it's used in most cases.

Of course the user is always in center that is exactly what I and
others are saying. 

It's just not in the center as it's used most often in UCD which to
me is a specific approach towards designing solutions.

At the end of the day the real test is the final product, someone has
to sit there and move the pixels around so they make sense. Involving
the user as most agencies do when they claim UCD is simply not
enough.

It is of course enough for the clients because they can then always
defend poor results with user testing.

It's become a placebo that don't really solve the problem IMHO.

The real trick is to understand what users do, not what they say they
do or want to do.

With regards to quantitative data I would bet you that if we did a
sample of 20 agencies that claimed they used UCD, perhaps only one
actually used quantitative data.




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Re: [IxDA Discuss] Are carousels effective?

2009-09-14 Thread Thomas Petersen
They can be very powerful if you are careful about performance and how
they work.

The functionality in itself is not enough it's really about HOW you
make it work.




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Re: [IxDA Discuss] How trendy is UCD? Are we critical enough about it?

2009-09-14 Thread Thomas Petersen
Doh!

Designing Interactions is of course the name of Bill Moggridges
book.


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Re: [IxDA Discuss] How trendy is UCD? Are we critical enough about it?

2009-09-14 Thread Thomas Petersen
I don't even understand how someone could claim that I have said that
user information is damaging. That is by no measure what I said.

What I am basically saying is that UCD in itself does not solve the
problem that it intents to solve.

UCD does not give you better information about the user, that is what
I am saying.

Charles

I am well aware of what clients want, don't want, understasnd etc.
but I am simply saying that from my experience which is considerable
UCD have never helped make a product more successful.

That does not mean that the user is not important but simply not for
the reasons and by the process of UCD.

I have simply yet to see what the insights UCD gives you that can't
be measured and superseeded by experienced designers.

The problems that you solve with the UCD process is inherrent in the
UCD process itself.

For instance you create a new navigation based on user inputs and
then test it on the user.

Unless you actually give them the finished experience you have no way
of knowing whether the problem is with the navigation or whether it's
because the navigation is shown in a prototype. The context get's
lost and so do the validity of the data.

You have to get it out there and have people use it and then get the
feedback, not try to solve it within the process before you launch
it.

Unless of course you are solving some really fundamental problems,
but that is not the case in 99% of the situations where UCD is used.


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Re: [IxDA Discuss] How trendy is UCD? Are we critical enough about it?

2009-09-14 Thread Thomas Petersen
I would also take issue with this advocate for the user claim that
many proponents of UCD seems to be flagging.

You are advocate for your approach to the user perhaps, but it seems
like almost a claim for moral superiority when I hear this claim.

I always design with the user in mind, I just don't use the user in
the middle of the process.


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Re: [IxDA Discuss] How trendy is UCD? Are we critical enough about it?

2009-09-14 Thread Thomas Petersen
The important thing here is this: are the results valid. If they
are, then qualitative data are good. If not, then they are not
regardless of what the data are. The real difference is having
someone who knows what they're doing.

Knowing what they are doing with regards to what?

Knowing how to take user input and feed it into the design
considerations?

Sure but that is not really the challenge. The challenge is to
actually create the product, the solution that you end up with, not
just the considerations behind it, not just the intellectual part but
the actual creation with the pixels and the metaphors and the
choreography.

It's not about that what but about the how. That is what
sets a solution apart. How is something actually implemented, not
just what is implemented. And that users can't help you test unless
you actually make some decisions and run the program so to speak.

The important thing here is this: are the results valid. If they
are, then qualitative data are good. If not, then they are not
regardless of what the data are.

But the question is valid measured up against what? The UCD process
or the actual finished product/service/application. How do you know
that it was the UCD process and not just the designers and developers
who did a great job with their typography, grid, transitions etc.

The real difference is having someone who knows what they're
doing. You criticise academics, but I've seen a fair few cowboys in
industry over the years. This is probably where this disparity in
UCD's definition comes from. Perhaps you disagree with the lack of
real skills that some practitioners have? After all, if they make a
bundle of errors based upon misconceptions about an approach, does
that make the approach worthless?

The problem is not that they are academic. I know enough great
designer with an academic background. The problem is that most
academics don't have the skills to actually implement their
insights.

UCD don't solve the actual problems (how does it actually work and
look and feel) but solves the process of structuring the input from
users. It asumes it's conclusion IMHO.

There is no real beneficial transcendence so to speak for the UCD
process into how the designer, developer actually implements it. 

You can have the most well thought out process if your designers are
shit your product will be shit. If your designer are great they will
make your product great even if you have a novice UCD process.

I don't mind people using UCD but I mind it when they claim that
they are suddently taking the user into account as if others don't
or that the process deliver actual value that can't be solved with
an experienced designer.

btw, I'd disagree about there being no need for testing for
relatively familiar things. An awful lot in my experience is counter
intuitive and seemingly simple things can interact in unexpected
ways. Good testing can also show up stuff that designers might never
consider.

Again you can test all you want, the problem is that there is only
one test and that is the final product.

Let me put this a little bit differently.

If you where to decide between testing during the process or testing
after the implimentation and could only choose one of them, what
would you choose?






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Re: [IxDA Discuss] How trendy is UCD? Are we critical enough about it?

2009-09-14 Thread Thomas Petersen
@Charles: Actually, in my experience that is not true. When we began
focusing on usability in the 1980's, the user was rarely thought
about.

What do you mean with rarely thought about? What ever application you
where doing at that point it clearly had users in mind didn't it?


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Re: [IxDA Discuss] How trendy is UCD? Are we critical enough about it?

2009-09-14 Thread Thomas Petersen
Charlie

I am curious.

I had a look at your company. It seems like you are doing everything
but actual designing the solutions (on a pixel basis).

How do you make sure that the actual solutions your company come up
with are being implemented properly when it reaches design and
implementation?

How does the insights you create and the wireframe I am guessing you
create, transcending into actual design?

It seems to me that if you can't solve that then you are running the
risk of being a Jakob Nielsen who might now alot about user behavior
but don't walk the walk (not saying that you don't walk the walk I
am assuming you do)

Do you care about the actual design and development implementation
and how do you ensure that the quality that you achieve get's
carried into the actual products?


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Re: [IxDA Discuss] Way Out vs Exit - Signage usability and passenger experience

2009-09-14 Thread Thomas Petersen
It seems to me that Exit is understood also by non-english speakers
where as way out is not.


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Re: [IxDA Discuss] How trendy is UCD? Are we critical enough about it?

2009-09-14 Thread Thomas Petersen
What do you mean that changes can't be tested after implementation?

That is the whole point of this discussion. Where should you test,
how should you test, when should you test, how should you use data.

UCD = consider users in defining architecture

That is by no definition neither in theory nor in practice what UCD
is from what I have seen.

UCD is a set of tools for making sure that the users is part of the
process in making decisions.

If the proponents of UCD is simply saying consider users then we
are all doing UCD.

But that is not what they are saying. They are saying that you need
to involve the user and use their inputs from focus groups, usability
tests etc.

No, users will not design the most compelling product, but they
will give ideas, push you in the right direction, and help you see
things from their POV.

I am not interested in their POV. I am interested in how they
actually behave. I am not interested in their ideas, I am interested
in their problems, there is no such thing as a right direction.

All these things don't need UCD it needs proper designers that
understands both users and how to solve problems for the users. 

It's no coincidence that quite a few UCD companies don't do the
actual implementation.

participatory/crowdsourcing

That field is something completely different from UCD.


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Re: [IxDA Discuss] How trendy is UCD? Are we critical enough about it?

2009-09-14 Thread Thomas Petersen
What do you mean that changes can't be tested after implementation?


Should have been

changes can't be made


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Re: [IxDA Discuss] How trendy is UCD? Are we critical enough about it?

2009-09-14 Thread Thomas Petersen
 Keep in mind, there are popular delivery models that don't allow
for frequent updating of a product's design after release, which can
be synonymous with implementation. My point really was something akin
to the old adage that it is easier to make changes early, so it is
smart test early.

But the problem with testing early is that you are often testing a
product that don't exist yet, that don't have any tangibility. So
what you are testing is your wireframe and not the actual end
product. Again if we are talking about something new and unique of
course you should test it and use users, but that is not the case in
99% of the situations UCD is applied.

It's much better IMHO to build in very early (what do users want)
phase and a later (who do users actually use) phase than what we
normally see which is in the actual process.

And that has a lot to do with the academic background that most UCD
proponents have. They don't have the background for learning how to
actually design, but on how to gather information and structure it.
Of course that becomes their approach then.

It is also no coincidence that many products are designed and
brought to market with basic and egregious usability issues.

Despite many of these being put trough UCD.


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[IxDA Discuss] What are your principles for making digital products/services

2009-09-14 Thread Thomas Petersen
I would like to hear what principles different people use when making
digital products.

Here is a the most fundamental of mine:

1. Start simple, stay simple.

It cannot be said enough. Less is more – much more, and there is a
very good explanation that it pays to understand.

If you do less you can measure more. If you can measure more you can
better experiment with what works.

Most products are simple, based on simple insights. Make sure that
you stay true to that idea as you develop until you know you have
done everything possible to test it. Don’t add new features and think
that it will help, it wont, not yet. When Zyb was designed in 2005
they made sure to make their product as focused around the
administration of mobile data. They didn’t change until they had
tried out different possibilities to see what worked.

http://000fff.org/wp-content/uploads/2009/03/021.png

2. Build to integrate.

Think about whether your product could be a good extension to already
existing products/services. That way you are tapping into the already
existing digital ecosystems out there. This will make it easier for
people to adopt your product and provide you with a trust factor that
you have a very hard time obtaining on your own.

3. Don’t confuse change with improvement.

One of the biggest challenges when record artist produce their albums
is the fatigue from listening to the same riffs over and over. It’s
one of the reasons why many of them have a problem listening to the
album when it’s finally out. Startups as intense and time consuming
as they often are can be similar. It’s very tempting after a couple
of months of looking at the same interface over and over to want to
change it.  Don’t submit to this whether you are a manager, designer,
 developer. stay on target.

You are making this for your customers not yourself and they, unlike
you haven’t seen anything before.

4. Don’t do everything that is possible only what is necessary.

Constrain yourself. A good product has limitations. It doesn’t just
succumb to every temptation that comes along. Focus on what makes the
product the product and only add features if you get clear signs that
it is needed. Most users will have to learn your product anyway so
don’t try to impress them with features that might be cool but that
is simply not elemental to your success. I-Tunes have many flaws,
Basecamp from 37Signals leaves a lot to be asked for, but when all is
said and done, their products are rock solid and there is no feature
like the solid feature.

5. Don’t do usability tests or focus groups.

I could write a whole book about why usability test and focus groups
are bad for you and your customers but I wont. Instead I will offer
the following few observations.

Most products are fairly simple and most of the testing can be done
in house.

Most usability tests are not even close to reflect any realistic
version of the environment your product will end up in.

The mistakes that you might find are not going to be those that will
determine the success of your company.

Many usability tests consist of max 10 people which is simply not a
significantly high enough number to make any decisions based on. The
single best solution is to start simple simple and make sure you can
measure how people use your product. If people are having problems
you will find out soon enough and you will find out where it
matters.

6. Think how, not what

The feature war is over, actually it’s been for a long time. So much
can be gained from thinking about how to make the features that you
have stand out and ad value. If you can solve it on the back-end then
do it. When I started working on the Nasdaq Market Replay application
I soon realized (as most people probably did) that market data is
kind of like a sound sample. Once that insight was made we approached
stock info like we would music. This meant that you could trim your
stock sample and replay it like a piece of music.

http://www.adobe.com/resources/business/rich_internet_apps/?ogn=EN_US-gntray_sol_ria#nasdaq

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Re: [IxDA Discuss] How trendy is UCD? Are we critical enough about it?

2009-09-14 Thread Thomas Petersen
Anthropology and psychology are great for finding out the problems
that needs to be addressed it does not transcend into the actual
design of the product/service.


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Re: [IxDA Discuss] Why isn't the OS a browser?

2009-09-13 Thread Thomas Petersen
The OS is not a browser because the browser has a different purpose
than the OS. It's not that they couldn't be the same, but it
wouldn't make any real difference. The browser still needs some OS
layer (Network connection, TCP-IP protocol understanding, Hardware
integration etc)

The real question IMHO is why isn't the browser metaphor used more
clearly in the OS.


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Re: [IxDA Discuss] Why isn't the OS a browser?

2009-09-13 Thread Thomas Petersen
The one thing that separate the browsers use of metaphors from the
desktops is the focus on relation between different elements.

If i point my fileexplorer to the Library folder which consist of
more than 40.000 ebooks, podcasts etc. I can find any book I want but
they are not naturally related.

If we for the purpose of this discussion simply upload those 40.000
books and podcasts and call them the internet, then the difference is
that on the internet they would be filled with cross-references
between each other.

I read a little bit in one book and it has a link to another book
that more explicitly explain something that my first book don't

That is fundamentally the difference and a browser then utilizes
something called history that we then on top of that use to browse
back and forward through connection of the documents.

So unless you can start to get that relationship going on your
computer it wont make much sense to talk about the OS as a Browser or
Vice-versa. 

They are as such the same but the OS even from a purely content point
of view does not have the same interrelationship between the documents
as they would have where the browser point to.


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Re: [IxDA Discuss] How trendy is UCD? Are we critical enough about it?

2009-09-13 Thread Thomas Petersen
It seems obvious from my point of view that UCD is not really useful.
Usability tests, focus groups and so one are money making machines
nothing more.

Users can't help you make decisions so design should never be user
centered. Design should be centered around problem solving. User can
inform you on problems they have but that has nothing to do with UCD.


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Re: [IxDA Discuss] How trendy is UCD? Are we critical enough about it?

2009-09-13 Thread Thomas Petersen
It wasn't ment as a joke, but it wasn't meant as some seem to
suggest and I am generalizing of course.

Let me put it another way.

UCD seems to be a favorite of academics.

On paper it looks good. 

You find some test subjects, you test for various tasks and you
interpret that into some sort of report with recommendations for the
client or your own company.

But the problem is simply that you are still a far cry from having
solved the real problems. Often you are just solving some pseudo
problems inherrent in the nature of a prototype, the specification or
the wireframes.

The real problems wont show itself until you actually launch the
product or service. THAT is where you need to do your (quantitative)
user tests to see if people follow the paths you hope.

Some designers focus to much on the aesthetics that is problematic
to, they see themselves more as artists than problem solvers. Become
an artist I say.

But my experience from the last 14 years of working with
Design/UX/IA/ID/Development is that the academics who can't actually
design anything loves UCD because it helps them make the decisions
their non-existent design background can't. Where as actual
experienced designers (here i mean those who pushes the pixels
around)

And I have done my share of UCD, it just doesn't add any real value
IMHO. It's a pseudo process used by those who lack the
background/experience to make design decisions themselves. It solves
Pseudo problems.

Can you use it. Sure. 

Just don't expect to get a better result than that of any
experienced designer not using UCD.

Is user input valuable. Of course it is, very, it's as important
than ever. Just not for the reasons that it's used by UCD.


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Re: [IxDA Discuss] UCD Broken? I say NO

2008-07-08 Thread Thomas Petersen
Well I agree to a certain extent if it wasn't exactly that this is
the problem of UCD. It does not really go outside it's own premises
to integrate as a part of a process, but claim to be the
verification point of the process.

I was taught a very simple thing when I studied design. Design is a
decision. In other words you need to make good decisions in order to
create good design. What constitutes a good decisions is a different
story all together and UCD does not really look at that. Instead it
caters although maybe unintentionally to a wisdom of the crowds
aesthetic WITHOUT including the knowledge already accumulated by many
years of knowledge from the designers.

The crowds is not wrong because they are the users of your product,
design, platform, interface whatever you wanna call it so you end up
with UCD being percieved as the most objective way to validate your
product.

UCD would make sense to a certain extent if it was applied correctly
I agree, but it never is and never will be because of the nature of
how projects that utilizes on it are done today.

Also many of the people who uses UCD have an academic background and
have never actually done any nity gritty design themselves which add
further to the problem of the whole area. Academic people will most
often have a much more strategically important position than the
designers and will therefore be the people translating and verifying
the actual design through these processes up against the clients.

UCD basically most often makes no sense other than from an economic
and political point of view (the agency doing it can make money since
they are selling it as yet another component and the client will have
secured themselves from any punishment from upper management by being
able to claim that it was based around UCD)

UCD should IMHO if anything be something you use AFTER the launch to
alter your product based on the input.

This is where the input is valuable and the feedback can be used to
make decisions.

But at the current state it ads no value but basically  simply just
is a proof that many companies don't really dare making decisions
and dare I say fail.




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Re: [IxDA Discuss] Should persuasion be left to marketers?

2008-07-08 Thread Thomas Petersen
Good products sell themselves. So the better a company is at creating
any given product or service with as much thinking around those small
subtle points already in the conceptual stage the better.

Copy-writing should be at least something that you have an opinion
about even more so how to help the marketeer simplify his/her
messaging which I guess is as much an information design skill.

For instance if a bullet point paragraph contains two different
points maybe it is better to actually create two bullet points.


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Re: [IxDA Discuss] IxDA Discussion Is UCD Really Broken?

2008-07-05 Thread Thomas Petersen
Sorry for the seperate thread, the reply functionality was down for
maintainance and I was urged to simple write an email. I even put in
the actual name of the thread with the hope that they would put it in
there.

Anyway...

The discussion is principal and have some rather large implications
on how we work with our clients or with management. 

How often haven't we been fighting with clients who read a book, are
biased because they went to some lecture where UCD was preached or
read an article about the beauty of UCD.

I have at least and is now very upfront with my clients about the
principles we design by so we can manage expectations.

User input is valuable when acumulated, but this idea that seem have
spread that the specific input given by specific users on a given
project is sick in it's core and should be stopped before it brings
the entire field in jeopardy of being a joke.

Just look at how long it took to actually pursuade clients to look at
Jakob Nielsens writings as part of the equation not THE equation.

Maybe I am alone on feeling like this, but never the less it affects
me so I need to react. 

On a more constructive note let me recommend two great books.

One is Clayton Christensen The Innovator's Dilemma 

and

What Customers Want - Using Outcome-driven Innovation to Create
Breakthrough Products and Services by Anthony Ulwick.




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[IxDA Discuss] IxDA Discussion Is UCD Really Broken?

2008-07-04 Thread Thomas Petersen

Id say yes UCD is broken and have always been.

Personally I close to hate everything about that approach.

The reason why it's broken is manifold, but primarily the problem is  
that most people who are proponents of it is either managers who are  
trying to find a way to secure their position against upper management  
(well we did ask the users) and that very few have any idea of how to  
translate the findings from a bunch of people into something useful.


I always found it laughable when so called usability experts did  
usability studies. Instead of looking at something like that to be a  
test of overarching principles it becomes the actual bedrock of the  
design process. The findings from any research does not translate  
itself in a one to one relations with any conclusion. Yet in UCD it  
seems to be the case.


The fields basic principles are not wrong as such but the weight it  
has been given and the way it is performed is both to wide and to  
unimaginative.


Thomas Petersen

HelloBrand

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