Hi JD,
That sounds like a really good exercise, certainly meaty enough and
realistic enough to teach some valuable truths. And it gives me one
thing I hadn't previously considered for the list of lessons worth
learning:
* Content is often imperfect and inconsistent.
Thanks for sharing
The University of Applied Sciences and Arts of Southern Switzerland
(SUPSI) is advertising a job vacancy at the Department of Environment,
Construction and Design for the Laboratory of Visual Culture in Lugano-
Canobbio: Researcher at full employment.
Candidates are requested to hold
I always stumble when signing in to Amazon (I may be the only one, I don't
know).
Does anyone have any background information on why they chose to break with
convention (for signing in)? See my very small post on this --
http://www.dexodesign.com/2009/06/29/where-is-the-sign-in-on-amazon-com/
I'd be willing to bet it's a direct reflection of their registration
process, which (I think?) follows the more -recent- convention of
don't make the user register until there's a clear benefit to doing
so, i.e., until there's a clear contextual reason to do so -- buying
a book, for example, or
Maybe they have read *this* and wanted to collect their $300,000,000...
The $300 Million Button
http://www.uie.com/articles/three_hund_million_button
(Short answer: forcing buyers to register cost sales, so that
convention doesn't work for stores).
In planning a new website for a client, I'll get the chance to
observe their call centers and sales process in addition to
interviewing the company's representatives.
I am developing lists of questions to use when interviewing these
teams, and I thought I'd ask for your input.
I can't get
But I'm not talking about forcing people to register to buy... I just want
an easy way to log in that doesn't break with convention and force me to
think about it every time...
I totally agree that you should be able to buy something without
registering.
Russell Wilson
Vice President of
I'm guessing that signing in is an abstract step along the path to what
the use really wants and they are attempting to bypass it. In other words,
as a user I never really want to sign in - what I want is to look at past
orders or see personalized recommendations. BUT, signing in is so much a
part
If you click the personalized recommendations link it takes you to
sign in. Why not make the sign in text a link instead? I have no
idea who did this or what their thinking was.
My only guess would be they might have information that more of their
audience behaves like I do... that is, I
I'm always signed in (at the most basic level of recognition) on
Amazon, so I had to check to see what the experience looks like if
you've signed out. There is an explicit sign-in link, though the
linked part of the sentence mentions personalized recommendations
rather than sign in. It's at top
Is the problem you're seeing (and I totally get) because Amazon spells
out Sign In prior to and apart from
the actions?
On Tue, Jun 30, 2009 at 11:40 AM, Russell Wilsonruss.wil...@gmail.com wrote:
I'm guessing that signing in is an abstract step along the path to what
the use really wants and
Essentially yes. My first thought always is to want to click sign in.
When I can't I look to see if I'm already signed in. When I realize I'm
not, I look for a sign in link... and when I don't find that I click any
of the links in order to sign in...
Maybe I'm crazy... :-)
Russell
It's Your Account link. The landing page shows all possible options
upfront (including Sign In box). I think its clever, never had problems
with that.
Oleh Kovalchuke
Interaction Design is design of time
http://www.tangospring.com/IxDtopicWhatIsInteractionDesign.htm
On Tue, Jun 30, 2009 at 9:38
I think a big part of the problem is:
Hello. Sign in to get personalized
recommendationshttp://www.amazon.com/gp/yourstore/ref=pd_irl_gw?ie=UTF8signIn=1.
New customer? Start
Hello. Sign in to get personalized
recommendationshttp://www.amazon.com/gp/yourstore/ref=pd_irl_gw?ie=UTF8signIn=1.
Yes, that looks like noise (they might have quantified the impact in A/B
tests, I assume foolishly).
New customer? Start
Erin,
I've worked with call centers for a long time. You've probably
thought of at least some of these, and some seem simplistic and
obvious, but here are questions I find helpful.
For groups 1, 2, and 3
- Why do people call/email/chat with/come see you?
- What are they usually trying to do?
-
I suggest asking if there is any seasonality to calls. Depending on
your client, they may have more products sold at a certain time of
year, need certain functionality/reporting help at tax time or end of
year, or get more calls when a quarterly upgrade occurs.
I also ask for reports or metrics -
For any type of field study (including, even especially, call centres), I've
found this book invaluable:
Hackos and Redish: User and task analysis for interface design (Wiley)
http://www.amazon.com/User-Task-Analysis-Interface-Design/dp/0471178314/ref=
sr_1_2?ie=UTF8s=booksqid=1246390798sr=1-2
No problem! p.s. sorry everyone about the double post, I have problems
with these threads sometimes :-/
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=42905
Personally, I would start with a question for yourself: what is it
that you want to find out about? That should guide the questions that
you ask of the staff.
If you're not clear what it is that you want to find out, then your
research could be aimless.
Of course, feel free to change mid-stream
Erin,
I'm at the footstep to a similar problem, I'm so glad you asked
this!
Phillip, that's an excellent start! Much appreciated. Thanks
everyone.
Jason R.
--
Jason Robb
ja...@jasonrobb.com
http://jasonrobb.com
http://uxboston.com
http://uiscraps.tumblr.com
. . . . . . . . . . . . . . . . .
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I agree. The key problem for me is that Amazon is the only site where
I have to click on My Account before signing in rather than
after. Until I got used to that, I would look around the page for a
sign in link, confused about whether or not I was authenticated.
Another problem I had, which came
Positive Energy (www.positiveenergyusa.com) is a 2-year-old energy
efficiency company based in Arlington, VA. We create software
solutions to reduce the demand for energy in the residential consumer
market. With over a dozen utilities in our client-base, we have over
300,000 homes with access to
In fact, common users don't look for a sign inbutton, because
they don't think like experts.
Their main goal is to actually do something on the site (like edit
their account settings for example) but they don't know if they
would have to sign in before doing it, and honestly, they don't
care.
You might want to check out Steve Mulder's book on Practical Personas
although I'm not recommending you build personas as a response to
your question.
One of the things I got from his book was about the script being
there primarily to keep the conversation going; the real goal is
getting the
Balsamiq is the best program ever for quick wireframing and prototyping. If
you write a blog post or promote their product on the web at all, they will
give you a free license.
-Matthew Stephens
Co-Founder, deviantART.com
Lead UX Designer, OneSpot.com
I agree with you Russell. I find this very annoying and I am a
frequent Amazon shopper. I know better, but I still find my self
having to take note of where and how to log in because it is not
intuitive.
I agree with Medina, they are not setting proper expectations. People
scan websites, and
Hello,
Someone I work for has a strange enhancement request which I do not agree
with, but this person is the boss. I think in my gut, this is wrong.
*website: * a user management system for secure student data. Clients are a
little paranoid about passwords and user names getting out.
The system should programmatically choose a new temporary password and
should send it to the user, with a note reminding them to change it
immediately. The administrators should not have direct access to the
temporary or user-selected passwords.
Functions that the administrators are able to
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