At 10:55 PM 12/29/98 -0500, [EMAIL PROTECTED] so eloquently stated:
>>
>> Don't bet on it. There was a study that showed that 51% of folks
>> who surf the Net look to buy at local businesses. Until they
>> feel comfortable buying on the Net, and can overcome their
>> hangups of "touch and feel" of products, local will thrive and
>> grow. In fact, it behooves a local business to have a site, just
>> to let people know what he/she sells.
>>
>> George
>
> Hi George,
> Do you have a reference for that study and who put it out.
>Sure would like a copy
>
It was part of my research for an article I wrote earlier this
year as an editorial for the New Jersey Business Journal
entitled "Is the Internet Really International" and the article
and references are at http://www.gapent.com/gap/inthenews/njbus98-03.htm
It's a great piece to use (with proper credits, of course ;-))
when you are talking to local businesses about whether they should be on-line.
George
_______________________________________________________
George Matyjewicz, C.M.O. mailto:[EMAIL PROTECTED]
GAP Enterprises, Ltd. http://www.gapent.com/
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